Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

Looking for reccos for a Social Media Manager who wants to work on a contract basis. Looking at 5-10 hours/ week for the next 8 weeks. 

DM me or tag them in the comments if you know a real one!

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

Corrina Owens

chief evangelist @ purple cork 💜 | 4x B2B SaaS Marketing & ABM Leader | GTM Advisor | Podcast Host

I help B2B SaaS brands build account-based marketing (ABM) programs at scale.

Ready to move upmarket or have a new product launch? ABM could be for you. 

I'll be able to take on new clients in May 2026—let's connect to discuss how I can help you hit your targets.

Fractional ABM

Sometimes we don't look back enough.

I'm constantly comparing myself to my future self (and of course, the other baddies out there), but damn, comparing myself to my past self?

Damn, girl. 🔥

Founder @ Fractional ABM | my ABM programs build pipeline for B2B SaaS

Account coverage campaigns work best when they’re simple.

The framework I keep coming back to is a simple, 𝘁𝘄𝗼 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲:

 • 𝗜𝗻 𝗺𝗮𝗿𝗸𝗲𝘁: actively in sales conversations/retargeting 
 • 𝗡𝗼𝘁 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁: not showing buying signals yet

Here’s what this means for marketing:

𝗜𝗻 𝗺𝗮𝗿𝗸𝗲𝘁 → show testimonials, case studies, custom workshops, etc.

𝗡𝗼𝘁 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁 → build brand awareness around the pain points you’re solving.

The mistake is trying to force everything into “top / middle / bottom of funnel.” That’s where systems break down and the message gets muddy.

That simplicity leads to cleaner campaign decisions and a smoother buyer journey.

I break this down more on Spara’s Agents of Revenue with Spara.

Do you have clear “in market” vs “not in market” plays you're running today?

The look I give when a target account list hasn't been enriched:

Before you build account plays, you need a clear view of your ICP as it exists today and a target account list that actually matches it.

When you start there, it changes what happens upstream:

•You stop chasing “more MQLs” to compensate for weak conversion.
•You build focused coverage with a real why behind each account.

That foundation also changes how sales and marketing work together.

Instead of waiting for hand-raisers, you can plan accounts together and run coordinated plays across the right personas.

I broke this down on Agents of Revenue with Spara: https://lnkd.in/eTddXrKd

I just got back from an exec offsite with CROs and CMOs where we talked about signals for hours, and I kept coming back to the same thought I've had for years:

we overcomplicate this.

Every ABM platform promised pipeline prediction, but many of us failed because we were beholden to their model. And the tweaking it required to get it there was manpower, hours, and hours of consultations. 

We're closer than we've ever been to getting to true prediction, but it still comes down to understanding these four questions when building your GTM programs:

❔WHO should this come from? 
(should the message come from your CEO, a specific AE, a product line...who has the best shot at landing?)

❔WHAT should we be saying? 
(is this a 3rd party validation moment or a warm-up play, like an event invite?)

❔WHEN is the right time? 
(the signal IS the timing trigger.)

❔WHERE will this land?
(direct mail, outbound: call or email, channel is the most underutilized lever I see.)

📌 Not all signals are designed to produce immediate pipeline.

Some signals predict pipeline more directly, like a past champion landing at a net-new account.

Some warm up pipeline, like a company hiring for roles that require specific systems you integrate well with.

You can build world-class signal-based ABM programs if you can answer all of the above.

The most common event “win” I hear about is also the thing quietly breaking the program.

When your CEO is still personally inviting half the room, you’re setting up your process to not scale.

And honestly… I go back and forth on this...maybe this “strategy” shouldn’t scale.

BUT, if the success of your event depends on one executive’s network, if that’s the only thing filling the room, you don’t have an event motion...you have a very well-connected executive doing pipeline development.

Where do you land on this? How have you moved away from a purely exec-driven event?

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taplio

The Battle

Jessica Phillips

Corrina Owens

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

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