Head of Content @ LASSO | Co-host of That's Marketing, Baby | Delivering daily cheat codes for small content teams

I'm a creative director turned content marketer and strategist with more than 20 years of experience conceptualizing and executing breakthrough work for B2C brands like Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald’s, and B2B brands like Fastly and Island.

I have a knack for leading cross-functional teams toward a common goal, bringing order to the oft-chaotic creative process, crafting insight-driven global campaigns, and bringing stories to life via long- and short-form content.

Jess Cook

Marketers can spot lazy creative from a mile away.

We roll our eyes at generic messaging. 

And we definitely know when someone's trying too hard.

But we also know when something's genuinely different. 
When a brand is doing something we haven't seen before. 
When the execution makes us stop scrolling and think, "Okay, that's actually clever."

That's the bar I want Vector 👻 to clear.

And with that, I give you "Warm Water, Warmer Leads."

We had 20 seats at our Exit Five Drive dinner.
 
And the way we filled them is different than what you'd expect.
 
Here's how we did it ⤵
 
Exit Five sent us an anonymized attendee list.
 
Just title, company, industry, and URL. No names.
 
So I passed it to our Rev Ops lead, Sara McNamara, and asked her to work her usual enrichment magic.
 
What she handed back was insane: 
→ Full names and LinkedIn URLs 
→ Their martech stack 
→ Number of ads currently running on LinkedIn
 
From there, I filtered ruthlessly:
 
✂️ Anyone running below a certain ad threshold (probably not our ICP) 
✂️ Small companies without the right team structure for our tool 
✂️ Anyone who wasn't a decision-maker or close to one
 
I needed people who could either make a buying decision or bring Vector 👻  directly to someone who could.
 
Then, I filled the other half of the seats with customers.
 
Joshua Perk 👻 was all, "Jess, we already sold them. What's the point?"
 
But because we seated them strategically next to prospects, we (the Vector team) didn't pitch Vector once that night.
 
We didn't have to.
 
Our customers did it for us—naturally, authentically, in their own words.
 
I'd walk around the restaurant and just... listen:
 
"Here's how we're using it..." 
"We've built our entire workflow around it..." 
"The results have been incredible..."
 
Way more powerful than anything we could've scripted.
 
Plus, it allowed our team to truly get to know our guests. We talked about our kids, our current Netflix obsessions, our favorite places to travel. All of which made follow up and opp creation a heck of a lot easier.
 
Josh and I break down our entire event sponsorship debut in the latest episode of This Meeting Could've Been a Podcast—out now!

• Why we selected the events we sponsored
• How we crafted an on-brand experience
• Our event plans for 2026
• The story of the three-hour scramble when the dinner got moved up a day

You know where to find the links! 👇

Hey, what are you doing Dec. 9-10?

Cuz it'd be cool or whatever if you could go to Full Circle with me.

It's for small, B2B marketing teams with big ambitions. Which, is like, totally us.

I made you a mix tape about it. ☺️

Wanna go?

☐ Yes (I left you a link in the comments.)
☐ No (Forget I said anything. Pretend this never happened.)

Full Circle Mixtape Vol. 2

Lead magnets have their place.

But this year, we focused squarely on awareness magnets.
 
And our podcast is proving it works.
 
→ More shared and talked about than 90% of shows on Spotify
→ Branded search up 430%
→ Inbound demos from people who "saw us everywhere"
 
They come in pre-sold on our vibe. Pre-educated on our POV. Pre-convinced we're the team they want to work with.
 
Meanwhile, our competitors are still gating their best ideas behind forms with very little investment toward getting people to CARE about them.
 
Sure that's harder to measure, takes longer to pay off, and requires way more creativity. 

But being forgotten is more expensive than all of that combined.

Because you can't convert people who don't know you exist.

------------------------

So proud of our little show that turned into a big show. Go check out This Meeting Could've Been a Podcast if you haven't already!

#SpotifyWrapped

When you pivot your entire company, your marketing goals have to pivot too.


We spent months repositioning Vector: new messaging, new pricing, new website, new everything.

Which meant we also have to temporarily shift from "will we hit our revenue number?"
to "is this pivot even the right direction?"

𝗠𝘆 𝗷𝗼𝗯 𝗯𝗲𝗰𝗮𝗺𝗲: 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗶𝗻𝗱𝗶𝗰𝗮𝘁𝗼𝗿𝘀 𝘁𝗵𝗮𝘁 𝗽𝗿𝗼𝘃𝗲 (𝗼𝗿 𝗱𝗶𝘀𝗽𝗿𝗼𝘃𝗲) 𝘁𝗵𝗶𝘀 𝘄𝗮𝘀 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗼𝘃𝗲.

I landed on three goals.

1️⃣ 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝘁𝗼 𝗱𝗲𝗺𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 
(Peep the video to see where you want it to be.) 😁

2️⃣ 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗱𝗲𝗺𝗼𝘀 𝗯𝗼𝗼𝗸𝗲𝗱 𝗯𝘆 𝗜𝗖𝗣 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝘀 𝗯𝘆 𝟱𝟬% 

3️⃣ 𝗗𝗲𝗰𝗿𝗲𝗮𝘀𝗲 𝗱𝗲𝗺𝗼𝘀 𝗯𝗼𝗼𝗸𝗲𝗱 𝗯𝘆 𝘀𝗮𝗹𝗲𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝘀 𝗯𝘆 𝟱𝟬%

Because positioning has to do TWO things at once: attract the right people AND repel the wrong ones.

We're nearly a month past launch, and we're nailing these goals.

But this taught me something valuable about pivots: You can't just keep measuring what you measured before.

Get the full scoop on how we pivoted Vector without breaking the business (and ourselves) in the latest episode of This Meeting Could've Been a Podcast—out now!

If you're spending $25k+ per month on LinkedIn ads, this is your BOGO moment.
 
No promo code needed.
 
Vector's new Bid Agent just launched, and it's basically Black Friday for your ad budget.
 
Flip a switch and start getting 25-60% more outcomes for the same spend.
 
𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗱𝗼𝗲𝘀:
 
LinkedIn's Max Delivery is designed to win auctions. Not to maximize what you get for your money.
 
Bid Agent adjusts your bids every 15 minutes to find lower-cost windows and higher-density impression periods within your audience.
 
Same targeting. Same people. Way more outcomes per dollar.
 
"𝗪𝗮𝗶𝘁, 𝗰𝗵𝗲𝗮𝗽𝗲𝗿 𝗰𝗹𝗶𝗰𝗸𝘀 = 𝘄𝗼𝗿𝘀𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝘁𝗵𝗼𝘂𝗴𝗵, 𝗿𝗶𝗴𝗵𝘁?"
 
Nope.
 
LinkedIn still only shows your ads to the exact audience you define. Bid Agent just finds the moments when reaching them costs less.
 
(And things get REAL interesting when you layer it on top of your contact-level audiences built in Vector.)
 
If you're a demand gen leader that has this kind of buying power on your wish list, there's a link in the comments just for you.

It snowed here this week. So I need very little convincing.

But if you're someone who needs a bit more to go on...

Here's your sign to join me at Above the Fold in February. Two days of workshops focused on one thing—B2B websites—in Ft. Lauderdale, FL.

In my mind, I'm already there. 😎

See you in FL?

Jeremy Bloom

OhHello.ai ☕️

🧨🧨🧨🔥🔥🔥🔥🔥🚀

Coming February 2025: OhHello's 'Mentorprise' platform is set to revolutionize workplace mentorship!

In the post-pandemic world, challenges like quiet quitting and disconnected teams are holding businesses back. I founded OhHello to provide the urgent solution companies need. We're unlocking workforce potential through AI-powered, real-time, personalized mentorship.

The Challenges We Address...

Quiet Quitting: Disengaged employees hinder innovation.
Disconnected Teams: Lack of cohesion weakens performance.
Ineffective Mentorship: Traditional programs miss timely, personalized guidance.

Our Bold Solutions...

Instant Access to Top Mentors via 1:1 video sessions.
AI-Powered Matching connects employees with the right mentor when they need it.
On-Demand Flexibility with empathetic, experienced mentors.
Scalable Impact that grows with your organization.
Purposeful Engagement: Supporting over 50 charities through mentorship.

Why OhHello Matters...

We're igniting a movement to create connected, engaged, and high-performing teams. By partnering with OhHello, businesses can:

Boost Employee Satisfaction: Foster a culture where employees feel valued.
Improve Retention Rates: Keep top talent by providing essential support.
Accelerate Development: Empower employees with mentorship that delivers immediate results.
Join Me in Redefining the Future of Work

Don't let outdated practices hold your company back. Embrace the innovative solution that's transforming workplaces.

👟👟👟👟👟👟 RUN! Don't be let your team or your own career be left behind! 

Sign-up at OhHello.ai to learn more!

Founder

Marketecture Media

Advertising. Simplified. Welcome to MarketectureMedia.com 

After a few months of incubating, creating, and launching The Advertising Forum, we made the strategic decision to merge with Marketecture to create the ultimate go-to B2B media company providing education, entertainment, news, and events for the Advertising + Marketing community!

Co-Founder

The Advertising Forum

TL;DR- I created an online talk show with my imaginary friend.

The Advertising Forum was created to address popular advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors.

Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. All while eliminating the fluff. 

Each series will focus on a topic ranging from creative to convergence with a goal of eliminating industry noise and getting straight to the topic.

Together, we can create a brighter future for advertising.

PEF Community

Member

Plantiful

With the last name "Bloom", it's simply kismet (and an honor) to help this growing SaaS platform & team 🌱

Advisor

Dumbstruck, Inc.

Gift of Feedback

Honest customer feedback delivered privately.

Swift Ventures

Limited Partner

Bloom Home Ventures, LLC

Industry leader and veteran working on engagements and consultations with: McKinsey & Company, Bain & Company, BCG Boston Consulting Group, Forrester, Microsoft, Gartner, Dodge & Cox and numerous Private Equity and Venture Capital firms

Strategic business consulting topics:
SaaS, Marketing, MarTech, Technology, AdTech, Sales, Infrastructure, Digital Experience, Consumer Journey, Tech Stacks, Advertising, eCommerce, Creative, DesignTech, Cloud Management, SSP, DSP, Exchanges. CTV, OTT, Marketplaces. PII, Verification, Viewability, Cookie Deprecation / Cookieless, Leadership, Staffing, Procurement, Trends, AI, B2B, Retail Media Networks, Global Holding Companies, Revenue Models, CRM, Mobile, Digital Asset Management, Programmatic

Executive Coach / Fractional CRO / Fractional CCO / Fractional Sales Leadership: 
Career transitioning, Leadership development, Pipelines, Performance improvement, Work-life balance, Emotional intelligence, Managing-up, Conflict Resolution, Patience, Culture, Funding, Writing, Personal Branding, B2B MarTech AdTech SaaS content creator and influencer

Strategic Business Consultant + Executive Coach 

Pump It Up

Principal

OhHello.io Founder | Executive Leader & Commercial Business Operator | Startup Builder w/ Pre IPO & Post Fortune 250 Acquisition Experience | Mentor to many, Dad & Husband to few | Authentic connector & curious listener

TL;DR - no hidden agenda here. genuine, empathetic, transparent, confident, a connector, vulnerable, maximizer of minutes, hates conformity/closed-mindedness, humor always wins, achiever, motivator (and motivated), gives a damn.
- - -

An accomplished MarTech, AdTech, SaaS, AI, and Cloud Marketing c-suite executive w/ proven, and successful, IPO and acquisition experience. Empathetic leader and curious listener that has rallied and persevered during, both, hockey stick growth and challenging times. Accomplishments featured in AdAge, The Drum, AdExchanger, MediaPost, Business Insider, Morning Brew, Cheddar News, Forbes, and TechCrunch. 

20+ years as a spirited builder of revenue, teams, culture, and offices in an evolving digital ecosystem; experiences range from developing 0 revenue seed companies to Series A, Series B, Series C, and leadership positions across 2 NASDAQ best in class tech companies. 

A rare modern day tribal leader, w/ 10 years of commitment and dedication, fostering growth across one enterprise, as a core builder at the helm. I started and created TubeMogul's Central US presence (acquired by Adobe December '16) in 2010 as the first lead. I was responsible for spearheading the region from $0 to 9-figure annual revenue and opened up the Chicago office w/ the hunger to build-out and mentor a best of breed team. Over the last decade+, overseeing sales, annual P&L >100MM, and career development for hundreds of budding colleagues at TubeMogul, Adobe, and Marpipe. I've held titles of Senior Director, Managing Director, Vice President of Sales, North American lead, CCO and CRO. I've lead 6 office build-outs and have cultivated a humble, yet aggressive, culture consisting of grit, passion, vulnerability, humility + trust.

Through my "roll-up your sleeves" work ethic and personable approach, I've continued to make a positive and genuine impact on partners, my team, and those that have mentored/managed me to accelerate our mutual growth. Building teams, driving revenue, developing commercial strategies while hitting goals, and surrounding people with realism-optimism-humor is what I do best.  

My passion for developing connections and turning ideas into ventures is ever-present.

Specialties: start-ups, mentoring, sales leadership, hiring, retention, recruiting, driving global enterprise relationships from top to bottom, solution selling, SaaS, DaaS, enterprise sales, revenue forecasting, management, value selling, video advertising (OLV, streaming, OTT, CTV), analytics, marketing technology, creative execution, measurement, content creation

Founder and Chief Mentor

OhHello.io is THE marketplace for curious professionals seeking 1:1 advice and inspiration, from our experienced community, all while giving back to those in need.

Real experts. Real advice. No fluff.

***We're building-up our mentor/expert network (aka "Hellos”) to facilitate mentorship/advice to our community of hungry go-getters (aka "Ohs") NOW!! 

Please sign-up to be an early adopter and foundational mentor within our platform! Get paid to mentor and coach (on your 🕰️🗓️) and donate whatever you’d like to dozens of charities, integrated into the platform, after each session!

 https://ohhello.io

https://linktr.ee/ohhelloinc ---> videos, webinars, pods, and life changing content

Our vibes are certified fresh 🍅🍿🎉


🔥🚀 We just launched!!

Marketecture Live II (aka MLII) was friggin awesome! 

The feedback hasn’t stopped coming in and people are still posting, emailing, and talking about it which is always a good sign! Huge thanks to our sponsors and to everyone who showed up and brought the energy. You’re the reason it worked.

And now we are getting ready to go even BIGGER!!!

Marketecture Live III (MLIII) is happening March 10–11, 2026, and this one’s a major step up: 
- 1,000+ people 
- Two full days
- 3 tracks
- A partnership with ADWEEK and TVREV (more to be announced soon)!
- Special celebrity speakers
- The Glasshouse in NYC

Thank you to our #MarketectureLive II (MLII) sponsors:
Platinum: Amazon Web Services (AWS), Playwire
Gold: Zeta Global, Blis (part of T-Mobile Advertising Solutions)
Silver: Bombora, Intent IQ, Kochava, MiQ
Bronze: Aperiam, Haven, MadConnect, Nano Interactive, OhHello.ai 👋

Interested in being a part of MLIII? Hit me up! 

Ari Paparo AdTechGod ®️ Amelia Tran Hannah Kasoff Jesse Meyer David Berkowitz Lori Luechtefeld Marketecture Media Sam Khoury Alan Chapell Kaitlin O'Brien Trey Titone Eric Franchi

See yourself in the video? See a friend? Tag 'em!

Jeremy Bloom 🌞

Founder & CEO, OhHello.ai | Co-Founder & CEO, Marketecture Media | Early Operator at Startups with IPO & Fortune 250 Exits | Mentor to Many, Dad & Husband to Few | Connector of People, Builder of Momentum

taplio

The Battle

Jess Cook

Jeremy Bloom

Followers

Posts

Engagements

Likes

Performance ScoreJess Cook's LinkedIn Performance

Performance ScoreJeremy Bloom's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jess Cook

Jeremy Bloom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jess Cook's LinkedIn Performance

Performance ScoreJeremy Bloom's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJess Cook's LinkedIn Performance