Jesse Futia

Writer and Co-Founder @ CRE Digital | Copywriting & social media management for the world's most innovative real estate companies

Creating content on social media is digital leverage for real estate professionals. 

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗶𝘁, 𝘆𝗼𝘂 𝘄𝗼𝗻’𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗱𝗲𝗰𝗮𝗱𝗲. 

You now have two choices:

1. Create content

2. Be passed by those that do 

My story 👇

Broke college kid turned 7-figure real estate investor and writer. 

I help 7-figure real estate professionals grow their brands and drive qualified leads on LinkedIn. 

--

Hit the 🔔 and follow along each day for free tips.

Ready to grow your brand on LinkedIn to drive more qualified leads?

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲.

Chief Executive Officer

Helping busy professionals build generational wealth and retire comfortably through passively investing in real estate.

AI just gave real estate investors a 1 million word memory.

That's not a typo.

One conversation. One million words of context.

Here's what that means for your capital raise.

Upload every OM, every financial model, every LP email, and every market report into a single AI conversation.

Then ask it anything.

"What objections came up most across my last 50 LP calls?" Answered in 30 seconds.

"Build a custom pitch for an LP who invests in Phoenix multifamily with $2M liquid." Done in 2 minutes.

"Compare my last 3 deals side by side and write the investor update." Done before your coffee gets cold.

Before this update, AI held 150,000 words. Enough for a few documents. Not enough for a real operation.

Now it holds your entire deal room. Every data point. All cross-referenced instantly.

And the second shift is even bigger.

AI doesn't just answer questions anymore. It executes. Builds documents. Runs research. Multiple agents working in parallel on different tasks.

We went from "AI helps you think" to "AI does the job."

→ LP research: 4 hours → 12 minutes
→ Quarterly updates: all weekend → 15 minutes
→ Outreach personalization: impossible at scale → fully automated

Most real estate investors have no idea this happened.

DM me "update" and I'll show you how to set this up for your raise.

Systems and Operations Expert for CRE Professionals | $30M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

I run a marketing agency. Here's why I'm telling you the truth about AI.

Most agencies won't tell you this. I will — because it's how we stay ahead.

An AI tool now does in 11 minutes what used to take a full team a week.

I know because I built the systems that proved it.

Here's what AI replaces tomorrow:

1. Social media content
One voice memo → 5 LinkedIn posts, a newsletter intro, and 3 email subject lines. Written in your voice. Not a template.

2. Investor outreach emails
Paste 10 LP profiles. Get 10 custom first-touch emails referencing their actual portfolio, recent deals, and investment thesis.

3. Market research briefs
Ask for a multifamily market update in Phoenix. Get a full brief with data, comps, and talking points in 4 minutes.

4. Quarterly investor updates
Upload your financials and property report. Full draft in 90 seconds. Your voice. Real numbers.

5. CRM follow-ups
Upload your contact list. AI scores every investor by engagement and writes a personalized follow-up for each one.

Here's what AI does NOT replace:

→ Relationships
→ Judgment on which deals to pursue
→ The handshake at closing
→ Trust built over years

The agencies that win are the ones building these tools into their clients' workflows. That's what we do at CRE Digital.

What's the first thing you'd automate? Drop it below.

Systems and Operations Expert for CRE Professionals | $50M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

6 months ago I was burning out running a marketing agency with 8 clients.

Working 70-hour weeks. Writing every post manually. Sending every email one by one. Building every report from scratch.

I loved the work. I hated the ceiling.

Then I went all-in on Claude AI. Not as a gimmick. As infrastructure.

Here's what changed:

Month 1: Replaced my content writing process. 5 posts per client went from 6 hours to 45 minutes.

Month 2: Built an AI outreach system. Personalized investor emails at scale. My clients' response rates doubled.

Month 3: Automated investor updates, meeting prep, and CRM scoring. Freed up 20+ hours per week.

Month 4: Started using those 20 hours to actually grow the business instead of just running it.

Month 5: Built custom AI skills for each client's specific workflow. Stuff that used to take a week now takes an afternoon.

Today: Same team. Fraction of the hours. Grossly more efficient at everything we do.

I didn't get lucky. I didn't find a shortcut. I rebuilt every system in my business around AI.

The tools are available to everyone. The gap is who's willing to rebuild their process from scratch.

Most business owners are still trading time for output. AI lets you buy back your time.

What's one process in your business that's eating all your hours? Tell me below and I'll tell you exactly how to automate it.

A real estate investor told me last week he's "waiting to see how AI plays out."

He's raising his third fund. Manually. The same way he raised the first two.

Cold calls. Personal emails. Conference handshakes. One LP at a time.

His competitor down the street just raised $8M in 60 days.

Same market. Same asset class. Smaller track record.

The difference wasn't the deal. It was the system.

His competitor had:

→ 2,000 qualified LP prospects loaded into sequences
→ Personalized outreach hitting inboxes at 6am every Tuesday
→ A 52-week nurture drip educating cold leads into warm investors
→ AI-generated quarterly updates keeping 340 existing LPs engaged
→ Content publishing 5x/week positioning him as the market authority

The "wait and see" investor is still sending the same pitch deck to 40 people.

This isn't about early adoption anymore. We're past that.

This is about whether you're building a capital raising machine or running a capital raising hobby.

The investors who built systems 12 months ago are on their second and third raise. The ones who waited are still grinding through their first.

The gap isn't closing. It's accelerating.

Which side do you want to be on in 12 months? Drop "machine" and I'll show you where to start.

$89/month. 4 tools. 500 LP touches per month on autopilot.

Most real estate investors reach 10-15 LPs per week manually.

One email at a time.
One follow-up at a time.
One "let me circle back" at a time.

That math doesn't work when you're trying to raise $5M+.

Here's the stack running right now for our clients.

Apollo scrapes LinkedIn for accredited investors matching your criteria. 2,000 prospects in 20 minutes. $49/month.

An AI writing layer analyzes each prospect and writes a personalized first-touch email. Not a template with a name swapped in. A real message referencing their actual portfolio. $20/month.

A sequencing engine runs a 5-touch drip over 21 days. Each follow-up adapts based on opens, clicks, and replies. Built into Apollo.

Publer schedules LinkedIn content that warms up prospects before the cold email hits. They see your name before you're in their inbox. $12/month.

Old way: VA + agency + CRM = $4-8K/month.
New way: $89/month. Same output. Better personalization.

The investors raising the most capital right now aren't working harder.

They built a system and let it run.

DM me if you want to build this in your company.

I recorded a 10-minute voice memo on my phone last Tuesday.

It turned into 2 weeks of content.

Not edited transcripts.
Not rough drafts.
Polished, ready-to-post content in my exact voice.

Here's the workflow:

→ Record while driving
→ Upload the transcript to Claude
→ Get 5 LinkedIn posts, a newsletter intro, and 3 email subject lines

Total time from voice memo to finished content: 14 minutes.

The recording was about a deal we just closed. One story. One experience. One conversation with myself in the car.

Claude pulled out the insights, structured them into frameworks, and matched my writing style.

Most real estate investors think content takes hours.

It doesn't.

It takes one voice memo and the right system.

DM me if you want to build this in your company.

Your deal is not why LPs aren't investing.

I've seen syndicators with incredible deals — 18% IRR, strong markets, proven operators — struggle to fill a raise.

Then I've seen mediocre deals close in 3 weeks.

The difference is never the deal. It's the system behind the deal.

The guys closing fast have:

→ 500+ warm LP contacts getting weekly value
→ Personalized outreach based on each investor's portfolio
→ Automated nurture sequences running 52 weeks a year
→ Objection responses pre-built before the first call
→ Follow-up triggers based on email opens and clicks

The guys struggling have a great pitch deck and a spreadsheet of 40 contacts they email manually.

One is a machine. The other is hope.

I've helped 60+ syndicators build the machine version. The pattern is always the same.

Before: 6 months to raise $3M with constant manual hustle.
After: 8 weeks to raise $5M with systems doing 80% of the work.

The deal gets investors interested. The system gets them across the finish line.

If your pipeline is slow, don't change the deal. Change the infrastructure around it.

Which part of your raise is still manual? Drop it below — I'll tell you how to automate it.

Most CRE investors use AI to write emails.

The smart ones use it to underwrite 10 deals before breakfast.

Same tool. Completely different ROI.

It's not about having AI. It's about knowing where to point it.

AI can now analyze a 200-page OM in under 90 seconds.

That used to take your analyst an entire weekend.

The firms using this aren't smarter. They just see more deals faster.

Speed is the new edge in CRE.

A syndicator told me he uses AI to write his LP updates now.

Not to replace his voice. To draft the first version in 3 minutes instead of 3 hours.

He reinvests that time into actual LP conversations.

That's the play.

AI won't replace real estate investors.

But investors using AI will replace those who don't.

The gap is already showing up in deal flow, raise speed, and LP retention.

12 months from now it won't be close.

Drew Breneman

Protect & Grow Capital With Our Multifamily Investment Opportunities For Family Offices, Fund Managers, & High-Net-Worth Individuals

When I was 19, I bought my first property.

I didn’t realize it then, but that little duplex changed my life.

Now, 20+ years later, I’ve sourced, capitalized, and closed on over $250 million of properties for my firm, Breneman Capital.

I’ve worked closely with investors - family offices, PE, Fund of Funds, RIAs, and individuals - to help them generate income and wealth through multifamily real estate.

The old real estate adage says, “You make your money when you buy in real estate.”

I agree with that - but I think it’s only 50% true.

The other 50% comes in the execution. And I’ve built Breneman Capital through that lens. 

Our realized investments have produced an average gross return of:

• 27% IRR
• 2.3x equity multiple
• 14% average annual cash yield

This is across 14 full-cycle investments with an average hold period of 6 years.

In my opinion, our longest-standing investor relationships come down to 2 factors:

1) Our deals have performed well.
2) We focus on giving investors the best possible experience.

Real estate can be complex. But we like to keep our goals for our investors simple.

- Strong returns.
- Great experiences.
- World-class communication.

Here is what our investor said about us:

✅ Tim B.
“My wife and I wanted passive real estate heading into retirement. We’ve invested in multiple Breneman Capital deals and have been very pleased. They’ve helped us preserve and grow our nest egg without day-to-day work, and I recommend them to friends and co-workers.”

✅ Jim H.
“I’ve invested with Drew for 10+ years across 20+ projects. He’s the most knowledgeable real estate operator I’ve met and someone I trust. These investments have built long-term wealth for my family, with solid returns.”

If you’d like to set up an exploratory call, feel free to click the link in my Featured Section.

Founder & CEO

I started Breneman Capital in 2005 at age 19 to purchase my first rental properties and grow my own wealth. 

Today, we work with individual investors, Family Offices, PE, Fund of Funds, RIAs, etc., and allow them to invest alongside us in the best opportunities that we find (and have been for nearly 20 years).

Invest with us: https://www.breneman.com/invest

High-paying jobs keep you broke.

Yes, even if you're making $750,000+.

For a lot of people, high salaries become a pair of Golden Handcuffs.

• Expensive zip code
• Luxury car payments 
• Country club dues

You’re trapped.

And you can’t leave your job because your $75,000/mo lifestyle depends on your $62,500/mo income. 

So it's not really the job that might keep this person's bank account near $0. It's the lifestyle creep that some allow to happen.

A high-paying job with the conscious choice to not always increase spending as income increases is a powerful tool.

The real wealth builders are living below their means, saving, and investing. 

A good question to ask yourself:

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘄𝗲𝗮𝗹𝘁𝗵 𝗼𝗿 𝗷𝘂𝘀𝘁 𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝗮𝗻 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲?

Founder @ Breneman Capital | Passive Multifamily Investments That Protect & Grow Capital | 21+ years in Real Estate | Trusted by 100+ Accredited Investors

When you see people successful in real estate, it's usually not: "They went to Harvard for undergrad and MBA.”

It's:

"Yeah, that guy bought a duplex when he was like 22. Then just kept buying. Now he apparently owns 800 units. I think he's from Iowa or something."

Most millionaire investors I work with have zero interest in private jets or Lamborghinis.

A lot of my calls with new investors look like this:

"Hey Drew.

"I've been maxing out my 401(k) & IRA for years. I'm always trying to figure out what the best option is for the other assets I have. Can you tell me a little bit more about what you do and how real estate works?"

Of course, everyone is different.

But nearly all my investors have a few things in common:

-> They're savers.
-> They don't care about flashy things.
-> They're willing to delay satisfaction.

In other words:

They focus on building wealth more than showing it. 

--

P.S. If you'd like to explore investing alongside us at Breneman Capital, schedule a call with our team here: https://lnkd.in/gWFK2VmV

10 pieces of real estate advice I wish someone had given me when I was 20:

1. Start before you're ready.

I bought my first duplex at 19. I didn't know what IRR meant. My entire strategy was: If it's cash flow positive, my worst-case is holding it long-term and receiving cash flow each month.

2. Buy what's in front of you.

I was a student at UW-Madison, so I bought student rentals in Madison. My market study was polling friends about what they were paying.

3. Your W2 is education on someone else's dime...

I worked at a multifamily developer, then a retail developer. I knew nothing about commercial property when I started. I learned everything there, and I wasn't in a rush to leave while I was still learning.

4. ...So build while you work.

From 2008 to 2011, I worked three jobs simultaneously: my W2, self-managing my Madison rentals, and buying deals with my first investor.

5. Quit when your job starts costing you money.

By deal five, I'd already exceeded my W2 income. I still didn't quit until deal six was under contract. 

The math was simple: Could I make more reallocating my 9-to-5 hours to the next deal? When the answer was yes, I left.

6. Optimize for learning, not salary.

Comparing a $65K job to a $75K job? When you're 40, that extra $10K you passed up won't matter. What you learned is what compounds.

7. Get to your spot.

On that note, if you know where you want to go with your career, prioritize experience that will get you there. If you want to go out on your own someday, don't take a job as an analyst at a rating agency. Be a broker, get in the mix on actual transactions.

8. Periods of discipline feel longer than they are.

I lived in places under $1,000/month into my late 20s. At 26, I moved back in with my parents to extend my runway. 

At the time, it felt like a lot of sacrifice. But looking back from now that I'm in my 40s, it was all just a blip.

9. Get creative with financing.

I owner-occupied my first duplex for a lower down payment and better rate. You can still do FHA loans at 3.5% down on a 1-4 unit. Someone I know went 50/50 with her sister-in-law. One qualified for the loan, the other brought the cash.

10. The compounding happens later.

I bought $2 million of property as a college student. Same strategy on repeat: Buy, increase operating income, improve value, refi, buy again. 

By 2019, my first investor and I had built that into $80+ million.

--

P.S. What advice would you give to yourself when you were 20?

1 major reason you should invest in real estate: 
 
What other investment gives you 4 ways to make money?  
 
𝟭. 𝗖𝗮𝘀𝗵 𝗳𝗹𝗼𝘄 
 
You collect your rent, you pay your expenses, you have money left over. 
 
That money left over is your cash flow.  
 
It’s critical to you focus on your cash flow (especially as a new investor). 
 
Beyond just income, a strong cash flow can: 
 
✅ Act as a buffer against risks. 
✅ Help you secure more favorable financing. 
✅ Provide flexibility for reinvesting in future properties. 
 
(And that’s just the start).  
 
𝟮. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 
 
You know how your parents bought their house for $79,000 in 1984? 
 
And how that same house sold for $453,000 in 2026? 
 
That’s building appreciation.  
 
There’s a lot more to unpack with building appreciation, but that's the gist. 
 
𝟯. 𝗟𝗼𝗮𝗻 𝗽𝗮𝘆𝗱𝗼𝘄𝗻 𝗼𝘃𝗲𝗿 𝘁𝗶𝗺𝗲 
 
Most investors take out a loan to buy a property. 
 
You can take the rental income from your tenants to pay down that loan. 
 
As your loan is paid down, your equity in the property increases. 
 
Now, you own more of your property — and your rental income paid for it.  
 
𝟰. 𝗗𝗲𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻 (𝘁𝗮𝘅 𝘀𝗮𝘃𝗶𝗻𝗴𝘀)  
 
Real estate has a bunch of tax benefits (too many to break down right now). 
 
But simply put, the U.S. government wants to incentivize real estate investors. 
 
Depreciation allows you to deduct the cost of the building over its useful life as if it were an expense. 
 
A.K.A: You can reduce your taxable income thanks to your real estate.  
 
--  
 
OK. That’s a lot.  
 
(And remember, we kept it all high-level.) 
 
Questions?  
 
Just send me a DM.



Disclaimer: This is not an offer to sell or a solicitation to buy securities. Past performance is no guarantee of future results, and investors may experience different results than those shown, including the loss of principal. You should not rely upon forward-looking statements as predictions of future events.

I’ll never forget walking through this building.

It was sad. And bizarre. 

During the walkthrough, the seller was visibly nervous. Her tenants kept coming up to her to give her hugs.

Turns out, she getting a divorce from her husband, and was quietly selling the building. So her tenants were consoling her about the divorce while she was simultaneously trying to sell the building in secret. 

And as I was halfway through the walkthrough, it hit me:

“They clearly want to keep this a secret... I was actually the only buyer the broker reached out to on this. And it’s going to be a hard deal to sell if it needs to be a secret.” 

The broker knew I had the reputation of being a closer — so I got the call before he even had the listing secured.

I don’t want to be insensitive by boiling down this woman’s personal situation with a lesson about how it’s important to build a reputation in real estate, but that’s the reality of this one.

In 2017, I acquired the building for $1.45MM.

By late 2018, it appraised for $2.45MM when I refinanced.

I upzoned the property, added a unit, and did a light renovation of all the other units. 

You can't really plan for things like this.

All you can do is build a reputation and protect it.

Behind every "deal" are real people navigating real-life situations.

You never know how that's going to come into play.

--

P.S. If you'd like to explore passive real estate investing, send me a message. Let's find a time to chat. 
 


Disclaimer: This is not an offer to sell or a solicitation to buy securities. Past performance is no guarantee of future results, and investors may experience different results than those shown, including the loss of principal. You should not rely upon forward-looking statements as predictions of future events.

The “real estate market” doesn’t exist. 
 
(𝗠𝗼𝘀𝘁 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝗱𝗼𝗻’𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗶𝘀.) 
 
People like to paint with broad strokes in investing. 
 
• “Everything is distressed!” 
• “The market is hot right now.” 
• “I think the bubble is about the pop.” 
 
This mindset leads to passive investors missing out on great opportunities — and harming their understanding of real estate in general. 
 
I say the “real estate market” doesn’t exist because there is no singular real estate market.  
 
If you owned a multifamily property in Chicago in 2025, you probably had a great year. 
 
If you owned a multifamily property in Las Vegas in 2025, you probably had a rough year. 
 
But if you extrapolate these experiences into your perception of the “real estate market” as a whole, you’re skewing your perception of both opportunity and risk.  
 
-> Every region is different. 
-> Every asset is different. 
-> Every deal is different. 
 
Generalizing and making assumptions in real estate is no different than making stock market decisions based on fear-mongering CNBC headlines. 
 
Yes, some areas of the country and some real estate assets are distressed. 
 
But in other areas and other asset classes, opportunity is exploding. 
 
Define your goals. 
↳ 
Do your research. 
↳ 
Find a great deal. 
 
A singular “real estate market” doesn’t exist. 
 
But the benefits of real estate certainly do. 
 
-- 
 
P.S. If you're an accredited investor looking to experience the benefits of passive real estate investing, send me a DM.

Hiring general contractors can be a nightmare.

Use these 5 tips to find the best GC possible:

1. Check qualifications

Do your homework. Google the GC’s name and business name. See if any reviews are listed on public sites. 

2. Ask for referrals

The single most important part of hiring a GC is finding one you can trust. 

Reach out to other property owners and investors to ask for referrals. If you get a referral, take that GC out for a beer or coffee to get to know them better.

3. Ask questions 

• What is your payment schedule?
• How long have you been in business?
• Will I have a dedicated team for my project?
• How and where do you store your team’s tools?
• Do you have end-of-the-day clean-up procedures? 
• How far in advance do you order materials and where are they stored?

4. Vet the team

Talk with the job site superintendent and understand their expertise and approach to solving issues with subcontractors.

Who's going to run the painting crew? It's more important to talk with them than the salesperson for the contractor's company. 

5. Protect yourself when paying

Pay through a title company to ensure the contractors get paid and you avoid mechanics liens. This way, the owner is always protected since the title company will be providing a date-down endorsement.


To see the full list of 10 tips for hiring the right GC, check out our blog here: https://lnkd.in/dtdD2NjE

I didn't come from money.

My "wealth" was education.

Some people are born into trust funds.

But both of my parents were teachers.

So my "trust fund" was an emphasis on education.

I think that ended up being more valuable in the long run.

I've talked often about how I'm a self-taught real estate investor.

• I got interested in it around age 16.
• I started reading books about real estate.
• I made the leap with my first investment at 19.

My parents instilled a love for learning in me.

Turns out, there can be a pretty big ROI in that.

Since education has always been central to my success (and since I'm my parents' kid), I wanted to take a stab at doing some educating of others myself.

I spend a lot of time on the phone with beginner real estate investors.

And I get a lot of the same questions:

-> "How does this all work?"
-> "What are the tax implications?"
-> "Why would I invest in X and not Y?"

So over the last year, I took all those questions...

And I turned them into a free educational course. 

The result?

My 5-day "Passive Real Estate Investing Mini-Course."

It's free to anyone who wants to learn.

In 5 days, you'll get 5 emails (1 email per day).

By the end of the course, you'll understand what you need to know to make your first real estate investment, including:

-> How to protect yourself from a stock market downturn with real estate income.
-> How to get ownership interest in an income-generating property.
-> How to replace tenant headaches with ACH deposits.

Education is wealth — both figuratively and literally.

Get my free course here: https://lnkd.in/dFuyGq2T

When it comes to bedtime, my kids are better negotiators than most people I've done deals with.

Bedtime starts at 7:45.

By 8:30 they've secured:

• One more story
• Water
• Different water (too cold)
• Bathroom trip
• Answers to their questions 
• One more hug
• Actually, yep, another story 
• Second bathroom trip (suspicious timing)
• One final tucking in

Each concession is small. They all feel reasonable in the moment. Then somehow I end up 45 minutes past where I started, wondering how I ended up here again. I knew it was coming. I saw it coming. And here we are. 

This is the part where I'm supposed to tie it to business.

Something about scope creep? Or protecting your boundaries in negotiations? Or how small concessions compound?

But I'd rather get some actual parenting conversation going:

How do you get your kids to stick to their nighttime routines?

Put in 5-10 years of intense work in your 20s.

Don't waste that time. 

At that age, you can be on for 18 hours a day.

I expect that if you surveyed people who grinded in their 20s and people who ignored work in favor of "finding themselves" in their 20s, you'd find very few who regretted working and quite a few who regretted falling behind financially.

Real estate GPs talk about the benefits of investing.

But *how* does it actually work? Here’s how: 

𝟭. 𝗥𝗲𝘃𝗶𝗲𝘄 𝗮𝗻𝘆 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗵𝗮𝘁 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝘀 𝘆𝗼𝘂.

At Breneman Capital, we provide an investment memo via email and through our investor portal that highlights:

• The strategy for that particular asset, including investment type and hold period.
• Renovation scope (if applicable).
• Competitive analysis.
• Expected returns.
• Market analysis.

From there, we welcome any questions.

𝟮𝗔: 𝗗𝗲𝗰𝗶𝗱𝗲 “𝗡𝗼.” 𝗪𝗮𝗶𝘁 𝗳𝗼𝗿 𝗮 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆.

𝟮𝗕: 𝗗𝗲𝗰𝗶𝗱𝗲 “𝗜’𝗱 𝗹𝗶𝗸𝗲 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁.” 

If you don’t already have access to our investor portal, you’ll be given access.

Then, you’ll commit your investment amount (minimum $50K).

𝟯. 𝗣𝗿𝗼𝘃𝗶𝗱𝗲 𝟯𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝘃𝗲𝗿𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗔𝗰𝗰𝗿𝗲𝗱𝗶𝘁𝗲𝗱 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝘀𝘁𝗮𝘁𝘂𝘀.

Most people just have their attorney or CPA sign a letter. 

(We have a template form we can provide to help this process.)

If you don’t have a CPA or an attorney, we use a service called Parallel Markets that makes it easy to verify your status. 

𝟰. 𝗕𝗿𝗲𝗻𝗲𝗺𝗮𝗻 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗼𝗽𝗲𝗻𝘀 𝗮𝗻 𝗟𝗟𝗖 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗼𝘄𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆, 𝗮𝗻𝗱 𝗕𝗿𝗲𝗻𝗲𝗺𝗮𝗻 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗮𝗻𝗱 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗟𝗟𝗖.

𝟱. 𝗕𝗿𝗲𝗻𝗲𝗺𝗮𝗻 𝗖𝗮𝗽𝗶𝘁𝗮𝗹 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗲𝗹𝗲𝗰𝘁𝗿𝗼𝗻𝗶𝗰𝗮𝗹𝗹𝘆 𝘀𝗶𝗴𝗻 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗹𝗲𝗴𝗮𝗹 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝘀:

• Subscription Agreement
• Private Placement Memorandum (PPM)
• Operating Agreement

𝟲. 𝗬𝗼𝘂 𝘁𝗿𝗮𝗻𝘀𝗳𝗲𝗿 𝘆𝗼𝘂𝗿 𝗺𝗼𝗻𝗲𝘆 𝘁𝗼 𝘁𝗵𝗲 𝗟𝗟𝗖 𝗼𝗻𝗰𝗲 𝘄𝗲 𝗵𝗮𝘃𝗲 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗮 𝗯𝗮𝗻𝗸 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗟𝗟𝗖.   
 
𝟳. 𝗬𝗼𝘂 𝗿𝗲𝗰𝗲𝗶𝘃𝗲 𝗻𝗼𝘁𝗶𝗰𝗲 𝘄𝗵𝗲𝗻 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝗶𝘀 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲, 𝗮𝘁 𝘄𝗵𝗶𝗰𝗵 𝗽𝗼𝗶𝗻𝘁 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆.

If you're someone who likes to:

• Get all the information.
• Study all the information.
• Understand all the information

Then you'll love my free 5-day, 5-email Passive Real Estate Investing Mini-Course.

Get access to no-frills real estate guidance for passive investors here: 
https://lnkd.in/dFuyGq2T

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jesse Futia's LinkedIn Performance

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