Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

Here is how I'd pitch influencers to a B2B company whose senior team doesn't get it...

📍  Call them evangelists
📍  Don't call it social media. Call it channels.
📍 Refer to them as megaphones for company messages, but with built in content.

Removes:
❌  biases that influencer aren't authentic or are just for B2C
❌  gives them a pathway to new audiences 
❌  any bias about social media not being a real place for marketing when you say channels (podcast, radio, mag & social media are all channels.) 

It's not trickery. 
It's the truth, just repackaged. 
Afterall, that's what marketing is...

#socialmedia #b2bmarketing #b2binfluencers #influencers #influencermarketing #marketing #digitalmarketing #evanglists

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

REMINDER: Influencers are part of your MARKETING STRATEGY BUT...

We hear it all the time...what's the return on each influencer post?

A year ago, we had a new client (an old school media agency) who sold in influencers as part of the plan...and put a 15x return on each influencers.

No content, no rationale, no paid support.

Hold the phone, folks. It's not that simple.

If those returns were guaranteed all money would immediately move to influencers and marketing departments would shut down.

Effective marketing involves strategy. Influencers are part of it.

But please, please. Think before your pitch.

#marketing #influencermarketing #socialmedia #socialmediamarketing #influencers #digitalmarketing

5 Stats You Need To Get More Influencer Budget...

💥 Influencer content out performs branded content 17X*
💥 Social media marketing outpaced Search Marketing in 2024** 
💥 42% of ads use influencer content* 
💥 Social Media is the world's largest advertising channel with $247B in ad global spend***
💥 143 mins/ day were spent on social media in 2024***

Net-net. We spend more time on social media than with our friends. Influencers are master marketers on social. Partnership isn't optional - it's smart strategy.

#socialmediamarketing #influencermarketing #marketing #digitalmarketing #searchmarketing #influencer 

*CreatorIQ
** IAB
***Influencer Marketing Hub 2025

Dear Influencer Managers,

For 2026, can we all agree to stop sending those automatic Quickbooks invoice follow-ups? 

Sincerely,
My very overwhelmed inbox. 🫠 

#influencermarketing #2026 #socialmedia

This is your reminder that Influencer Marketing is on getting warmed up...plan accordingly. 📈 💥 

#influencermarketing #influencertrends #socialmedia #marketing #influencer #b2bmarketing #socialmediamarketing #b2c

B2B vs B2C Influencers...the marketing strategy for both is ultimately the same....

Access.

Access to new products
Access to exclusive events
Access to the brands they love

It's what they get that the general populations doesn't. It fuels their brands while building yours.

The way it comes to life might be different for both segments, but ultimately influencers want / need the same thing.

#socialmediamarketing #influencermarketing #b2binfluencers #digitalmarketing #marketing #influencers

#1 Tip for Companies Starting A Podcast...

Don't sleep on that pre-call interview. It will take your podcast from good to great.

Even if you know your guest will be great, the pre-call gives you the opportunity to really hone in on your storyline and how they can support it.

It will save you lots in editing time too.

Want more tips from an expert?

Britt Kahn is a professional booker for incredible media properties like Conan and Friends and she shares all her tips & tricks.

🎙️ The Social Standard Podcast

(Available on Spotify, Apple & YouTube)

#podcast #podcastmarketing #influencermarketing #marketing #digitalmarketing #b2bmarketing #influencers

Steve Jobs was using influencers in the 80s... 🤔 
He just called them Evangelists.

Apple needed to move beyond selling technology....
....to selling the belief in a dream that anyone could be more creative & productive.

Evangelists, not salespeople, were their weapon of choice.

And it worked. Really, really well.

Full story with Guy Kawasaki, Apple's former Chief Evangelist Officer, on the podcast.

🎙️ The Social Standard Podcast
Available on: Apple, YouTube & Spotify

#evangelist #influencer #influencermarketing #socialmediamarketing #b2bmarketing #digitalmarketing #influencers #b2binfluencers #socialmedia

This is the thing B2B Marketers get wrong...

When people start spreading the word about your product / service / business, you freak out. 🤔

You think - "We have to control the message"

When in reality you need to think:

👉  My product / service is so great, people are evangelising it for FREE!
👉  What are they talking about, what's interesting to them? 
👉  What can I learn from this?

Guy Kawasaki, chief evangelist at Canva and formerly Apple is on the podcast today talking about evangelism & influencers in B2B. Tune in for his advice & experience.

🎙️ The Social Standard Podcast
(Spotify, Apple & YouTube)

Link to full episode in comments 👇 

#b2b #influencermarketing #b2binfluencers #b2bmarketing #marketing #influencers #socialmedia

Dmitri Cherner

Head of Influencer

Future Influence

Founder & CEO

OneSkin

Joined to establish an Influencer performance program. OneSkin is unique in that it is a new entrant into a hyper saturated beauty and skincare space, with the main challenge being driving conversions with little upper funnel awareness
•Onboarded SaaS platform (Aspire) to manage and scale program from end to end, provide conversion and commission tracking, and introduce social listening to brand
•Launched over 75 collaborations on IG, TikTok, & YT, directly attributable for over $100K in revenue and 15K clicks
•Drove over 100 UGC and licensed assets for paid media that outperformed brand assets by 2X or more
•Managed Affiliate and Partnerships lead, which was attributable for over 15% of annual company revenue

Quince

Brought aboard to build scaled Influencer performance program, focused on Quince’s luxury apparel and home goods essentials
•	In 9 months with the company, I developed a foundational structure for an evergreen, performance influencer program that achieved a 3.5X ROI
•	Onboarded SaaS platform (Aspire), created performance and UGC/paid media content campaigns, briefs, reporting, and SOP

Director of Influencer & Social

Ruggable®

Promoted within a year due to program success and expansion of role and responsibilities to include brand and licensing partnerships, additional headcount, and paid media strategy

Associate Director, Influencer and Partnerships

Established and lead Influencer and Partnerships strategy for Ruggable’s Marketing organization. This consisted of building program from scratch and developing operational processes designed to scale for top performance and content generation. Managed a team of 7 FTE dedicated to driving Influencer program to be industry-leading by all performance and brand metrics
•	Onboarded an Influencer SaaS platform, AspireIQ, to scale and standardize influencer collaborations across multiple verticals. Provided feedback directly to the platform and was asked to join the Customer Advisory Board as a result, leading to priority service and customization
•	Perform rigorous testing and analysis of each influencer collaboration through specific bottom-funnel metrics: views (CPM), clicks (CPC), and conversions (CPA), and ROI- achieved a program-wide, annual ROI of  7X in 2022
•	Launched always-on strategy that resulted in over 5,000 influencer collaborations across multiple verticals, ranging from micro influencers to celebrities, majority on Instagram but also including YouTube, TikTok, & Twitter. This has led to post-purchase survey results of customers first hearing about Ruggable through an influencer from under 1% to consistently over 5% (approx. equivalent budget allocation)
•	Built content marketing initiative into an effective content generation engine, providing an ongoing stream of thousands of images and videos to be used across all creative marketing assets including email newsletters, blogs, website content, paid media, and social media. Influencer content remains the highest performing and most often used assets across all of Marketing and drove over 75% of paid media assets, a core growth channel for the organization
•	Oversaw organic social strategy, leading Instagram account growth from 165,000 to over 800,000 in followership before passing off day to day management
•	Launched whitelisting strategy that scaled to 25% of FB/IG paid social spend (ten figures annually)

Influencer & Strategic Partnerships Manager

ZEFR

Promoted to lead post-sales operations and execution

Director of Operations and Partnerships, Influencer Team

As Sr Operations Manager, I am charged with developing and maintaining best practices, creating organized and efficient workflows, and solidifying general team reliabilities and responsibilities. With a detailed knowledge on running influencer and digital content marketing campaigns, my role is to improve workflows and remove communication barriers of those around me, in order to allow the team to run as smoothly as possible.

This entails every aspect of custom content campaigns, from pre-sales proposals to content development and execution. In my role at Zefr I have done the following:
- Discovered, implemented, and trained all Influencer team members on Project Management software (Asana). This included creating template projects for seamless campaign management and accountability for all team members involved
- Developed highly efficient workflows for all team members and internal teams, specific to custom content and influencer campaigns. This included multiple templates, forms, and organizational systems in order to ensure successful campaign execution at all stages- RFP/proposals, influencer contracting and negotiation, concept deliverables, approvals/revisions, delivery, reporting, and finance.
- Created training guidelines, templates, and visual workflows for more effective training and simpler breakdown of all steps involved in content marketing campaigns
- Analyzed previous year and ongoing sales data for critical review and guideline training for sales teams. Traveled to satellite offices to train sales teams on updated strategies and workflows for improved sales techniques
- Keep monthly financial report on campaign deliverables, tracking billable engagements and reviewing contracts to ensure appropriate and organized billing statements
- Performed company-wide operational audit and provided detailed insights to company leadership to improve redundancies and communication breakdowns between teams and departments

Senior Influencer Operations Manager

Thoughtful Media Group, Inc.

Thoughtful Media Group is a digital media company and YouTube Multi-Channel Network headquartered in Los Angeles and with offices in Bangkok, Ho Chi Minh City, and Shanghai. We find unique and meaningful YouTubers to work with brands and make powerful digital campaigns that resonate with their audiences. Our goal is to reach the right audience with a curated message that will leave a lasting impact because it is targeted in its approach and sincere in its delivery.

- Started as a Network Intern, was promoted to Media Operations Manager in October 2014, promoted again to current role of Senior Operations Manager in July 2015
- Oversee day-to-day operations of Los Angeles office, directly supervise at least 8 people and 3 different teams
- Ad Operations Manager: Traffic and optimize global digital ad campaigns. Have run over $200,000 in digital ad campaigns in Google Adwords and Google Adwords Certified
- Manage the Catalog- collection of over 1,000 YouTube channels that have opted in to receive brand opportunities from Thoughtful Media. Oversee team that performs outreach, negotiation, and talent management throughout campaign executions
- Manage domestic network and launches of international networks- oversee network teams that focus on audience development and growth through optimization and analysis, SEO, collaborations, production, and brand opportunities 
- Create and improve operational best practices and guidelines. Work with Sales to actualize campaigns, bring influencers on board, negotiate creative materials, project manage deadlines and provide results and analysis
- Business Development through creation of and on boarding of proprietary technologies and existing dashboards

Senior Operations Manager

Nemo Media Group

-Content and copy writing for marketing flyers, letters, and press releases, LinkedIn/YouTube/Facebook profiles and pages
-Re-structured and edited LinkedIn page for Nemo Media Group
-SEO for YouTube (Channels and Videos), LinkedIn (Personal and Business), Google Keyword Tool research and analysis
-Social Media Marketing (LinkedIn, YouTube, Facebook)
-Create client and sales presentations using Prezi
-Website Design and Creation
-Media List Building and Mass Email Marketing

Marketing Professional | Copywriter | SEO | Social Media Marketing

Insight Global

-Place qualified candidates in IT positions for many Fortune 100 companies based on critical evaluations of experience, expertise, and specific criterion of client.
•	Recruit candidates for specific positions based on thorough 4-step recruiting process: 
o	Initial phone screen determining if the candidate is a proper fit for the specific position
o	Face to face interview with candidate judging professionalism and communication
o	Speaking to managerial references when they worked in similar role
o	Final phone screen done by account manager who has spoken directly with hiring manager of client regarding available position
•	Go on meetings with hiring managers of client, learning more about staffing opportunities and offering services with 24-48 hour turnaround.
•	Cold call managers to set up point-of-contact meetings in order to introduce the company and recruiting process to said manager.
•	Worked with account manager to develop professional skills: selling tactics, cold calling, running meetings, general recruiting, and relationship development.

IT Recruiter

With over 10 years in Influencer Marketing, I have successfully built and scaled 3 unique programs for D2C Ecommerce brands (OneSkin, Quince, Ruggable). I have also managed every aspect of integrated marketing campaigns at agencies, with clients such as Coca-Cola, Walmart, Wendy's, and Samsung.

I specialize in driving growth and performance through scaled, evergreen influencer programs that also drive brand awareness and UGC / licensed content for paid media purposes. I work cross-functionally with Acquisition, Creative, Brand, Growth, and Data teams to drive business results, and am passionate about creating impactful and engaging digital campaigns that connect with consumers and generate value for the company.

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Jessica Phillips

Dmitri Cherner

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

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