Jesse Futia

Writer and Co-Founder @ CRE Digital | Copywriting & social media management for the world's most innovative real estate companies

Creating content on social media is digital leverage for real estate professionals. 

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗶𝘁, 𝘆𝗼𝘂 𝘄𝗼𝗻’𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗱𝗲𝗰𝗮𝗱𝗲. 

You now have two choices:

1. Create content

2. Be passed by those that do 

My story 👇

Broke college kid turned 7-figure real estate investor and writer. 

I help 7-figure real estate professionals grow their brands and drive qualified leads on LinkedIn. 

--

Hit the 🔔 and follow along each day for free tips.

Ready to grow your brand on LinkedIn to drive more qualified leads?

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲.

Chief Executive Officer

Helping busy professionals build generational wealth and retire comfortably through passively investing in real estate.

AI just gave real estate investors a 1 million word memory.

That's not a typo.

One conversation. One million words of context.

Here's what that means for your capital raise.

Upload every OM, every financial model, every LP email, and every market report into a single AI conversation.

Then ask it anything.

"What objections came up most across my last 50 LP calls?" Answered in 30 seconds.

"Build a custom pitch for an LP who invests in Phoenix multifamily with $2M liquid." Done in 2 minutes.

"Compare my last 3 deals side by side and write the investor update." Done before your coffee gets cold.

Before this update, AI held 150,000 words. Enough for a few documents. Not enough for a real operation.

Now it holds your entire deal room. Every data point. All cross-referenced instantly.

And the second shift is even bigger.

AI doesn't just answer questions anymore. It executes. Builds documents. Runs research. Multiple agents working in parallel on different tasks.

We went from "AI helps you think" to "AI does the job."

→ LP research: 4 hours → 12 minutes
→ Quarterly updates: all weekend → 15 minutes
→ Outreach personalization: impossible at scale → fully automated

Most real estate investors have no idea this happened.

DM me "update" and I'll show you how to set this up for your raise.

Systems and Operations Expert for CRE Professionals | $30M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

I run a marketing agency. Here's why I'm telling you the truth about AI.

Most agencies won't tell you this. I will — because it's how we stay ahead.

An AI tool now does in 11 minutes what used to take a full team a week.

I know because I built the systems that proved it.

Here's what AI replaces tomorrow:

1. Social media content
One voice memo → 5 LinkedIn posts, a newsletter intro, and 3 email subject lines. Written in your voice. Not a template.

2. Investor outreach emails
Paste 10 LP profiles. Get 10 custom first-touch emails referencing their actual portfolio, recent deals, and investment thesis.

3. Market research briefs
Ask for a multifamily market update in Phoenix. Get a full brief with data, comps, and talking points in 4 minutes.

4. Quarterly investor updates
Upload your financials and property report. Full draft in 90 seconds. Your voice. Real numbers.

5. CRM follow-ups
Upload your contact list. AI scores every investor by engagement and writes a personalized follow-up for each one.

Here's what AI does NOT replace:

→ Relationships
→ Judgment on which deals to pursue
→ The handshake at closing
→ Trust built over years

The agencies that win are the ones building these tools into their clients' workflows. That's what we do at CRE Digital.

What's the first thing you'd automate? Drop it below.

Systems and Operations Expert for CRE Professionals | $50M+ Raised | 60+ Operators | Co-Founder @ CRE Digital

6 months ago I was burning out running a marketing agency with 8 clients.

Working 70-hour weeks. Writing every post manually. Sending every email one by one. Building every report from scratch.

I loved the work. I hated the ceiling.

Then I went all-in on Claude AI. Not as a gimmick. As infrastructure.

Here's what changed:

Month 1: Replaced my content writing process. 5 posts per client went from 6 hours to 45 minutes.

Month 2: Built an AI outreach system. Personalized investor emails at scale. My clients' response rates doubled.

Month 3: Automated investor updates, meeting prep, and CRM scoring. Freed up 20+ hours per week.

Month 4: Started using those 20 hours to actually grow the business instead of just running it.

Month 5: Built custom AI skills for each client's specific workflow. Stuff that used to take a week now takes an afternoon.

Today: Same team. Fraction of the hours. Grossly more efficient at everything we do.

I didn't get lucky. I didn't find a shortcut. I rebuilt every system in my business around AI.

The tools are available to everyone. The gap is who's willing to rebuild their process from scratch.

Most business owners are still trading time for output. AI lets you buy back your time.

What's one process in your business that's eating all your hours? Tell me below and I'll tell you exactly how to automate it.

A real estate investor told me last week he's "waiting to see how AI plays out."

He's raising his third fund. Manually. The same way he raised the first two.

Cold calls. Personal emails. Conference handshakes. One LP at a time.

His competitor down the street just raised $8M in 60 days.

Same market. Same asset class. Smaller track record.

The difference wasn't the deal. It was the system.

His competitor had:

→ 2,000 qualified LP prospects loaded into sequences
→ Personalized outreach hitting inboxes at 6am every Tuesday
→ A 52-week nurture drip educating cold leads into warm investors
→ AI-generated quarterly updates keeping 340 existing LPs engaged
→ Content publishing 5x/week positioning him as the market authority

The "wait and see" investor is still sending the same pitch deck to 40 people.

This isn't about early adoption anymore. We're past that.

This is about whether you're building a capital raising machine or running a capital raising hobby.

The investors who built systems 12 months ago are on their second and third raise. The ones who waited are still grinding through their first.

The gap isn't closing. It's accelerating.

Which side do you want to be on in 12 months? Drop "machine" and I'll show you where to start.

$89/month. 4 tools. 500 LP touches per month on autopilot.

Most real estate investors reach 10-15 LPs per week manually.

One email at a time.
One follow-up at a time.
One "let me circle back" at a time.

That math doesn't work when you're trying to raise $5M+.

Here's the stack running right now for our clients.

Apollo scrapes LinkedIn for accredited investors matching your criteria. 2,000 prospects in 20 minutes. $49/month.

An AI writing layer analyzes each prospect and writes a personalized first-touch email. Not a template with a name swapped in. A real message referencing their actual portfolio. $20/month.

A sequencing engine runs a 5-touch drip over 21 days. Each follow-up adapts based on opens, clicks, and replies. Built into Apollo.

Publer schedules LinkedIn content that warms up prospects before the cold email hits. They see your name before you're in their inbox. $12/month.

Old way: VA + agency + CRM = $4-8K/month.
New way: $89/month. Same output. Better personalization.

The investors raising the most capital right now aren't working harder.

They built a system and let it run.

DM me if you want to build this in your company.

I recorded a 10-minute voice memo on my phone last Tuesday.

It turned into 2 weeks of content.

Not edited transcripts.
Not rough drafts.
Polished, ready-to-post content in my exact voice.

Here's the workflow:

→ Record while driving
→ Upload the transcript to Claude
→ Get 5 LinkedIn posts, a newsletter intro, and 3 email subject lines

Total time from voice memo to finished content: 14 minutes.

The recording was about a deal we just closed. One story. One experience. One conversation with myself in the car.

Claude pulled out the insights, structured them into frameworks, and matched my writing style.

Most real estate investors think content takes hours.

It doesn't.

It takes one voice memo and the right system.

DM me if you want to build this in your company.

Your deal is not why LPs aren't investing.

I've seen syndicators with incredible deals — 18% IRR, strong markets, proven operators — struggle to fill a raise.

Then I've seen mediocre deals close in 3 weeks.

The difference is never the deal. It's the system behind the deal.

The guys closing fast have:

→ 500+ warm LP contacts getting weekly value
→ Personalized outreach based on each investor's portfolio
→ Automated nurture sequences running 52 weeks a year
→ Objection responses pre-built before the first call
→ Follow-up triggers based on email opens and clicks

The guys struggling have a great pitch deck and a spreadsheet of 40 contacts they email manually.

One is a machine. The other is hope.

I've helped 60+ syndicators build the machine version. The pattern is always the same.

Before: 6 months to raise $3M with constant manual hustle.
After: 8 weeks to raise $5M with systems doing 80% of the work.

The deal gets investors interested. The system gets them across the finish line.

If your pipeline is slow, don't change the deal. Change the infrastructure around it.

Which part of your raise is still manual? Drop it below — I'll tell you how to automate it.

Most CRE investors use AI to write emails.

The smart ones use it to underwrite 10 deals before breakfast.

Same tool. Completely different ROI.

It's not about having AI. It's about knowing where to point it.

AI can now analyze a 200-page OM in under 90 seconds.

That used to take your analyst an entire weekend.

The firms using this aren't smarter. They just see more deals faster.

Speed is the new edge in CRE.

A syndicator told me he uses AI to write his LP updates now.

Not to replace his voice. To draft the first version in 3 minutes instead of 3 hours.

He reinvests that time into actual LP conversations.

That's the play.

AI won't replace real estate investors.

But investors using AI will replace those who don't.

The gap is already showing up in deal flow, raise speed, and LP retention.

12 months from now it won't be close.

Premium Luxury Storage | Real Estate Investor & Developer | Pro Skee-Ball Player | LP/GP ➡️ "DATA NOT DRAMA"

“We don’t have time to find and vet high-yield real estate deals.”

This is the #1 wealth-building problem for professionals and investors who want to grow passive income without managing properties.

Some investors we’ve partnered with have seen portfolio growth of up to 300% ROI in <36 months -

⭐ Some people who trust our services:

Christopher Martinez (Private Investor)

Sarah Lee (Investor & Business Owner)

Daniel Edwards (Entrepreneur)

…and many others.

Most investors know they should have real estate exposure in their portfolio…

But let’s be real —

Most don’t have the time to research, underwrite, and manage properties.
(And no one wants to gamble on risky projects.)

Real estate investing feels hard for 3 main reasons:

You don’t know how to identify the right deals early.

You’re tired of complex structures and hidden fees.

You’ve got better things to do than manage tenants or maintenance.

We simply do this for you.

🏢 Crowdvest: Unlock Premier Real Estate Opportunities

A data-driven platform that helps qualified investors access exclusive, high-yield commercial real estate deals — with passive income potential built in from day one.

Including:
✅ Access to institutional-grade investment opportunities
✅ Pre-vetted properties with stable tenants and strong cash flow
✅ AI-driven deal sourcing through our SPHERE platform
✅ Transparent reporting and investor communication

🔒 Safe:
All investments are structured for long-term stability with strong tenant performance and margin of safety.

💰 Don’t burn through capital:
Avoid speculative bets — we only buy when value is baked in.

⏱️ Timeline from start to results:
Start generating passive income within weeks of funding your first deal.

📈 Case Studies:

Mystic Woods (Tallahassee, FL – Multifamily): 23% IRR over 3 years

Shoprite Center (Ellenville, NY – NNN): 15% IRR over 3 years

Burnt River Farms (Ontario, OR – NNN): 13.5% IRR over 3 years

Wilmington Realty (Wilmington, NC – Multifamily): 19% IRR over 3 years

✍️ How to start:

Copy and paste the link below to access your personalized portfolio of exclusive real estate opportunities — free for qualified investors:

👉 https://crowdvestllcc.com/?utm_source=LinkedIn

Adam Shapiro

GP Available: ~35% | ~$2.6M Remaining
Areas like this don't come around often. 

If you are in a 1031 exchange, this opportunity was structured with you in mind.

Located 25 minutes from Phoenix Sky Harbor International Airport and adjacent to the new GSQ District, this extended-stay Hilton development sits in one of Arizona’s fastest-growing corridors.

Property Highlights

• 123-room, all-suite format
• Near Goodyear Ballpark (MLB Spring Training)
• Minutes from State Farm Stadium & major West Valley employers
• High-growth suburban Phoenix submarket

Extended-stay hotels historically perform well in markets driven by corporate travel, relocations, healthcare, and infrastructure expansion — all active in the West Valley.

CAPITAL STACK

• Total Project Cost: ~$30.69M
• Total Equity: ~$7.67M
• GP Available: ~35% (~$2.6M remaining)

This is a single-asset LLC structure.
You invest alongside us at the GP level — not into a blind pool or REIT. 
Direct equity ownership in the hotel.

TARGET RETURNS (Based on Underwriting)

• 5-Year Avg Cash-on-Cash: ~33%
• Modeled 5-Year IRR (sale scenario): ~47%

HOW THE PARTNERSHIP WORKS

• GP-level participation alongside sponsor
• Quarterly cash flow distributions once stabilized
• Pro-rata ownership based on equity contribution
• Net cash flow after debt service and operating expenses flows directly to equity partners

BUSINESS PLAN

Develop → Stabilize → Cash Flow → Refinance when appropriate.

Long-term ownership is the base strategy.
Underwriting includes a modeled Year 5 sale scenario.

If you’d like access to the deal room and full underwriting package, message me directly, or email me adam@capstaq.com 

OR book call here https://lnkd.in/eJFZ8dkn

– Adam

Turning income into legacy | Featured across Wealth Hospitality, Capstaq, NextaVest, TrustEQP, & Crowdvest (GP,LP,JV)

Since day one, I had a clear vision on LinkedIn.

(3 main things)

→ Share the real journey behind building in commercial real estate.
→ Document the wins, the losses, and the lessons.
→ Inspire others to think bigger about ownership, legacy, and impact.

Not just highlight deals, but explain the discipline behind them.

Over time, this platform has grown.
Nearly 40,000 of you are now here.

That’s incredible.
But the number isn’t the real milestone.

What matters more is what has come with it:

→ Investors reaching out to explore opportunities

→ Sponsors looking to structure smarter capital stacks

→ Meaningful conversations that turned into real partnerships

→ Messages from people who took action because of something I shared

I’ve had people come up to me at conferences to talk about a post. I’ve had operators tell me they adjusted their underwriting after reading something here.

I’ve had investors say, “I’ve been watching for a while and now I’m ready.”

That’s the real win. Because LinkedIn isn’t just a platform.

It’s a bridge. A bridge between ideas and execution.

Between capital and opportunity.
Between ambition and alignment.

Yes, I’m grateful for 40,000 followers.
But my bigger goal?

→ Work with more serious investors
→ Create more aligned partnerships
→ Place more equity into strong commercial real estate
→ Build businesses that outlast market cycles
→ Make measurable impact through disciplined investing

If you’re here just scrolling, you’re missing the point.
This space works when you engage.

When you ask questions.
When you challenge ideas.
When you build relationships intentionally.

I’m here to build real connections with people who are serious about ownership.

Who knows where one conversation might lead?

Bet on yourself.
Stay consistent.
Engage genuinely.

You might be one introduction away from your next big move.

Thank you for being here.

The next chapter is about scale, impact, and execution.

If you’re an investor or operator in commercial real estate - drop me and let’s build something meaningful.

🚀

Turning income into legacy | Featured across NextaVest, Capstaq, TrustEQP, & Crowdvest (GP,LP,JV)

A decade ago, I lost $100K on a single real estate deal.

I told the story to a seasoned investor, a guy with a 9-figure portfolio, and he said something I’ll never forget: 

“It wasn’t a loss. It was tuition.” 

And that shifted my perspective. 

Here are the lessons that $100K “tuition” taught me: 

 1. Math always wins. 

- Take projected rent. Subtract 30%. 

- Add 20% to expenses. 

If the deal still works, you’re good. If not, walk away. 

 2. Cash flow is king.

Forget speculation. 

If a deal doesn't have cash flow from Day 1, don’t touch it. 

$1M at 8% ROI compounded over 10 years = $2.15M (stress-free). 

The “boring” deals win long-term. 

3. Surround yourself with smarter people. 

The right people don’t chase hype.

They stick to fundamentals and pass on 99 bad deals to find the 1 great one. 
 
Remember, mistakes are inevitable, but repeating them is not.

What’s the most expensive lesson you’ve learned in your life? Share it in the comments.

In 2007, my life changed.

It was my 3rd year in business, and I closed a massive deal on a shopping center in Westchester:

Sale price: $40,700,000
Office cut: $1,250,000
My fee: $625,000

The buyer? Lerner Heidenberg.
And I was just 26 years old.

I called my friend Greg and said, “Let’s buy a car.”
I dropped $250,000 on the one you see in the pic below.

Did I love it? Absolutely. I drove it everywhere.
But was it worth it? That’s for you to decide.

Would you have spent it the same way… Or made a different move?

Share what you think in the comments or just DM me. Curious to exchange a conversation.

From a $100 decision → to $40M transactions

Look, numbers mean nothing.
They’re a great scoreboard.

But real business success is built on people.

That’s exactly how my journey in commercial real estate accelerated → through relationships, not spreadsheets.

Years ago, I wasn’t sitting on institutional capital.
I was sitting with curiosity.

I invested $100 into a book that shifted how I thought about income, leverage, and ownership.

That small move led me into rooms I wasn’t “qualified” to be in yet.
One of those rooms changed everything.
It wasn’t a glamorous boardroom.

It was a conversation. Simple, direct, unplanned.
We started talking about deals.

Then risk.
Then vision.
Then long-term ownership.
The mutual spark was there.

We stayed in touch.
Compared underwriting notes.
Challenged each other’s assumptions.
As the conversations deepened, so did the trust.

And eventually, so did the deals.

One of those early collaborations led to a $40M shopping center transaction, a defining moment in my career.

Over time, those same principles became the foundation for what we do today: connecting serious sponsors with serious investors and structuring equity the right way.

The main lesson?

If you want to build a quick deal, you can do it alone.

If you want to build lasting wealth, build with the right people.

P.S.

Big opportunities rarely announce themselves. Sometimes they start with a small investment in yourself…

Or a simple conversation that most people would overlook. 🚀

Recently, I talked with 1 founder who felt stuck.

This 1 conversation changed how he sees success.

He asked me:

“What’s the real key to long-term success in business?”

Everyone expects some complicated answer.
A strategy. A secret. Some kind of formula.

I had 4 things to say to him…

✅ Patience beats hype

Most people underestimate how long meaningful things take. Real opportunities don’t appear overnight. You build them by:

• making the calls
• meeting the people
• reviewing the deals
• showing up again tomorrow

✅ Momentum looks invisible at first

The hardest phase is when nothing seems to be happening. But this is where most people quit. And the ones who stay long enough suddenly look “lucky.”

✅ Relationships compound like capital

The biggest opportunities usually come through people. And trust takes time. Relationships built over years often create the deals, partnerships and introductions that change everything. But only if you stay in the game.

✅ Long-term players usually win

The most successful people are rarely the smartest in the room. They’re the ones who simply didn’t leave the table too early. They kept showing up.

Imagine if you approached business knowing the biggest wins might take 5–10 years to fully unfold.

You’d probably work differently.
You’d probably quit less.
And you’d definitely play a longer game.

I’m sure that I convinced him.
Or did I miss anything else? 👀

I had 15 posts go viral in these last few months.

But all of them made me realize one thing:
Getting likes & attention doesn’t make you cool.

Sure, it's a great thing.
But there’s a lot more to it.

Using my profile, voice, ideas, experiences…

I’m able to:

→ Share my experience on career growth
→ Raise awareness on important topics
→ Get investors to do business with us
→ Talk about business, real estate 
→ Inspire others to seek better
→ Truly IMPACT other lives

Putting yourself out there opens doors you’ve never thought existed. However, it also requires significant vulnerability.

Overall, it is a gateway to a better world. 
To the creation of a better community.

Remember:

These posts are not just strings of texts
They are a stepping stone to something bigger.

P.S.

What was one good idea you recently read or posted about?

We have an opportunity that just became available in Alabama... 

A Holiday Inn Express. 

This is an existing operating hotel, not a ground-up development.

Holiday Inn Express Fairhope, Point Clear by IHG 19751 Greeno Rd, Fairhope, AL 36532

Minimum investment is $500K, with ~8.2% cash-on-cash returns and 18.9 % GP ownership.

If you'd like to get more details, comment "CURIOUS" and I will send you over the information

PS) Or just email me at adam@capstaq.com

Hi, my name is Adam and I took action before I was ready.

→ I didn’t have institutional backing
→ I didn’t have a perfect roadmap
→ I didn’t have a long track record
→ I didn’t have certainty

But I stopped waiting for the “perfect” moment.
Instead → I started building the future I wanted.

Years ago:

→ Making calls that went nowhere

→ Hearing more “no” than “yes”

→ Studying deals late at night to understand what others already knew

→ Wondering if raising capital and structuring real estate was “too big” for me

→ Feeling the pressure of performance and expectations

And still moving forward.
Me today:

→ Structuring commercial real estate equity
→ Working with serious sponsors and investors
→ Closing transactions that once felt out of reach
→ Building long-term partnerships instead of one-off deals
→ Helping investors move from income to ownership

How did it happen?
I embraced the reps.

The underwriting.
The follow-ups.
The uncomfortable investor conversations.
The deals that fell apart.

And I stayed in the game long enough for momentum to show up.

Today, through Capstaq, we connect accredited investors with institutional-grade commercial real estate opportunities and help sponsors secure aligned GP & LP equity.

And right now, we have an active opportunity open.

(Allocation window closes soon.)

If you’re serious about building ownership in commercial real estate:

→ Send me a DM
→ Or schedule a time through my profile

Let’s see if it’s a fit.

P.S.

I believe everyone deserves access to real ownership, not just headlines about it. That’s my intention behind every investor relationship we build.

P.P.S.

If this resonates, share it with someone who’s still waiting for the “perfect” moment. They might just need the push. 🚀

For the last 10 years I’ve watched something happen over and over again in real estate.

Here's how it looks:

Everyone focuses on the deal.

Then spend hours debating spreadsheets… arguing about basis… analyzing the “perfect opportunity.”

But one thing keeps proving itself.

The deal rarely makes the money.
The people running it do.

I’ve seen average deals produce incredible returns because the operators were relentless, disciplined, and experienced.

And I’ve seen “perfect” deals fall apart because the wrong people were in charge.

Yes, there are exceptions. But sometimes you simply buy something so cheap it works almost no matter what.

But most of the time?
Execution determines everything.

Who is leasing the vacancies.
Who is negotiating the debt.
Who is managing expenses.
Who is pushing rents.
Who is solving problems when things go wrong.

And after underwriting thousands of opportunities and being involved in deals across multiple asset classes, one thing has become clear to me:

When I look at a deal today, the first question I ask isn’t about the property.

It’s about who is running it.

Drop "YES" in the comments if you agree.

Your $500K home is actually costing you $1.8 million.

Let’s break it down: →

Over the next 30 years, here’s what owning a $500K home at a 7%
interest rate really costs you:

1. $500K home at 7% interest =

You’ll end up paying over $1.2 million in mortgage and interest alone. What started as a $500K investment will be more than double the price.

2. Property taxes + maintenance =

On top of your mortgage, you’ll be paying $300K+ in property taxes and upkeep over the life of the home. And that’s just the basic costs. Repairs, renovations, and the inevitable surprise expenses aren’t even included.

3. Opportunity cost:

Now, here’s where it gets interesting. If you had taken the $100K down payment and instead invested it in an 8% index fund, then by the end of the same 30-year period, you’d have $1.8 million. That’s the power of compound interest and smart investing, something your home can’t provide.

So, why is this important?

Because it’s a harsh reality: Your house isn’t an investment, it’s an expense.

Take Warren Buffett as an example.

He still lives in the same house he bought in 1958 for just $31,500. 

Because he’s a firm believer in investing in cash-flowing assets, not liabilities. For him, real wealth comes from investments that pay him, not something that drains his resources.

→ The takeaway?

If you want real wealth, don’t buy properties that just sit there costing you money. 

Invest in properties that pay you, whether it’s rental income, cash flow, or long-term appreciation that works for you.

The goal is not to own a big house. →

The goal is to own assets that grow your wealth and free up your time.

Want to make smarter investment choices and break free from the
financial traps most people fall into? DM me and I'll share how.

Most people talk about diversification like it’s a stock portfolio.

But when markets shift, 
The conversation changes.

The investors who last the longest understand something simple:

You’re not just diversifying money. You’re diversifying risk, demand cycles, and economic drivers.

A grocery-anchored center survives because people still need food. A hotel thrives because people still travel. Medical buildings stay full because healthcare never stops.

Different assets.
Different demand.

Same goal: resilience.

In a world that changes faster every year, concentration feels comfortable… until it isn’t.

The strongest portfolios today aren’t built on one bet.

They’re built on balance.

Would you agree on that?

Construction starting at Homewood Suites by Hilton Orlando.

Raise filled in 2 weeks.

In real estate, speed follows conviction.
Capital moves when the deal makes sense.

Orlando isn’t slowing down and neither are we.
Orlando

Dirt moving.
Capital deployed.
Execution underway.

This is what it looks like when underwriting meets demand.

If you’d like access to our deal rooms and full underwriting packages, message me directly, or email me adam@capstaq.com 

OR book call here https://lnkd.in/eJFZ8dkn

I didn’t grow up wanting to “sell real estate.”

I grew up watching my parents build a company in their garage in the 1970s - and turn it into one of the largest cancer research labs in the country.

From them I learned something early:

Ownership changes everything

My goal is simple:

Help the right people own assets that outlast headlines, markets, and noise.

If you’re a sponsor, developer, looking for aligned capital or an investor who values discipline over hype let’s talk.

I don’t post to impress.
I post to create clarity.

So when someone says:

“I trust your thinking. I come back because you explain the why, not just the numbers.”

That tells me something is working.

And clarity builds trust.
That trust builds conversations.
And conversations create opportunities.

And over 20+ years in commercial real estate and investment marketing, I’ve seen that play out again and again. 

And that's how these results were achieved too:

→ $2.7B portfolio, 39 markets, 400+ active investors.

 → Analyzed thousands of hours of market data and underwriting, delivering 300% ROI for clients. (internal figures as part of data-driven strategy).

Those numbers matter, but they’re proof of process, not the point.

My approach has always been:

1 - Look at more deals than most people see in a lifetime.
2 - Analyze them. Question them. Stress-test them.
3 - Only move on the ones that hold up under scrutiny.

If you’re evaluating deals right now, or want to understand where the strongest risk-adjusted opportunities are today:

Send me a message.
I’ll walk you through:

What I’m seeing;
What I’m avoiding;
What kind of deals we're doing ourselves.

And if you’re here to challenge ideas, ask questions, and connect intentionally, thank you.

Let’s keep building intelligently. 🚀

- Adam

A few years ago, I toured two buildings in the same city.
Same rent. Same number of bedrooms.

Even the same finishes stainless, quartz, washer/dryer.

One was 95% leased.
The other was half-empty.

So what was the difference?

The first one had:

☑️ A grocery store 3 minutes away
☑️ A Target across the street
☑️ A daycare few blocks away
☑️ Safe, well-lit sidewalks
☑️ A gym, a gas station, and a Starbucks all within walking distance

The second one?

It had a parking lot and a leasing office. That’s it.

—

People don’t pay for square footage.
They pay for daily rhythm.

For the things they touch 5–7 days a week:

– Where they grab their morning coffee
– Where they drop their kid off
– Where they pick up prescriptions
– Where they feel safe walking at 8PM
– Where they can order food, work out, or run errands fast

You’re not leasing units you’re selling time saved.
If they can live there without opening Google Maps, you win.

The closer you are to habit, the harder you are to leave.
Forget luxury. Invest in lifestyle.

If you’re investing in apartments, don’t just underwrite the building.
Underwrite the neighborhood.

Because tenants aren’t just leasing units.
They’re choosing a lifestyle.

Get that right and you don’t have to slash rents or over-renovate to win.
Your property leases itself.

—

Cash flow comes from convenience.
And real returns come from understanding what people actually use.

DM me if you'd like to join projects that produce real value.

taplio

The Battle

Jesse Futia

Adam Shapiro

Followers

Posts

Engagements

Likes

Performance ScoreJesse Futia's LinkedIn Performance

Performance ScoreAdam Shapiro's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jesse Futia

Adam Shapiro

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jesse Futia's LinkedIn Performance

Performance ScoreAdam Shapiro's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJesse Futia's LinkedIn Performance