Jesse Futia

Writer and Co-Founder @ CRE Digital | Copywriting & social media management for the world's most innovative real estate companies

Creating content on social media is digital leverage for real estate professionals. 

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗶𝘁, 𝘆𝗼𝘂 𝘄𝗼𝗻’𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗱𝗲𝗰𝗮𝗱𝗲. 

You now have two choices:

1. Create content

2. Be passed by those that do 

My story 👇

Broke college kid turned 7-figure real estate investor and writer. 

I help 7-figure real estate professionals grow their brands and drive qualified leads on LinkedIn. 

--

Hit the 🔔 and follow along each day for free tips.

Ready to grow your brand on LinkedIn to drive more qualified leads?

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲.

Chief Executive Officer

Helping busy professionals build generational wealth and retire comfortably through passively investing in real estate.

AI just gave real estate investors a 1 million word memory.

That's not a typo.

One conversation. One million words of context.

Here's what that means for your capital raise.

Upload every OM, every financial model, every LP email, and every market report into a single AI conversation.

Then ask it anything.

"What objections came up most across my last 50 LP calls?" Answered in 30 seconds.

"Build a custom pitch for an LP who invests in Phoenix multifamily with $2M liquid." Done in 2 minutes.

"Compare my last 3 deals side by side and write the investor update." Done before your coffee gets cold.

Before this update, AI held 150,000 words. Enough for a few documents. Not enough for a real operation.

Now it holds your entire deal room. Every data point. All cross-referenced instantly.

And the second shift is even bigger.

AI doesn't just answer questions anymore. It executes. Builds documents. Runs research. Multiple agents working in parallel on different tasks.

We went from "AI helps you think" to "AI does the job."

→ LP research: 4 hours → 12 minutes
→ Quarterly updates: all weekend → 15 minutes
→ Outreach personalization: impossible at scale → fully automated

Most real estate investors have no idea this happened.

DM me "update" and I'll show you how to set this up for your raise.

Systems and Operations Expert for CRE Professionals | $30M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

I run a marketing agency. Here's why I'm telling you the truth about AI.

Most agencies won't tell you this. I will — because it's how we stay ahead.

An AI tool now does in 11 minutes what used to take a full team a week.

I know because I built the systems that proved it.

Here's what AI replaces tomorrow:

1. Social media content
One voice memo → 5 LinkedIn posts, a newsletter intro, and 3 email subject lines. Written in your voice. Not a template.

2. Investor outreach emails
Paste 10 LP profiles. Get 10 custom first-touch emails referencing their actual portfolio, recent deals, and investment thesis.

3. Market research briefs
Ask for a multifamily market update in Phoenix. Get a full brief with data, comps, and talking points in 4 minutes.

4. Quarterly investor updates
Upload your financials and property report. Full draft in 90 seconds. Your voice. Real numbers.

5. CRM follow-ups
Upload your contact list. AI scores every investor by engagement and writes a personalized follow-up for each one.

Here's what AI does NOT replace:

→ Relationships
→ Judgment on which deals to pursue
→ The handshake at closing
→ Trust built over years

The agencies that win are the ones building these tools into their clients' workflows. That's what we do at CRE Digital.

What's the first thing you'd automate? Drop it below.

Systems and Operations Expert for CRE Professionals | $50M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

6 months ago I was burning out running a marketing agency with 8 clients.

Working 70-hour weeks. Writing every post manually. Sending every email one by one. Building every report from scratch.

I loved the work. I hated the ceiling.

Then I went all-in on Claude AI. Not as a gimmick. As infrastructure.

Here's what changed:

Month 1: Replaced my content writing process. 5 posts per client went from 6 hours to 45 minutes.

Month 2: Built an AI outreach system. Personalized investor emails at scale. My clients' response rates doubled.

Month 3: Automated investor updates, meeting prep, and CRM scoring. Freed up 20+ hours per week.

Month 4: Started using those 20 hours to actually grow the business instead of just running it.

Month 5: Built custom AI skills for each client's specific workflow. Stuff that used to take a week now takes an afternoon.

Today: Same team. Fraction of the hours. Grossly more efficient at everything we do.

I didn't get lucky. I didn't find a shortcut. I rebuilt every system in my business around AI.

The tools are available to everyone. The gap is who's willing to rebuild their process from scratch.

Most business owners are still trading time for output. AI lets you buy back your time.

What's one process in your business that's eating all your hours? Tell me below and I'll tell you exactly how to automate it.

A real estate investor told me last week he's "waiting to see how AI plays out."

He's raising his third fund. Manually. The same way he raised the first two.

Cold calls. Personal emails. Conference handshakes. One LP at a time.

His competitor down the street just raised $8M in 60 days.

Same market. Same asset class. Smaller track record.

The difference wasn't the deal. It was the system.

His competitor had:

→ 2,000 qualified LP prospects loaded into sequences
→ Personalized outreach hitting inboxes at 6am every Tuesday
→ A 52-week nurture drip educating cold leads into warm investors
→ AI-generated quarterly updates keeping 340 existing LPs engaged
→ Content publishing 5x/week positioning him as the market authority

The "wait and see" investor is still sending the same pitch deck to 40 people.

This isn't about early adoption anymore. We're past that.

This is about whether you're building a capital raising machine or running a capital raising hobby.

The investors who built systems 12 months ago are on their second and third raise. The ones who waited are still grinding through their first.

The gap isn't closing. It's accelerating.

Which side do you want to be on in 12 months? Drop "machine" and I'll show you where to start.

$89/month. 4 tools. 500 LP touches per month on autopilot.

Most real estate investors reach 10-15 LPs per week manually.

One email at a time.
One follow-up at a time.
One "let me circle back" at a time.

That math doesn't work when you're trying to raise $5M+.

Here's the stack running right now for our clients.

Apollo scrapes LinkedIn for accredited investors matching your criteria. 2,000 prospects in 20 minutes. $49/month.

An AI writing layer analyzes each prospect and writes a personalized first-touch email. Not a template with a name swapped in. A real message referencing their actual portfolio. $20/month.

A sequencing engine runs a 5-touch drip over 21 days. Each follow-up adapts based on opens, clicks, and replies. Built into Apollo.

Publer schedules LinkedIn content that warms up prospects before the cold email hits. They see your name before you're in their inbox. $12/month.

Old way: VA + agency + CRM = $4-8K/month.
New way: $89/month. Same output. Better personalization.

The investors raising the most capital right now aren't working harder.

They built a system and let it run.

DM me if you want to build this in your company.

I recorded a 10-minute voice memo on my phone last Tuesday.

It turned into 2 weeks of content.

Not edited transcripts.
Not rough drafts.
Polished, ready-to-post content in my exact voice.

Here's the workflow:

→ Record while driving
→ Upload the transcript to Claude
→ Get 5 LinkedIn posts, a newsletter intro, and 3 email subject lines

Total time from voice memo to finished content: 14 minutes.

The recording was about a deal we just closed. One story. One experience. One conversation with myself in the car.

Claude pulled out the insights, structured them into frameworks, and matched my writing style.

Most real estate investors think content takes hours.

It doesn't.

It takes one voice memo and the right system.

DM me if you want to build this in your company.

Your deal is not why LPs aren't investing.

I've seen syndicators with incredible deals — 18% IRR, strong markets, proven operators — struggle to fill a raise.

Then I've seen mediocre deals close in 3 weeks.

The difference is never the deal. It's the system behind the deal.

The guys closing fast have:

→ 500+ warm LP contacts getting weekly value
→ Personalized outreach based on each investor's portfolio
→ Automated nurture sequences running 52 weeks a year
→ Objection responses pre-built before the first call
→ Follow-up triggers based on email opens and clicks

The guys struggling have a great pitch deck and a spreadsheet of 40 contacts they email manually.

One is a machine. The other is hope.

I've helped 60+ syndicators build the machine version. The pattern is always the same.

Before: 6 months to raise $3M with constant manual hustle.
After: 8 weeks to raise $5M with systems doing 80% of the work.

The deal gets investors interested. The system gets them across the finish line.

If your pipeline is slow, don't change the deal. Change the infrastructure around it.

Which part of your raise is still manual? Drop it below — I'll tell you how to automate it.

Most CRE investors use AI to write emails.

The smart ones use it to underwrite 10 deals before breakfast.

Same tool. Completely different ROI.

It's not about having AI. It's about knowing where to point it.

AI can now analyze a 200-page OM in under 90 seconds.

That used to take your analyst an entire weekend.

The firms using this aren't smarter. They just see more deals faster.

Speed is the new edge in CRE.

A syndicator told me he uses AI to write his LP updates now.

Not to replace his voice. To draft the first version in 3 minutes instead of 3 hours.

He reinvests that time into actual LP conversations.

That's the play.

AI won't replace real estate investors.

But investors using AI will replace those who don't.

The gap is already showing up in deal flow, raise speed, and LP retention.

12 months from now it won't be close.

Retoro Capital Investments

We are a real estate investment group that partners with busy professionals to increase their passive cashflow, asset appreciation, and tax advantages through depreciation of commercial properties such as apartment buildings, mixed use multi family, storage facilities and RV parks. Visit risecapitalinvestments.co to learn more.

Chief Operating Officer

Hui Home Buyers

Hui Home Buyers is a real estate solutions company focused on helping homeowners find options for selling their home whether they're going through a foreclosure, can’t sell their property, or just need to get rid of their house for any reason. Benefits of working with us are that we can close quickly in as little as 10 days and with cash or get creative with financing! We buy both distressed and turn key properties to either hold or sell for the next family. 

We also work with other investors looking for a great return through capital partnerships. Contact us if you would like to learn more. We appreciate referrals as well and have a network of real estate professionals to help find the best solution!

Owner

Austin, Tsutsumi & Associates, Inc.

Project Engineer

Civil Engineer

Junior Engineer, Intern

Helping Busy Professionals Create Wealth, Financial Freedom and Passive Income While Making a Positive Impact Through Lower Risk Real Estate Investments | See Below👇🏼

Thanks for taking a minute (or two) to read about what we do and why it might benefit you too :-)

  On the surface, my company might look like just another real estate investment firm.


But if you take a deeper look, you’ll discover we are much more :-)


We specialize in helping regular people (like me) achieve true financial independence, without the typical risks associated with the stock market and other traditional investment vehicles.


Our investments are backed by highly vetted real estate deals that create passive income and a stronger sense of security for those who participate in them.
 
The properties must meet our strict criteria and make us confident investing our own money, BEFORE we ever offer it to anyone else.

We believe in keeping all investors continually “in the know” about their investments. 

In fact, some may consider me old fashioned, but I believe that only two things matter in business.

People AND Results (In that order).


It’s about operating with integrity to build trusting relationships, being transparent with both successes and failures, and taking ownership through accountability…

Focusing on taking care of our greatest asset, which is the people who choose to align with us.

We want them to be able to lie down at night and sleep like a babies because they know we have their best interest in mind and always working to proactively solve any issue that may arise.

The people we work with enjoy 3 main benefits:

1. Inflation resistance 

2. Tax benefits


And of course…


3. Passive income
And the best part?

We do ALL the grunt work so our investors have the information they need to make decisions based on actual data.

If you’re a person of integrity and would like to learn more about how we help create passive incomes for our investors…

Shoot me a message & let's connect.   

Or if you’d like to be added to our special deal notification list, go here to join:

PartnerWithRise.com

Specialties: #realestate, #multifamilyrealestate, #apartmentinvesting, #commercialrealestate, #syndication, #realestateinvesting, #passiveincome, #financialfreedom

ZASHA SMITH, P.E.

There are two ways to invest in real estate.
Most people pick the harder one.

The first way?

Be the operator.

Find the deal.
Manage the rehab.
Handle the tenants.
Deal with delays, repairs, and market swings.

You earn equity.
But you also absorb friction.

The second way?

Be the bank.

Structure the deal.
Lend the capital.
Collect interest.
Protect your downside.

No contractors.
No midnight calls.
No hoping the appraisal comes in high.

Both paths can build wealth.

But they are very different roles.

One trades time and energy for upside.

The other structures for predictable returns.

The shift for me wasn’t about quitting real estate.

It was about choosing position over activity.

In uncertain markets, position matters more than hustle.

Curious, if you’re investing right now, are you choosing control… or structure? 👇

Helping Busy Professionals Build Wealth, Financial Freedom, and Passive Income Through Low-Risk Real Estate Investments. | See Below👇🏼

You can’t outwork the wrong room.

For a while, I thought motivation was a discipline problem.

Work harder.
Stay focused.
Push through.

But the truth?

It’s exhausting trying to build something big when you’re surrounded by people who don’t see what you see.

There were seasons when I didn’t have many people around me who shared my vision.

And everything felt heavier than it needed to.

Then I started being intentional about the rooms I put myself in.

Not rooms full of people doing exactly what I do.

Rooms full of people building.

Investing.
Thinking long-term.
Trying to grow.

That changed everything.

You don’t just gain ideas in the right community.

You gain momentum.

And momentum is easier to maintain than motivation.

Community isn’t just support.

It’s shared standards.
It’s proximity to possibility.
It’s accountability without force.

Especially in real estate and wealth-building, growth accelerates when you’re not the only one thinking ahead.

Curious, what room changed your trajectory the most?

Feeling like you don’t fit the mold in real estate? 
Good.

For a long time, I heard it framed as a “man’s game.”

Aggressive. Loud. Dominant.

That never felt like me.

And for a while, I wondered if that meant I was at a disadvantage.

What I didn’t expect was this:

Not fitting the mold became my leverage.

People started reaching out quietly.

“I have money, but I don’t know whom to trust.”
“I’m unsure about this project. Can you look at it?”

It wasn’t because I was the most aggressive in the room.

It was because I was approachable.
Clear. Consistent. Genuine.

Real estate isn’t just numbers.

It’s trust.

And trust is built differently by different people.

The industry doesn’t need more of the same personality.

It needs competence paired with authenticity.

Sometimes, the thing that makes you feel “out of place.”
is the very thing that makes you stand out.

If you’ve ever felt like you didn’t match the traditional image of an investor.

Maybe you’re not behind.

Maybe you’re differentiated.

Curious, what part of you felt like a weakness early on…
But turned into your edge?

I love to work.
That’s the problem.

If I get an idea, I’ll stay up all night building it.
Brainstorming. Planning. Executing.

For years, I told myself that meant I was driven.

Then one day, my husband said:

“They’re getting the best of you.
We’re getting the rest of you.”

That sentence stopped me.

Because he was right.

My mom worked nonstop, too.
But she had to. She was a single mom with three kids.

I wasn’t forced into that pattern.

I was choosing it.

That realization changed how I see ambition.

Ambition without boundaries doesn’t just grow businesses.
It can quietly drain the people closest to you.

So I started putting parameters around my work.
Not because I care less about what I’m building.
But because I care more about whom I’m building it for.

Especially in real estate and entrepreneurship, it’s easy to justify overworking in the name of future freedom.

But if the present keeps losing, what are we actually winning?

I’m curious, has anyone ever said something to you that forced you to rethink how you work?

taplio

The Battle

Jesse Futia

ZASHA SMITH, P.E.

Followers

Posts

Engagements

Likes

Performance ScoreJesse Futia's LinkedIn Performance

Performance ScoreZASHA SMITH, P.E.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jesse Futia

ZASHA SMITH, P.E.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jesse Futia's LinkedIn Performance

Performance ScoreZASHA SMITH, P.E.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJesse Futia's LinkedIn Performance