The Social Standard

An award-winning, full service influencer marketing agency for B2C & B2B brands known for our work with top clients such as Adobe, Hinge, Fiat Chrysler, Zendesk & more. 

Current obsession: B2B Influencer Marketing Strategy.

Founder

HelloSociety (Acquired by The New York Times)

Employe #2. I led sales driving revenue from a few thousand a month to $1M.

Great Hill Partners

Responsible for investment origination, transaction execution and portfolio management for a growth-focused private equity firm, with over $2.7B under management, investing in the tech-enabled, business services & software space

Associate

William Blair and Company

Analyst

SC Johnson

Finance & Operations Intern for large consumer products company

Intern

Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

I've noticed Influencers who are experience extreme growth do this with brand partnerships...

In their concept, they present...

1) A Hook
2) Main Script / Talking points
3) Closure message

They are crafting content like professionals. And it's across all categories from beauty to trucking.

If your influencers are submitting content like this...they probably aren't going viral. And they aren't thinking about content creation in an algorithm friendly way.

Anyone else seeing this switch?

#influencermarketing #contentcreators #b2b #b2c #influencers

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

Corporate Lawyer | Legal Advisor | Empaneled Advocate | Corporate Legal Advisor | Angel Investor | 40 Under 40 Honoree

With over 9 years of hands-on experience in corporate law, I provide strategic legal solutions as an empaneled advocate in the Rajasthan High Court, NCLT, and DRT. My expertise as both a corporate lawyer and company secretary empowers businesses to protect their interests while fueling growth.

How I Can Support You:
Startups & Entrepreneurs:
I offer comprehensive legal guidance on intellectual property, regulatory compliance, and business structuring. As an angel investor and co-founder, I understand the real-world challenges startups face and provide practical solutions that help you navigate legal complexities and scale confidently.

Established Businesses:
I specialize in helping established companies mitigate risks, safeguard assets, and maintain compliance with evolving legal standards. My track record of success with nationalized banks and multinational corporations proves my ability to deliver legal strategies that protect your business and support your goals.

Individuals:
I also provide tailored legal counsel for individuals, with a focus on high-stakes litigation and ensuring your rights are fully protected. I’m committed to delivering results, no matter the complexity of your case.

Why Partner with Me:
- Dual Expertise: As both a legal professional and company secretary, I offer holistic legal advice that integrates both legal and corporate governance insights.

- Proven Success: I have a strong record of achieving favorable outcomes for diverse clients in complex court cases, demonstrating my capability in delivering results.

- Commitment to Social Justice: I actively promote awareness of the Prevention of Sexual Harassment (POSH) Act and advocate for safer workplaces, reflecting my dedication to making an impact beyond the courtroom.

Incorporating or scaling a business requires more than just an idea—it demands a robust legal strategy and governance framework. Whether you're launching a startup, expanding a business, or need expert counsel to navigate complex challenges, I am ready to help you build a solid legal foundation that drives sustainable growth and success. Let’s connect and build your path to legal excellence!

Shiva Gaur

𝐍𝐨𝐭 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐰𝐡𝐨 𝐥𝐢𝐬𝐭𝐞𝐧𝐬 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐲 𝐰𝐚𝐧𝐭𝐬 𝐚 𝐡𝐚𝐩𝐩𝐲 𝐞𝐧𝐝𝐢𝐧𝐠 𝐟𝐨𝐫 𝐲𝐨𝐮.

𝐖𝐨𝐫𝐤𝐩𝐥𝐚𝐜𝐞𝐬 𝐭𝐞𝐚𝐜𝐡 𝐲𝐨𝐮 𝐭𝐡𝐢𝐬 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐥𝐢𝐟𝐞 𝐝𝐨𝐞𝐬.

You share a win → it becomes gossip.
You open up about a struggle → it becomes a weakness.
You confide in someone → it becomes office chatter.

And here’s the leadership truth:
– As a leader, you don’t need to overshare to be authentic.
– You don’t win respect by baring your wounds, but by showing how you heal.
– Trust flows downward when people know you’re strong enough to hold theirs.

𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐢𝐬𝐧’𝐭 𝐚𝐛𝐨𝐮𝐭 𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠.
𝐈𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐰𝐡𝐚𝐭 𝐢𝐧𝐬𝐩𝐢𝐫𝐞𝐬, 𝐛𝐮𝐢𝐥𝐝𝐬, 𝐚𝐧𝐝 𝐞𝐥𝐞𝐯𝐚𝐭𝐞𝐬.

Think about it!

taplio

The Battle

Jessica Phillips

Shiva Gaur

Followers

Posts

Engagements

Likes

Performance ScoreJessica Phillips's LinkedIn Performance

Performance ScoreShiva Gaur's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jessica Phillips

Shiva Gaur

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

Performance ScoreShiva Gaur's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessica Phillips's LinkedIn Performance