Jerry Macnamara

ProvenChaos

Business is not only the economic engine of the world, but it is also the engine of cultural change. Our mission is to positively impact a healthier, happier world where people live life on their terms, with intention, because of better business. By equipping our CEOs with frameworks to lead and a support system to help, businesses will fulfill the promise to their customers, vendors, and employees.

ProvenChaos. Weird company name, right? 

Let me explain because you’ve probably experienced it yourself.

You’ve Proven there is a pain point you can solve in the market, but you feel in Chaos because your systems, people or processes haven’t kept up. Or, maybe you feel in chaos personally because the business is stealing all your energy and time away from your family, so there is a lack of fulfillment despite your success.

That’s ProvenChaos.

Have you ever had that ProvenChaos feeling? I bet you have.

Learn how we can help at ProvenChaos.com

Founder and CEO

Best Places to Lead Show

Your company has the potential to be great. The leader’s responsibility is to unlock that potential - or doom it to mediocrity.

On the Best Places to Lead show, you’ll learn the hard-fought lessons from the front lines earned by business leaders who have already had their teeth bashed in and lived to tell about it. We’ll share the tips, tricks, mindsets, and frameworks that allow great leaders to lead differently. Register to attend live, ask questions, and level up.

The show airs every Thursday at 3:30 pm ET / 1:30 pm MT.

Host

JerryMacnamara.com

Jerry Macnamara helps businesses and people succeed. He consults to entrepreneurs, business owners and managers about creating value-driven organizations, which deliver results. The goal is to intentionally uncover the Soul of the organization and engineer strategic plans that produce highly accountable environments and deliver results.

Chief Thinker

12 Mavens

Soccer Classroom

Soccer Classroom is dedicated to helping volunteer soccer coaches find fun, inspiring and positive ways to develop youth soccer players. By using a "player-first" mentality, coaches will see the big picture of player development which leads to long-term success on the field.

Soccer Classroom is Jerry's "community service" project. Through this online coaching platform, Soccer Classroom reaches over six thousand fans on Facebook and over half a million coaches and players in countries all over the world. The magnified resulting impact on players and teams is immeasurable.

If you are a business, coach or administrator who can add value to the Soccer Classroom community, we invite you to connect with us.

Creator

McCoy and Company

McCoy and Company (MAC), the commercial arm of North Florida Field Services, Inc., spun out from the parent company in December 2014. Utilizing the same white collar approach to a blue collar business, MAC services Property Managers, Owners and Architects in realizing their construction visions.

NFFS General Contractors

Founded in 2007 by Marti McCoy with $5,000 and a borrowed trailer, NFFS General Contractors has grown to be a leader in the REO home repair, property preservation, maintenance and inspection of residential homes. Headquartered in Jacksonville, Florida with additional offices in Tampa, NFFS completes restoration work across the state of Florida for Banks, Hedge Funds and Equity Funds. The company is a Top 10 Vendor nationally to Fannie Mae.

NFFS was named the Fastest Growing Company in Northeast Florida in 2012 by the Jacksonville Business Journal. The company maintained a three year average annual revenue growth rate of 372%. In 2013, the company earned place #18 on the JBJ list and joined the Inc 500 Fastest Growing Companies list at #8 Construction industry, #15 in Florida and #238 nationally with a four year growth rate of 1,808%. In 2014, the company again was profiled in both the JBJ as a Fast Company (#7 growth, #8 total dollar growth) and Inc. magazine at #904 nationally. (Profile: http://www.inc.com/profile/north-florida-field-services) Florida Trend magazine recognized NFFS as one of the "Best Companies to Work For in Florida" in 2014. (http://www.floridatrend.com/article/17368/best-small-companies)

Jerry's central role is running the business-side of the company: setting the strategic direction, solving the problems of growth while maintaining and expanding profitability. 

In 2013, the Jacksonville Business Journal recognized Jerry an "Ultimate CEO" for leading NFFS through this high-growth cycle as well as his contributions to the community.

In 2014, the Jacksonville Business Journal recognized Jerry as a "40 Under 40" award recipient.

TotallySoccer

Totally Soccer is a leading provider of soccer jerseys, uniforms and field equipment to teams and clubs across the country. The direct from the factory approach makes buying soccer gear easier, cheaper and faster.

Totally Soccer leveraged its infrastructure and systems to smartly branch into other sports to offset seasonality and increase buying power. The company owns and operates a suite of sports websites that sells custom sports uniforms.

President

Jogo

Jogo is a leading producer of team sports apparel throughout North America. To secure his Management Consultant Visa, Jerry was certified as an expert in the US soccer market. In this position, he built systems and procedures to align manufacturing, sales and marketing.

Sales & Marketing Consultant

Soccer Post

Soccer Post is a franchise company specializing in providing soccer equipment to youth and adult teams, clubs and leagues. Jerry helped the organization grow from a single location to expanding the operation to thirty-five stores selling over $15MM across the country. As VP of Operations, Jerry wrote the training manual, opened the stores and interfaced with vendors such as Nike and Adidas. 

Entrepreneur magazine recognized Soccer Post as a Franchise 500 company.

Vice President Operations

Helping CEOs Scale without Stress | Franchise 500 (2x), Inc500 (2x) & Biz Journal Fast 50 (3x) + Trend Best Places to Work | Ultimate CEO | Proving Good Guys Finish 1st since 1974 | Host "Best Places to Lead"

Your business is working, but can it do more?
 
Like most business leaders, you've likely spent sleepless nights obsessing over your company's future. You’ve closed your office door, scratched your head, and wondered what to do next.

You're anxious about losing your best employees while regretting not letting go of underperformers sooner.

Does this sound at all familiar?
Feel Trapped: You lack a clear execution plan and are overwhelmed by daily crises, running from fire to fire.

Employee Frustrations: Miscommunication and unclear directions leave you shouldering the burden alone.

Unmanageable Growth: Scaling your business feels impossible without the right systems and processes.

Fear Over Joy: Constant fear paralyzes and frustrates you, stealing the joy from your work.

It doesn't have to be this way. With a proven track record leading award-winning companies across multiple industries, I’ve developed a system that drives success. 

Here are some of the results I’ve produced:

Franchise Growth: I helped grow a franchise company from $5MM to $15MM in just 18 months, earning a spot in the Franchise 500 (2x).

Manufacturing Excellence: I transformed a forty-year-old manufacturing company to achieve a 98% on-time delivery rate.

Successful Exit: I started, scaled, and successfully sold an internet business.

Construction Leadership: I led a construction company from $7MM to $30MM in three years, making it to the Inc 500 (2x) and Best Places to Work.

Here’s the truth…
Your product doesn’t matter. 
Your service doesn’t matter. 
Your industry doesn’t matter. 
Your channel doesn’t matter. 

Your business is widgets, plain and simple…  and the only thing that matters is your leadership approach.

However, on-the-job training is stressful and costly, eating away at your opportunities and profits.
If you want to scale without stress, join our exclusive mastermind of high-growth B2B CEOs. Learn from my experience and avoid the pitfalls that can derail your progress.

Book a call: https://calendly.com/jerrymacnamara/25-minute-zoom

Sundus Tariq

CMO| Data-Driven E-commerce Strategist | Generated $100M+ in Revenue | Conversion Rate Optimization Expert| Revenue-Focused Analytics | Sales Optimization Expert |10+ Years Experience

I help eCommerce brands increase revenue through conversion-optimized marketing strategies — from high-converting ads to CRO, email automation, and content that sells.

With 10+ years of experience, I’ve worked with DTC startups, and global skincare brands. Our agency (US-registered with a second office in Pakistan) delivers premium quality with affordable execution.

💡 Whether you're struggling with low ROAS, poor retention, or a website that just doesn’t convert — I can help.

🔧 Services:

Performance Marketing (Meta, Google, TikTok)

Shopify & Website Optimization

Email Automation (Klaviyo/Flows)

Full-funnel CRO

Content Strategy & Branding

📩 Let’s connect or book a free 2-hour Audit.



I’m based in Pakistan, but I work with several U.S. brands remotely — so I optimize my hours and communication around U.S. time zones.

Chief Marketing Officer

Everyone has opinions. 

Few people have skills that solve real problems. 

Be the person who does, not the person who talks.

I help eCom brands scale with ROI-driven Performance Marketing, CRO & Klaviyo Email | Shopify Expert | CMO @Ancorrd | Book a Free Audit | 10+ Yrs Experience

Broke people have expensive problems too, but they can't pay you to solve them. 

Choose your market wisely.

Everyone wants the perfect email.

 The sexy subject line.

 The “OMG open rates” moment.

But here’s the plot twist nobody likes:

You can write the best email in the world…

 and still watch your conversions flatline

 if your landing page looks like it needs therapy.

Emails drive the click.

 CRO drives the cash.

Most people obsess over the top of the funnel and ignore the 10 leaks quietly murdering their revenue.

Fix the page.

 Tighten the message.

 Match the promise.

Then suddenly?

 Your emails start looking “amazing.”

 Not because they changed—

 but because your CRO finally caught up.

Last week, I found the single biggest reason an eCommerce brand was bleeding money…

And it wasn’t ads.

It wasn’t CRO

It wasn’t product.

It was the payment gateway.

Picture this:
Traffic was solid.
ATC was strong.
Checkout starts were increasing.

…but conversions? Dead flat.

Everyone kept yelling “optimize ads”, “increase budget”, “fix the creatives”.

But the real problem was sitting quietly inside the checkout.

A payment method that worked perfectly on mobile,
but didn’t even load on desktop.

Customers weren’t “abandoning cart”.
They were blocked from paying.

Here’s what I do now—every single time—before touching ads or CRO:

Test the full checkout flow on mobile + desktop

Different browsers, different devices.

If something feels slow, confusing, or inconsistent—there’s your leak.

Check payment method availability
Is Apple Pay / Google Pay / local wallets visible on all devices?

Half the time, the gateway isn’t firing because of a config or domain mismatch.

Review decline rates inside the payment gateway

If your payment provider shows 20–40% declines…
That’s not customer behavior. That’s a system failure.

Run a real transaction

Not a test mode.
A real purchase.
If I can’t pay, your customer can’t either.


Fixing that single gateway issue increased their conversions by 28% in 48 hours.

No new ads.

No crazy A/B tests.

Just removing the friction that shouldn’t have been there.


Sometimes the biggest revenue unlock isn’t more traffic—

it’s simply making sure people can pay you.

Every successful person faced the same obstacles. 

They just chose different responses. 

Change your story, change your life.

High prices filter out bad customers and attract serious buyers. 

If you're the cheapest option, you're competing on the wrong metric.

If your sales are fine but your repeat orders are flat — this is for you.

A skincare brand I worked with had solid monthly revenue but couldn’t retain customers.

They tried fixing ads, discounts, pricing — nothing worked.

Until we built one simple post-purchase flow that flipped everything.

Within 45 days, repeat purchases jumped from 18% → 42%.

And their ad spend? Stayed the same.

Retention isn’t sexy.

But it’s where real profit hides.

🎥 Watch the full video to see exactly how we fixed it.

Had a call today that left me questioning my sanity.

Client: “We need to triple sales in two weeks.”
Me: “Cool. What’s the budget for testing?”
Client: “No testing. Just optimize what’s already there.”

I wish I was joking.

Here’s the problem — so many founders still think marketing is a switch you flip.
It’s not.
It’s a system you build.

You test.
You fail.
You learn.
You scale.

That’s how real growth works.

And I get it — they’re under pressure too. But if someone expects miracles without strategy, it’s usually a sign they’re not ready to grow sustainably.

That call reminded me of something I learned the hard way —


🚫 Never take on a client who’s allergic to testing.

If you're still debating Klaviyo vs. Omnisend, here’s the hard truth:

Most brands don’t need more email tools.

 They need the right one.

And this is where Klaviyo wins — every time.

Here’s why:

1. Data > Design

 Omnisend gives you templates.
 Klaviyo gives you customer-level data you can actually use.
 Behavior, purchase history, predictive analytics — all synced automatically.
 Real personalization, not “Hello {First Name}.”

2. Segmentation That Actually Segments

 Klaviyo’s segmentation is basically a cheat code.
 Build audiences based on ANY action:
 Viewed a product but didn’t buy?
 Ordered three times in the last 90 days?
 VIP customers who are slipping away?
 Two clicks. Done.

3. Automation That Drives Revenue (Not Just Sends Emails)

 Flows in Klaviyo are the closest thing to “print money while you sleep.”
 Browse abandonment, post-purchase, winbacks, cross-sells…
 Omnisend has automations —
 But Klaviyo’s actually convert.

4. The Ecommerce Integrations Are on Another Level

 Shopify + Klaviyo = unfair advantage.
 Zero hacks.
 Zero workarounds.
 Just clean, instant data.
 Omnisend can’t match that depth.

5. Predictive Analytics That Help You Think Like Your Customer

 Predicted next order date.
 Predicted lifetime value.
 Churn risk.
 This isn’t fluff — these insights change how you build your marketing strategy.

Here’s the real takeaway:

If you want “easy emails,” sure… choose Omnisend.

 If you want growth, retention, and more revenue per customer…

 Klaviyo isn’t just better —

 It’s the standard.

And the brands winning right now?

 They already know it.

taplio

The Battle

Jerry Macnamara

Sundus Tariq

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The Battle

Jerry Macnamara

Sundus Tariq

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sundus Tariq's LinkedIn Performance

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