Jesse Futia

Writer and Co-Founder @ CRE Digital | Copywriting & social media management for the world's most innovative real estate companies

Creating content on social media is digital leverage for real estate professionals. 

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗶𝘁, 𝘆𝗼𝘂 𝘄𝗼𝗻’𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗱𝗲𝗰𝗮𝗱𝗲. 

You now have two choices:

1. Create content

2. Be passed by those that do 

My story 👇

Broke college kid turned 7-figure real estate investor and writer. 

I help 7-figure real estate professionals grow their brands and drive qualified leads on LinkedIn. 

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Hit the 🔔 and follow along each day for free tips.

Ready to grow your brand on LinkedIn to drive more qualified leads?

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲.

Chief Executive Officer

Helping busy professionals build generational wealth and retire comfortably through passively investing in real estate.

AI just gave real estate investors a 1 million word memory.

That's not a typo.

One conversation. One million words of context.

Here's what that means for your capital raise.

Upload every OM, every financial model, every LP email, and every market report into a single AI conversation.

Then ask it anything.

"What objections came up most across my last 50 LP calls?" Answered in 30 seconds.

"Build a custom pitch for an LP who invests in Phoenix multifamily with $2M liquid." Done in 2 minutes.

"Compare my last 3 deals side by side and write the investor update." Done before your coffee gets cold.

Before this update, AI held 150,000 words. Enough for a few documents. Not enough for a real operation.

Now it holds your entire deal room. Every data point. All cross-referenced instantly.

And the second shift is even bigger.

AI doesn't just answer questions anymore. It executes. Builds documents. Runs research. Multiple agents working in parallel on different tasks.

We went from "AI helps you think" to "AI does the job."

→ LP research: 4 hours → 12 minutes
→ Quarterly updates: all weekend → 15 minutes
→ Outreach personalization: impossible at scale → fully automated

Most real estate investors have no idea this happened.

DM me "update" and I'll show you how to set this up for your raise.

Systems and Operations Expert for CRE Professionals | $30M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

I run a marketing agency. Here's why I'm telling you the truth about AI.

Most agencies won't tell you this. I will — because it's how we stay ahead.

An AI tool now does in 11 minutes what used to take a full team a week.

I know because I built the systems that proved it.

Here's what AI replaces tomorrow:

1. Social media content
One voice memo → 5 LinkedIn posts, a newsletter intro, and 3 email subject lines. Written in your voice. Not a template.

2. Investor outreach emails
Paste 10 LP profiles. Get 10 custom first-touch emails referencing their actual portfolio, recent deals, and investment thesis.

3. Market research briefs
Ask for a multifamily market update in Phoenix. Get a full brief with data, comps, and talking points in 4 minutes.

4. Quarterly investor updates
Upload your financials and property report. Full draft in 90 seconds. Your voice. Real numbers.

5. CRM follow-ups
Upload your contact list. AI scores every investor by engagement and writes a personalized follow-up for each one.

Here's what AI does NOT replace:

→ Relationships
→ Judgment on which deals to pursue
→ The handshake at closing
→ Trust built over years

The agencies that win are the ones building these tools into their clients' workflows. That's what we do at CRE Digital.

What's the first thing you'd automate? Drop it below.

Systems and Operations Expert for CRE Professionals | $50M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

6 months ago I was burning out running a marketing agency with 8 clients.

Working 70-hour weeks. Writing every post manually. Sending every email one by one. Building every report from scratch.

I loved the work. I hated the ceiling.

Then I went all-in on Claude AI. Not as a gimmick. As infrastructure.

Here's what changed:

Month 1: Replaced my content writing process. 5 posts per client went from 6 hours to 45 minutes.

Month 2: Built an AI outreach system. Personalized investor emails at scale. My clients' response rates doubled.

Month 3: Automated investor updates, meeting prep, and CRM scoring. Freed up 20+ hours per week.

Month 4: Started using those 20 hours to actually grow the business instead of just running it.

Month 5: Built custom AI skills for each client's specific workflow. Stuff that used to take a week now takes an afternoon.

Today: Same team. Fraction of the hours. Grossly more efficient at everything we do.

I didn't get lucky. I didn't find a shortcut. I rebuilt every system in my business around AI.

The tools are available to everyone. The gap is who's willing to rebuild their process from scratch.

Most business owners are still trading time for output. AI lets you buy back your time.

What's one process in your business that's eating all your hours? Tell me below and I'll tell you exactly how to automate it.

A real estate investor told me last week he's "waiting to see how AI plays out."

He's raising his third fund. Manually. The same way he raised the first two.

Cold calls. Personal emails. Conference handshakes. One LP at a time.

His competitor down the street just raised $8M in 60 days.

Same market. Same asset class. Smaller track record.

The difference wasn't the deal. It was the system.

His competitor had:

→ 2,000 qualified LP prospects loaded into sequences
→ Personalized outreach hitting inboxes at 6am every Tuesday
→ A 52-week nurture drip educating cold leads into warm investors
→ AI-generated quarterly updates keeping 340 existing LPs engaged
→ Content publishing 5x/week positioning him as the market authority

The "wait and see" investor is still sending the same pitch deck to 40 people.

This isn't about early adoption anymore. We're past that.

This is about whether you're building a capital raising machine or running a capital raising hobby.

The investors who built systems 12 months ago are on their second and third raise. The ones who waited are still grinding through their first.

The gap isn't closing. It's accelerating.

Which side do you want to be on in 12 months? Drop "machine" and I'll show you where to start.

$89/month. 4 tools. 500 LP touches per month on autopilot.

Most real estate investors reach 10-15 LPs per week manually.

One email at a time.
One follow-up at a time.
One "let me circle back" at a time.

That math doesn't work when you're trying to raise $5M+.

Here's the stack running right now for our clients.

Apollo scrapes LinkedIn for accredited investors matching your criteria. 2,000 prospects in 20 minutes. $49/month.

An AI writing layer analyzes each prospect and writes a personalized first-touch email. Not a template with a name swapped in. A real message referencing their actual portfolio. $20/month.

A sequencing engine runs a 5-touch drip over 21 days. Each follow-up adapts based on opens, clicks, and replies. Built into Apollo.

Publer schedules LinkedIn content that warms up prospects before the cold email hits. They see your name before you're in their inbox. $12/month.

Old way: VA + agency + CRM = $4-8K/month.
New way: $89/month. Same output. Better personalization.

The investors raising the most capital right now aren't working harder.

They built a system and let it run.

DM me if you want to build this in your company.

I recorded a 10-minute voice memo on my phone last Tuesday.

It turned into 2 weeks of content.

Not edited transcripts.
Not rough drafts.
Polished, ready-to-post content in my exact voice.

Here's the workflow:

→ Record while driving
→ Upload the transcript to Claude
→ Get 5 LinkedIn posts, a newsletter intro, and 3 email subject lines

Total time from voice memo to finished content: 14 minutes.

The recording was about a deal we just closed. One story. One experience. One conversation with myself in the car.

Claude pulled out the insights, structured them into frameworks, and matched my writing style.

Most real estate investors think content takes hours.

It doesn't.

It takes one voice memo and the right system.

DM me if you want to build this in your company.

Your deal is not why LPs aren't investing.

I've seen syndicators with incredible deals — 18% IRR, strong markets, proven operators — struggle to fill a raise.

Then I've seen mediocre deals close in 3 weeks.

The difference is never the deal. It's the system behind the deal.

The guys closing fast have:

→ 500+ warm LP contacts getting weekly value
→ Personalized outreach based on each investor's portfolio
→ Automated nurture sequences running 52 weeks a year
→ Objection responses pre-built before the first call
→ Follow-up triggers based on email opens and clicks

The guys struggling have a great pitch deck and a spreadsheet of 40 contacts they email manually.

One is a machine. The other is hope.

I've helped 60+ syndicators build the machine version. The pattern is always the same.

Before: 6 months to raise $3M with constant manual hustle.
After: 8 weeks to raise $5M with systems doing 80% of the work.

The deal gets investors interested. The system gets them across the finish line.

If your pipeline is slow, don't change the deal. Change the infrastructure around it.

Which part of your raise is still manual? Drop it below — I'll tell you how to automate it.

Most CRE investors use AI to write emails.

The smart ones use it to underwrite 10 deals before breakfast.

Same tool. Completely different ROI.

It's not about having AI. It's about knowing where to point it.

AI can now analyze a 200-page OM in under 90 seconds.

That used to take your analyst an entire weekend.

The firms using this aren't smarter. They just see more deals faster.

Speed is the new edge in CRE.

A syndicator told me he uses AI to write his LP updates now.

Not to replace his voice. To draft the first version in 3 minutes instead of 3 hours.

He reinvests that time into actual LP conversations.

That's the play.

AI won't replace real estate investors.

But investors using AI will replace those who don't.

The gap is already showing up in deal flow, raise speed, and LP retention.

12 months from now it won't be close.

Getting financial advisors millions of dollars & impressions | $20+ million in capital & AUM raised from LinkedIn | 100+ million client impressions | 400+ meetings booked | $1+ million in client courses sold

If you work in finance or real estate and want to add clients or capital through LinkedIn, send me a DM.

If you want to write a memoir or lead-gen book, send me a DM.

Adam Knorr

I used to dread Monday mornings. Now I go to bed early so they get here faster. I don't think I'll ever get used to loving work.

I get out of bed between 3-4 AM most days. Within 15 minutes, my laptop is open.

I used to think I did this because I was anxious — about work, about clients, about hitting 10,000 steps before 8:00.

But over the past few weeks, I've come to realize I start work so early because... I want to? Because it's fun? Because I love it?

Now, yeah, it's stressful. More stressful than any W-2 job I ever had.

But even on the (many) days where I have to remind myself that my lungs can take breaths deeper than the kiddie pool, it's invigorating.

I get to solve problems for myself. If I solve them properly, I reap the rewards. I am not accomplishing something so someone above me on the ladder gets a better bonus, and I am certainly not relying on someone else on the corporate food chain to make sure a project gets done right.

I just get to do it all. My brain vs. my brain.

Every week is this chaotic collage of testing new offers, figuring out the right pricing, threatening Claude, designing marketing materials, sending DMs, getting on sales calls, building new products, apologizing to Claude, managing clients, and — yeah — shipping over 50 pieces of content. Every week. 

It is playing Shell Game against yourself.

You know the prize is under there, somewhere, but can you really trust yourself not to sabotage it? 

It is constant uncertainty.

I sometimes hate it.

But man, do I love it.

I was walking through the Grand Rapids airport at 4:31 AM today when I stumbled across The Holy Grail. 

A 304-page book about "unleashing the power of LinkedIn." 

My favorite part is the "praise" from the Definitely-Read-This-Whole-Thing beta readers on the back cover:

"This book empowers you to create opportunities, build trust, and grow your business in tactical, practical, and methodical ways."

"Finally, a book that solves the real problem every salesperson faces."

And my favorite:

"This isn't just another LinkedIn book."

Phew.  I just finished  "Wuthering Hooks," "Love in the Time of Connection Requests," and "The Sales Navigator," and I simply cannot handle another epilogue about the most effective DM campaigns.

I see the irony here. I know I teach this stuff for a living.

But I can't stop picturing somebody waiting to board their red-eye to Topeka, taking diligent notes on "How to give genuine compliments via inMail."

It may be the funniest thing I have ever seen. I am buying 10 copies.

Almost no one knows this, but you can sort your LinkedIn posts to find ideal clients to reach out to.

Step 1. Go to your post.

Step 2: Click "View Analytics"

Step 3: Scroll to "Social Engagement"

Step 4: Sort by Reactions or Comments

Step 5: Sort by Industry or Job Title (or both)

Step 6: See all ICPs who engaged with your post.

Step 7: Send them a DM and start a conversation.

Happy hunting.

I downloaded one of those lead magnets that promises to "replace your $3,000/month LinkedIn ghostwriter" last week. 

The "ghostwriter" was a 192-word Claude prompt built on such gems as:

"Short paragraphs."
"End with a clear takeaway"

And my favorite:

"Hook must stop the scroll in the first 2 lines."

If your ghostwriter's strategy is, "Write short paragraphs, give readers a takeaway, and write good hooks lol" — you deserve to lose the $3,000 you're paying them and I do not feel bad for you.

My Hook Generator Skill alone is 7,100 characters.

Just an example of one facet of it: 

While that lead magnet prompts an LLM for "attention-grabbing hooks," my system runs a mandatory Source Verification Gate. It categorizes every single syllable into three buckets:

[SOURCE]: Real data, real client stories, and real Roth conversion trauma.

[CONCEPTUAL]:  Metaphors and hot takes based on established patterns.

[FABRICATED]: Anything the AI tried to "hallucinate" to make the hook sound sexier.

If a hook contains a single [FABRICATED] element, my system triggers an Automatic Rejection that forces the AI to start over until the hook is grounded in reality.

If your hook prompt is: 

"Hook must stop the scroll in the first 2 lines."

You're going to end up lying to people with hallucinated hooks quite often. And even the hooks that are true are going to make you blend into the crowd because you are literally prompting them to match generic LinkedIn hooks. 

That Hook Skill is the 3rd step in a 9-step Claude Skill workflow I've been tweaking and improving every day since Skills dropped in October 2025. 

It's built on real results from big data sets of content written for real financial advisors.

So, yeah.

You get what you pay for.

And if you don't pay anything — in money, time, or skill development — you're going to end up with nothing.

And btw: I charge quite a bit more than $3,000/month.

My AI tool will hurt your feelings. 

"This is generic advisor slop," it often points out. 

Here are 7 notes from our beta testers who have been using InfluenceLab.io for a couple of months now:

1. "It gives brutal feedback sometimes, which is what you need to hear, not what you want to hear."

2. "I love the harshness. I'm a former athlete — I need to be yelled at sometimes."

3. "I also enjoy the shots it takes at my writing."

4. "My favorite thing about the tool is the blunt feedback" 

5. "It can be a bit harsh at times."

6. "Sometimes it makes me feel like a really bad writer."

7. "Your tool has given me major insecurities but has totally helped my writing become so much better."

This wasn't intentional. It's not like we were like, "Take on the personality of literary Gordon Ramsay."

It was just trained directly on tens of thousands of words of writing feedback I've given clients, and I am... not one to beat around the bush. 

InfluenceLab is already yelling at 42 users.

See how harsh it can be with a 7-day free trial here:

influencelab.io

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(Some user feedback in the screenshot below.)

If you're a financial advisor who wants to get more reach on LinkedIn, the algorithm is showing you this post for a reason.

And I built something that will do that for you. 

In February 2025, I started editing posts for financial advisor clients. I charged $900/mo to edit 3 posts a week.

After I edited each post, I would leave 200-400 words of feedback on why I made the edits I did.

• Here's why we changed the hook
• Here's how we rewrote the body
• Here's where we added specificity
• Here's how we write a better CTA 
• Here's how we made this good 

I did this a lot. Hundreds of posts.

Then, one day, I got on a call with Ben A. Wise.

And Ben — who has been ghostwriting longer than I've been on LinkedIn — said:

"You should turn that feedback into an AI coaching tool."

"I don't know how to do that," I said. 

"I do," he said.

So he did.

And now, it exists.

An AI coaching tool specifically designed for financial advisors who want to get more reach and sign more clients on LinkedIn.

How it works:

• Paste your draft
• Get detailed coaching in seconds
• How to fix your hook
• How to fix your story
• How to fix your CTA

And a clear pass/fail so you know when it's ready to publish.

This works. Idk what else to tell you. It works.

Here's what our beta testers said:

Chris Brindle: "My business has genuinely grown on LinkedIn and that's at least partially due to my posts getting better with this tool."

Luke McElhenie, CFP®: "The workflow from taking the coaching feedback and putting it back into Claude has been awesome. Posts have been crushing it — 261,335 impressions in past 14 days."

Evan Wohl, CFP®, CLU®, ChFC®, RICP®: "It understands the overall message I'm trying to get across and drops the unnecessary parts or common LinkedIn AI 'fortune cookie' BS."

Anthony Degli Obizzi Jr.:  "My impressions have been through the roof on weekend posts with the tool."

Elijah Duduit, CFP®, CRPS®: "It's as if there's an actual human on the other side completely uninterested in flattering me with fruitcake feedback and is instead completely interested in fixing the mess I give to him."

Justin Pandy: "I love that it doesn't just say, this hook sucks, it goes into why it sucks, then offers ways to improve it."

Ryan Furlong, CFP®: "It's particularly helpful in cases where I feel like "something is off here" with the initial draft but I can't pinpoint it with the amateur eye. The tool lays all that out perfectly... Impressions have been through the roof at least by my standard this week. (154,421)"

Start getting more reach with a 7-day free trial here:

influencelab.io

P.S. My favorite testimonial:

Adrienne G.: "Your tool has given me major insecurities but has totally helped my writing become so much better." 

Adrienne is saying this because the tool can be quite mean. I don't believe in beating around the bush with my coaching, and it's built on my feedback.

So yes, this tool is mean and it will make you feel bad.

That'll be $49!

I'm giving away the 12-page report behind $53MM in qualified AUM pipeline — built by two financial advisors posting on LinkedIn for 12 months.

I broke down the data behind 460 posts that have helped my clients:

• Book 77 meetings across 25 states
• Attract 80%+ of those meetings as inbound leads
• Hire 5 people — including 3 CFPs — for $252 in ad spend

If you're a financial advisor who's posting on LinkedIn and wondering why it's not converting...

Read this report to learn everything that actually moved the needle:

• The exact character range where impressions peak — and where they fall off a cliff

• Which photo format outperform edevery other format by 1.6x 

• The hook type that averaged 10,884 median impressions — more than double everything else

• The two-track system that separates audience-building posts from meeting-booking posts

• The "character count curve" — a full breakdown of 460 posts plotted against reach

• Real LinkedIn analytics from two CFPs who started from ground zero

The report is backed by 460 tracked posts across two accounts, 10.2MM combined impressions, and 77 booked meetings that turned into $53MM+ in AUM and $150K+ in planning fee pipeline.

Want it?

Comment "REPORT" and I'll send you the full thing free (must be connected). 

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P.S. This is for financial advisors only. Please do not ask for this if you are not a financial advisor.

I mean, you can ask. I'll take the engagement. But I'm not going to send it to you.

Yesterday, a financial services president signed up for my LinkedIn post editing tool at 12:25 PM. At 4:33 PM, he bought another subscription for his team. 

At 6:38 PM, he (Daniel Keever) sent me a DM:

"Hey Adam, a client of mine sent me your InfluenceLab as a research question. I told them I’ll check it out. Ended up signing up for myself and one of our team members. Surprisingly useful feedback. Appreciate appreciate the tool."

He was one (two) of 13 new subscribers yesterday, which brings us to 26 people using InfluenceLab.io. (Beta testers, plus a stealth rollout in the DMs the week leading up to yesterday's launch.)

Here's how advisors who are getting the best results are using it:

• Write your first draft.
• Pop it into the tool.
• READ the feedback
• Copy the feedback 
• Paste the feedback into Claude
• (Or ChatGPT, but you should be using Claude) 
• Have Claude punch up your draft based on the feedback
• Make your manual edits
• See your impressions jump

You can try it with zero risk for 7 days.

Worst-case scenario, you get a ton of free coaching about how to write effective LinkedIn posts.

Claim your free trial here:

influencelab.io

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P.S. The screenshot below is from another user, not Daniel.

When I work with a client who uses semicolons.

taplio

The Battle

Jesse Futia

Adam Knorr

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The Battle

Jesse Futia

Adam Knorr

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jesse Futia's LinkedIn Performance

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