The Social Standard

An award-winning, full service influencer marketing agency for B2C & B2B brands known for our work with top clients such as Adobe, Hinge, Fiat Chrysler, Zendesk & more. 

Current obsession: B2B Influencer Marketing Strategy.

Founder

HelloSociety (Acquired by The New York Times)

Employe #2. I led sales driving revenue from a few thousand a month to $1M.

Great Hill Partners

Responsible for investment origination, transaction execution and portfolio management for a growth-focused private equity firm, with over $2.7B under management, investing in the tech-enabled, business services & software space

Associate

William Blair and Company

Analyst

SC Johnson

Finance & Operations Intern for large consumer products company

Intern

Jessica Phillips is the Founder and CEO of The Social Standard, a full-service influencer marketing agency she created in 2014 to set the standard in the influencer space. Starting as a one-woman agency, it has now grown into a thriving company with Fortune 500 clients like Adobe, FiatChrysler, and Hinge. With a background in investment banking and private equity, Jessica's entrepreneurial journey led her to become the COO and employee #2 at HelloSociety, a Pinterest influencer agency that achieved multi-million dollar success and was eventually acquired by The New York Times in 2016. 

Alongside her professional achievements, Jessica is also a devoted mother to three young children and actively participates in discussions and programs empowering aspiring female entrepreneurs. 

Known as a thought leader in the industry, she frequently speaks at conferences, sharing insights on social media strategy, content creation, and building brand communities. Jessica's expertise in digital marketing, deep understanding of consumer behavior, and ability to balance entrepreneurship and motherhood make her a trailblazer in the influencer marketing landscape, sought after by brands across industries.

Jessica Phillips

I've noticed Influencers who are experience extreme growth do this with brand partnerships...

In their concept, they present...

1) A Hook
2) Main Script / Talking points
3) Closure message

They are crafting content like professionals. And it's across all categories from beauty to trucking.

If your influencers are submitting content like this...they probably aren't going viral. And they aren't thinking about content creation in an algorithm friendly way.

Anyone else seeing this switch?

#influencermarketing #contentcreators #b2b #b2c #influencers

Helping businesses navigate influencer marketing | 2x entrepreneur | Founder at The Social Standard | Top Voice in Influencer Marketing and Social Media | Host of Reclaim Your Magic Podcast

Alessandro Bogliari

The Influencer Marketing Factory - Influencer Marketing Agency

I am the Co-Founder & CEO of The Influencer Marketing Factory, a data-driven 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲 that helps companies increase their brand awareness and sales on social media channels such as:
- TikTok
- Instagram
- YouTube
- Triller

The Influencer Marketing Factory is obsessed with influence—harnessing it, shaping it, and turning it into measurable impact for brands and Creators alike. We’re a global powerhouse crafting bold, data-driven campaigns on TikTok, Instagram, and YouTube that don’t just reach audiences—they move them. Our mission? To redefine how brands connect with Gen Z and Millennials, forging authentic partnerships that spark conversations and drive growth.

What we do differently: we decode the cultural currents that matter, match brands with Creators who resonate, and build strategies that blend creativity with precision analytics. From concept to execution, we deliver campaigns that amplify your voice and hit your KPIs—whether that’s brand love, engagement, or sales. Ready to make your mark? Let’s create something unforgettable.

Our Clients:

Google
Meta
Sony Music
HiSense
Kohler
ASUS
Universal Music
FOREO
Warner Music Group
Unilever
Hyundai
and many more...

🏆 #340 in the 2023 Inc. 5000 List
🏆 Official TikTok Badged Marketing Agency
🏆 META Business Partner
🏆 Inc. Female 250 Founders
🏆 Top 10 Agency by IMH

Co-Founder & CEO

Forbes Agency Council

I write about Influencer Marketing on Forbes.com as Official Forbes Agency Council Member 2019

Member

Hampton

Hampton is a highly-vetted peer community for founders and CEOs of fast-growing startups. Whether we’re talking about fundraising, hiring, work-life balance, economic uncertainty, or something else entirely, Hampton makes the crazy world of startup life a little easier to navigate.

Founding Member

Influencer Marketing Hub

Influencer Marketing Manager at Influencer Marketing Hub:
- Onsite SEO
- Offsite SEO
- 1-tier and 2-tier backlinking
- Web scraping
- PR management
- Micro-influencing management
- Journalists & Media reach out

Growth Hacker

alexeidos - Growth Hacking Agency

alexeidos is a Digital Marketing Agency specialized in:

- Web Scraping and Data Extraction
- Quantitative and Qualitative Data Analysis
- Search Engine Optimization
- Funnel Analysis
- Outreach Email Marketing
- Custom Audiences Creation
- Smart Retargeting
- A/B Testing
- Bot Creation
- Chatbots
- Marketing Automation

Growth Hacking Agency - Rainmakers

We’re a small team of incredibly smart Growth Hackers, Data Scientists and User Onboarding Specialists focusing on scaling user growth, engagement and retention for High Growth Startups in the SaaS, Gaming, eLearning and eCommerce Space. We bring years of experience to the party.
We’re not a digital strategy agency, we execute.

Gromia

Gromia is all-in-one platform for rentals.

I take care of:
- Digital Marketing Strategies
- Analytics metrics analysis
- SEO & SEM
- Funnel analysis

I use tools as:
- Google Analytics
- Intercom.io
- GetBase
- MailChimp
- SendGrid
- Trello
- Slack
- Ahrefs
- SpyFu

Chief Marketing Officer

Milanoize

I made by my own, without money but just with passion, Milanoize.com - a website for young people living in Milan that wanted to enjoy the city in a different way.
From 0, me and my 15 people team in 2 years with a really low budget (<1000 €) increased the fan base to 8000 fans on Facebook with thousand of views on the website every month, establishing Italian and international collaborations with important brands and events.
I learned how to manage people with leadership, how to get more engagement on social networks, how to become first on Google, how to build a corporate identity and brand values and much more. It was an incredible opportunity.

Cento&Venti S.r.l.

Content management of Radio Maliboom Boom's blog.

Redazione web

M&C Saatchi

Packaging and leaflet for Sky On Demand VIP Edition

Art Director

Co-Founder & CEO at The Influencer Marketing Factory | Global Influencer Marketing Agency | Experts in TikTok, Instagram & YouTube | Work with Fortune 100 Companies

💡 Since I was 16, I have built businesses and have always been passionate about startups.

✈️ After leaving Italy, I got a Master of Science in Digital Innovation & Management in Copenhagen, Denmark.

🗽 8 years ago I moved to the States to follow the American dream. I enjoyed Miami and its sunny days for a couple of years. I then moved to New York City, my target city.

🚀 6 years ago, with only $1,500, I co-founded The Influencer Marketing Factory, an 8-digit influencer marketing agency that helps brands engage with Gen Z and Millennials on TikTok, Instagram and YouTube.

I am the Co-Founder & CEO of The Influencer Marketing Factory, a data-driven 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲 that helps companies increase their brand awareness and sales on social media channels such as:
- TikTok
- Instagram
- YouTube
- Triller

𝐒𝐨𝐦𝐞 𝐨𝐟 𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬:
- Google
- SONY Music
- Universal Music
- Warner Music Group
- GrubHub
- Chips Ahoy!
- Bumble
- Vestiaire Collective
- OYO
- Bigo Live
- Snapchat
- Hilton
- Corsair
- Gismart

📊 New IAB Data Reveals Increasing Creator Ad Spend 

And the numbers are wild 🤯 

Even as we enter a "mature growth phase," brands are doubling down on creators.

Here's what the data shows (and what it means for your 2026 strategy):

💰The Numbers: 
→ Every single category showing double-digit growth 📈
→ Retail: $12.3B in creator ad spend
→ CPG: $5.5B and climbing

Translation: The experiment phase is over.

But The Real Story is HOW Brands Are Spending:

Starbucks just launched its first-ever Global Coffee Creator Program.
Not a campaign. A program.

They brought on @itsjoboi and Juliana Galofre for long-term cultural storytelling.

This is the shift: From transactional posts to strategic partnerships. 🤝

------------------------------

Even B2B is Waking Up: 🚀

MrBeast featured Slack in his latest "$456K shoot" video.

100M+ views. 👀

A collaboration tool.

In an entertainment video.

And it worked perfectly. ✅

Enterprise brands: This is your blueprint for reaching audiences you thought were unreachable.

------------------------------

The Creator Economy Is Evolving Fast ⚡

→ Instagram testing 20-minute Reels (long-form content wars) 🎬 
→ TikTok giving Shop sellers cash bonuses for holiday push 🎁 
→ 59% of Gen Z say online content drives their purchases (YouTube data) 🛍️

------------------------------

Here's What Most Marketers Are Missing: 💡

💵 VCs are now backing creator-founded companies.
Slow Ventures just invested $1.1M in creator Tayla Cannon's Rebuildr. 

Why?

Creators start with what most startups spend years building:
Proven demand ✓
Built-in distribution ✓
Community trust ✓

The Bottom Line: 🎯

The question isn't "should we work with creators?"

It's "how do we build long-term creator partnerships that drive real business outcomes?"

The data shows brands are voting with their wallets.

Are you? 🤔

Want our full 2026 Creator Economy Predictions? 🔮
Including platform trends, budget shifts, and what's actually working:
→→→ https://lnkd.in/d-hikrSc

P.S. What's your biggest challenge with creator partnerships right now? Drop it in the comments—I read and respond to every one. 👇

-------------------------------------------------
About me: I'm Alessandro Bogliari, CEO of The Influencer Marketing Factory - Influencer Marketing Agency Factory. We've executed 1,000+ creator campaigns, and I host "The Influence Factor" podcast (top 1% globally) 🎙️

📲 Hit follow for weekly breakdowns of influencer marketing data, platform updates, and strategies from running campaigns with hundreds of brands and thousands of creators.

Co-Founder & CEO at The Influencer Marketing Factory | Global Influencer Marketing Agency | Expert in Influencer Marketing, Social Commerce, The Creator Economy | Work with Fortune 100 Companies

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The Battle

Jessica Phillips

Alessandro Bogliari

Followers

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Performance ScoreJessica Phillips's LinkedIn Performance

Performance ScoreAlessandro Bogliari's LinkedIn Performance

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taplio

The Battle

Jessica Phillips

Alessandro Bogliari

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Phillips's LinkedIn Performance

Performance ScoreAlessandro Bogliari's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJessica Phillips's LinkedIn Performance