Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

Here is how I'd pitch influencers to a B2B company whose senior team doesn't get it...

📍  Call them evangelists
📍  Don't call it social media. Call it channels.
📍 Refer to them as megaphones for company messages, but with built in content.

Removes:
❌  biases that influencer aren't authentic or are just for B2C
❌  gives them a pathway to new audiences 
❌  any bias about social media not being a real place for marketing when you say channels (podcast, radio, mag & social media are all channels.) 

It's not trickery. 
It's the truth, just repackaged. 
Afterall, that's what marketing is...

#socialmedia #b2bmarketing #b2binfluencers #influencers #influencermarketing #marketing #digitalmarketing #evanglists

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

REMINDER: Influencers are part of your MARKETING STRATEGY BUT...

We hear it all the time...what's the return on each influencer post?

A year ago, we had a new client (an old school media agency) who sold in influencers as part of the plan...and put a 15x return on each influencers.

No content, no rationale, no paid support.

Hold the phone, folks. It's not that simple.

If those returns were guaranteed all money would immediately move to influencers and marketing departments would shut down.

Effective marketing involves strategy. Influencers are part of it.

But please, please. Think before your pitch.

#marketing #influencermarketing #socialmedia #socialmediamarketing #influencers #digitalmarketing

5 Stats You Need To Get More Influencer Budget...

💥 Influencer content out performs branded content 17X*
💥 Social media marketing outpaced Search Marketing in 2024** 
💥 42% of ads use influencer content* 
💥 Social Media is the world's largest advertising channel with $247B in ad global spend***
💥 143 mins/ day were spent on social media in 2024***

Net-net. We spend more time on social media than with our friends. Influencers are master marketers on social. Partnership isn't optional - it's smart strategy.

#socialmediamarketing #influencermarketing #marketing #digitalmarketing #searchmarketing #influencer 

*CreatorIQ
** IAB
***Influencer Marketing Hub 2025

Dear Influencer Managers,

For 2026, can we all agree to stop sending those automatic Quickbooks invoice follow-ups? 

Sincerely,
My very overwhelmed inbox. 🫠 

#influencermarketing #2026 #socialmedia

This is your reminder that Influencer Marketing is on getting warmed up...plan accordingly. 📈 💥 

#influencermarketing #influencertrends #socialmedia #marketing #influencer #b2bmarketing #socialmediamarketing #b2c

B2B vs B2C Influencers...the marketing strategy for both is ultimately the same....

Access.

Access to new products
Access to exclusive events
Access to the brands they love

It's what they get that the general populations doesn't. It fuels their brands while building yours.

The way it comes to life might be different for both segments, but ultimately influencers want / need the same thing.

#socialmediamarketing #influencermarketing #b2binfluencers #digitalmarketing #marketing #influencers

#1 Tip for Companies Starting A Podcast...

Don't sleep on that pre-call interview. It will take your podcast from good to great.

Even if you know your guest will be great, the pre-call gives you the opportunity to really hone in on your storyline and how they can support it.

It will save you lots in editing time too.

Want more tips from an expert?

Britt Kahn is a professional booker for incredible media properties like Conan and Friends and she shares all her tips & tricks.

🎙️ The Social Standard Podcast

(Available on Spotify, Apple & YouTube)

#podcast #podcastmarketing #influencermarketing #marketing #digitalmarketing #b2bmarketing #influencers

Steve Jobs was using influencers in the 80s... 🤔 
He just called them Evangelists.

Apple needed to move beyond selling technology....
....to selling the belief in a dream that anyone could be more creative & productive.

Evangelists, not salespeople, were their weapon of choice.

And it worked. Really, really well.

Full story with Guy Kawasaki, Apple's former Chief Evangelist Officer, on the podcast.

🎙️ The Social Standard Podcast
Available on: Apple, YouTube & Spotify

#evangelist #influencer #influencermarketing #socialmediamarketing #b2bmarketing #digitalmarketing #influencers #b2binfluencers #socialmedia

This is the thing B2B Marketers get wrong...

When people start spreading the word about your product / service / business, you freak out. 🤔

You think - "We have to control the message"

When in reality you need to think:

👉  My product / service is so great, people are evangelising it for FREE!
👉  What are they talking about, what's interesting to them? 
👉  What can I learn from this?

Guy Kawasaki, chief evangelist at Canva and formerly Apple is on the podcast today talking about evangelism & influencers in B2B. Tune in for his advice & experience.

🎙️ The Social Standard Podcast
(Spotify, Apple & YouTube)

Link to full episode in comments 👇 

#b2b #influencermarketing #b2binfluencers #b2bmarketing #marketing #influencers #socialmedia

Automity

> What We Do: Automity focuses on ai-powered automations for processes in business to save time, gain control and delegate staff to higher leverage tasks.

> Our Promise: You save 5+ hours/week or you don't pay

> How It Works: Perform a time audit on your business, identify areas that need automations and can utilise AI solutions. Build custom solutions for your tech stack, allow process to run. Continually improve and add AI and Automations to your business.

> Results You Can Expect: Time Saved, Reduced Costs, Streamlined Processes

> What to Do Next: Book a call and we can see if AI Automations are a right fit for your business.

Co-Founder

Cald Ai

Cald AI is an AI voice caller can be tailored for any use case. 24/7 World Class Sales Reps and Customer Service for a fraction of the price

Talaxy

Vertex Clients

> Proof It Works:  78% of decision-makers in B2B companies have taken an appointment or attended an event as a result of cold outreach.

> What We Do: Vertex Clients provides a completely DFY Icy Acquisition System.  Using the Tri-Channel Automation (Trifecta Outreach Approach), we scale deal flows and boost revenue for agencies.

> Our Promise: We deliver results or we work for free until we do.

> How It Works: No Black-Hat methods or cutting corners, we setup and run an automated cold outreach system for you and you never have to worry about leads every again. We take a look at potential revenue leaks and address those issues with solutions that increase efficiency.

> Results You Can Expect: Booked Calendars, Increased Conversion Rates, Decreased No Shows, Revenue Skyrocketing

> What to Do Next: If you're ready an agency ready for more sales calls and more serious long-term revenue, then simply connect with me on LinkedIn and I'll send you more info.

Company Owner

Twitter

As a Social Media Intern at Twitter, I was responsible for supporting the Social Media Marketing team with content creation, data analysis, and community management. My role involved assisting with the creation and scheduling of social media posts, monitoring social media channels for engagement opportunities, and conducting research on industry trends and best practices.


During my time at Twitter, I had the opportunity to learn from experienced social media professionals and gain hands-on experience in a fast-paced, dynamic environment. I worked on several projects that contributed to the growth and success of Twitter's social media presence, including a hashtag campaign and a content series.


One of the highlights of my internship was the opportunity to attend social media strategy meetings and provide input on content ideas and campaign strategies. I also had the chance to collaborate with other teams within the company, including the Marketing and Communications teams.


Overall, my experience as a Social Media Intern at Twitter was a valuable stepping stone in my career in social media marketing, and I gained practical skills and knowledge that I continue to apply today.

Social Media Intern

4x Founder | I use AI to scale growth-centric SMBs and Startups aiming for a 7-8 figure revenue

What I do: I help business owners, consultants and coaches free themselves from operations with AI automation. Ranging from AI customer service for 24/7 instant tailored support to AI onboarding automation. All custom tailored to fit your needs

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The Battle

Jessica Phillips

Nayim Hussain

Followers

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The Battle

Jessica Phillips

Nayim Hussain

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

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