Jerry Macnamara

ProvenChaos

Business is not only the economic engine of the world, but it is also the engine of cultural change. Our mission is to positively impact a healthier, happier world where people live life on their terms, with intention, because of better business. By equipping our CEOs with frameworks to lead and a support system to help, businesses will fulfill the promise to their customers, vendors, and employees.

ProvenChaos. Weird company name, right? 

Let me explain because you’ve probably experienced it yourself.

You’ve Proven there is a pain point you can solve in the market, but you feel in Chaos because your systems, people or processes haven’t kept up. Or, maybe you feel in chaos personally because the business is stealing all your energy and time away from your family, so there is a lack of fulfillment despite your success.

That’s ProvenChaos.

Have you ever had that ProvenChaos feeling? I bet you have.

Learn how we can help at ProvenChaos.com

Founder and CEO

Best Places to Lead Show

Your company has the potential to be great. The leader’s responsibility is to unlock that potential - or doom it to mediocrity.

On the Best Places to Lead show, you’ll learn the hard-fought lessons from the front lines earned by business leaders who have already had their teeth bashed in and lived to tell about it. We’ll share the tips, tricks, mindsets, and frameworks that allow great leaders to lead differently. Register to attend live, ask questions, and level up.

The show airs every Thursday at 3:30 pm ET / 1:30 pm MT.

Host

JerryMacnamara.com

Jerry Macnamara helps businesses and people succeed. He consults to entrepreneurs, business owners and managers about creating value-driven organizations, which deliver results. The goal is to intentionally uncover the Soul of the organization and engineer strategic plans that produce highly accountable environments and deliver results.

Chief Thinker

12 Mavens

Soccer Classroom

Soccer Classroom is dedicated to helping volunteer soccer coaches find fun, inspiring and positive ways to develop youth soccer players. By using a "player-first" mentality, coaches will see the big picture of player development which leads to long-term success on the field.

Soccer Classroom is Jerry's "community service" project. Through this online coaching platform, Soccer Classroom reaches over six thousand fans on Facebook and over half a million coaches and players in countries all over the world. The magnified resulting impact on players and teams is immeasurable.

If you are a business, coach or administrator who can add value to the Soccer Classroom community, we invite you to connect with us.

Creator

McCoy and Company

McCoy and Company (MAC), the commercial arm of North Florida Field Services, Inc., spun out from the parent company in December 2014. Utilizing the same white collar approach to a blue collar business, MAC services Property Managers, Owners and Architects in realizing their construction visions.

NFFS General Contractors

Founded in 2007 by Marti McCoy with $5,000 and a borrowed trailer, NFFS General Contractors has grown to be a leader in the REO home repair, property preservation, maintenance and inspection of residential homes. Headquartered in Jacksonville, Florida with additional offices in Tampa, NFFS completes restoration work across the state of Florida for Banks, Hedge Funds and Equity Funds. The company is a Top 10 Vendor nationally to Fannie Mae.

NFFS was named the Fastest Growing Company in Northeast Florida in 2012 by the Jacksonville Business Journal. The company maintained a three year average annual revenue growth rate of 372%. In 2013, the company earned place #18 on the JBJ list and joined the Inc 500 Fastest Growing Companies list at #8 Construction industry, #15 in Florida and #238 nationally with a four year growth rate of 1,808%. In 2014, the company again was profiled in both the JBJ as a Fast Company (#7 growth, #8 total dollar growth) and Inc. magazine at #904 nationally. (Profile: http://www.inc.com/profile/north-florida-field-services) Florida Trend magazine recognized NFFS as one of the "Best Companies to Work For in Florida" in 2014. (http://www.floridatrend.com/article/17368/best-small-companies)

Jerry's central role is running the business-side of the company: setting the strategic direction, solving the problems of growth while maintaining and expanding profitability. 

In 2013, the Jacksonville Business Journal recognized Jerry an "Ultimate CEO" for leading NFFS through this high-growth cycle as well as his contributions to the community.

In 2014, the Jacksonville Business Journal recognized Jerry as a "40 Under 40" award recipient.

TotallySoccer

Totally Soccer is a leading provider of soccer jerseys, uniforms and field equipment to teams and clubs across the country. The direct from the factory approach makes buying soccer gear easier, cheaper and faster.

Totally Soccer leveraged its infrastructure and systems to smartly branch into other sports to offset seasonality and increase buying power. The company owns and operates a suite of sports websites that sells custom sports uniforms.

President

Jogo

Jogo is a leading producer of team sports apparel throughout North America. To secure his Management Consultant Visa, Jerry was certified as an expert in the US soccer market. In this position, he built systems and procedures to align manufacturing, sales and marketing.

Sales & Marketing Consultant

Soccer Post

Soccer Post is a franchise company specializing in providing soccer equipment to youth and adult teams, clubs and leagues. Jerry helped the organization grow from a single location to expanding the operation to thirty-five stores selling over $15MM across the country. As VP of Operations, Jerry wrote the training manual, opened the stores and interfaced with vendors such as Nike and Adidas. 

Entrepreneur magazine recognized Soccer Post as a Franchise 500 company.

Vice President Operations

Helping CEOs Scale without Stress | Franchise 500 (2x), Inc500 (2x) & Biz Journal Fast 50 (3x) + Trend Best Places to Work | Ultimate CEO | Proving Good Guys Finish 1st since 1974 | Host "Best Places to Lead"

Your business is working, but can it do more?
 
Like most business leaders, you've likely spent sleepless nights obsessing over your company's future. You’ve closed your office door, scratched your head, and wondered what to do next.

You're anxious about losing your best employees while regretting not letting go of underperformers sooner.

Does this sound at all familiar?
Feel Trapped: You lack a clear execution plan and are overwhelmed by daily crises, running from fire to fire.

Employee Frustrations: Miscommunication and unclear directions leave you shouldering the burden alone.

Unmanageable Growth: Scaling your business feels impossible without the right systems and processes.

Fear Over Joy: Constant fear paralyzes and frustrates you, stealing the joy from your work.

It doesn't have to be this way. With a proven track record leading award-winning companies across multiple industries, I’ve developed a system that drives success. 

Here are some of the results I’ve produced:

Franchise Growth: I helped grow a franchise company from $5MM to $15MM in just 18 months, earning a spot in the Franchise 500 (2x).

Manufacturing Excellence: I transformed a forty-year-old manufacturing company to achieve a 98% on-time delivery rate.

Successful Exit: I started, scaled, and successfully sold an internet business.

Construction Leadership: I led a construction company from $7MM to $30MM in three years, making it to the Inc 500 (2x) and Best Places to Work.

Here’s the truth…
Your product doesn’t matter. 
Your service doesn’t matter. 
Your industry doesn’t matter. 
Your channel doesn’t matter. 

Your business is widgets, plain and simple…  and the only thing that matters is your leadership approach.

However, on-the-job training is stressful and costly, eating away at your opportunities and profits.
If you want to scale without stress, join our exclusive mastermind of high-growth B2B CEOs. Learn from my experience and avoid the pitfalls that can derail your progress.

Book a call: https://calendly.com/jerrymacnamara/25-minute-zoom

“They’re not listening…I just don’t get it!”

Me: "It’s not them, it’s you." 🤯

Most leaders just tell.

They tell people what to do.
They tell people what happened.
They tell people what’s next.

But telling doesn’t inspire.
It informs.

And then, “People just don’t listen…”

The Ops Leader was initially shocked when I gave him that tough feedback.

He’s black and white, efficiency-driven. Great at  the “what.” Enneagram 1.

But he sucks at telling stories.

You see, the real magic is in storytelling. 

It’s where you connect to emotion and move people to action.

A great story turns a plan into a mission.
It turns compliance into commitment.
It makes people feel the “why,” not just memorize the “what.”

Here’s what I’ve seen: 
Great leaders are storytellers.
Build belief before they demand behavior.
Use story as a bridge between logic and emotion. Connect data and drive.

So if you want to lead better…
Stop just telling. Logic justifies.
Start storying. Emotion drives action.

Because people don’t follow instructions.
They follow inspiration.

I was on a call with a CEO who had reached her limit.

↳The team was grumbling. 
↳She was micromanaging. 
↳She was unclear.

She’d reshuffled the team, clarified the strategy, aligned priorities, and poured fuel into execution.

And still, deadlines were missed, the content didn’t land, and the team kept talking about ideas while results quietly evaporated.

She said something I won’t forget:

💡 “At some point, I have to stop asking what’s wrong with the plan... and start asking what’s wrong with the people.”

She's right. That’s the trap.

🙏 👉 You hope good people will eventually "get it."

Even when the data says otherwise...

When clarity is present and execution still falters, it’s not a strategy issue.
It’s a standards issue.

Time to make a change. 🚀

You can’t build a great company on hope and hesitation.

Quit accepting mediocrity.

Sundus Tariq

Ancorrd

As the CMO of Ancorrd, I help businesses improve their online presence, grow revenue, and create better customer experiences. With over 10+ years of experience in conversion rate optimization (CRO) and digital marketing, I’ve worked with multiple clients to deliver measurable results.

What have I achieved so far that led me here?

Led a team of experts in executing advanced A/B testing, multivariate testing, and behavioral analysis using platforms like Google Optimize, Optimizely, and VWO, resulting in an average 40% uplift in client conversion rates and significant growth in customer acquisition.

Integrated Martech: Strategically implemented marketing technology stacks using HubSpot, Salesforce, Klaviyo, and Marketo, enabling businesses to streamline workflows and increase efficiency, leading to a 30% boost in campaign ROI across multiple verticals.

Optimized Customer Journeys Across Channels: Designed personalized omnichannel marketing campaigns using tools like Google Analytics, SEMrush, Segment, and Hotjar, driving an average 25% increase in lead conversion rates and improving customer retention rates by 35% for clients.

Increased eCommerce Performance: Delivered eCommerce optimization projects with platforms like Shopify, WooCommerce, and BigCommerce, achieving up to 20% higher average order values and improving checkout flow efficiency, reducing cart abandonment rates by 15%.

Developed Loyalty and Retention Programs: Implemented customer segmentation and loyalty frameworks using tools like Yotpo and Smile.io, which resulted in a 40% growth in customer lifetime value and strengthened brand affinity.


I am proud of my achievements and ready to solve my clients' problems with my experience and knowledge.

ESP Inspire, Inc. 

Oversaw a successful brand relaunch, utilizing Google Analytics and social listening tools like Brandwatch and Hootsuite, resulting in a 30% increase in brand awareness and a 21% boost in website traffic.

Developed and implemented a data-driven content marketing strategy using HubSpot, SEMrush, and ContentKing, generating 51% more qualified leads year-over-year through targeted campaigns and SEO optimization.

Built and mentored a high-performing marketing team of 10, leveraging Asana, Slack, and Zoom to foster a culture of innovation and collaboration, ensuring smooth project management and communication.

Spearheaded a new omnichannel marketing campaign using Marketo, Salesforce, and Google Ads, driving a 15% increase in online sales and a 10% increase in in-store sales through integrated messaging across digital and physical touchpoints.

Launched a loyalty program with the help of Klaviyo and Yotpo, resulting in a 23% growth in customer retention and a 36% increase in average order value through personalized email campaigns and incentives.

Implemented a customer segmentation strategy using Google Analytics, Segment, and Optimizely to enable personalized marketing campaigns, leading to a 45% uplift in conversion rates through tailored content and offers.

Successfully navigated a brand crisis by using Cision, Meltwater, and Google Alerts for proactive communication and strategic PR efforts, minimizing negative impact and maintaining brand reputation through timely and transparent responses.

Chief Marketing Officer

Interlink Advertising Pvt. Ltd.

Established free Social Media and SEO Audit before the final meeting by leveraging tools like SEMrush, Moz, and Sprout Social to provide detailed insights into a client’s current performance, enabling data-driven recommendations.

Launched a Lead Generation campaign using Facebook Ads, LinkedIn Ads, and Google Ads, which received almost 1,000 entries on its first day through targeted audience segmentation and compelling CTAs.

Increased online sign-up conversion from 13% to 21% by optimizing landing pages through Unbounce, Hotjar, and Google Optimize, as well as A/B testing different user flows.

Decreased CPC from $100+ to below $50 using Google Ads and Facebook Ads Manager by refining bidding strategies, improving ad quality scores, and using granular audience targeting with tools like AdEspresso.

Implemented a new website design and enrollment platform by working closely with developers and designers, utilizing WordPress or Webflow, and integrating Shopify or WooCommerce for a seamless user experience and streamlined enrollment.

Improved brand awareness from 13% to 38% by running cross-channel campaigns using Hootsuite, Buffer, and Google Display Network, focusing on consistent branding and frequent touchpoints.

Developed direct mail pieces/Email Marketing Campaigns using Mailchimp, HubSpot, and Brevo, achieving an average 2.7% response rate over 6 months through personalized content and strategic segmentation.

Worked closely with various internal teams (developers, PR, etc.) and external teams (1st parties) using collaboration tools like Trello, Asana, and Slack to ensure smooth communication and coordination across departments.

Created and monetized new digital ad positions and programs using Google Ad Manager and DoubleClick, driving new revenue streams by identifying and utilizing prime ad placements.

Head Of Digital Marketing

Aodour (Pvt.) Ltd 

Took charge of all marketing assignments following a 49% reduction in the marketing department, ensuring uninterrupted delivery and strategic execution of key projects using Trello for task management and Asana for tracking team workflows.

Spearheaded a comprehensive corporate rebranding initiative across Instagram, LinkedIn, and Facebook, while updating sales collateral using Adobe Creative Cloud and internal marketing assets via Canva, resulting in a cohesive and enhanced brand identity.

Partnered with the SEO team, utilizing SEMRush and Google Search Console to optimize and successfully execute a digital marketing campaign, improving search visibility and organic traffic.

Monitored social media ROI using Google Analytics and Hootsuite, implementing new tactics that boosted engagement and returns, improving overall campaign effectiveness.

Revamped monthly social media reporting via Google Data Studio, focusing on key actionable metrics, which helped improve insights and decision-making for marketing strategies.

Developed and rolled out an analytics system using Google Analytics 4 (GA4) and HubSpot, increasing monthly views from 1,000 to 20,000 within six months, providing a significant boost to data-driven marketing efforts.

Director Of Digital Media

CMO| Data-Driven E-commerce Strategist | Generated $100M+ in Revenue | Conversion Rate Optimization Expert| Revenue-Focused Analytics | Sales Optimization Expert |10+ Years Experience

I help eCommerce brands increase revenue through conversion-optimized marketing strategies — from high-converting ads to CRO, email automation, and content that sells.

With 10+ years of experience, I’ve worked with DTC startups, and global skincare brands. Our agency (US-registered with a second office in Pakistan) delivers premium quality with affordable execution.

💡 Whether you're struggling with low ROAS, poor retention, or a website that just doesn’t convert — I can help.

🔧 Services:

Performance Marketing (Meta, Google, TikTok)

Shopify & Website Optimization

Email Automation (Klaviyo/Flows)

Full-funnel CRO

Content Strategy & Branding

📩 Let’s connect or book a free 2-hour Audit.

Want more revenue from email?

 Clean your list.

Most brands think list cleaning is just about deliverability.

 It’s not.

It’s about $$$.

Here’s why 👇

Unengaged contacts drag down open rates.

Low opens = lower sender reputation.

Lower reputation = less inbox placement.

Less inbox placement = less revenue.

Simple math.

Remove the dead weight → boost engagement → drive more sales.

💡 Pro tip:

 Sunset anyone who hasn’t opened/clicked in 90–120 days.

Smaller list.

 Higher engagement.

 More revenue.

Stop paying for ghosts.

I help eCom brands scale with ROI-driven Performance Marketing, CRO & Klaviyo Email | Shopify Expert | CMO @Ancorrd | Book a Free Audit | 10+ Yrs Experience

Most brands treat SMS and Email as two separate channels.

 Big mistake.

When you combine them strategically, they amplify each other 👇

1. Use SMS for urgency.

Flash sales, low stock, limited drops.

Short, direct, time-sensitive.

Think reminder not novel.

2. Use Email for storytelling.

Deeper education, social proof, and long-form offers.

Builds trust + brand equity.

Perfect for nurturing subscribers between promotions.

3. Sync campaigns + flows.

Example: Cart Abandonment

 → Email: showcase benefits + reviews.

 → SMS: quick nudge + direct link to cart.

Example: Product Launch

 → SMS: “It’s live. Don’t miss out.”

 → Email: full breakdown with images, details, and testimonials.

4. Segment smartly.

Don’t hit the same person with SMS + Email at the same time.

Stagger sends or use engagement data to decide who gets what.

💡 Pro tip: Let Email do the heavy lifting, and let SMS be the spark that drives urgency. Together, they cover both depth and speed.

Result?

 👉 Higher CTR

 👉 Stronger conversion rates

 👉 More revenue per subscriber

If you’re sending every campaign to everyone…

 You’re not “maximizing reach.”

 You’re burning your list.

Here’s why 👇

1️⃣ Not everyone wants every email.

 Low engagement = spam filters flag you.

2️⃣ ISPs care about engagement.

 If your open rates drop, Gmail/Outlook/Yahoo start throttling your sends.

 End up in promotions. Or worse—spam.

3️⃣ Healthy deliverability = targeted sending.

 Send to people who actually open, click, and buy.

 Not to the ghosts who haven’t engaged in 120 days.

Smart segmentation in Klaviyo looks like:

Engaged 30/60/90-day segments.

Separate VIPs (high spenders, frequent openers).

Testing different engagement windows.

Sunset flows to quietly remove the unengaged.

💡 Remember:

 A smaller, engaged segment will always outperform blasting the full list.

Protect deliverability.

 Respect the inbox.

 Your revenue depends on it.

taplio

The Battle

Jerry Macnamara

Sundus Tariq

Followers

Posts

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Likes

Performance ScoreJerry Macnamara's LinkedIn Performance

Performance ScoreSundus Tariq's LinkedIn Performance

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taplio

The Battle

Jerry Macnamara

Sundus Tariq

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jerry Macnamara's LinkedIn Performance

Performance ScoreSundus Tariq's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJerry Macnamara's LinkedIn Performance