Consider me the thinking person’s business strategist and the antidote to the “growth at all costs” online business guru. I'm a McKinsey and Harvard MBA-trained Fortune 50 consultant with experience building online and offline businesses... but who also knows her way around a tarot deck.

While others are selling quick wins and "proven formulas", I’m focused on helping you build strong business foundations that make running your business more profitable and easier over time.  No manipulation tactics, no pressure to scale out of doing the work you love, no extractive marketing approaches—I help you create a business with real substance, not just surface-level success.

My approach bridges the gap between corporate expertise and soulful business building, giving you a clear path to predictable profitability that aligns with your values and vision.

No more gambling on tactics that don't fit your business model or struggling alone with generic advice. Just practical, powerful systems and foundations designed to help your expertise-based business thrive long term.

Strategy | Operations | Business Strategist

Jessica Lackey

Y'all - Leaving the Casino hit #8 on the Women and Business Kindle Charts, thanks to Paul Millerd's share of our Q&A yesterday.

I know I keep sharing the sales stats, because I'm honestly blown away by the support and can't believe that the book is even shown on the same screen of these traditionally published books.

It's a true testament that nothing in this game is "passive": I've supported Paul for years, was deeply moved by both of his books, and feel honored to share my story with his readers.

"What made it great, something I’m excited to recommend, is that it goes beyond tactics and pushes people to think through prompts, frameworks, and a well-thought-out process to go much deeper, focusing on the foundation level of your business."

If you want to read our full Q&A, here's the link: https://lnkd.in/e4NtZ__p

Author, Leaving the Casino | Helping experts grow predictably profitable businesses through business foundations | Ex-McKinsey, HBS, Nike

Persona Media

We believe in the power of thought leadership to drive your influence, build trust, and serve at scale.  Our clients have included leaders at SANS Institute, Center for Internet Security, World Economic Forum, AWS, Upwork, Salesforce, Gateway Church, Asset Funders Network, Phillips Foundation, Marguerite Casey Foundation, along with startups, founders, speakers, consultants across the U.S.  

Our current clients include global leaders and organizations in national security, AI, cybersecurity.  

Each engagement is carefully assessed for fit, and accepted if we can provide meaningful value to you and your audience. A tailored team and work plan is built around you and your influence objectives.

CEO; Thought Leadership Strategist

I speak on the why and how of modern thought leadership. I’ve spoken at CMO Huddles, National Cybersecurity Alliance’s Convene Conference, various ERGs, network events, meetings and on panels, virtually and in person. If your audience needs to represent your brand, I can show them how.

Guest Speaker

Today's leaders share their own thought leadership journey. And I teach the tactics of personal writing, speaking, monetization, B2B revenue, and how to serve at scale. Shape the future of your field.

Host | How To: Thought Leadership podcast

SecurityBiaS

Advisor

Level Up Ventures

Mentor

DIY Influence

You’re a leader. Now it’s time to become a thought leader. So we built a learning network! Learn to market yourself and monetize your subject matter expertise in a supportive community. It’s time to bet on yourself.

Founder

SecureTheVillage

Head of Thought Leadership

The Webby Awards

Jury Member

Chief

Member

Citizens Committee for New York City

Chief Marketing Officer

Communities Foundation of Texas

Assistant to the Chief Philanthropy Officer

UC San Diego

Corporate Communications

Thought Leadership Strategist | AI, Cybersecurity, National Security | 15-year founder | Social media obsessed | Build your influence to serve at scale.

If you’re reading this, you have influence. Everyone does. It’s just a matter of how adept you are at welding it to get what you need done. Stick around to learn from a thought leadership strategist for startups, executives, and orgs in AI, cybersecurity, national security. 

I’ve seen thought leadership win when marketing impact is dull in an AI-powered world and the customer journey is fragmented and self-driven. 

I’m obsessed with how ideas spread, how people earn trust, and how our brightest minds can serve at scale. 

Equally obsessed with sharing these ideas that I learn in client work and studying the leadership field with all interested in expanding their influence. 

In my work, I advise and create thought leadership toward revenue and influence, and to help clients create a more secure tomorrow. 

At my firm, Persona Media, now 15 years in, my team and I develop and execute visibility strategies, from idea and interview to live thought leadership content. We embed within executive and stakeholder ecosystems, partnering with your organization's comms, product, and policy teams to align with strategy behind what’s being built and align thought leadership to bring about those revenue and influence objectives. 

Every message we craft is grounded in trust, discretion, and a deep respect for the complexity and consequence of their work. A handful of examples of our work: 

Our client engagements often begin with board members in quiet conversations asking our help to make their C-suite comfortable and confident (palatable!) on camera. 

We work alongside crisis comms to adapt statements into something palatable the humans and social platforms. 

We take keynotes from our clients and turn them into TikToks, blogs, articles in major publications that your PR team can work with. 

Our thought leadership content becomes the best performing marketing content on your brand channels.

I am based in Dallas with my brilliant communications strategist and YouTuber husband and two daughters. Here, there’s always a notebook open, books consumed, nerding out over 'the future of,' sci-fi, and tech, cooking avoidance, and the outdoors. 

I teach weekly, speak often, and host the How to Thought Leadership podcast. My first book, coming in 2026, is a reinvention field guide to align on what you want, what the market wants from you, and how to MVP that brand in AI-first world.

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Jessica Lackey

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The Battle

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Julie Michelle Morris

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Lackey's LinkedIn Performance

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