Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

Here is how I'd pitch influencers to a B2B company whose senior team doesn't get it...

📍  Call them evangelists
📍  Don't call it social media. Call it channels.
📍 Refer to them as megaphones for company messages, but with built in content.

Removes:
❌  biases that influencer aren't authentic or are just for B2C
❌  gives them a pathway to new audiences 
❌  any bias about social media not being a real place for marketing when you say channels (podcast, radio, mag & social media are all channels.) 

It's not trickery. 
It's the truth, just repackaged. 
Afterall, that's what marketing is...

#socialmedia #b2bmarketing #b2binfluencers #influencers #influencermarketing #marketing #digitalmarketing #evanglists

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

REMINDER: Influencers are part of your MARKETING STRATEGY BUT...

We hear it all the time...what's the return on each influencer post?

A year ago, we had a new client (an old school media agency) who sold in influencers as part of the plan...and put a 15x return on each influencers.

No content, no rationale, no paid support.

Hold the phone, folks. It's not that simple.

If those returns were guaranteed all money would immediately move to influencers and marketing departments would shut down.

Effective marketing involves strategy. Influencers are part of it.

But please, please. Think before your pitch.

#marketing #influencermarketing #socialmedia #socialmediamarketing #influencers #digitalmarketing

5 Stats You Need To Get More Influencer Budget...

💥 Influencer content out performs branded content 17X*
💥 Social media marketing outpaced Search Marketing in 2024** 
💥 42% of ads use influencer content* 
💥 Social Media is the world's largest advertising channel with $247B in ad global spend***
💥 143 mins/ day were spent on social media in 2024***

Net-net. We spend more time on social media than with our friends. Influencers are master marketers on social. Partnership isn't optional - it's smart strategy.

#socialmediamarketing #influencermarketing #marketing #digitalmarketing #searchmarketing #influencer 

*CreatorIQ
** IAB
***Influencer Marketing Hub 2025

Dear Influencer Managers,

For 2026, can we all agree to stop sending those automatic Quickbooks invoice follow-ups? 

Sincerely,
My very overwhelmed inbox. 🫠 

#influencermarketing #2026 #socialmedia

This is your reminder that Influencer Marketing is on getting warmed up...plan accordingly. 📈 💥 

#influencermarketing #influencertrends #socialmedia #marketing #influencer #b2bmarketing #socialmediamarketing #b2c

B2B vs B2C Influencers...the marketing strategy for both is ultimately the same....

Access.

Access to new products
Access to exclusive events
Access to the brands they love

It's what they get that the general populations doesn't. It fuels their brands while building yours.

The way it comes to life might be different for both segments, but ultimately influencers want / need the same thing.

#socialmediamarketing #influencermarketing #b2binfluencers #digitalmarketing #marketing #influencers

#1 Tip for Companies Starting A Podcast...

Don't sleep on that pre-call interview. It will take your podcast from good to great.

Even if you know your guest will be great, the pre-call gives you the opportunity to really hone in on your storyline and how they can support it.

It will save you lots in editing time too.

Want more tips from an expert?

Britt Kahn is a professional booker for incredible media properties like Conan and Friends and she shares all her tips & tricks.

🎙️ The Social Standard Podcast

(Available on Spotify, Apple & YouTube)

#podcast #podcastmarketing #influencermarketing #marketing #digitalmarketing #b2bmarketing #influencers

Steve Jobs was using influencers in the 80s... 🤔 
He just called them Evangelists.

Apple needed to move beyond selling technology....
....to selling the belief in a dream that anyone could be more creative & productive.

Evangelists, not salespeople, were their weapon of choice.

And it worked. Really, really well.

Full story with Guy Kawasaki, Apple's former Chief Evangelist Officer, on the podcast.

🎙️ The Social Standard Podcast
Available on: Apple, YouTube & Spotify

#evangelist #influencer #influencermarketing #socialmediamarketing #b2bmarketing #digitalmarketing #influencers #b2binfluencers #socialmedia

This is the thing B2B Marketers get wrong...

When people start spreading the word about your product / service / business, you freak out. 🤔

You think - "We have to control the message"

When in reality you need to think:

👉  My product / service is so great, people are evangelising it for FREE!
👉  What are they talking about, what's interesting to them? 
👉  What can I learn from this?

Guy Kawasaki, chief evangelist at Canva and formerly Apple is on the podcast today talking about evangelism & influencers in B2B. Tune in for his advice & experience.

🎙️ The Social Standard Podcast
(Spotify, Apple & YouTube)

Link to full episode in comments 👇 

#b2b #influencermarketing #b2binfluencers #b2bmarketing #marketing #influencers #socialmedia

Diego Gonzalez-Zuniga 🏳️‍🌈

SKIMS

As an accomplished retail leader who opened the first-ever East Coast flagship on 5th Avenue in December 2024, I have a proven track record in team development and operational excellence. I have effectively driven store performance and elevated customer experiences.

 In my role as Assistant Store Leader at SKIMS' 5th Avenue Flagship store, I have:

Enhanced Team Performance: Provided consistent coaching and feedback to team members, resulting in improved sales performance and the achievement of both individual and store sales targets.

Identified Growth Opportunities: Collaborated closely with store leadership to pinpoint areas for improvement, leading to the implementation of effective strategies that bolstered employee engagement, motivation, and retention.

Cultivated Talent: Recognized high-performing team members and developed tailored growth plans, facilitating their internal advancement and contributing to a robust talent pipeline.

Upholding Brand Standards: Ensured all employees comprehended and embodied SKIMS' brand values and goals, fostering a culture of accountability, transparency, and high performance.

Streamlined Onboarding: Participated in the hiring and onboarding process, setting clear performance expectations and instilling a culture of coaching and feedback from day one.

Fostered Inclusive Environment: Promoted a positive and inclusive workplace that encourages teamwork, open communication, and personal growth among all team members.

Through these initiatives, I have been instrumental in maintaining high-performance standards across the store, ensuring that all team members are empowered to excel in their roles.

Associate Store Manager

DIEGO DOWNTOWN

-Designed and built websites, CMS systems, and social media channels for clients in the fashion, beauty, hospitality, and wellness industries.

-Developed and curated engaging content strategies tailored to specific social media platforms such as Instagram, TikTok, Twitter (X), Facebook, and Pinterest which drove significant user engagement and brand loyalty increasing website traffic collectively by 75% and growing social media accounts by 50%.

-Implemented targeted ad campaigns across Google Ads, Facebook Ads, and Instagram Ads, achieving high ROI overseeing budgets exceeding $75K. 

-Drove increased sales by 25% and increased brand awareness through the successful implementation of social media influencer programs.

Freelance Marketing Consultant

Outerknown

-Coordinated with architects, contractors, and vendors to ensure the first East Coast flagship store was built to specifications and within the timeline. 

-Oversaw the procurement and installation of fixtures, furnishings, and technology systems. Ensured all operational aspects were in place, including inventory management, POS systems, and compliance with safety regulations.

-Achieved target customer satisfaction scores and increased net promoter scores across 5 stores through the design and implementation of standardized retail operating procedures to ensure brand consistency and operational efficiency.

-Developed a rigorous recruitment process to identify and onboard top talent and conducted comprehensive training programs focused on customer service, product knowledge, and sales techniques.

Project Manager

Standard Dose 

-Increased monthly retail product sales by 65% and grew store foot traffic by 300% for 5 stores, through the oversight of all retail operations. Ensuring all locations met sales targets and provided exceptional customer service while implementing sales strategies and promotions that drove revenue growth and customer retention. 

-Increased new customer acquisition and brand awareness by developing partnerships with reputable brands (The Ned, Zero Bond, NeueHouse, Soho House, and Shopify), by hosting wellness workshops and events that exposed the store’s brand to a new market segment.

-Created and executed integrated marketing campaigns that utilized various channels, including email, social media, and in-store promotion to grow average order value by 40%.

-Conducted market research to understand customer needs and preferences via online customer satisfaction and event surveys, using insights to inform product offerings, promotions, and marketing strategies.

Head of Retail, Experiences, and Partnerships

Club Monaco

-Managed two flagship stores with a combined revenue of over $25 million, optimizing sales, customer service, and inventory management.

-Led and motivated a team of 70+ associates and implemented best practices and sales strategies, resulting in a 3% increase in store sales and profitability.

-Recognized for outstanding management skills, receiving the prestigious Retail Manager of the Year award in 2019.

Club Monaco Global Flagship Store Manager - 597 5th Avenue 

• Managed 2 flagship stores with combined revenues of $25MM+ across all key operational functions

• Led team of 70+ associates and oversaw hiring and training

• Increased store sales by 3% through implementation of best practices and sales strategies

Club Monaco Global Flagship Store Manager - 160 5th Avenue 

United Fray

• Developed and launched new website for social sports company partnering with design team, external agencies, and content partners

• Led editorial team of 5 and end-to-end recruitment process for new talent

• Managed marketing budget of $250K+

• Owned and reported on paid advertising and event sponsorships, generating $150K in sponsorship deals with Gatorade, Power Bar, and Red Bull

Head Of Media

NoMa Business Improvement District

• Managed strategic partnerships and events to promote the NoMa neighborhood in Washington, DC

• Executed 20+ events, leading planning and marketing campaigns

• Led creative development across physical and digital collateral, web, email, and social media

• Grew social media accounts (Facebook, Twitter, and Instagram) by more than 1,200 likes and followers

Marketing & Events Manager

Westfield

• Managed corporate marketing strategy and execution for premium shopping center

• Led brand re-launch through integrated marketing, PR, event production, social media and email

• Owned content strategy and development across social media (Facebook, Twitter, Instagram) and email

• Led all aspects of customer service program and mentored 3 customer service ambassadors

Marketing Manager

Madewell

-Oversaw store operations to achieve sales, service, customer satisfaction and profitability goals. Accounted for budget including labor cost and overall expenses at the store level.
-Communicated business results, traffic trends, and product feedback to upper management in regards to response from customers on a weekly basis.
-Connected with two tiers of management using career development tools and leadership training programs.

Store Director

Abercrombie & Fitch

-Managed a 10,000 sq. ft. store with revenues in excess of $25,000/day and a staff of 120.
-Responsible for training and overall performance of store associates including customer service, organization, auditing, and maintaining store presentation standards. 
-Supervised and develop managerial staff including 4 Assistant Managers and 1 Manager-in-Training (MIT). 
-Communicated District and Regional management regarding store operations, employee relations, and sale profits. 
-Consistently drive a culture of inclusion in stores to deliver the best customer service, as well as maximize the diverse talent across the employee base.

Store Manager

Retail Marketing & Operations Manager | Digital Marketing | Project Management | Influencer Marketing | Expert in Digital Content Creation and Events Production

I'm a dynamic Retail Leader and Marketing Strategist with over a decade of experience launching flagship stores, scaling teams, and growing brand presence for some of the world's most recognizable names, including SKIMS, Gymshark, Ralph Lauren, Outerknown, and more.

As a bilingual Marketing and Retail Operations Leader based in New York City, I specialize in helping brands grow through strategic digital marketing, social media innovation, and exceptional retail leadership.

Throughout my career, I’ve successfully opened new flagship locations, hired and developed high-performing teams of 70–200+ associates, and driven multimillion-dollar sales growth, including leading a $45M projected flagship launch on 5th Avenue. My passion lies at the intersection of operational excellence, experiential retail, and building meaningful community engagement through marketing, partnerships, and events.

Beyond retail leadership, I’m also an experienced freelance marketing consultant and content creator through my platform, Diego Downtown — where I support brands across fashion, beauty, wellness, and hospitality. I've successfully grown digital audiences by over 50%, led paid media campaigns with $75K+ budgets, and launched influencer marketing programs that have driven measurable growth and brand loyalty.

Having worked both domestically and internationally (including London for Gymshark’s flagship training), I bring a global mindset, entrepreneurial spirit, and a deep passion for sustainable fashion, wellness, and building future leaders.

Fluent in both English and Spanish, I thrive on connecting brands to diverse audiences and scaling authentic brand engagement globally.

Let’s connect if you're looking for a retail and marketing leader who blends creativity, data-driven strategy, and operational excellence to deliver results!

-Opened and project managed first East Coast flagship new store for Outerknown clothing brand in New York City 
-Created standard operating procedures and standards for all retail stores.
-Created new store opening guidelines for 8-12 new store openings in 2023.
-Driving store sales by launching and implementing a clienteling program and customer service models.

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The Battle

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