The Social Standard

An award-winning, full service influencer marketing agency for B2C & B2B brands known for our work with top clients such as Adobe, Hinge, Fiat Chrysler, Zendesk & more. 

Current obsession: B2B Influencer Marketing Strategy.

Founder

HelloSociety (Acquired by The New York Times)

Employe #2. I led sales driving revenue from a few thousand a month to $1M.

Great Hill Partners

Responsible for investment origination, transaction execution and portfolio management for a growth-focused private equity firm, with over $2.7B under management, investing in the tech-enabled, business services & software space

Associate

William Blair and Company

Analyst

SC Johnson

Finance & Operations Intern for large consumer products company

Intern

Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

I've noticed Influencers who are experience extreme growth do this with brand partnerships...

In their concept, they present...

1) A Hook
2) Main Script / Talking points
3) Closure message

They are crafting content like professionals. And it's across all categories from beauty to trucking.

If your influencers are submitting content like this...they probably aren't going viral. And they aren't thinking about content creation in an algorithm friendly way.

Anyone else seeing this switch?

#influencermarketing #contentcreators #b2b #b2c #influencers

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

Jellysmack

• Part of the executive team that scaled the company from 150-1000+ employees in 1.5 years, securing financing from Softbank
• Launched strategic content licensing program for Media Companies, Sports Leagues and Digital Publishers (including 6 major film studios)
• Lead Programming team that develops, produces and publishes over 150 Snap Discover shows, delivering 7B Monthly views.  Hits include recurring shows MrBallen, HopeScope, Christina Randall, Brad Mondo, and Kendall Rae.
- Consistently deliver over 600+ pieces of content monthly, and have generated nearly $40M in incremental payments to creators. 
• Built data team that provides insights and analysis to production unit
• Manage a team of 30 amazing teammates in 6 countries

EVP & GM - Content Partnerships

Techstars

Mentor

Delfosse Advisory Group

Advisor and investor to LA tech and media companies.

Advisor & Investor

Firework

Advisor

StyleHaul, Inc.

ACQUIRED BY RTL

GROWTH AND DEVELOPMENT INITIATIVES
C-Level executive team member driving all major decisions across key divisions for the biggest global community of fashion & beauty content creators
  
BIZ OPS
•  Oversaw support team for a network of 4500 creators, including teams in Content Optimization, VIP Creator Development, Deployment, and Creator Marketing 
•  Operationalized integration of data intelligence workflows into sales process
•  Implemented various ERP, communication and people management systems (Pipedrive, Asana, Basecamp, Kissflow, SAP, Reflektiv, PeopleNet, ADP, Slack, Jostle) 
•  Change management: created corporate values, ran Town Halls, restructuring initiatives

TECHNOLOGY
•  Product development of StyleHaul Society, proprietary influencer marketing technology platform
•  Worked with Engineering on product development for creator dashboards, internal management systems and reporting

TEAM
•  Oversight of Team of 30+ in Content & Production, Legal, Operations, HR, Biz Dev, International

CONTENT INITIATIVES
•  Lead content development and business affairs negotiations with platform partners (YouTube, Google, Facebook, Amazon)
•  Launched StyleHaul Books - first two releases for influencers Loey Lane and Lindy Tsang

INTERNATIONAL
•  Grew international teams from 4 to 20
•  Increased revenue an average of 74% YOY 2015-2017

Chief Operating Officer

The Drone Racing League

The Drone Racing League (DRL) is a global professional drone racing league, where pilots race first-person view drones through three-dimensional courses at speeds above 80 MPH.  F1 for Drones!

www.droneracingleague.com

Investor

Fremantle

Oversee strategy and business development for global Digital and Branded Entertainment team.   Core responsibilities include the development of corporate digital strategy, global strategic partnerships,  Mergers & Acquisitions, and internal best practice education.

•	Oversee Global Youtube business of 170 channels delivering 8 billion annual views.  
•	Negotiate all major strategic social platform partnerships
•	Drive partnerships with major retailers like Walmart, ATT, KMart and Target
•	Oversee joint venture partnership with Vice Media in the Food Vertical, www.munchies.tv.
•	Manage integration efforts with portfolio companies BroadbandTV and StyleHaul
•	Lead investment activity in online video space
•	Lead internal creative TV teams in development of "next-generation" multi-platform TV formats
•	Extensive travel to all continents to educate all C-level company executives in digital

Senior Vice President, Global, Digital

VP, INTERACTIVE: (2011-2012)
Over 60M in deals negotiated and closed.  Lead core internal team, and oversee 20+ employee digital studio.   Actively represent Fremantle as interactive division head for all partnerships, joint ventures and business opportunities. 

•	Defined regional positioning and strategy
•	Six years of YOY growth of interactive P&L
•	Founded first internal digital content initiatives

HIGHLIGHTS
Sponsorships and Digital Partnerships
•  X-Factor Social Media Launch - 15M Tweets, "Most Social TV show Fall 2011" 
• Twitter voting initiative for The X Factor to Verizon.
•  AI Season 11 - Top Social TV Show of the year, more than 100M Singles sold
•  YouTube/America’s Got Talent audition and on-air partnership, sold to Snapple for 2012
•  6 consecutive Guinness Book World Records for American Idol voting
•  Multi-year digital sponsorship partnership with iTunes for American Idol
•  Groundbreaking two screen The Xtra Factor app, sponsored by Verizon

Gaming Initiatives
•  Led product development for over 15 FM gaming titles that have been downloaded over 100M times.

Digital Content and Development
• Rollout and monetize Fremantle’s domestic YouTube initiatives  
• Multi-season, branded entertainment deals with MSN and Buick

DIRECTOR, INTERACTIVE: 2008-2011

SNR. MANAGER, INTERACTIVE: 2006-2008

Vice President, Interactive, Mobile and Digital Content, Americas

The Pet Collective (Fremantle)

Founded the leading online pets brand The Pet Collective.   Oversaw business plan, managed 4M production budget and oversaw growth strategy.   

Currently The Pet Collective (managed by Jukin Media) has grown to over a reach of over 10M social fans doing nearly 400M monthly views on Youtube and Facebook.

Founder, The Pet Collective

Social Media Week

Advisory Board Member

STREAM Conference

Hey there, I'm Olivier Delfosse, an EVP & GM at Jellysmack, building the next wave of business initiatives in the creator economy. With over 15 years of experience, I've been a driving force behind revenue growth and operational excellence in the digital media landscape. 

I was one of Youtube's initial media partners in 2007, launched the first tracks on the Itunes store in a partnership with Apple/American Idol, did one of the first deals with Twitter to push tweets to a live broadcast, and brokered licensing deals that generated over $100M and 100M game downloads.    

Now I am leading the programming team that produces over 150 Snap originals that has driven over $40M in revenue back to creators, and I am on the leadership team that has scaled Jellysmack from 100 to 600+ employees.   My expertise lies in digital strategy, strategic partnerships, and creative direction. 

With a passion for innovative content and a talent for closing deals, I'm ready to create the next big thing!

Olivier Delfosse

I am looking for a newsletter lead to help launch, grow and optimize a newsletter for an established media personality.  

Must have previous experience and success growing a newsletter, understand the ecosystem of paid media and swaps to drive installs, and be able to think outside the box for marketing and PR initiatives to gain subscribers.    Bonus if familiar with Beehiv. 

DM direct if you know anyone.

EVP & GM | Advisor | Founder - Digital Brands With Over 50B views and 50M Fans | Earned over $40M for Creators

taplio

The Battle

Jessica Phillips

Olivier Delfosse

Followers

Posts

Engagements

Likes

Performance ScoreJessica Phillips's LinkedIn Performance

Performance ScoreOlivier Delfosse's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jessica Phillips

Olivier Delfosse

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

Performance ScoreOlivier Delfosse's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessica Phillips's LinkedIn Performance