Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

Here is how I'd pitch influencers to a B2B company whose senior team doesn't get it...

📍  Call them evangelists
📍  Don't call it social media. Call it channels.
📍 Refer to them as megaphones for company messages, but with built in content.

Removes:
❌  biases that influencer aren't authentic or are just for B2C
❌  gives them a pathway to new audiences 
❌  any bias about social media not being a real place for marketing when you say channels (podcast, radio, mag & social media are all channels.) 

It's not trickery. 
It's the truth, just repackaged. 
Afterall, that's what marketing is...

#socialmedia #b2bmarketing #b2binfluencers #influencers #influencermarketing #marketing #digitalmarketing #evanglists

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

REMINDER: Influencers are part of your MARKETING STRATEGY BUT...

We hear it all the time...what's the return on each influencer post?

A year ago, we had a new client (an old school media agency) who sold in influencers as part of the plan...and put a 15x return on each influencers.

No content, no rationale, no paid support.

Hold the phone, folks. It's not that simple.

If those returns were guaranteed all money would immediately move to influencers and marketing departments would shut down.

Effective marketing involves strategy. Influencers are part of it.

But please, please. Think before your pitch.

#marketing #influencermarketing #socialmedia #socialmediamarketing #influencers #digitalmarketing

5 Stats You Need To Get More Influencer Budget...

💥 Influencer content out performs branded content 17X*
💥 Social media marketing outpaced Search Marketing in 2024** 
💥 42% of ads use influencer content* 
💥 Social Media is the world's largest advertising channel with $247B in ad global spend***
💥 143 mins/ day were spent on social media in 2024***

Net-net. We spend more time on social media than with our friends. Influencers are master marketers on social. Partnership isn't optional - it's smart strategy.

#socialmediamarketing #influencermarketing #marketing #digitalmarketing #searchmarketing #influencer 

*CreatorIQ
** IAB
***Influencer Marketing Hub 2025

Dear Influencer Managers,

For 2026, can we all agree to stop sending those automatic Quickbooks invoice follow-ups? 

Sincerely,
My very overwhelmed inbox. 🫠 

#influencermarketing #2026 #socialmedia

This is your reminder that Influencer Marketing is on getting warmed up...plan accordingly. 📈 💥 

#influencermarketing #influencertrends #socialmedia #marketing #influencer #b2bmarketing #socialmediamarketing #b2c

B2B vs B2C Influencers...the marketing strategy for both is ultimately the same....

Access.

Access to new products
Access to exclusive events
Access to the brands they love

It's what they get that the general populations doesn't. It fuels their brands while building yours.

The way it comes to life might be different for both segments, but ultimately influencers want / need the same thing.

#socialmediamarketing #influencermarketing #b2binfluencers #digitalmarketing #marketing #influencers

#1 Tip for Companies Starting A Podcast...

Don't sleep on that pre-call interview. It will take your podcast from good to great.

Even if you know your guest will be great, the pre-call gives you the opportunity to really hone in on your storyline and how they can support it.

It will save you lots in editing time too.

Want more tips from an expert?

Britt Kahn is a professional booker for incredible media properties like Conan and Friends and she shares all her tips & tricks.

🎙️ The Social Standard Podcast

(Available on Spotify, Apple & YouTube)

#podcast #podcastmarketing #influencermarketing #marketing #digitalmarketing #b2bmarketing #influencers

Steve Jobs was using influencers in the 80s... 🤔 
He just called them Evangelists.

Apple needed to move beyond selling technology....
....to selling the belief in a dream that anyone could be more creative & productive.

Evangelists, not salespeople, were their weapon of choice.

And it worked. Really, really well.

Full story with Guy Kawasaki, Apple's former Chief Evangelist Officer, on the podcast.

🎙️ The Social Standard Podcast
Available on: Apple, YouTube & Spotify

#evangelist #influencer #influencermarketing #socialmediamarketing #b2bmarketing #digitalmarketing #influencers #b2binfluencers #socialmedia

This is the thing B2B Marketers get wrong...

When people start spreading the word about your product / service / business, you freak out. 🤔

You think - "We have to control the message"

When in reality you need to think:

👉  My product / service is so great, people are evangelising it for FREE!
👉  What are they talking about, what's interesting to them? 
👉  What can I learn from this?

Guy Kawasaki, chief evangelist at Canva and formerly Apple is on the podcast today talking about evangelism & influencers in B2B. Tune in for his advice & experience.

🎙️ The Social Standard Podcast
(Spotify, Apple & YouTube)

Link to full episode in comments 👇 

#b2b #influencermarketing #b2binfluencers #b2bmarketing #marketing #influencers #socialmedia

Multifaceted and passionate, Jade Walters is a Social Media Marketing and Campus Recruiting professional with expertise in social media talent sourcing, social media creation + management, and brand marketing. With a 9-year-long career in content creation, she has honed her skills across a number of roles in Digital Marketing, Advertising, Public Relations,and Maternal-Child Health. 

Managing a community of over 200,000 followers, she serves as the Founding Editor of the early career resources blog, The Ninth Semester - an online platform that is the go-to resource for Gen Z seeking to get hired into corporate internships, campus rep programs, and entry-level roles. She has had the pleasure of collaborating on social media-based recruiting campaigns with 20+ Gen Z career-focused companies such as Handshake, WayUp, and Her Campus Media. She’s currently an influencer partner of the campus marketing agency, Wasserman Next Gen, sourcing over 1500+ students for their various campus ambassador programs. 

Jade’s work has been widely recognized and featured in prominent publications such as The Wall Street Journal, CNBC Make It, NPR, and more.

Her content on LinkedIn includes her candid and authentic views on working as a Gen Zer, tips/advice for early career professionals and the people who hire them, as well sharing hot job opportunities for students and recent grads.

Feel free to check out her socials and learn more about Jade & The Ninth Semester here: https://msha.ke/theninthsemester

💌 Contact hello@theninthsemester.com or via Linkedin DMs for your campus/entry-level recruitment needs, brand partnership inquiries, article interviews, and more.

Jade Walters

2026 is the year you’re getting flown out for early career opportunities! ✈️

Here are 9 all-expenses-paid career experiences designed for students & early-career professionals:

🧠And by all-expenses-paid, I mean TRAVEL, MEALS, AND LODGING PROVIDED!!!!

This is your chance to:

→Explore industries like finance, consulting, STEM & marketing, and more
→Connect with recruiters, execs, & peers in your desired industries
→ Build real skills, work on case studies, and prep for future internships

✅ Programs open to undergrads, Spring ’26 grads rising juniors, future PhDs - eligibility differs per program
📍Hosted in NYC, Boston, Michigan, North Carolina & more
📅 Some deadlines as early as Jan 11. SAVE this post & apply ASAP!

Programs from: Broad Institute of MIT and Harvard, American Marketing Association, Whirlpool Corporation, National Sales Network (Headquarters),  Wells Fargo, KPMG US, Jane Street, Synchrony, Citadel,

⭐️ Check out my blog post with all 9 fully-funded travel programs + deadlines + application links: https://lnkd.in/gVR2wgm3

 📌 Save this post, share with a friend, and follow @theninthsemester on IG (https://lnkd.in/g2zE2GY4) for more early career & professional growth resources!

#earlycareer #internships ##careerdevelopment #theninthsemester

Helping Gen Z design their dream careers | TEDx Speaker | Early Talent Employer Branding Consultant | Gen Z @ Work Expert ft in Forbes, CNBC Make It + more | Career & Lifestyle Creator @theninthsemester (250K+)

The Ninth Semester_Early Career Travel Programs

If the job hunt is starting to feel like a full-time job, it’s time for a change – this time using LinkedIn’s AI-powered job search tool! 

It helps you find the roles that align with your interests, skills, and goals, further closing your gap between search to application. See how LinkedIn can work for you with AI powered job search today!

#LinkedInPartner LinkedIn  #JobSearchTips #CareerAdvice #LinkedInTips #NewJobNewMe

Helping Gen Z design their dream careers | TEDx Speaker | Early Talent Employer Branding Consultant | Gen Z @ Work Expert ft in Forbes, CNBC Make It + more | Career & Lifestyle Creator @theninthsemester (260K+)

I’m so excited share that I am officially an honoree in the 2026 #CCNYCCreativeClass from The Creative Collective NYC in their Social Good & Community category! I've been content creating since I was 13, from writing on Wattpad to my college and lifestyle blog, to now running The Ninth Semester. I went to my first CultureCon last year (https://lnkd.in/gq4cQ-hp), and it was such a beautiful experience! Incredibly thankful for this award and it wouldn't have been possible with the amazing support of my community  🥺 🩷 

Over a decade of pouring into my craft, it is such an honor to be recognized by an organization committed to continuously celebrating Black creatives and our contributions to the culture! 

Out of thousands of applications, 83 creatives were chosen across 6 categories. This class is truly talented! Check everyone out here: https://lnkd.in/gYN9PR2r

Here's the truth about navigating your job search now as a graduating senior and what no one is telling you 👀

#earlycareer #postgradlife #jobhuntingtips #classof2026 #theninthsemester

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The Battle

Jessica Phillips

Jade Walters

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Performance ScoreJessica Phillips's LinkedIn Performance

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taplio

The Battle

Jessica Phillips

Jade Walters

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

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Performance ScoreJessica Phillips's LinkedIn Performance