Jesse Futia

Fin Ghost

Helping Real Estate Professionals build $1M brands on LinkedIn.

Co-Founder and Ghostwriter

Executive Equity Investing 

Helping busy professionals build generational wealth and retire comfortably through passively investing in real estate.

Chief Executive Officer

Wealth Science Podcast 

Interviewing the top real estate and financial experts in the World.

Host

Writer and Co-Founder @ CRE Digital | Copywriting & social media management for the world's most innovative real estate companies

Creating content on social media is digital leverage for real estate professionals. 

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗶𝘁, 𝘆𝗼𝘂 𝘄𝗼𝗻’𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗱𝗲𝗰𝗮𝗱𝗲. 

You now have two choices:

1. Create content

2. Be passed by those that do 

My story 👇

Broke college kid turned 7-figure real estate investor and writer. 

I help 7-figure real estate professionals grow their brands and drive qualified leads on LinkedIn. 

--

Hit the 🔔 and follow along each day for free tips.

Ready to grow your brand on LinkedIn to drive more qualified leads?

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲.

My last day in uniform was December 2025.

And I still don’t know how to put 9 years into a single post.

I joined the Army because of 9/11.

I’m born and raised in upstate New York, and I was a kid watching the world change in real time. 

I didn’t fully understand everything that day…

But I understood enough to know I wanted to serve.

Fast forward:
-> 50+ countries.
-> 9 years in uniform.
-> More early mornings than I can count.
-> More lessons than any classroom could ever teach.

I learned a lot in that time. A lot.

One of the biggest lessons:

Murphy’s Law is real.

Things will break. 
Plans will change. 
The unexpected shows up right on time.

And there are thousands of things in this world we can’t control.

But our preparation and our attitude are not two of them.

The reps. 
The discipline. 
The standard.

The ability to stay steady when everything gets chaotic.

People will ask what I’m doing next.
And yes—I’m excited about what’s ahead.

But I want to say this first:

The biggest blessing of my career isn’t a rank, a title, a deployment, or a bullet point on a résumé.

It’s getting to walk away with the respect and honor of the men and women I served with.

That’s the only “retirement package” that actually matters.

To every leader who bet on me.
To every soldier who carried the weight with me.
To every teammate who showed up when it was hard, and exhausting…

Thank you.

I’m proud of what we did.

And I’m even more proud of who I got to do it with.

I'll look for you on the next objective. 

---

I'm Jesse Futia - I help CRE professionals build digital brands online to drive more leads and revenue. Send me a DM to connect.

Co-Founder, CRE Digital | Capital Raising Engine for Commercial Real Estate Investors | $50M Raised with Digital Systems | DM me to learn more

Matthew McConaughey made $18,000,000 in a single year…

…and still chose the harder path.

Not because he needed more money.

Because he wanted more meaning.

At the peak of his rom-com run, Hollywood kept offering him the same role with a different script.

Same character.
Same story.
Same safe paycheck.

He could’ve stayed in that lane forever and nobody would’ve blamed him.
Instead, he said “no” — over and over — until the industry stopped calling.

He intentionally walked into a dry season.
Not because he was lost.

Because he was refusing to be used up.

And then the pivot happened.

The roles shifted.
The respect shifted.
The legacy shifted.

Here’s the part people miss:

That wasn’t luck.
That was identity.

He wasn’t chasing attention.
He was building alignment.

And I think that’s the real lesson for the rest of us:

If you keep saying yes to the version of you that pays well…

you eventually lose the version of you that’s meant to lead.

Sometimes the most profitable decision is the one that looks like a setback from the outside:
→ saying no to the “safe” path
→ taking the uncomfortable turn
→ betting on the work that actually feels like you

Because comfort doesn’t build legends.

Commitment does.

If you’re in a season where you’re being pulled to level up, but it’s scary…
Good.

That usually means you’re close.

What’s one “safe yes” you need to turn into a “hard no” this year?

The median American has just $8,000 in the bank.

Not $80,000.

Eight.

And this is why “the economy is fine” and “people are struggling” can both be true at the same time.

Because the average balance is way higher (it’s pulled up by high earners)… but the median is the reality for most households.

Now zoom out:

→ A meaningful chunk of Americans have zero emergency savings
→ Less than half can cover 3 months of expenses with savings
→ One surprise expense turns into credit cards missed payments

Here’s why I care about this as someone watching Commercial Real Estate:

When households are thin, rent collections become fragile.

Spending shifts fast. Tenants trade down. Delinquencies creep. Turnover rises.

So the CRE winners in 2026 won’t be the “sexiest” deals.

They’ll be the deals tied to durable demand:

→ workforce / attainable housing
→ necessity-based retail
→ medical / essential services
→ anything that people keep paying for even when life gets tight

If you’re underwriting deals right now, this is a reminder:

Don’t just underwrite the property.

Underwrite the consumer.

Curious what you’re seeing: are tenants getting tighter… or holding steady in your market?

$1,000,000,000,000 is sitting on the sidelines… 

watching Commercial Real Estate.

And most people are missing what that means.

The CRE narrative has been:

“Office is dead.”
“Rates killed deals.”
“Nothing pencils.”

Reality is more nuanced.

Here’s what I’m seeing heading into 2026:

1) CRE is splitting into winners and losers faster than ever
Not “CRE” vs “no CRE.”

It’s good deals vs bad sponsors + bad basis.

2) Capital is still available… but it’s pickier

The bar is higher:
→ cleaner rent rolls
→ real demand drivers
→ stronger operators
→ realistic exit assumptions

3) Distress isn’t everywhere — it’s concentrated

Some owners need liquidity.
Some need time.
Some need a partner.

That creates opportunity… if you can move fast and underwrite clean.

4) The “boring” stuff is winning

Every cycle rewards durability:
→ essential services
→ sticky tenants
→ functional layouts
→ demand you can actually explain in one sentence

The next 12–24 months will create more wealth in CRE than the last 3 years…

…but only for the people who stop chasing headlines and start tracking fundamentals.

If you’re in the trenches right now — what are you seeing?

Where do you think the best opportunities show up first in 2026?

You can work 70 hours a week…

And still fall behind someone who owns cash-flowing assets.

For years, I believed hustle was the answer:

→ Wake up earlier
→ Grind harder
→ Outwork everyone

But here’s the truth no one tells you:

Time-based income has a ceiling.
Asset-based income doesn’t.

I’ve shifted my entire focus from active hustle → to passive systems:

✅ Land that pays me every month through long-term leases
✅ Real estate that compounds in value while tenants pay down debt
✅ AI-driven outreach that brings in opportunities while I sleep

The goal isn’t to work harder.

It’s to build leverage.

Because if your income depends on you showing up every day…

You don’t own a business — you own a job.

Want real freedom?

Start buying back your time.

99% of entrepreneurs never make it past year 3.

Not because they aren’t smart.
But because they can’t take the silence.

→ The silence when no one clicks your offer. 
→ The silence when your big launch flops. 
→ The silence when you're building something great — and no one notices.

That silence? It kills more dreams than failure ever will.

Here’s the truth no one tells you: 

Your first 1,000 days are supposed to suck.

→ No revenue. 
→ No recognition. 
→ No validation.

Just relentless iteration. 
Just stubborn belief. Just proof of work stacking in silence.

Because real entrepreneurs don’t wait for signs they’re winning. 

They keep going until it’s undeniable.

The ones who break through? They all share this:

→ Proof of work. 
→ Clarity through consistency. 
→ A message that scales without them.

They build. They share. They outlast.

That’s how you go from overlooked to unavoidable.

Keep going.

Your breakthrough is waiting.

In 2026, AI will replace 80% of what most capital raisers do all day…

Not the relationship part.
The busywork part that kills momentum.

Most capital raising still looks like this:

-> A thousand tabs open.
-> A half-written follow-up email.
-> A spreadsheet nobody trusts.
-> A CRM that’s “mostly up to date.”

And a founder wondering why “warm” leads keep going cold.

That’s not a capital raising problem.
That’s a systems problem.

Here’s the shift happening right now:

The best operators are building AI-powered capital raising systems that run whether they’re “feeling motivated” or not.

Meaning:

AI becomes the machine.

You become the signal.

Here’s what that actually looks like in 2026:

→ Every inbound lead is instantly tagged, scored, and routed
→ Follow-ups go out based on behavior (opens, clicks, replies, site visits)
→ Investors automatically receive the right info at the right time (case studies, decks, webinars, FAQs)

→ Meetings are booked without you chasing anyone
→ Your pipeline stays clean without you touching it every day
→ Your updates get drafted for you, with your voice, from your deal data

And the biggest one:

You stop “raising capital.”
You start running an investor acquisition engine.

Because capital raising is not a personality contest.

It’s a throughput game.

The winners in 2026 won’t be the loudest on LinkedIn.

They’ll be the ones with:
→ the cleanest data
→ the fastest follow-up
→ the clearest narrative
→ and the strongest trust flywheel

AI doesn’t make you authentic.
It makes you consistent.

And consistency is what builds belief.

If you’re still doing capital raising manually in 2026…

you’re not behind on “tools.”

You’re behind on leverage.

What part of your capital raising process do you still do manually that you know should be automated?

$10M in CRE capital commitments came from just 16% of our investor database.

Most sponsors think more contacts = more capital.

Wrong.

The sponsors closing 8-figure raises aren't the ones with the biggest lists. 

They're the ones with the tightest systems.

After analyzing what actually moved investors from "interested" to "wired funds," here's what the data showed:

1. The drip campaign architecture

Your investors don't wake up ready to wire $100K. They need 7-12 touch points before they trust you with their money.

2. The CRM you actually use

I've seen sponsors with 500+ "investor relationships" in a spreadsheet they haven't opened in 6 months.

If you can't tell me which 20 investors to call for your next deal in under 60 seconds, your system is broken.

3. The content flywheel

-> One market update email becomes:
-> A LinkedIn post
-> A video for your investor portal
-> Content for 3 drip emails
-> Material for investor calls

Create once. Deploy everywhere.

The reality nobody talks about:

That 16% of their database? 

They received 3x more touchpoints than everyone else.

Not because we spammed them. Because we had a system that identified who was ready and kept them warm.

Trust compounds.
Systems compound. 
Relationships compound. 

Most sponsors are out here hunting. The best ones built farms.

What's your capital-raising system look like?

P.S. - If you're still manually tracking investor follow-ups in your notes app, we need to talk.

A kid starting college this month will spend $100,000+…

…training for a job that might not exist by the time they graduate.

That sounds dramatic.

But it’s already happening.

AI isn’t “coming.”
It’s here.

And it’s eating the middle of the workforce first:
→ entry-level analysts
→ basic marketing execution
→ customer support reps
→ paralegal/admin-heavy legal work
→ junior accountants/bookkeeping
→ simple coding / QA
→ recruiters doing manual sourcing

Not because those people aren’t smart.

Because those jobs are built on repeatable tasks.

And repeatable tasks get automated.

Here’s the uncomfortable truth:

College isn’t the problem.

Blindly picking a major without a leverage plan is.

If you’re 18 right now, the goal isn’t “get a degree.”
The goal is: build a stack that makes you hard to replace.

My simple rule for 2026:

Don’t become the person who does the task.
Become the person who owns the outcome.

That means:
→ learn how to use AI tools like a power user
→ build real-world proof (projects, offers, results)
→ practice communication + persuasion
→ learn basic business economics (how money moves)
→ get close to revenue (sales, partnerships, deal flow)
→ specialize in a domain AI can’t “understand” without you (industry context, relationships, judgment)

AI will replace skills.

It won’t replace agency.

It won’t replace a person who can:

see the problem → make a plan → execute → communicate → lead.

That’s the new degree.

What’s one job you think is getting automated faster than people realize?

23% of people quit their New Year’s goal this week.

And by the end of January, it’s closer to 48%.

So if you’re still in the fight right now…

You’re already ahead of most people.

Week 1 is where motivation dies.

Not because the goal was wrong.
Because the process wasn’t built.

Most people rely on a feeling.
Winners rely on a system.

A system looks like:

-> same time, same place, same trigger
-> smaller daily targets (so you can actually win)
-> a scoreboard (so progress is visible)
-> a reset plan for the days you fall off

Because falling off isn’t the problem.

Staying off is.

So yeah—congrats if you’re still here.

Now tighten the screws and stack another week.

Drop a comment with what you’re still committed to in 2026. I’ll reply to every one.

After driving over 100,000,000 impressions on LinkedIn 

Here's what every client wants to know:

Who you are.

Stop talking about returns.

I've watched 100s of sponsor pitches get ignored.

The ones that landed? 

They answered the questions LPs are actually asking:

"Can I trust you with my money for the next 5-7 years?"

Your 18% projected returns don't answer that.

Here's what does:

→ How you handled your worst deal 
→ Whether you return calls when things go sideways 
→ If you've ever taken less so your investors could take more 
→ What your previous investors say when you're not in the room

The best sponsors I know don't lead with their track record.

They lead with their values.

Because here's the truth most won't tell you:

LPs can find deals anywhere. 

They can find returns anywhere.

The sponsors crushing it right now are sharing:

-Stories about deals they walked away from 
-The mentor who shaped their investment philosophy 
-How they built their team and why culture matters 
-What they learned from their failures 

This isn't about being vulnerable for likes.
It's about being known.

What's the most important thing an LP should know about you that has nothing to do with your returns?

Empowering others for financial freedom and home ownership!

For 13+ years, I worked in healthcare and with military families, helping people at their lowest lows and their best moments. But I saw the same pattern over and over. People work hard for their money… but never learn how to make it work for them.

When we moved to Utah, when there was so much stacked against it, mid-COVID, living in a hotel with my son, I finally said yes to real estate. I was scared. I wasn’t great with money. But I dove in.

We lent on our first deal. Then another. Then another. All while acquiring more properties, doing syndications. In 7 months, we hit our 3-year financial goal.

Now I help others do the same, build their wealth, especially the communities I know and love, from humble beginnings, medical and military professionals.

👉 I raise capital for secured real estate deals (debt + equity), so others can passively invest without managing every detail.
👉 I am VP at Elevate Côte d’Ivoire a mission-driven nonprofit creating jobs + education across Africa.
👉 And I’m here to prove you don’t need to have it all figured out to start building real wealth.

If you're looking for someone who’s done it scared and helps others do it smart, let’s connect.


Her expertise spans commercial syndications, debt investing, and strategic capital placement, but her true passion is helping others achieve financial freedom while making a lasting impact.

🎼Harmonie Borden🌺

It’s my birthday 🎉


And instead of cake wars or gift lists… I’m making it interesting.

So here’s the deal help me raise more than my partners 😄

This year, I’m dedicating my birthday to something bigger than me... Elevate University.

Through Elevate Côte d'Ivoire, we’re building a workforce-aligned university designed to give students access to practical, global-standard education with a direct path to real jobs in engineering, technology, business, and more.

No handouts.
No disconnected programs.

Just education → employment → economic freedom.

We have a lot to build and a lot to raise between now and September 2026 and every bit of support helps move this mission forward.

So if you want to celebrate with me 🫶
• Take a minute to donate
• Visit our site
• Share our page

That alone would mean the world to me.
Thank you for being part of this journey and for helping turn birthdays into something that creates lasting impact 💛



#birthday #impact #Elevate #celebrate

Former Caseworker ➡️ Real Estate Investor | Helping Military & Medical Pros Escape Burnout & Build Stress-Free Wealth | Passive Income | Capital Raising | VP @ Elevate Côte d’Ivoire

Pause for a second.


Not to plan the next move.
Not to critique what’s still unfinished.
Not to compare yourself to where someone else is.

Just pause… and acknowledge how far you’ve come.

Growth doesn’t always feel dramatic while it’s happening.

Most of the time, it looks like quiet consistency.
Like choosing to keep going when it would’ve been easier to stop.

Like learning things the hard way and still showing up the next day.

We’re so quick to move the goalpost.
So quick to focus on what’s missing.
That we forget to honor the strength it took to get here.

You didn’t get here by accident.
You earned it through effort, discipline, resilience, and choices no one else saw.

Acknowledging your progress isn’t complacency.
It’s fuel.

Because when you recognize how much you’ve already handled, you stop doubting whether you can handle what’s next.

So take the moment.
Let it sink in.
And then, when you’re ready… keep going.




#motivational #staystrong #focus #pause

Your retirement account might be capable of way more than you think.

Most people treat their retirement like a dusty box in the attic.

Set it. Forget it. Hope for the best.🤦🏻‍♀️

But money doesn’t grow just because you leave it alone. It grows because it’s intentionally placed.

Whether you’re investing in, 

💁🏻‍♀️ markets
💁🏻‍♀️ businesses
💁🏻‍♀️ real assets

or something else entirely. The rule is the same.

💁🏻‍♀️ Understand what you’re in.
💁🏻‍♀️ Understand the risk.
💁🏻‍♀️ Understand the timeline.

Higher potential returns usually come with higher responsibility.

That means asking better questions not chasing shiny promises. Retirement isn’t about gambling.

It’s about diligence, patience, and alignment with your real goals. ✨️

The most powerful move you can make?
Actually knowing what your money is doing… and why.

What’s one question you should be asking about your retirement right now?

What are your waiting on??!!


Not the perfect timing.
Not the external validation.
Not someone else’s permission.

Just you, deciding to move.
Growth doesn’t always come with a cheerleader.

Sometimes it comes with a quiet moment of honesty where you realize no one is coming to do this for you.

And that’s not a bad thing.
It’s powerful.

Because once you stop waiting and start choosing yourself, momentum follows.

If you’ve been waiting for a sign…
this might be it.



#selfmotivation #thisisyoursign #justdoit

Your direction is more important than your speed.

A lot of people are moving fast…
but they’re not actually going anywhere.

👉Busy schedules.
👉Constant motion.
👉Very little progress.

Speed without direction just creates exhaustion.

Direction creates momentum even when the pace is slow.

You don’t need to rush.
You need to be aligned.

When you know where you’re going, consistency beats urgency every time.

So before you push harder, ask yourself:
Am I moving fast or am I moving forward?

That answer changes everything!

Busy is easy. Effective is intentional.


There’s a big difference between being busy and being effective.

Busy looks like a full calendar.
Effective looks like progress where it matters.

Busy feels productive but leaves you drained.
Effective creates space for family, for health, for clarity.

In business, busy is constant motion.
Effective is knowing what actually moves the needle.

With your health, busy is doing everything sometimes. Effective is doing the right things consistently.

With finances, busy is reacting.
Effective is planning ahead.
Being busy keeps you occupied.
Being effective moves your life forward.

The goal isn’t to do more.
It’s to do what matters on purpose.

Where could you trade a little busyness for effectiveness right now?



#effectiveness #busy #intentional

taplio

The Battle

Jesse Futia

🎼Harmonie Borden🌺

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taplio

The Battle

Jesse Futia

🎼Harmonie Borden🌺

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jesse Futia's LinkedIn Performance

Performance Score🎼Harmonie Borden🌺's LinkedIn Performance

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Performance ScoreJesse Futia's LinkedIn Performance