Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

Here is how I'd pitch influencers to a B2B company whose senior team doesn't get it...

📍  Call them evangelists
📍  Don't call it social media. Call it channels.
📍 Refer to them as megaphones for company messages, but with built in content.

Removes:
❌  biases that influencer aren't authentic or are just for B2C
❌  gives them a pathway to new audiences 
❌  any bias about social media not being a real place for marketing when you say channels (podcast, radio, mag & social media are all channels.) 

It's not trickery. 
It's the truth, just repackaged. 
Afterall, that's what marketing is...

#socialmedia #b2bmarketing #b2binfluencers #influencers #influencermarketing #marketing #digitalmarketing #evanglists

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

REMINDER: Influencers are part of your MARKETING STRATEGY BUT...

We hear it all the time...what's the return on each influencer post?

A year ago, we had a new client (an old school media agency) who sold in influencers as part of the plan...and put a 15x return on each influencers.

No content, no rationale, no paid support.

Hold the phone, folks. It's not that simple.

If those returns were guaranteed all money would immediately move to influencers and marketing departments would shut down.

Effective marketing involves strategy. Influencers are part of it.

But please, please. Think before your pitch.

#marketing #influencermarketing #socialmedia #socialmediamarketing #influencers #digitalmarketing

5 Stats You Need To Get More Influencer Budget...

💥 Influencer content out performs branded content 17X*
💥 Social media marketing outpaced Search Marketing in 2024** 
💥 42% of ads use influencer content* 
💥 Social Media is the world's largest advertising channel with $247B in ad global spend***
💥 143 mins/ day were spent on social media in 2024***

Net-net. We spend more time on social media than with our friends. Influencers are master marketers on social. Partnership isn't optional - it's smart strategy.

#socialmediamarketing #influencermarketing #marketing #digitalmarketing #searchmarketing #influencer 

*CreatorIQ
** IAB
***Influencer Marketing Hub 2025

Dear Influencer Managers,

For 2026, can we all agree to stop sending those automatic Quickbooks invoice follow-ups? 

Sincerely,
My very overwhelmed inbox. 🫠 

#influencermarketing #2026 #socialmedia

This is your reminder that Influencer Marketing is on getting warmed up...plan accordingly. 📈 💥 

#influencermarketing #influencertrends #socialmedia #marketing #influencer #b2bmarketing #socialmediamarketing #b2c

B2B vs B2C Influencers...the marketing strategy for both is ultimately the same....

Access.

Access to new products
Access to exclusive events
Access to the brands they love

It's what they get that the general populations doesn't. It fuels their brands while building yours.

The way it comes to life might be different for both segments, but ultimately influencers want / need the same thing.

#socialmediamarketing #influencermarketing #b2binfluencers #digitalmarketing #marketing #influencers

#1 Tip for Companies Starting A Podcast...

Don't sleep on that pre-call interview. It will take your podcast from good to great.

Even if you know your guest will be great, the pre-call gives you the opportunity to really hone in on your storyline and how they can support it.

It will save you lots in editing time too.

Want more tips from an expert?

Britt Kahn is a professional booker for incredible media properties like Conan and Friends and she shares all her tips & tricks.

🎙️ The Social Standard Podcast

(Available on Spotify, Apple & YouTube)

#podcast #podcastmarketing #influencermarketing #marketing #digitalmarketing #b2bmarketing #influencers

Steve Jobs was using influencers in the 80s... 🤔 
He just called them Evangelists.

Apple needed to move beyond selling technology....
....to selling the belief in a dream that anyone could be more creative & productive.

Evangelists, not salespeople, were their weapon of choice.

And it worked. Really, really well.

Full story with Guy Kawasaki, Apple's former Chief Evangelist Officer, on the podcast.

🎙️ The Social Standard Podcast
Available on: Apple, YouTube & Spotify

#evangelist #influencer #influencermarketing #socialmediamarketing #b2bmarketing #digitalmarketing #influencers #b2binfluencers #socialmedia

This is the thing B2B Marketers get wrong...

When people start spreading the word about your product / service / business, you freak out. 🤔

You think - "We have to control the message"

When in reality you need to think:

👉  My product / service is so great, people are evangelising it for FREE!
👉  What are they talking about, what's interesting to them? 
👉  What can I learn from this?

Guy Kawasaki, chief evangelist at Canva and formerly Apple is on the podcast today talking about evangelism & influencers in B2B. Tune in for his advice & experience.

🎙️ The Social Standard Podcast
(Spotify, Apple & YouTube)

Link to full episode in comments 👇 

#b2b #influencermarketing #b2binfluencers #b2bmarketing #marketing #influencers #socialmedia

Apple was supposed to die in the 90s... ☠️ 

Michael Dell said Apple should give all its cash back to shareholders and close the company.

One piece of Apple's strategy to survive? 

Evangelists & supporting the Macintosh community. Arming them with good news on what was happening at apple.

It reminds me of how companies today will take to social media to own their own PR moments, build community & support.

Full story (and how surprisingly it included newsletters!) on the podcast.

🎙️  The Social Standard Podcast
👉 Available on Spotify, Apple & YouTube

Link in comments below.

#evangelist #apple #marketing #community #socialemediamarketing #emailmarketing #newsletters #influencers #influencermarketing #b2bmarketing #b2binfluencers

Next Generation Inc.

Senior Marketing Manager

• Creates engaging and informative branding and marketing content, including blogs, white papers, and case studies, which has resulted in an average 50% increase in web traffic and a 30% growth in lead generation.
•Directs the development and execution of podcast and webinar scripts, enhancing brand visibility and establishing thought leadership in the industry.
• Manages SEO and paid search campaigns, achieving a top-six ranking for key terms and a 30% improvement in PPC campaign ROI.
•Drives business development and demand generation efforts, contributing to an average 30% increase in qualified leads.
•Manages social media strategies across multiple platforms, increasing followers, engagement, and brand identity.
• Assists with the creation and launch of new or refreshed company websites, improving user experience, SEO, and branding.
•Creates and manages HubSpot, Salesforce, and other CRM systems, significantly improving sales and marketing efforts by integrating these tools with all sales and marketing efforts. This approach consistently improves sales lead tracking by 30% and boosts marketing campaign ROI by 40%
•Leas brand development strategies, amplifying brand awareness and increasing market penetration through carefully crafted marketing tactics and compelling content. This strategy secures continuous brand expansion and solidifies our standing in the market.
•Generates monthly and quarterly reports to track all marketing efforts, analyze growth, and make predictions, enabling strategic adjustments and data-driven decision-making to optimize marketing effectiveness.

Director Strategic Marketing

August Jackson

Demand Generation Manager

Goldenbird Marketing

Digital Marketing Manager

•Leveraged various technologies to create interactive advertising solutions, achieving client objectives.
•Oversaw digital advertising campaigns to reach targeted audiences effectively for both B2B and B2C clients.
•Built and ran social media campaigns, aligning with corporate brand strategy.
•Optimized social media accounts for SEO and UXD.
•Planned and executed social media vision, driving brand discovery and customer engagement.
•Researched social media trends and monitored competitor activity, evolving highly relevant social content.
•Supported continuous product content research, analytics, and reporting improvement.
•Researched and wrote effective copy with important keywords, tailored to the target audience.
•Drove consistent messaging and tone across various deliverables, fostering a cohesive voice for the brand.
•Researched and wrote articles for various publications and digital media outlets.
•Established a standard reporting system focusing on high-level metrics and KPIs for organic and paid social media marketing, search ads, and email marketing.

Freelance Digital Marketing Manager

GreenHouse Digital + PR

•Responsible for managing the SEM department, including all project management-related tasks.
•Created optimized ad copy and engaging visuals for social media and search engine ads (PPC) to help improve visibility.
•Developed a thorough research process for creating buyer personas and targeted keywords for SEM campaigns, resulting in 40% higher conversions.
•Created industry trends reports and processes for all digital marketing and PR efforts.
•Completed full search and social campaign audits to help identify strengths and weaknesses to improve campaigns to lower CPC while increasing CTR.
•Used a highly interactive advertising strategy to help drive customers through the sales funnel using current CRMS and customized/lookalike audiences.
•Expert in advanced audience targeting for organic and paid social campaigns.
•Oversaw the social media department while managing a team of social media managers and specialists.
•Generated monthly, quarterly, and annual marketing and advertising reports, identifying key metrics, KPIs, and other supporting analytics to help determine campaign success and forecast future organic and paid efforts.
•Responsible for creating copy and visual layout for landing pages used in campaign management.
•Designed client and agency white papers, e-books, press releases, and other content creation.
•Negotiated paid media opportunities to amplify marketing opportunities on behalf of clients.
•Established KPIs across all marketing efforts to determine campaign success.

Senior Digital Marketing Manager

FOX Sports

•Facts and statistic checking of team, player, history and other event related statistics.
•Monitor on air promotions for accuracy and frequency.
•Carry out tasks related to scene development and client needs.
•Assist talent with work-related needs such as running errands and driving to and from destination.

Game Day Production Assistant

Prestwick Country Club

•	Developed a new sales strategy to increase new memberships while increasing current member retention. 
•	Redesigned all marketing strategies by improving print and digital collateral to be more highly visual and interactive.
•	Redesigned company logo, style guides, and best practices for social media and marketing.
•	Established social media accounts used for brand identity, SEO and advertising.
•	Wrote paid search copy, ensuring brand and legal guidelines met, for new ads and continually test and optimize existing ads.
•	Keyword analysis – built seasonal keyword lists, analyzed search volume, and maid recommendations to eMarketing team.
•	Managed budget to help reduce cost production for internal and external marketing materials.
•	Created and launched a new member orientation and assimilation plan. 
•	Membership Committee Chairman over member retention, planning and executing.
•	Developed and executed sales strategies and tactical plans to achieve membership goals.
•	Increased profit margins by effectively controlling the budget while implementing new marketing strategies.
•	Created quarterly performance KPI reports delivered to stakeholders and board members.

Membership Marketing Director

Marriott Hotels

•	Designed and implemented social media strategies to align with business goals for 15 regional site locations.
•	Coordinated with senior management to create targeted links for pay-per-click advertising using Facebook.
•	Maintained consistency and brand voice while marketing to target customer demographic.
•	Created individual social media best practice guides customized to each property.
•	Utilized social analytics tools to track growth, reach, and engagement used for strategic planning.
•	Increased total follower growth by an average of 8-12% monthly.
•	Optimized ad placement to help lower cost per click by 30% while increasing reach by 50%.
•	Built and maintained industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.

Social Media Manager (Freelance)

Robert-Leslie Publishing

•     Produced bi-weekly content calendars for multiple social media channels. 
•     Maintained social media channels daily for customer inquiry and potential sales opportunities.
•     Updated project status and project requests through Basecamp.
•     Designed new graphics and logos used to establish brand identity and consistency across social media and website channels.
•     Worked closely with client staff and agency partners to organize launch dates of sales  
       campaigns used for organic and paid social ads.
•     Began a database for networking opportunities including influencers and authors.
•     Reviewed and evaluated social media analysis reports.

Freelance Social Media Manager

Signature Marketing, Inc.

• Enhanced product knowledge of liquor and spirits through research including product production, competition, current market trends and brand awareness for major beer, wine, and spirits brands.
• Analyzed product research gathered through surveys and direct to customer exposure and provided suggestions to increase brand awareness.
• Analyzed post event data and market awareness including consumer demographics.
• Assisted with the managing of on-site events between venue and project manager.
• Responsible for recruitment and screening of potential talent.
• Provided training for new and current employees/.

Brand Ambassador- Talent Coordinator

With over 15 years of experience in digital marketing, I have successfully created and conceptualized many new marketing strategy plans. I have a proven track record for lowering marketing costs while yielding a high return on investment. These projects have ranged in budget from hundreds of dollars to multi-million dollars. Each resulted in highly successful outcomes, regardless of budget.

Specialties:
Content Creation
Digital Marketing Strategies and Consulting
PPC and Social Advertising
Search Engine Optimization
Data Analytics
User Experience
User Design
Social Media Marketing
CRM Management
eCommerce sales
Event Coordination & Promotion
Public Relations
E-Mail Marketing
New Product Launch
Political and Special Interest Social Advertising

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The Battle

Jessica Phillips

Danielle Shulman

Followers

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The Battle

Jessica Phillips

Danielle Shulman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

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