The Social Standard

An award-winning, full service influencer marketing agency for B2C & B2B brands known for our work with top clients such as Adobe, Hinge, Fiat Chrysler, Zendesk & more. 

Current obsession: B2B Influencer Marketing Strategy.

Founder

HelloSociety (Acquired by The New York Times)

Employe #2. I led sales driving revenue from a few thousand a month to $1M.

Great Hill Partners

Responsible for investment origination, transaction execution and portfolio management for a growth-focused private equity firm, with over $2.7B under management, investing in the tech-enabled, business services & software space

Associate

William Blair and Company

Analyst

SC Johnson

Finance & Operations Intern for large consumer products company

Intern

Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

I've noticed Influencers who are experience extreme growth do this with brand partnerships...

In their concept, they present...

1) A Hook
2) Main Script / Talking points
3) Closure message

They are crafting content like professionals. And it's across all categories from beauty to trucking.

If your influencers are submitting content like this...they probably aren't going viral. And they aren't thinking about content creation in an algorithm friendly way.

Anyone else seeing this switch?

#influencermarketing #contentcreators #b2b #b2c #influencers

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

Grail Talent

Reaching out to creators on YouTube? Check! Reaching out to brands for my creators? Double check! Negotiating all brand deals and sponsorships, double checking contracts, managing posting schedules, building relationships, managing creator inboxes, workshopping content, eating 3 meals a day, trying to get 8 hours of sleep, taking care of my newborn, and spending time with my wife? Look no further! We got it all right here!

Influencer Talent Manager

YouTube

YouTube Strategist

Video Editor

Cenvar Roofing & Solar

YouTube Marketing Strategist

IT Specialist

Lead Development Specialist

Liberty University

Engaged and communicated effectively with visitors. Led groups of up to 70 people on tours around the campus. Practiced hospitality and maintaining a welcoming environment. Stayed on top of daily duties like answering the phones and replying to emails. Encouraged others in the work they were doing and contributed to keeping a positive work environment.

On Campus Student Recruiter

Mechanical Engineering Student

Prospector Outfitters

Assisted customers with purchases. Organized and cleaned the store. Answered phones and any other questions that customers had. Set up displays for merchandise strategically around the store. Stocked merchandise daily. Educated self on merchandise regularly. Delegated work load when necessary and organized lists of things that needed to get done

Sales Associate

TikTok

Created hundreds of short videos for my personal TikTok account which amassed 150k followers.

TikTok Content Creator

Walmart

Unloaded trucks full of merchandise effectively and quickly, stocked shelves, and assisted customers.

CAP 2 Walmart Associate

Maintained the Sierra Beach swimming area. Helped coordinate time schedules. Led drills and weekly meetings for other lifeguards. Remained in contact with superiors to allow for ease in the workspace.

Lead Lifeguard

I am OBSESSED with YouTube, love connecting with driven people, and get excited when I can provide value to others.

If you are someone who is looking to find clarity in your channel strategy, need that extra team member to share the load, or are looking to get serious about driving revenue through engaging videos, shoot me a message!

taplio

The Battle

Jessica Phillips

Ethan Hale

Followers

Posts

Engagements

Likes

Performance ScoreJessica Phillips's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jessica Phillips

Ethan Hale

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessica Phillips's LinkedIn Performance