Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

Here is how I'd pitch influencers to a B2B company whose senior team doesn't get it...

📍  Call them evangelists
📍  Don't call it social media. Call it channels.
📍 Refer to them as megaphones for company messages, but with built in content.

Removes:
❌  biases that influencer aren't authentic or are just for B2C
❌  gives them a pathway to new audiences 
❌  any bias about social media not being a real place for marketing when you say channels (podcast, radio, mag & social media are all channels.) 

It's not trickery. 
It's the truth, just repackaged. 
Afterall, that's what marketing is...

#socialmedia #b2bmarketing #b2binfluencers #influencers #influencermarketing #marketing #digitalmarketing #evanglists

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

REMINDER: Influencers are part of your MARKETING STRATEGY BUT...

We hear it all the time...what's the return on each influencer post?

A year ago, we had a new client (an old school media agency) who sold in influencers as part of the plan...and put a 15x return on each influencers.

No content, no rationale, no paid support.

Hold the phone, folks. It's not that simple.

If those returns were guaranteed all money would immediately move to influencers and marketing departments would shut down.

Effective marketing involves strategy. Influencers are part of it.

But please, please. Think before your pitch.

#marketing #influencermarketing #socialmedia #socialmediamarketing #influencers #digitalmarketing

5 Stats You Need To Get More Influencer Budget...

💥 Influencer content out performs branded content 17X*
💥 Social media marketing outpaced Search Marketing in 2024** 
💥 42% of ads use influencer content* 
💥 Social Media is the world's largest advertising channel with $247B in ad global spend***
💥 143 mins/ day were spent on social media in 2024***

Net-net. We spend more time on social media than with our friends. Influencers are master marketers on social. Partnership isn't optional - it's smart strategy.

#socialmediamarketing #influencermarketing #marketing #digitalmarketing #searchmarketing #influencer 

*CreatorIQ
** IAB
***Influencer Marketing Hub 2025

Dear Influencer Managers,

For 2026, can we all agree to stop sending those automatic Quickbooks invoice follow-ups? 

Sincerely,
My very overwhelmed inbox. 🫠 

#influencermarketing #2026 #socialmedia

This is your reminder that Influencer Marketing is on getting warmed up...plan accordingly. 📈 💥 

#influencermarketing #influencertrends #socialmedia #marketing #influencer #b2bmarketing #socialmediamarketing #b2c

B2B vs B2C Influencers...the marketing strategy for both is ultimately the same....

Access.

Access to new products
Access to exclusive events
Access to the brands they love

It's what they get that the general populations doesn't. It fuels their brands while building yours.

The way it comes to life might be different for both segments, but ultimately influencers want / need the same thing.

#socialmediamarketing #influencermarketing #b2binfluencers #digitalmarketing #marketing #influencers

#1 Tip for Companies Starting A Podcast...

Don't sleep on that pre-call interview. It will take your podcast from good to great.

Even if you know your guest will be great, the pre-call gives you the opportunity to really hone in on your storyline and how they can support it.

It will save you lots in editing time too.

Want more tips from an expert?

Britt Kahn is a professional booker for incredible media properties like Conan and Friends and she shares all her tips & tricks.

🎙️ The Social Standard Podcast

(Available on Spotify, Apple & YouTube)

#podcast #podcastmarketing #influencermarketing #marketing #digitalmarketing #b2bmarketing #influencers

Steve Jobs was using influencers in the 80s... 🤔 
He just called them Evangelists.

Apple needed to move beyond selling technology....
....to selling the belief in a dream that anyone could be more creative & productive.

Evangelists, not salespeople, were their weapon of choice.

And it worked. Really, really well.

Full story with Guy Kawasaki, Apple's former Chief Evangelist Officer, on the podcast.

🎙️ The Social Standard Podcast
Available on: Apple, YouTube & Spotify

#evangelist #influencer #influencermarketing #socialmediamarketing #b2bmarketing #digitalmarketing #influencers #b2binfluencers #socialmedia

This is the thing B2B Marketers get wrong...

When people start spreading the word about your product / service / business, you freak out. 🤔

You think - "We have to control the message"

When in reality you need to think:

👉  My product / service is so great, people are evangelising it for FREE!
👉  What are they talking about, what's interesting to them? 
👉  What can I learn from this?

Guy Kawasaki, chief evangelist at Canva and formerly Apple is on the podcast today talking about evangelism & influencers in B2B. Tune in for his advice & experience.

🎙️ The Social Standard Podcast
(Spotify, Apple & YouTube)

Link to full episode in comments 👇 

#b2b #influencermarketing #b2binfluencers #b2bmarketing #marketing #influencers #socialmedia

Chief Revenue Officer (CRO) at The Social Standard

Dylan Conroy went to UCSB / SBCC and studied screenwriting earning a BA in film and new media. Dylan has a certificate of Entertainment PR and screenwriting from UCLA. He is a graduate of the Act One program. He is a graduate of the Pathfinders Apprenticeship. 

While at UCSB Dylan interned at The Santa Barbara Film Fest and Ivan Reitman's Montecito Pictures.

Dylan was an account exec with Howard Bragman @ BNC. He worked with Stevie Wonder, The Red Hot Chili Peppers, Mark Cronin and Phil Rosenthal. 

Dylan served as Bruce Nash's Research Assistant. While at Nash he developed reality television and feature films.

Dylan left Nash to become a Segment Producer on the Profiles TV (Amazing Race) Harpo (The Oprah Winfrey Show) joint, The Big Give on ABC.

Dylan ran a successful consulting business where he helped clients develop, package, sell and produce reality content and manage other creative producers and writers.

Dylan is a member of Act One. He's a Leadership Southern California Fellow. He is also the founder and president of Sigs in Entertainment.

Dylan was a financier @ Strata Productions where he managed a group of equity partners who invested in independent films. 

Dylan joined Ferrazzi Greenlight to work for one of his all time heroes, Keith Ferrazzi, by heading up West Coast Sales & PR.

Dylan was the SVP of Integrated Media Sales for Channel Factory, helping agencies, brands and content creators be successful on you tube. He ran all territories outside of the east coast and launched the companies influencer marketing unit.

Dylan is the Chief Revenue Officer for The Social Standard where he runs revenue, partnerships, corp dev, & marketing in addition to our talent management business and brand incubation unit representing clients like, Ridge Robson, Tripp Crosby, and other creators who have built large audiences on social media.

Dylan leads client relationships for the agency with large accounts like Zen Desk, Seiko, Hallmark Channel, and others. 

After 8 years, Dylan rejoined Channel Factory to lead biz dev for Creators Buddy, a next gen media buying platform for the creator economy. 

Keynotes: Hollywood Connect, UCSB Film and New Media Alumni Panel, Media Post, WOMMA EDU.

Specialties: Management, Screenwriting, Networking, Development, Production & Post, Negotiations, Public Relations, Event Planning and Execution, Launching Start Ups, Independent Film Finance and Production, Marketing, You Tube, Video Optimization, Video SEO, Social Media buying, B2B CPL Media buying, Talent Relationships, Sales, Sales Strategy, Influencer Marketing.

Dylan Conroy

Stephen Larkin  - Managing Director of Growth and Development - GALE  

Stephen Larkin is the Managing Director of Growth and Development at GALE, where he leads initiatives to expand the agency’s reach and accelerate new business opportunities. With three decades of experience in growth strategy, corporate development, and marketing, Stephen has worked across top agencies—including Erich & Kallman  and R/GA  helping brands and organizations build stronger market presence and impactful relationships. His background includes spearheading high-profile assignments for clients such as the Academy of Motion Picture Arts and Sciences , the Hollywood Foreign Press Association, and the Golden Globes, blending strategic insight with creative execution.

Host of The Ad podcast where I interview the c suite from brands, agencies, media company’s, ad & brand tech, influencers and thought leaders as I give myself a MBA in marketing, also known to make the CRM go BRRR 🤑💰💵

amazing to interview Joy Farber Kolo the cio of Weber Shandwick at CES. In her role as cio its all about the best possible teams, tools and tech. There's no where like CES to dive into all of those things. 

Were in a tipping point in ai from hype to transformation. 

The most exciting part of ai from a strategy stand point is how deep and fast you can understand the communities you are looking to impact. 

And so much more! Thanks to Strike Social for sending me.

Host of The Ad podcast where I interview the c suite from brands, agencies, media companies, ad & brand tech, influencers and thought leaders as I give myself a MBA in marketing, also known to make the CRM go BRRR 🤑💰💵

Roy Sexton is the Chief Marketing Officer at Vedder, where he leads the firm’s overall marketing strategy, brand positioning, and business development initiatives across the legal sector. With more than 25 years of experience in marketing and strategic communications—including nearly 15 years focused in legal marketing—Roy has shaped campaigns, digital outreach, and organizational storytelling that support growth and differentiation for global professional services. He has also served in leadership roles within the Legal Marketing Association (LMA), including as International President, and is recognized for his contributions to marketing leadership and inclusive leadership in the industry.

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The Battle

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The Battle

Jessica Phillips

Dylan Conroy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

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