Consider me the thinking person’s business strategist and the antidote to the “growth at all costs” online business guru. I'm a McKinsey and Harvard MBA-trained Fortune 50 consultant with experience building online and offline businesses... but who also knows her way around a tarot deck.

While others are selling quick wins and "proven formulas", I’m focused on helping you build strong business foundations that make running your business more profitable and easier over time.  No manipulation tactics, no pressure to scale out of doing the work you love, no extractive marketing approaches—I help you create a business with real substance, not just surface-level success.

My approach bridges the gap between corporate expertise and soulful business building, giving you a clear path to predictable profitability that aligns with your values and vision.

No more gambling on tactics that don't fit your business model or struggling alone with generic advice. Just practical, powerful systems and foundations designed to help your expertise-based business thrive long term.

Strategy | Operations | Business Strategist

Jessica Lackey

Y'all - Leaving the Casino hit #8 on the Women and Business Kindle Charts, thanks to Paul Millerd's share of our Q&A yesterday.

I know I keep sharing the sales stats, because I'm honestly blown away by the support and can't believe that the book is even shown on the same screen of these traditionally published books.

It's a true testament that nothing in this game is "passive": I've supported Paul for years, was deeply moved by both of his books, and feel honored to share my story with his readers.

"What made it great, something I’m excited to recommend, is that it goes beyond tactics and pushes people to think through prompts, frameworks, and a well-thought-out process to go much deeper, focusing on the foundation level of your business."

If you want to read our full Q&A, here's the link: https://lnkd.in/e4NtZ__p

Author, Leaving the Casino | Helping experts grow predictably profitable businesses through business foundations | Ex-McKinsey, HBS, Nike

Helping Founders Scale, Prepare, and Exit | Value & Profit Growth | Live Streaming Business Development | Buying & Selling Businesses | Chief Exit Officer | LinkedIn Live Stream Host

Running a business was supposed to give you more freedom, not take it away.

But somewhere along the way, growth slowed. The work got heavier. You’re buried in day-to-day decisions, your team is busy, but results aren’t where they should be. Instead of scaling, it feels like you’re stuck.

That’s not failure. That’s a business plateau. And it’s more common than most business owners are willing to admit.

I help fix that.

For more than 25 years, I’ve worked with owners and leadership teams in manufacturing, ecommerce, and B2B services to help them grow businesses that run better, generate more value, and eventually become sellable when the time is right.

Through Exit Your Way, I guide B2B companies to build systems, elevate teams, and create exit options, even if they don’t plan to sell for years. Through our work at B2Btail with the Digital Game Plan strategy development/execution process, we help companies stop being the best kept secret by creating marketing foundations that attract their ideal customers and position them for long-term success.

My focus is simple: helping you build a business that works, whether you’re in the room or not.

Common challenges I help solve:

Low visibility: Your best customers don’t know you exist. We fix that by aligning messaging, strategy, and marketing assets to bring them to you.

Owner overload: If everything depends on you, growth hits a wall. We help build teams and systems that keep moving, even when you step away.

Exit confusion: You want out someday, but the path forward is unclear. We build companies buyers want and owners are proud of.

When it works, here’s what changes:

Customers find you because your message finally speaks their language

Your team handles the day-to-day, freeing you to focus on higher-value work

You move from reacting to leading, and from being stuck to scaling intentionally

I’ve built and sold companies, led investor-backed teams, and helped founders grow from $5 million to $30 million and beyond. I bring the tools, perspective, and calm needed to lead through messy growth and prepare for clean, profitable exits.

But this isn’t just about growth or selling. It’s about control over your time, your team, your income, and your future.

If you’re ready to lead again instead of constantly catching up, I’d be glad to talk.

damon@exityourway.com

425-654-7757
exityourway.com | b2btail.com

You’ve built something great. Let’s make sure it works for you.

Damon Pistulka √

Digital transformation is critical in business today.


This journey can be daunting, but it's worth it.


Here's a simple checklist:

🔷Define what expanding your market reach your digital transformation will improve in your business .

🔷Evaluate and select strategies that help you achieve these goals.

🔷Encourage your team to embrace digital change by creating an environment where experimentation is welcomed.

Digital transformation unlocks new opportunities and addresses challenges head-on that will significantly improve your business.  Just like the caterpillar turning into the butterfly so it can fly north and return.


⚡Digital transformation is about taking calculated steps towards a better business.⚡


How is your business taking the digital leap?

⭐ Helping owners grow their businesses with coaching, training, systems, and a supportive community. ⭐

👉Subscribe to "The Best Kept Secret Sauce" newsletter for strategies that turn whispers into conversations. (link in my profile)

🔔 Follow me for thoughts on business growth, leadership, and life.


Video credit - benjaminhill

#DigitalTransformation #SmallBusiness #Innovation #Technology #Growth

Helping Business Owners Achieve Significant Profit Growth | Transformative Business Development | Transaction Advisory | LinkedIn Live Stream Host

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Damon Pistulka √

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The Battle

Jessica Lackey

Damon Pistulka √

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Lackey's LinkedIn Performance

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