Consider me the thinking person’s business strategist and the antidote to the “growth at all costs” online business guru. I'm a McKinsey and Harvard MBA-trained Fortune 50 consultant with experience building online and offline businesses... but who also knows her way around a tarot deck.

While others are selling quick wins and "proven formulas", I’m focused on helping you build strong business foundations that make running your business more profitable and easier over time.  No manipulation tactics, no pressure to scale out of doing the work you love, no extractive marketing approaches—I help you create a business with real substance, not just surface-level success.

My approach bridges the gap between corporate expertise and soulful business building, giving you a clear path to predictable profitability that aligns with your values and vision.

No more gambling on tactics that don't fit your business model or struggling alone with generic advice. Just practical, powerful systems and foundations designed to help your expertise-based business thrive long term.

Strategy | Operations | Business Strategist

Jessica Lackey

Y'all - Leaving the Casino hit #8 on the Women and Business Kindle Charts, thanks to Paul Millerd's share of our Q&A yesterday.

I know I keep sharing the sales stats, because I'm honestly blown away by the support and can't believe that the book is even shown on the same screen of these traditionally published books.

It's a true testament that nothing in this game is "passive": I've supported Paul for years, was deeply moved by both of his books, and feel honored to share my story with his readers.

"What made it great, something I’m excited to recommend, is that it goes beyond tactics and pushes people to think through prompts, frameworks, and a well-thought-out process to go much deeper, focusing on the foundation level of your business."

If you want to read our full Q&A, here's the link: https://lnkd.in/e4NtZ__p

Author, Leaving the Casino | Helping experts grow predictably profitable businesses through business foundations | Ex-McKinsey, HBS, Nike

Barbara Ruth Saunders, Inc.

I'm shifting focus to working with writers who want to stake out their path as artists in creative nonfiction and professionals who want to significantly level up their writing skills.

Writing Mentor

Ontrack Program Resources

Take the lead on administering grants totaling $1M for both direct service and technical assistance to organizations. Oversee community wellness center with 3 staff and contractors delivering 1:1 case management, support groups and life skills classes, and trainings for other community providers.

Project Manager

Project Avary

Vice-Chair of the Board of Directors 

Project Avary serves children with parents or close family members who are involved in the criminal justice system. 

Contribute expertise to recruiting and communications needs. Recruited first full-time program director, first full-time program coordinator, two social workers, fundraising consultant, and two executive directors (including the founder's replacement). Collaborated with program director to develop the organization's branding guidelines, edit collateral, and post on social media.

Board Member

Grants Writer

Camp Counselor, Resource Specialist, and Admin

In Trust Center for Theological Schools

Write feature articles and profiles about theological education. Interview prominent church officials, seminary faculty, board members, students, and others by phone and in person. Work with photojournalists.

Contributing Writer

Common Sense Media

Review picture books, middle-grade books, young adult books, and films to inform parents about their quality, age-appropriateness, entertainment value, and teachable moments.

Media Reviewer, books and films

Apple

Technical writer in Cloud Technologies, supporting a scrum team in a docs-as-code workflow

Senior Technical Writer

Technical writer in E-Discovery Technology Services

Offered writing, developmental editing, line editing, copy editing, and proofreading for web-based app documentation, newsletter articles, and internal email communications.

Editor

Planned, wrote, and edited technical documentation for internal collaboration and productivity apps used by corporate and retail employees throughout the company. Interviewed SMEs; made suggestions for UI/UX improvements. Collaborated with IS&T writers, editors, and developers. Wrote and edited HTML code in department's CMS. Troubleshot text pages, forms, and images.

Contributed to testing for successful website redesign and rollout of enterprise-wide communication tools. Wrote occasional newsletter articles.

Technical Writer

Pacific Gas and Electric Company

Facilitated the roll out of company-wide real estate management process through content development: process documentation, knowledge transfer materials, intranet content, change communications, instructions, forms, and newsletter copy.

Senior Consultant

Seagate Technology

Designed, launched, wrote, delivered, and archived newsletters for sales team and partner channels during a period of rapid organizational change, including acquisitions, layoffs, and restructuring. Contributed to building sales onboarding portal and repository of technical sales content.

Lead Writer, Sales Enablement

Writing Teacher, Coach & Developmental Editor for Nonfiction Writers and Authors

For most of the past decades, I've worked as a writer, developing technical and marketing content for companies.

Five years ago, I embarked on the path of ghostwriting and coaching authors.

But I realized something: It's not authors I want to work with. 

It's writers. 

I work with anyone in any occupation or walk of life who's interested in:

- creating a writing practice
- clarifying a unique personal perspective through the written word
- identifying goals for sharing work whether through publication, public reading, or even just private communication

taplio

The Battle

Jessica Lackey

Barbara Ruth Saunders

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taplio

The Battle

Jessica Lackey

Barbara Ruth Saunders

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jessica Lackey's LinkedIn Performance

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