Jesse Futia

Writer and Co-Founder @ CRE Digital | Copywriting & social media management for the world's most innovative real estate companies

Creating content on social media is digital leverage for real estate professionals. 

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗶𝘁, 𝘆𝗼𝘂 𝘄𝗼𝗻’𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗱𝗲𝗰𝗮𝗱𝗲. 

You now have two choices:

1. Create content

2. Be passed by those that do 

My story 👇

Broke college kid turned 7-figure real estate investor and writer. 

I help 7-figure real estate professionals grow their brands and drive qualified leads on LinkedIn. 

--

Hit the 🔔 and follow along each day for free tips.

Ready to grow your brand on LinkedIn to drive more qualified leads?

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲.

Chief Executive Officer

Helping busy professionals build generational wealth and retire comfortably through passively investing in real estate.

AI just gave real estate investors a 1 million word memory.

That's not a typo.

One conversation. One million words of context.

Here's what that means for your capital raise.

Upload every OM, every financial model, every LP email, and every market report into a single AI conversation.

Then ask it anything.

"What objections came up most across my last 50 LP calls?" Answered in 30 seconds.

"Build a custom pitch for an LP who invests in Phoenix multifamily with $2M liquid." Done in 2 minutes.

"Compare my last 3 deals side by side and write the investor update." Done before your coffee gets cold.

Before this update, AI held 150,000 words. Enough for a few documents. Not enough for a real operation.

Now it holds your entire deal room. Every data point. All cross-referenced instantly.

And the second shift is even bigger.

AI doesn't just answer questions anymore. It executes. Builds documents. Runs research. Multiple agents working in parallel on different tasks.

We went from "AI helps you think" to "AI does the job."

→ LP research: 4 hours → 12 minutes
→ Quarterly updates: all weekend → 15 minutes
→ Outreach personalization: impossible at scale → fully automated

Most real estate investors have no idea this happened.

DM me "update" and I'll show you how to set this up for your raise.

Systems and Operations Expert for CRE Professionals | $30M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

I run a marketing agency. Here's why I'm telling you the truth about AI.

Most agencies won't tell you this. I will — because it's how we stay ahead.

An AI tool now does in 11 minutes what used to take a full team a week.

I know because I built the systems that proved it.

Here's what AI replaces tomorrow:

1. Social media content
One voice memo → 5 LinkedIn posts, a newsletter intro, and 3 email subject lines. Written in your voice. Not a template.

2. Investor outreach emails
Paste 10 LP profiles. Get 10 custom first-touch emails referencing their actual portfolio, recent deals, and investment thesis.

3. Market research briefs
Ask for a multifamily market update in Phoenix. Get a full brief with data, comps, and talking points in 4 minutes.

4. Quarterly investor updates
Upload your financials and property report. Full draft in 90 seconds. Your voice. Real numbers.

5. CRM follow-ups
Upload your contact list. AI scores every investor by engagement and writes a personalized follow-up for each one.

Here's what AI does NOT replace:

→ Relationships
→ Judgment on which deals to pursue
→ The handshake at closing
→ Trust built over years

The agencies that win are the ones building these tools into their clients' workflows. That's what we do at CRE Digital.

What's the first thing you'd automate? Drop it below.

Systems and Operations Expert for CRE Professionals | $50M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

6 months ago I was burning out running a marketing agency with 8 clients.

Working 70-hour weeks. Writing every post manually. Sending every email one by one. Building every report from scratch.

I loved the work. I hated the ceiling.

Then I went all-in on Claude AI. Not as a gimmick. As infrastructure.

Here's what changed:

Month 1: Replaced my content writing process. 5 posts per client went from 6 hours to 45 minutes.

Month 2: Built an AI outreach system. Personalized investor emails at scale. My clients' response rates doubled.

Month 3: Automated investor updates, meeting prep, and CRM scoring. Freed up 20+ hours per week.

Month 4: Started using those 20 hours to actually grow the business instead of just running it.

Month 5: Built custom AI skills for each client's specific workflow. Stuff that used to take a week now takes an afternoon.

Today: Same team. Fraction of the hours. Grossly more efficient at everything we do.

I didn't get lucky. I didn't find a shortcut. I rebuilt every system in my business around AI.

The tools are available to everyone. The gap is who's willing to rebuild their process from scratch.

Most business owners are still trading time for output. AI lets you buy back your time.

What's one process in your business that's eating all your hours? Tell me below and I'll tell you exactly how to automate it.

A real estate investor told me last week he's "waiting to see how AI plays out."

He's raising his third fund. Manually. The same way he raised the first two.

Cold calls. Personal emails. Conference handshakes. One LP at a time.

His competitor down the street just raised $8M in 60 days.

Same market. Same asset class. Smaller track record.

The difference wasn't the deal. It was the system.

His competitor had:

→ 2,000 qualified LP prospects loaded into sequences
→ Personalized outreach hitting inboxes at 6am every Tuesday
→ A 52-week nurture drip educating cold leads into warm investors
→ AI-generated quarterly updates keeping 340 existing LPs engaged
→ Content publishing 5x/week positioning him as the market authority

The "wait and see" investor is still sending the same pitch deck to 40 people.

This isn't about early adoption anymore. We're past that.

This is about whether you're building a capital raising machine or running a capital raising hobby.

The investors who built systems 12 months ago are on their second and third raise. The ones who waited are still grinding through their first.

The gap isn't closing. It's accelerating.

Which side do you want to be on in 12 months? Drop "machine" and I'll show you where to start.

$89/month. 4 tools. 500 LP touches per month on autopilot.

Most real estate investors reach 10-15 LPs per week manually.

One email at a time.
One follow-up at a time.
One "let me circle back" at a time.

That math doesn't work when you're trying to raise $5M+.

Here's the stack running right now for our clients.

Apollo scrapes LinkedIn for accredited investors matching your criteria. 2,000 prospects in 20 minutes. $49/month.

An AI writing layer analyzes each prospect and writes a personalized first-touch email. Not a template with a name swapped in. A real message referencing their actual portfolio. $20/month.

A sequencing engine runs a 5-touch drip over 21 days. Each follow-up adapts based on opens, clicks, and replies. Built into Apollo.

Publer schedules LinkedIn content that warms up prospects before the cold email hits. They see your name before you're in their inbox. $12/month.

Old way: VA + agency + CRM = $4-8K/month.
New way: $89/month. Same output. Better personalization.

The investors raising the most capital right now aren't working harder.

They built a system and let it run.

DM me if you want to build this in your company.

I recorded a 10-minute voice memo on my phone last Tuesday.

It turned into 2 weeks of content.

Not edited transcripts.
Not rough drafts.
Polished, ready-to-post content in my exact voice.

Here's the workflow:

→ Record while driving
→ Upload the transcript to Claude
→ Get 5 LinkedIn posts, a newsletter intro, and 3 email subject lines

Total time from voice memo to finished content: 14 minutes.

The recording was about a deal we just closed. One story. One experience. One conversation with myself in the car.

Claude pulled out the insights, structured them into frameworks, and matched my writing style.

Most real estate investors think content takes hours.

It doesn't.

It takes one voice memo and the right system.

DM me if you want to build this in your company.

Your deal is not why LPs aren't investing.

I've seen syndicators with incredible deals — 18% IRR, strong markets, proven operators — struggle to fill a raise.

Then I've seen mediocre deals close in 3 weeks.

The difference is never the deal. It's the system behind the deal.

The guys closing fast have:

→ 500+ warm LP contacts getting weekly value
→ Personalized outreach based on each investor's portfolio
→ Automated nurture sequences running 52 weeks a year
→ Objection responses pre-built before the first call
→ Follow-up triggers based on email opens and clicks

The guys struggling have a great pitch deck and a spreadsheet of 40 contacts they email manually.

One is a machine. The other is hope.

I've helped 60+ syndicators build the machine version. The pattern is always the same.

Before: 6 months to raise $3M with constant manual hustle.
After: 8 weeks to raise $5M with systems doing 80% of the work.

The deal gets investors interested. The system gets them across the finish line.

If your pipeline is slow, don't change the deal. Change the infrastructure around it.

Which part of your raise is still manual? Drop it below — I'll tell you how to automate it.

Most CRE investors use AI to write emails.

The smart ones use it to underwrite 10 deals before breakfast.

Same tool. Completely different ROI.

It's not about having AI. It's about knowing where to point it.

AI can now analyze a 200-page OM in under 90 seconds.

That used to take your analyst an entire weekend.

The firms using this aren't smarter. They just see more deals faster.

Speed is the new edge in CRE.

A syndicator told me he uses AI to write his LP updates now.

Not to replace his voice. To draft the first version in 3 minutes instead of 3 hours.

He reinvests that time into actual LP conversations.

That's the play.

AI won't replace real estate investors.

But investors using AI will replace those who don't.

The gap is already showing up in deal flow, raise speed, and LP retention.

12 months from now it won't be close.

Helping Accredited Investors Create Passive Income & Wealth In Multifamily Real Estate | Founder of Focused Capital | Experienced Real Estate Investor

Hi I’m Chad. 

Husband, Father, Real Estate Investor. 

Prior to real estate, I spent nearly 2 decades in the financial payments industry serving hundreds of Midwest business owners successfully. 

In 2017 I began my real estate journey as a way to find tax advantages. Initially, I never imagined it would turn into Focused Capital but here we are. 

After acquiring several multifamily apartment complexes with my own capital and learning many hard lessons along the way, I formed Focused Capital officially in 2022. 

The vision was clear: make an impact in communities, investors, and employees of this company. 

Now I run Focused Capital, where we help people grow their wealth through passive multifamily investments. 

Mission: Impact 1000 families financially with real estate investing. 

Focused Capital is located in Fishers, IN. We acquire apartment complexes in strong Indiana markets and operate with excellence. I’ve assembled a team of A-talent as we scale and continuing to search for great people to join our mission. 

We’ve raised $24M+ in equity and built a $100M+ portfolio by doing things the right way — buying smart, planning for the unexpected, and putting people first.

But we’re not just here for accredited investors.

We’re here for the people living in our communities too. That means upgrading the properties — and upgrading lives. 

From safer spaces to better amenities to financial literacy programs, we’re on a mission to help residents not just live better, but grow.

What I’m about:

Cash-flowing, downside-protected deals

Clear, honest communication

Creating real impact — for investors and residents

Empowering families to take control of their financial future

Personally: I love traveling with my wife and 2 little kids. Summers are lake watersports and winters are spent mostly in Hawaii hiking, surfing, and quality time. 

I’m not just here to raise capital.

I’m building trust, creating opportunity, and investing in relationships. 

You can find more about me and my company at www.focusedcapital.com

Instagram: @chad_schieler
Instagram: @focusedcapital

Chad Schieler

Yesterday Focused Capital sent out K-1’s to investors on all projects. This is a priority of mine to be on time. 

While many(most) of our investors extend their personal tax filing due to variety of reasons, it still says alot when this is done on time for those that need to file by 4/15. 

We started the process back in Q4 with our accountant and CPA firm. Note - Ryan Robertson, CPA and team has been fantastic to work with over the last decade. 

We informed LP’s with a 3/15 date and got it done early. 

Over communicate
Under promise
Over deliver

Founder @ Focused Capital | Private Equity | Real Estate Investor | Making an Impact with People

Focused Capital is hiring an Asset Manager.   This is perfect for someone who is great at holding property management teams accountable, leads capital projects, and owns portfolio performance like it's their own money.

Work directly with leadership and participate in the long-term financial success of the assets.

Last year we doubled our portfolio size and this year is shaping up to be even better.

If this sounds like you, the link is below.

Indianapolis, Indiana, United States (On-site)

Who will the buyer be at the exit? A valuable lesson learned over the years. 

Most only look at the acquisition numbers and operational numbers throughout the hold.  Important factor to consider is the exit. What will the buyer pool be like? 

I've sold properties that went quick, and I've sold properties that took forever to find the right buyer(at a reduced price).

If few will want to own the deal when it's time to sell, is it really worth buying?  Or better to acquire a nicer piece of real estate that many will want...

Real estate is a long game.  Too many people assume its a quick flip game, but true real estate investors understand that it's a long term strategy.  It's a investing strategy that begins to snowball over time as I have experienced first hand.

Jared and I talk about the various ways that real estate builds wealth over time.  

A few of the metrics we review:
Cash Flow
Tax Advantages
Appreciation
Loan Paydown

Check out the latest Focused Fridays podcast episode for more.

Link in the comments

Experienced investors understand that a high IRR on paper isn't everything.  

Taking the conservative approach has served us well over the years.  No, we won't win every deal and that's fine.

We'd rather acquire the ones that have the potential to outperform.  Ones that every star doesnt have to align perfectly to achieve the projected returns.

Jared and I talk about investor returns in our latest Focused Fridays podcast episode.

Check out the comments for the full show link.

An 8% preferred return does not mean a guaranteed 8% return of cash flow.  This has came up on multiple calls so Jared and I decided to do a quick podcast episode to break this down.

A common misconception is that the preferred return is the same as the average cash flow.  Or worse yet, some have thought that the preferred return means its a guaranteed minimum.

A higher preferred return does not always equate to a better investment decision.

The latest Focused Fridays podcast episode is live now.

Check out the full episode link in the comments

One of the things I learned after building my previous business was that tax efficiency matters just as much as profit.
 
Like many entrepreneurs, I faced a reality back in 2017 — significant taxable income and the challenge of preserving capital while still growing it.
 
When I started exploring investment options, I realized something quickly: many traditional investments generate fully taxable income. 
 
Real estate, on the other hand, offered something different — the potential for income combined with meaningful tax advantages through depreciation. 
 
That discovery ultimately played a major role in shaping how we invest at Focused Capital today.
 
Next week, we’re hosting a short webinar with Shaun Heinzelman where we’ll walk through the fundamentals of real estate tax advantages at a high level, including:
- How depreciation works
- Why cash flow and taxable income can look very different in real estate
- What W-2 investors should realistically expect
 
This will be a high-level educational session designed for passive investors — no technical tax background required.
 
If you’re curious about how tax efficiency fits into a long-term investment strategy, we’d love to have you join us.
 
Registration link is pinned in the comments.

When inexperienced investors evaluate deals, they ask: “What’s the IRR?”
When experienced investors evaluate deals, they ask:

• What’s the cash-on-cash return?
• How realistic is the business plan?
• How likely is the exit assumption?

IRR is just one piece of the puzzle, and it is the metric that can be affected the most by adjusting assumptions.

Jared and I talk about this during our latest Focused Fridays Podcast Episode.  Check it out in the comments

The tax benefits of real estate have saved me hundreds of thousands of dollars in taxes, and sheltered multiple seven figures of income.  This is the largest reason I started investing in real estate years ago.  

Join our Tax Advantages webinar this Wednesday to learn more:

https://lnkd.in/gPUfsSqd

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The Battle

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