The Social Standard

An award-winning, full service influencer marketing agency for B2C & B2B brands known for our work with top clients such as Adobe, Hinge, Fiat Chrysler, Zendesk & more. 

Current obsession: B2B Influencer Marketing Strategy.

Founder

HelloSociety (Acquired by The New York Times)

Employe #2. I led sales driving revenue from a few thousand a month to $1M.

Great Hill Partners

Responsible for investment origination, transaction execution and portfolio management for a growth-focused private equity firm, with over $2.7B under management, investing in the tech-enabled, business services & software space

Associate

William Blair and Company

Analyst

SC Johnson

Finance & Operations Intern for large consumer products company

Intern

Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

I've noticed Influencers who are experience extreme growth do this with brand partnerships...

In their concept, they present...

1) A Hook
2) Main Script / Talking points
3) Closure message

They are crafting content like professionals. And it's across all categories from beauty to trucking.

If your influencers are submitting content like this...they probably aren't going viral. And they aren't thinking about content creation in an algorithm friendly way.

Anyone else seeing this switch?

#influencermarketing #contentcreators #b2b #b2c #influencers

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

Instagram

Content Creator

Spotlight

Google

Bussr

Business Development

Self employed

Influencer

Independent

Fashion Blogger

Blogger

Zero to Infinity

91k Instagram | 80k LinkedIn | Influencer | Content creator | UGC creator | Personal Branding Expert |Fitness Enthusiast | I can create buzz 🐝 about your brand & I can help you grow on LinkedIn 🙋‍♂️ | Delhi | Indore

Hey ,
This is Atul Patidar I am a blogger and content creator / Influencer. I create content around topics related to Fashion, Lifestyle and Travel. I basically live in Dhar, Madhya Pradesh which is a place near by Indore. I have completed my Education upto 12th from there only, after which i have moved to Vadodara, Gujarat for my college degree in Engineering. I have completed my degree from Parul University which is highly reputed across Gujarat, India. I am not a very super nerd guy but i am a fast learner and always scored good grades in my academics. During this period of my Education i kept creating content on different social media platforms like Pinterest, Instagram, Blog and LinkedIn. I was one of the early member who came across influencer marketing that is around 2016 and I was one of the  influencer from India. Being in this early journey learnt a lot about digital marketing and most of the time I predicted what are things that will boom in future. I used to create content on Instagram mostly, so i was the one who worked with Instagram for their reels campaign among many influencers in India. I have worked with Pinterest when their new feature that is Idea Pin launched. For that i used the feature and provided valuable feedback to Pinterest team. Also, few months back i have worked with google for their Web Stories project which was just limited to few handful creators in India. It was pleasure for me that i have worked with three main giants of Social media platforms Instagram, Pinterest and Google. Apart from this things i keep my eyes on things like Fitness, Travel, cryptocurrencies and as of now power of LinkedIn. I am also looking forward to leveraging my potential in two fields one is Influencer Marketing and second is Fitness. Fitness is very close to my heart and that is why i have started an Ecosystem for fitness enthusiasts which is named as ZERO TO INFINITY. This project is still in very early stage and that is why there is pre planning going on before actual execution. The Road map for Zero to Infinity is still a secret and you will definitely know about that once it gonna revealed on different Social Media platforms. 

taplio

The Battle

Jessica Phillips

Atul Patidar

Followers

Posts

Engagements

Likes

Performance ScoreJessica Phillips's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jessica Phillips

Atul Patidar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessica Phillips's LinkedIn Performance