Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

Looking for reccos for a Social Media Manager who wants to work on a contract basis. Looking at 5-10 hours/ week for the next 8 weeks. 

DM me or tag them in the comments if you know a real one!

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

Chief Revenue Officer (CRO) at The Social Standard

Dylan Conroy went to UCSB / SBCC and studied screenwriting earning a BA in film and new media. Dylan has a certificate of Entertainment PR and screenwriting from UCLA. He is a graduate of the Act One program. He is a graduate of the Pathfinders Apprenticeship. 

While at UCSB Dylan interned at The Santa Barbara Film Fest and Ivan Reitman's Montecito Pictures.

Dylan was an account exec with Howard Bragman @ BNC. He worked with Stevie Wonder, The Red Hot Chili Peppers, Mark Cronin and Phil Rosenthal. 

Dylan served as Bruce Nash's Research Assistant. While at Nash he developed reality television and feature films.

Dylan left Nash to become a Segment Producer on the Profiles TV (Amazing Race) Harpo (The Oprah Winfrey Show) joint, The Big Give on ABC.

Dylan ran a successful consulting business where he helped clients develop, package, sell and produce reality content and manage other creative producers and writers.

Dylan is a member of Act One. He's a Leadership Southern California Fellow. He is also the founder and president of Sigs in Entertainment.

Dylan was a financier @ Strata Productions where he managed a group of equity partners who invested in independent films. 

Dylan joined Ferrazzi Greenlight to work for one of his all time heroes, Keith Ferrazzi, by heading up West Coast Sales & PR.

Dylan was the SVP of Integrated Media Sales for Channel Factory, helping agencies, brands and content creators be successful on you tube. He ran all territories outside of the east coast and launched the companies influencer marketing unit.

Dylan is the Chief Revenue Officer for The Social Standard where he runs revenue, partnerships, corp dev, & marketing in addition to our talent management business and brand incubation unit representing clients like, Ridge Robson, Tripp Crosby, and other creators who have built large audiences on social media.

Dylan leads client relationships for the agency with large accounts like Zen Desk, Seiko, Hallmark Channel, and others. 

After 8 years, Dylan rejoined Channel Factory to lead biz dev for Creators Buddy, a next gen media buying platform for the creator economy. 

Keynotes: Hollywood Connect, UCSB Film and New Media Alumni Panel, Media Post, WOMMA EDU.

Specialties: Management, Screenwriting, Networking, Development, Production & Post, Negotiations, Public Relations, Event Planning and Execution, Launching Start Ups, Independent Film Finance and Production, Marketing, You Tube, Video Optimization, Video SEO, Social Media buying, B2B CPL Media buying, Talent Relationships, Sales, Sales Strategy, Influencer Marketing.

Dylan Conroy

Falk Eumann - Executive Vice President of Creative, NA - WongDoody

Falk Eumann is the Executive Vice President of Creative, North America at WongDoody (a global creative technology agency and Infosys company), based in New York City. An Executive Creative Director with over 15 years of international experience in digital, he blends technology, design, human-centered storytelling, and innovation to bring brands to life—focusing on purpose-driven work, next-gen tech (including AI & creativity), and immersive experiences.He joined WongDoody in 2025 as Executive Creative Director, North America, after roles like Creative Director at Monks (leading campaigns such as Dragonfly) and Founding Partner/Executive Creative Director at Caviar. Fluent in English and German, he's passionate about pushing creative boundaries, has spoken on AI in creativity (e.g., WongDoody's Creative AI initiatives), and is active in pitching ideas for events like SXSW 2026.

Host of The Ad podcast where I interview the c suite from brands, agencies, media companies, ad & brand tech, influencers and thought leaders as I give myself a MBA in marketing, also known to make the CRM go BRRR 🤑💰💵

Great to sit down with Nikos Iatropoulos the md for IA Global Ventures at TechCon Global southwest. 

We discussed is work as an International Accelerator and IIA Global Ventures: the relationship between the International Accelerator, which brings global software companies to Austin, Texas, and its sister fund, IIA Global Ventures.

Support for International Startups: The accelerator provides critical support to early-stage international companies, including visa assistance, housing, and help navigating US-specific challenges like establishing a credit rating.

Austin as an Innovation Hub: The evolution of Austin from a regional center to a global innovation hub is highlighted, noting its collaborative ecosystem and the presence of major companies like Tesla and Samsung Electronics.

Changing Venture Capital Landscape: The speaker notes a shift where startups no longer feel the need to move to the Bay Area for funding, as significant capital and venture capital firms are now established in Austin.

Recruitment of Global Talent: Discussion of the "country ambassador" network used to find and recruit promising founders from regions such as India, Eastern Europe, and South America.

TechCon and its Mission: The video touches on the TechCon conference and its goal of democratizing venture capitalism and entrepreneurship outside of traditional hubs like Silicon Valley.

The Origins of Austin's Economic Development: Information is shared about Angelos Angelou's role in recruiting over 800 companies to Austin during his time at the Chamber of Commerce, laying the groundwork for the current tech scene.

Thanks Strike Social for sending me!

Great to sit down with Mark Connon, CEO of Bombora at ramp up w LiveRamp last week. 

He describes his company as a leading B2B data provider that creates proprietary datasets from a large publisher co-op. Their mission is to provide custom and syndicated B2B audiences to both the enterprise and advertising ecosystems.

Targeting and Distribution Capabilities: The discussion highlights Bombora's ability to take targeting capabilities typically associated with LinkedIn—such as company, seniority, and job title—and apply them across the open web through partners like LiveRamp.

Measurement and Optimization in B2B Advertising: Connon explains how Bombora provides measurement solutions that allow advertisers to see the specific impact of their campaigns, including which companies and seniority levels were reached and their level of interaction with the ads.

Practical Applications of AI: A significant portion of the conversation focuses on the "tactical" use of AI to drive efficiency and interactivity. Specific applications mentioned include:

Agentic Solutions: Using AI to move data more efficiently and cost-effectively across various endpoints.

Agentic Audience Builder: A natural language tool that helps customers find specific audiences and intent topics more easily.

Connectivity: Building industry-wide connectivity using AI and MCP (Model Context Protocol) servers.

The Evolution of the B2B Space: The speakers compare the B2B sector's adoption of innovation to B2C, noting that while B2B has historically lagged, it is now seeing exponential growth in programmatic advertising and is moving toward influencer-based social models.

The RampUp Event: Connon explains that Bombora attends the RampUp event because LiveRamp is a major strategic and distribution partner. The event serves as a central hub for meetings with partners, customers, and competitors to gain insights into the dynamic state of the industry.

Thanks to Strike Social for sending me!

Great to interview Sanjoy Paul, PhD, MBA, FNAI, FIEEE, Executive Director of Rice Nexus, discussing innovation, entrepreneurship, and the role of AI in modern business at TechCon Global in Austin. 

Rice University's Innovation Initiatives
Rice Nexus: Paul serves as the executive director of this "innovation factory" and accelerator, which currently supports 24 startups.

Startup Origins: Participants include faculty labs, alumni from the business school, and even current undergraduate students.

Case Example: He highlights a student-led startup where two undergraduates developed a wearable device for Parkinson's disease based on Stanford University research.

The ION: Rice Nexus is housed in the ION, a broader innovation hub in Houston open to the entire community, not just those affiliated with the university.

Challenges in AI Implementation
Pilot Failure: Paul notes that AI projects often fail when transitioning from pilot phases to actual deployment.

Organizational Resistance: A primary reason for failure is organizational rather than technical, as changing established workflows can disrupt the status quo.6
Production Barriers: Pilots often overlook critical enterprise requirements such as legal compliance, privacy, security models, and Sock 2 standards, which lead to pushback during full production.

The Democratization of Innovation
Global Accessibility: Innovation is becoming "flattened" as technology, foundational libraries, and open-source resources like GitHub are now instantaneously available worldwide.

Efficiency and Constraints: Paul argues that people in resource-constrained environments are often more innovative because they must find frugal and efficient ways to succeed.

Comparison to the Past: He contrasts modern development, which uses existing building blocks, with the cumbersome process of writing every piece of infrastructure from scratch in previous decades.

Thanks Strike Social for sending me!

So great to sit down with Sarah Romanko from Geek Ventures in Austin for TechCon Global southwest. We discussed:

Household Robots and Accessibility: The discussion begins with the question of whether household robots will initially be a luxury item for the rich and famous before becoming democratized and accessible to the masses. The idea of an "Airbnb type thing" or an "Uber model" for leasing robots was proposed as a potential way to make them accessible. The speaker believes that the mass adoption of autonomous household robots is a reality due to the speed of technological advancement.

Geek Ventures: Sarah Romanko is with Geek Ventures, an investment firm that focuses on investing in immigrant founders to the U.S. who were born outside of the country and then moved there. The firm primarily focuses on AI and robotics and typically writes checks ranging from $100K to $700K. The firm's founder and managing partner is an immigrant, and the investment thesis is his way of giving back.

Trends in Robotics: Geek Ventures is excited about software for robotics and data, specifically training data, for robotics. The firm is particularly interested in the B2B space, especially manufacturing automation.

TechCon SoCal Pitch Contest: Sarah Romanko was on the selection committee and will be facilitating the pitch contest. She is looking for founders who can pitch their ideas concisely in five minutes and answer three minutes of judges' questions clearly and to the point. They also look for a clear market need and a strong "why now".

The Importance of Founder Branding: The emergence of the founder brand and the need for founders to be media-trained and active on platforms like LinkedIn and TikTok are discussed. It is considered "extremely important" for founders to build their brand and speak at events while also prioritizing the building of their company. The speaker, who is also a content creator on LinkedIn, sees a benefit in investors having a "builder mindset" to provide value to founders.

Austin as an Innovation Hub: Austin is described as a good combination of New York and California, offering affordability, top talent, and accessibility. VCs in Austin are viewed as being very accessible and down-to-earth, contributing to the goal of democratizing access to capital.

South by Southwest (SXSW): The new seven-day format for SXSW, which combines music, film, and innovation, is discussed. The importance of curating events to find the right founders and investors is emphasized. SXSW is also noted for its international expansion to London and Sydney.

Thanks to Strike Social for sending me!

When I first started coming to SXSW there wasn’t a non alch in site. This year there hasn’t been a party that didn’t have them, thanks for remembering the sober curious! Athletic Brewing Co. !

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Great to sit down with Jason White the ceo of Mula at IAB

Mula is building an operating system for publishers in the age of AI.1
The goal is to help publishers keep people engaged on their sites longer and give users an experience similar to "walled gardens" and social media platforms.

The operating system is built on top of technologies like Customer Data Platforms (CDPs) and data lakes, understanding the user and having a "user graph" to recommend content based on the user and the page's content.

Challenges and Strategies for Publishers
Publishers face "traffic constraints" due to LLM search and the impact of AI on search results, noting that 60% of searches on Google no longer result in a click.

White argues that AI companies are not investing in the "content" that trains their models.

Publishers must evolve to become marketers and embrace a "third leg" of the stool, which is the user.

They need to invest in CDPs and data lakes to build an understanding of the user graph, which is currently "very expensive".

Publishers have an advantage over "walled gardens" because they have "better information on their page" for decision-making and providing good content experiences.

Traffic Acquisition and Monetization: White suggests publishers need to invest in traffic acquisition and no longer consider "MFA" (Made For Advertising) a "bad word".

Responsible traffic acquisition is possible and can be affordable. He talks about how at CBS, a traffic acquisition business had 35% margins without "NASCARs" (many ads) on the pages, by extending the user session.

Other important areas for growth are newsletter growth, content distribution networks (like Yahoo and Apple News Plus), and push notifications.

Subscriptions and Brand: Subscriptions and premium experiences are important.

Publishers should leverage their brand, which involves investing in the brand, personas, and subscription products, as the days of "free traffic are pretty much gone".

If a brand has value, content should be "gated off and and and subscribed to".

White views this as an inevitable "graduation," similar to a baseball minor league system, where you develop the talent, and when they are ready to spread their wings, you encourage them to "fly baby, fly".

A key focus is the continued evolution of agent-to-agent communication and platforms.

Mula is an "agentic platform" with five core agents that work through an MCP.
White is excited to see buy-side agents communicating with supply-side agents (Moola's agents on behalf of publishers) to "trade inventory".

White noted that the "cost to compute is like nothing," which levels the playing field. 

Thanks Strike Social for sending me!

for my travel peeps I've put together an itinerary for @SXSW for travel marketers, hit me up for a meal / coffee / interview. 

Refined SXSW 2026 Itinerary: Focus on Travel Marketers

SXSW 2026 (March 12–18, Austin, TX) emphasizes a campus-style format with programming in hotels and downtown venues. 

March 12 

Panel: Brand & Marketing Kickoff (Travel & Leisure Track) – 11:30 AM, Austin Convention Center or Hilton Austin Downtown (check schedule.sxsw.com for exact). Topics: Destination marketing in changing climates.

Activation: Hotel San José Lounge/Pop-Up – Afternoon/Evening. Often hosts brand experiences 

March 13 (Peak Panels: Transportation/Travel Focus)
Panel: SXSW Pitch - Smart Cities, Transportation, Manufacturing & Logistics – 2:30 PM, Austin Marriott Downtown. Pitch-style with innovators in mobility/tourism tech. 

Execs to Meet: Jessica Robinson (Assembly Ventures – mobility expert, ex-Detroit Mobility Lab; intro on urban travel trends), Heath A. Butler (Mercury Fund – investor in travel startups), Brian Dixon (Kapor Capital – diversity in transport). Chat about partnerships post-pitch.

Panel: 10 Truths About Technology Shaping Your Life – 11:30 AM, Hilton Austin Downtown Room 412. Ties into travel tech (e.g., AI in bookings). 

Activation: Fast Company Grill – All day, Cedar Door Patio Bar & Grill. Features brand leaders; past travel tie-ins. 

Target: Helen Andrews (CEO Johannes Leonardo – potential hospitality angle).

March 14 (Marketing Deep Dives)
Panel: The Power of Storytelling: Shape Culture & Create Community – Time TBD, Brand & Marketing Track (likely Hilton or JW Marriott). Cheryl Miller Houser (she/her) (storytelling expert) on brand loyalty – relevant for tourism narratives. 

Panel: Not a Hotel: A New Hospitality for Logo-Shy Luxury Traveller (if accepted via PanelPicker) – Afternoon, venue TBD. Proposed by Nico Sarti (luxury hospitality strategist). 

Activation: JW Marriott Lounge – Midday. Hotel-hosted networking; travel execs from Marriott properties.

Evening: Hotel Vegas & VOLSTEAD Party – Free activation for casual meets.
March 15–16 (Mid-Week: Experiential/Trends)

Panel: The Internet of Value Meets the Internet of Intelligence – Time TBD, featured session. Li Fan (Circle CTO) on AI/blockchain – apply to travel payments/loyalty. Execs to Meet: Fan for fintech-travel crossovers; network with hospitality innovators.

Panel: SXSW Hall of Fame Induction: José Andrés  – Evening, venue TBD. Chef/restaurateur on humanitarian hospitality. 

Activation: Flatstock Art Exhibition – March 13-15, Austin Marriott Downtown. Posters/music tie into experiential travel branding.

March 17–18 (Wrap-Up:)
Panel: How Marketing Brands Can Stay Culturally Relevant – Time TBD, featured. Tasia Filippatos (Disney Consumer Products president). 

Activation: Rooftop Parties at Hotels (e.g., Hilton or Fairmont) – Evenings. High-density for final intros.

Thanks LOST iN and Visit Austin, we'll be taping an episode of What's good!

Open article: SXSW 2026 Schedule | Home by schedule.sxsw.com

Great to sit down with Neal Bloom🎩 general partner at Rising Tide Partners at TechCon Global in Austin. 

We talked about he use of AI and automation, People are using automation to save time, which they are then using to be "more human" by taking more lunches and attending more events and conferences. This also leads to expecting more curation, meaning people are going to the right events rather than just many events.

The fund is based in San Diego, and its investment thesis is "all about people". They look for great founders, especially those they have known for a long time, which helps with underwriting.

Rising Tide Partners' Investment Approach The fund is made up of a group of founders who were previously backed by Bloom and have now joined him; they also continue to back them again. They consider themselves active investors, offering operator strengths and mentoring. The fund seeks to prove that their check is their "least valuable asset". A "flywheel" is created when founders who have had an exit become an LP, and then start new companies that the fund is ready to finance.

Investment Focus The fund invests in pretty much everything except deep bio, which is ironic since San Diego is known for that. They are strong in software and hardware. While based in San Diego, they are not San Diego-only investors. Bloom travels frequently to find and help great founders wherever they are.

The Ethos of TechCon and Geographic Investing The video highlights TechCon's goal of democratizing access to capital and entrepreneurism, based on the idea that innovation doesn't have to be limited to Silicon Valley. COVID-19 helped "flatten the world," allowing people to move where they want to live rather than being tied to traditional tech hubs. Bloom notes that people and networks have scattered, leading to "networks colliding," which he sees as a positive development.

Media and Podcasting for Investors The video discusses the trend of funds and VCs building media properties to deploy influence and reach alongside capital. Neal Bloom runs the Tacos and Tech podcast, which was started to amplify the stories of the many technical people in San Diego who are "anti-talk" and forget to tell people what they are building. The podcast has become a way to meet and track amazing people, and Bloom has funded a few people he first met on the show because it facilitates a relationship build that is "non-pitch performative".

The The Tacos and Tech Podcast - The show includes a question about the interviewee's favorite taco spot. The podcast has expanded from being San Diego-heavy to telling human stories that don't have to be geo-specific, such as a coffee shop founder in Las Vegas. The show now releases about three episodes a week, including interviews, a segment called This Week in San Diego Tech, and a series called AI Builders Roundtable.

Contact Information Neal Bloom can be found at https://lnkd.in/gQnitiG8

Thanks Strike Social for sending me

Touch down! LOST iN Austin pumped to be partnering w Visit Austin & shooting some episodes of what’s good! If you are a cmo and want to join us for the episode holler. 

I’ll be hosting a stage @ shooting The Ad Podcast from The LINE Hotel Group on the 14th & 15th. Hit me up to line up an interview. 

It’s my first post Covid SXSW ! Thanks Strike Social for filing in the gaps and sending me a couple days early

David Angelo - Founder & Creative Chairman - David&Goliath,

David Angelo is the Founder & Creative Chairman of David&Goliath, a Los Angeles-based advertising agency known for its challenger mindset and “Brave” philosophy. With a career spanning over three decades, Angelo has built award-winning work for major brands including KIA Motors, The Coca-Cola Company, Lexus, Michelin, Reebok and the National Football League (NFL), and has earned more than 500 industry honors, such as Cannes Lions International Festival of Creativity, The One Show Pencils and The Clios. He’s an American Advertising Federation Hall of Achievement inductee and a respected voice in creative leadership. In 2016, Angelo also founded Today, I'm Brave, a global nonprofit focused on empowering youth through courage and purpose.

James Nord is the Founder & CEO of Fohr (fohr.co), the first influencer/ambassador marketing agency and platform in the U.S., launched in 2012 in New York City. A true pioneer in the creator economy, he transitioned from Wall Street finance to fashion photography (shooting behind-the-scenes for Oscar de la Renta and Thom Browne, Inc.) after gaining massive fame as one of Tumblr's most-followed creators. Frustrated by the lack of structured ways for creators to connect with brands, he built Fohr to bridge that gap—focusing on authentic partnerships, genuine passion over vanity metrics, and programs like SEPHORA Squad (with the motto: “don’t spend good money on fake love”). He's paid out over $150 million to influencers, created category-defining tech, and grown Fohr into a full-service agency emphasizing people-first culture.

Scott Hess - Chief Marketing Officer - Publicis Media 

Scott Hess is a prominent executive in the advertising and media industry, currently serving as Chief Marketing Officer at Publicis Media (a division of Publicis Groupe), based in Chicago.He is a dynamic leader focused on branding, culture-building, human intelligence, and storytelling for people and brands. Hess has held key roles within the Publicis ecosystem, including CMO at Spark Foundry (a Publicis Media agency), EVP of Communications and Marketing at Publicis Media, and positions like Chief Marketing Officer and acting/interim CMO at Starcom. His background includes pioneering youth research as VP of Insights at TRU before transitioning to media agencies.

Good to sit down with George Baker, Sr. from 2 the Moon Ventures at TechCon SouthWest, focusing on the current state of venture capital and entrepreneurship. The key topics include:

Venture Capital Strategy and Support:
To the Moon Ventures is a boutique venture group that uses a "founder backing founders" model to reinvest in the community.

The group is industry and stage agnostic.

Baker emphasizes bringing a "value creation team" to portfolio companies, providing strategic resources like marketing, accounting, and operational services on a part-time or project basis.

This model aims to provide "operating capital" and mentorship to accelerate speed to market and assist with the hiring process.

Business Efficiency and Failure:
Baker notes that businesses typically fail for two reasons: running out of money or lack of product-market fit.

If a product has market fit, the focus should shift to "capital efficiency".

There is a shift away from the "grow at all costs" mentality toward running profitable enterprises.

The Texas Business Ecosystem:
The discussion explores the unique identity of the Texas tech ecosystem compared to Silicon Valley.

Texas investors are described as often being private about their deals and "astute" in their return profiles, focusing on "right-side spending" rather than "flashy" headlines.

The state is benefiting from an influx of founders seeking a different quality of life, lower cost of living, and a different regulatory environment.

Mention is made of the new Texas Stock Exchange | TXSE Group Inc (TXSE) in Dallas as a potential transformational factor.

Current Tech and Investment Trends:
AI is no longer just "hype" but is being "operationalized" to unlock real value.

There is a rising interest in "venture studios".

Traditional lines between venture capital and private equity are blurring, with many VCs moving toward late-stage "growth equity" for quicker returns and more certainty.

Thanks for Strike Social for sending me!

Day 2 LOST iN  @visitaustintx it’s been since Covid that I’ve attend SXSW  I forgot why it’s the best conference. Best food, best people, best thought leadership, best art, best serendipity. Today I’ll be holding down Brand Innovators  and kicking off Red Thread Collective at the The Ad Podcast  and hosting a stage for them for two days , the The LINE Hotel Group  will be interviewing the best & brightest , thanks Strike Social  for sending me!

So good to sit down with Evin Shutt the global ceo of 72andSunny at Brand Innovators activation a couple weeks back. 

My panel was on the human insight of sport, something that the teams at 72&Sunny know well. 

They have some isms like “creativity is a team sport” and “playing to win”. I remember at some point in my career, I visited the Playa Vista office and someone gave me a tour. They showed me Howard Hughes Holdings Inc.’s original patent vault and a conference table and bleacher seats constructed from the court wood from John Wooden’s champion season coaching UCLA. There was a pride in their space and how that transfers to their people and work that always stuck with me. 

Thanks Strike Social for sending me!

Like knowing where your chicken came from? Got hairy arm pits? Clean your house w vinegar? Meal / coffee / interview official press The Ad Podcast Natural Products Expo

Day 3 getting LOST iN Austin @ SXSW great day at Brand Innovators & People Inc. Followed by dinner at the top Michelin Guide restaurant in Austin Red Ash, did not disappoint. Thanks Strike Social for sending me!

Best SXSW in modern times, as promised I was stopped by an ad slinging cowboy who worked in a flower shop for the Chicago mob and is friends w David Angelo , @david e kelly  and other famous David’s. I engorged myself on Michelin bbq and nosh at places like la barbecue, paperboy, red ash, American kitchen and nixa. I saw new friends and old like Tom Morrissy , Paul Woolmington & my surfer Jacqueline Thompson , spent amazing days at Brand Innovators & Red Thread X and bagged some amazing interviews for The Ad Podcast , keep an eye on the feeds. Thanks to visit austin, LOST iN & Strike Social for sending me.

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