Jesse Futia

Writer and Co-Founder @ CRE Digital | Copywriting & social media management for the world's most innovative real estate companies

Creating content on social media is digital leverage for real estate professionals. 

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗶𝘁, 𝘆𝗼𝘂 𝘄𝗼𝗻’𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗱𝗲𝗰𝗮𝗱𝗲. 

You now have two choices:

1. Create content

2. Be passed by those that do 

My story 👇

Broke college kid turned 7-figure real estate investor and writer. 

I help 7-figure real estate professionals grow their brands and drive qualified leads on LinkedIn. 

--

Hit the 🔔 and follow along each day for free tips.

Ready to grow your brand on LinkedIn to drive more qualified leads?

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲.

Chief Executive Officer

Helping busy professionals build generational wealth and retire comfortably through passively investing in real estate.

AI just gave real estate investors a 1 million word memory.

That's not a typo.

One conversation. One million words of context.

Here's what that means for your capital raise.

Upload every OM, every financial model, every LP email, and every market report into a single AI conversation.

Then ask it anything.

"What objections came up most across my last 50 LP calls?" Answered in 30 seconds.

"Build a custom pitch for an LP who invests in Phoenix multifamily with $2M liquid." Done in 2 minutes.

"Compare my last 3 deals side by side and write the investor update." Done before your coffee gets cold.

Before this update, AI held 150,000 words. Enough for a few documents. Not enough for a real operation.

Now it holds your entire deal room. Every data point. All cross-referenced instantly.

And the second shift is even bigger.

AI doesn't just answer questions anymore. It executes. Builds documents. Runs research. Multiple agents working in parallel on different tasks.

We went from "AI helps you think" to "AI does the job."

→ LP research: 4 hours → 12 minutes
→ Quarterly updates: all weekend → 15 minutes
→ Outreach personalization: impossible at scale → fully automated

Most real estate investors have no idea this happened.

DM me "update" and I'll show you how to set this up for your raise.

Systems and Operations Expert for CRE Professionals | $30M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

I run a marketing agency. Here's why I'm telling you the truth about AI.

Most agencies won't tell you this. I will — because it's how we stay ahead.

An AI tool now does in 11 minutes what used to take a full team a week.

I know because I built the systems that proved it.

Here's what AI replaces tomorrow:

1. Social media content
One voice memo → 5 LinkedIn posts, a newsletter intro, and 3 email subject lines. Written in your voice. Not a template.

2. Investor outreach emails
Paste 10 LP profiles. Get 10 custom first-touch emails referencing their actual portfolio, recent deals, and investment thesis.

3. Market research briefs
Ask for a multifamily market update in Phoenix. Get a full brief with data, comps, and talking points in 4 minutes.

4. Quarterly investor updates
Upload your financials and property report. Full draft in 90 seconds. Your voice. Real numbers.

5. CRM follow-ups
Upload your contact list. AI scores every investor by engagement and writes a personalized follow-up for each one.

Here's what AI does NOT replace:

→ Relationships
→ Judgment on which deals to pursue
→ The handshake at closing
→ Trust built over years

The agencies that win are the ones building these tools into their clients' workflows. That's what we do at CRE Digital.

What's the first thing you'd automate? Drop it below.

Systems and Operations Expert for CRE Professionals | $50M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

6 months ago I was burning out running a marketing agency with 8 clients.

Working 70-hour weeks. Writing every post manually. Sending every email one by one. Building every report from scratch.

I loved the work. I hated the ceiling.

Then I went all-in on Claude AI. Not as a gimmick. As infrastructure.

Here's what changed:

Month 1: Replaced my content writing process. 5 posts per client went from 6 hours to 45 minutes.

Month 2: Built an AI outreach system. Personalized investor emails at scale. My clients' response rates doubled.

Month 3: Automated investor updates, meeting prep, and CRM scoring. Freed up 20+ hours per week.

Month 4: Started using those 20 hours to actually grow the business instead of just running it.

Month 5: Built custom AI skills for each client's specific workflow. Stuff that used to take a week now takes an afternoon.

Today: Same team. Fraction of the hours. Grossly more efficient at everything we do.

I didn't get lucky. I didn't find a shortcut. I rebuilt every system in my business around AI.

The tools are available to everyone. The gap is who's willing to rebuild their process from scratch.

Most business owners are still trading time for output. AI lets you buy back your time.

What's one process in your business that's eating all your hours? Tell me below and I'll tell you exactly how to automate it.

A real estate investor told me last week he's "waiting to see how AI plays out."

He's raising his third fund. Manually. The same way he raised the first two.

Cold calls. Personal emails. Conference handshakes. One LP at a time.

His competitor down the street just raised $8M in 60 days.

Same market. Same asset class. Smaller track record.

The difference wasn't the deal. It was the system.

His competitor had:

→ 2,000 qualified LP prospects loaded into sequences
→ Personalized outreach hitting inboxes at 6am every Tuesday
→ A 52-week nurture drip educating cold leads into warm investors
→ AI-generated quarterly updates keeping 340 existing LPs engaged
→ Content publishing 5x/week positioning him as the market authority

The "wait and see" investor is still sending the same pitch deck to 40 people.

This isn't about early adoption anymore. We're past that.

This is about whether you're building a capital raising machine or running a capital raising hobby.

The investors who built systems 12 months ago are on their second and third raise. The ones who waited are still grinding through their first.

The gap isn't closing. It's accelerating.

Which side do you want to be on in 12 months? Drop "machine" and I'll show you where to start.

$89/month. 4 tools. 500 LP touches per month on autopilot.

Most real estate investors reach 10-15 LPs per week manually.

One email at a time.
One follow-up at a time.
One "let me circle back" at a time.

That math doesn't work when you're trying to raise $5M+.

Here's the stack running right now for our clients.

Apollo scrapes LinkedIn for accredited investors matching your criteria. 2,000 prospects in 20 minutes. $49/month.

An AI writing layer analyzes each prospect and writes a personalized first-touch email. Not a template with a name swapped in. A real message referencing their actual portfolio. $20/month.

A sequencing engine runs a 5-touch drip over 21 days. Each follow-up adapts based on opens, clicks, and replies. Built into Apollo.

Publer schedules LinkedIn content that warms up prospects before the cold email hits. They see your name before you're in their inbox. $12/month.

Old way: VA + agency + CRM = $4-8K/month.
New way: $89/month. Same output. Better personalization.

The investors raising the most capital right now aren't working harder.

They built a system and let it run.

DM me if you want to build this in your company.

I recorded a 10-minute voice memo on my phone last Tuesday.

It turned into 2 weeks of content.

Not edited transcripts.
Not rough drafts.
Polished, ready-to-post content in my exact voice.

Here's the workflow:

→ Record while driving
→ Upload the transcript to Claude
→ Get 5 LinkedIn posts, a newsletter intro, and 3 email subject lines

Total time from voice memo to finished content: 14 minutes.

The recording was about a deal we just closed. One story. One experience. One conversation with myself in the car.

Claude pulled out the insights, structured them into frameworks, and matched my writing style.

Most real estate investors think content takes hours.

It doesn't.

It takes one voice memo and the right system.

DM me if you want to build this in your company.

Your deal is not why LPs aren't investing.

I've seen syndicators with incredible deals — 18% IRR, strong markets, proven operators — struggle to fill a raise.

Then I've seen mediocre deals close in 3 weeks.

The difference is never the deal. It's the system behind the deal.

The guys closing fast have:

→ 500+ warm LP contacts getting weekly value
→ Personalized outreach based on each investor's portfolio
→ Automated nurture sequences running 52 weeks a year
→ Objection responses pre-built before the first call
→ Follow-up triggers based on email opens and clicks

The guys struggling have a great pitch deck and a spreadsheet of 40 contacts they email manually.

One is a machine. The other is hope.

I've helped 60+ syndicators build the machine version. The pattern is always the same.

Before: 6 months to raise $3M with constant manual hustle.
After: 8 weeks to raise $5M with systems doing 80% of the work.

The deal gets investors interested. The system gets them across the finish line.

If your pipeline is slow, don't change the deal. Change the infrastructure around it.

Which part of your raise is still manual? Drop it below — I'll tell you how to automate it.

Most CRE investors use AI to write emails.

The smart ones use it to underwrite 10 deals before breakfast.

Same tool. Completely different ROI.

It's not about having AI. It's about knowing where to point it.

AI can now analyze a 200-page OM in under 90 seconds.

That used to take your analyst an entire weekend.

The firms using this aren't smarter. They just see more deals faster.

Speed is the new edge in CRE.

A syndicator told me he uses AI to write his LP updates now.

Not to replace his voice. To draft the first version in 3 minutes instead of 3 hours.

He reinvests that time into actual LP conversations.

That's the play.

AI won't replace real estate investors.

But investors using AI will replace those who don't.

The gap is already showing up in deal flow, raise speed, and LP retention.

12 months from now it won't be close.

6-figure Real Estate investor | Teaching busy professionals how to build a real estate portfolio, without investors.

For the last 8 years, I built 2 real estate companies to +$100 000 ARR each, while raising less than $1,000,000.

When in 2022, I read a random online post and was shocked at the power of personal brands

So decided to build my own.

Since then the results were phenomenal.

Writing every day for over 365 days changed my life.

I spend my days building offline and sharing online.

My mission is to be my “Optimised self”

My results and what I am doing:

→ Managing a six figure RE portfolio
→ 100% increase in my audience in 45 days.
→ Building apartment buildings every 3 years.
→ Built a powerful online community of RE professionals

Want to learn more about how I did this (and you can too) ?

Follow me here on LinkedIn.

Have a great 2024 and see you on the timeline.

Vinchenso Kendall

8-figure founders are now chasing a business metric better than Annual Recurring Revenue (ARR).

Everyone at the dinner party compares:

- Valuations
- Revenue growth
- User acquisition

Matt Gray (Founder OS, 8 figures) measures success differently:

"Quality sleep at night."

Here's why this is interesting in 2026:

We've heard "get good sleep" 1,000 times.

But the context changed.

AI systems are able to offload a ton of operational work.

Your job and mine have now shifted up the value chain from operations to orchestration.

From doing to deciding.

And decision quality correlates directly with rest quality.

You can't orchestrate when you're tired and anxious.

I felt this firsthand yesterday.

I was sitting across from my lawyer negotiating a corporate restructure. 

Fees. 
Payment terms. 
Future engagement locks.

The standard offer was their full rate upfront with no flexibility on future engagements. 

3 months ago, running on 5 hours a night, I probably would have signed just to get it done.

Instead, I negotiate a reduced rate now and a favourable fee structure for all future work.

One conversation. 
Two wins. 

Not because of new frameworks or negotiation tactics.

Because I could hold the full picture in my head, today and 24 months from now. 

That clarity came from one thing:

Sleep.

Protect your sleep.
Protect your decisions.
Protect your business.

Have a good night.

- Vinchenso Kendall

P.S. DM me if you want to grow on LinkedIn without losing sleep.

6-figure Real Estate Investor・Ghostwriter・I help busy founders attract investors with their personal brand・Posts on business and growing a real estate portfolio.

This guy just made "life changing" money from content.

Still think it's a "nice to have"?

8 years ago, Pat Walls started a side project in a tiny Starbucks.

No funding. 
No audience. 
No distribution.

He cold emailed founders. 
Did interviews. 
Posted daily.

For months, nothing moved.

He quit his job anyway.

Fast forward: 

$1M+ ARR. 4,500+ stories. 1M+ monthly visitors. 

Today, HubSpot is acquiring is Starter Story.

Most founders won't post consistently for 30 days.

Pat did it for 8 years.

Pat's story is a reminder that content is an investment.

It may not feel satisfying when you're on month 17. 

But, before you know it.

You've made something big businesses will pay life-changing money for.

- Vinchenso Kendall

P.S. If you're a RE investor who knows content matters but can't find the time, DM me. That's literally what I do.

"I'm worried about getting too many unqualified investor calls from LinkedIn."

Here's why seasoned sponsors get this wrong:

They believe going online means drowning in unqualified investors.

When it's actually the best filter, you'll ever build.

A consistent content system filters investors before they ever call you.

So instead of:

• Who are you?
• What's your track record?

You get:

• Can I use my self-directed IRA for this?
• Can I wire this in 2 parts before the deadline?

Your investor relations team goes from pitching to processing.

More capital by talking to fewer people.

Seems like a sweet deal to me.

- Vinchenso Kendall

P.S. Need help building your system? DM me.

You raised $5,000,000 but you're scared of posting on LinkedIn?

I don’t understand.

• You walked a property that smelled like a crime scene.
• You convinced 40 investors to give you money.
• You negotiated with 12 vicious contractors.

But you're scared of LinkedIn?

I don’t understand? 

Scared of what?

Your investors seeing your content? 
A contractor leaving a snarky comment?

Let me put this in perspective:

How many deals did you analyse last year? 
Twenty-three? A hundred?

How many can you actually remember the details of?
Now, how many posts did you read yesterday?

See what I mean.

Yes, people may judge you. 
If your post is good, they'll comment. 
Some may be mean, but you'll survive.

It’s just not ok to leave money on the table because you're concerned with the opinions of strangers.

- Vinchenso Kendall

P.S. I invite you to DM me if you need help fearlessly posting on LinkedIn.

I regularly hop on calls with real estate founders who've paid $7K for ghostwriting and 0 posts published.

Here's why this happens, so often:

They hire a ghostwriter.
The ghostwriter delivers drafts.
The founder never reviews them.

The ghostwriter follows up.
Still gets paid.
Still nothing ships.

After 3 months and $7K down the drain, nobody is to blame, but everyone loses.

The bottleneck for LinkedIn ghostwriting is never the writing.

It's the system behind the writing.

Busy real estate founders buy time and results.

When they hire a ghostwriter, they want content off their plate.

Not more distractions:

• Drafts sitting in their inbox
• Slack threads about topic approvals  
• Calendar invites to "AliGN yOuR VoIcE"

Nobody has time for that.

If you're reviewing every post,
approving every topic,
managing their schedule...

That's not a ghostwriter. 
That's a second boss you're paying for.

— Vinchenso Kendall

DM me if you want a ghostwriter with a system that actually gets you results.

taplio

The Battle

Jesse Futia

Vinchenso Kendall

Followers

Posts

Engagements

Likes

Performance ScoreJesse Futia's LinkedIn Performance

Performance ScoreVinchenso Kendall's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jesse Futia

Vinchenso Kendall

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jesse Futia's LinkedIn Performance

Performance ScoreVinchenso Kendall's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJesse Futia's LinkedIn Performance