Jerry Macnamara

ProvenChaos

Business is not only the economic engine of the world, but it is also the engine of cultural change. Our mission is to positively impact a healthier, happier world where people live life on their terms, with intention, because of better business. By equipping our CEOs with frameworks to lead and a support system to help, businesses will fulfill the promise to their customers, vendors, and employees.

ProvenChaos. Weird company name, right? 

Let me explain because you’ve probably experienced it yourself.

You’ve Proven there is a pain point you can solve in the market, but you feel in Chaos because your systems, people or processes haven’t kept up. Or, maybe you feel in chaos personally because the business is stealing all your energy and time away from your family, so there is a lack of fulfillment despite your success.

That’s ProvenChaos.

Have you ever had that ProvenChaos feeling? I bet you have.

Learn how we can help at ProvenChaos.com

Founder and CEO

Best Places to Lead Show

Your company has the potential to be great. The leader’s responsibility is to unlock that potential - or doom it to mediocrity.

On the Best Places to Lead show, you’ll learn the hard-fought lessons from the front lines earned by business leaders who have already had their teeth bashed in and lived to tell about it. We’ll share the tips, tricks, mindsets, and frameworks that allow great leaders to lead differently. Register to attend live, ask questions, and level up.

The show airs every Thursday at 3:30 pm ET / 1:30 pm MT.

Host

JerryMacnamara.com

Jerry Macnamara helps businesses and people succeed. He consults to entrepreneurs, business owners and managers about creating value-driven organizations, which deliver results. The goal is to intentionally uncover the Soul of the organization and engineer strategic plans that produce highly accountable environments and deliver results.

Chief Thinker

12 Mavens

Soccer Classroom

Soccer Classroom is dedicated to helping volunteer soccer coaches find fun, inspiring and positive ways to develop youth soccer players. By using a "player-first" mentality, coaches will see the big picture of player development which leads to long-term success on the field.

Soccer Classroom is Jerry's "community service" project. Through this online coaching platform, Soccer Classroom reaches over six thousand fans on Facebook and over half a million coaches and players in countries all over the world. The magnified resulting impact on players and teams is immeasurable.

If you are a business, coach or administrator who can add value to the Soccer Classroom community, we invite you to connect with us.

Creator

McCoy and Company

McCoy and Company (MAC), the commercial arm of North Florida Field Services, Inc., spun out from the parent company in December 2014. Utilizing the same white collar approach to a blue collar business, MAC services Property Managers, Owners and Architects in realizing their construction visions.

NFFS General Contractors

Founded in 2007 by Marti McCoy with $5,000 and a borrowed trailer, NFFS General Contractors has grown to be a leader in the REO home repair, property preservation, maintenance and inspection of residential homes. Headquartered in Jacksonville, Florida with additional offices in Tampa, NFFS completes restoration work across the state of Florida for Banks, Hedge Funds and Equity Funds. The company is a Top 10 Vendor nationally to Fannie Mae.

NFFS was named the Fastest Growing Company in Northeast Florida in 2012 by the Jacksonville Business Journal. The company maintained a three year average annual revenue growth rate of 372%. In 2013, the company earned place #18 on the JBJ list and joined the Inc 500 Fastest Growing Companies list at #8 Construction industry, #15 in Florida and #238 nationally with a four year growth rate of 1,808%. In 2014, the company again was profiled in both the JBJ as a Fast Company (#7 growth, #8 total dollar growth) and Inc. magazine at #904 nationally. (Profile: http://www.inc.com/profile/north-florida-field-services) Florida Trend magazine recognized NFFS as one of the "Best Companies to Work For in Florida" in 2014. (http://www.floridatrend.com/article/17368/best-small-companies)

Jerry's central role is running the business-side of the company: setting the strategic direction, solving the problems of growth while maintaining and expanding profitability. 

In 2013, the Jacksonville Business Journal recognized Jerry an "Ultimate CEO" for leading NFFS through this high-growth cycle as well as his contributions to the community.

In 2014, the Jacksonville Business Journal recognized Jerry as a "40 Under 40" award recipient.

TotallySoccer

Totally Soccer is a leading provider of soccer jerseys, uniforms and field equipment to teams and clubs across the country. The direct from the factory approach makes buying soccer gear easier, cheaper and faster.

Totally Soccer leveraged its infrastructure and systems to smartly branch into other sports to offset seasonality and increase buying power. The company owns and operates a suite of sports websites that sells custom sports uniforms.

President

Jogo

Jogo is a leading producer of team sports apparel throughout North America. To secure his Management Consultant Visa, Jerry was certified as an expert in the US soccer market. In this position, he built systems and procedures to align manufacturing, sales and marketing.

Sales & Marketing Consultant

Soccer Post

Soccer Post is a franchise company specializing in providing soccer equipment to youth and adult teams, clubs and leagues. Jerry helped the organization grow from a single location to expanding the operation to thirty-five stores selling over $15MM across the country. As VP of Operations, Jerry wrote the training manual, opened the stores and interfaced with vendors such as Nike and Adidas. 

Entrepreneur magazine recognized Soccer Post as a Franchise 500 company.

Vice President Operations

Helping CEOs Scale without Stress | Franchise 500 (2x), Inc500 (2x) & Biz Journal Fast 50 (3x) + Trend Best Places to Work | Ultimate CEO | Proving Good Guys Finish 1st since 1974 | Host "Best Places to Lead"

Your business is working, but can it do more?
 
Like most business leaders, you've likely spent sleepless nights obsessing over your company's future. You’ve closed your office door, scratched your head, and wondered what to do next.

You're anxious about losing your best employees while regretting not letting go of underperformers sooner.

Does this sound at all familiar?
Feel Trapped: You lack a clear execution plan and are overwhelmed by daily crises, running from fire to fire.

Employee Frustrations: Miscommunication and unclear directions leave you shouldering the burden alone.

Unmanageable Growth: Scaling your business feels impossible without the right systems and processes.

Fear Over Joy: Constant fear paralyzes and frustrates you, stealing the joy from your work.

It doesn't have to be this way. With a proven track record leading award-winning companies across multiple industries, I’ve developed a system that drives success. 

Here are some of the results I’ve produced:

Franchise Growth: I helped grow a franchise company from $5MM to $15MM in just 18 months, earning a spot in the Franchise 500 (2x).

Manufacturing Excellence: I transformed a forty-year-old manufacturing company to achieve a 98% on-time delivery rate.

Successful Exit: I started, scaled, and successfully sold an internet business.

Construction Leadership: I led a construction company from $7MM to $30MM in three years, making it to the Inc 500 (2x) and Best Places to Work.

Here’s the truth…
Your product doesn’t matter. 
Your service doesn’t matter. 
Your industry doesn’t matter. 
Your channel doesn’t matter. 

Your business is widgets, plain and simple…  and the only thing that matters is your leadership approach.

However, on-the-job training is stressful and costly, eating away at your opportunities and profits.
If you want to scale without stress, join our exclusive mastermind of high-growth B2B CEOs. Learn from my experience and avoid the pitfalls that can derail your progress.

Book a call: https://calendly.com/jerrymacnamara/25-minute-zoom

“They’re not listening…I just don’t get it!”

Me: "It’s not them, it’s you." 🤯

Most leaders just tell.

They tell people what to do.
They tell people what happened.
They tell people what’s next.

But telling doesn’t inspire.
It informs.

And then, “People just don’t listen…”

The Ops Leader was initially shocked when I gave him that tough feedback.

He’s black and white, efficiency-driven. Great at  the “what.” Enneagram 1.

But he sucks at telling stories.

You see, the real magic is in storytelling. 

It’s where you connect to emotion and move people to action.

A great story turns a plan into a mission.
It turns compliance into commitment.
It makes people feel the “why,” not just memorize the “what.”

Here’s what I’ve seen: 
Great leaders are storytellers.
Build belief before they demand behavior.
Use story as a bridge between logic and emotion. Connect data and drive.

So if you want to lead better…
Stop just telling. Logic justifies.
Start storying. Emotion drives action.

Because people don’t follow instructions.
They follow inspiration.

I was on a call with a CEO who had reached her limit.

↳The team was grumbling. 
↳She was micromanaging. 
↳She was unclear.

She’d reshuffled the team, clarified the strategy, aligned priorities, and poured fuel into execution.

And still, deadlines were missed, the content didn’t land, and the team kept talking about ideas while results quietly evaporated.

She said something I won’t forget:

💡 “At some point, I have to stop asking what’s wrong with the plan... and start asking what’s wrong with the people.”

She's right. That’s the trap.

🙏 👉 You hope good people will eventually "get it."

Even when the data says otherwise...

When clarity is present and execution still falters, it’s not a strategy issue.
It’s a standards issue.

Time to make a change. 🚀

You can’t build a great company on hope and hesitation.

Quit accepting mediocrity.

Corvus Empowerment Solutions

Provide operational transformation consulting to $1M-$10M companies using The Corvus Methodology™.

  • Execute 90-day kick-start plans that serve as the foundation for long term transformation and measurable results: 20+ hour weekly time liberation, 70% reduction in founder decisions, 14-day business continuity
  • Integrate AI-powered analytics (Claude, OpenAI) and OKR platforms for real-time performance tracking
  • Run weekly operational syncs, own execution, hold teams accountable—operator, not advisor
  • Small number of concurrent clients ensuring boutique focus on sustainable transformation

Fractional COO

The Outlier Project

The Outlier Project  is the leading private membership community for anyone who believes people are a company’s greatest asset.

Member

Premier Martial Arts International

Built and scaled two martial arts schools during COVID

  • Scaled to 100+ members across two locations through relationship-focused operations
  • Amplified student-centered operational model that drove retention during crisis
  • Aligned operational frameworks to environment and staff capabilities

Multi-School Franchise Owner

SunTrust

Led HELOC pricing transformation in highly regulated banking environment.

  • Delivered 74 basis point improvement in return on assets through two back-to-back pricing optimizations within 9 months
  • Secured buy-in across departments during organizational complexity
  • Championed analytics-driven decision frameworks for improved decision making

Senior Vice President

Cox Automotive Inc.

Led enterprise operational transformations serving $1B+ annual revenue across 68 locations, delivering $50-80M in captured value through systematic process optimization.

  • Deal Management Automation: Reduced approval cycles from 2 weeks to 22 minutes (60% improvement) via Salesforce architecture, processing hundreds of millions in annual transactions. CEO cited as "game changer." Presented at Dreamforce on behalf of vendor partner as a client success story.
  • Pricing Transformation: Identified $300M+ in optimization opportunities across 68-location network; delivered $50-80M in realized value through comprehensive market repositioning.  
  • Standardization Initiative: Consolidated 68 custom rate cards to 8 formulaic structures, achieving 83% operational efficiency improvement.  Received innovative leadership award for solution.
  • Change Management: Transformed stakeholder resistance into adoption through 50+ roadshow sessions using listening-first approach. Built relationships with regional VPs to drive all operational improvements for pricing and deal operations.
  • Stakeholder Alignment: Led cross-functional transformations spanning IT, Sales, Finance, and Operations - proving that the right systems create freedom, not dependency.

Senior Director

Georgia-Pacific LLC

Managed trade operations for consumer brands portfolio including Angel Soft, Dixie, and Brawny. Built foundational understanding of how operational systems impact both financial performance and team effectiveness.

  • Optimized trade-to-sales ratios across major retail partnerships
  • Developed negotiation tools empowering sales teams

Manager

The Home Depot

Graduate of two year development leadership program, which included leadership positions within corporate office and at store location.

LYCOS

Consumer facing and internal tool development expert, including main search and automated workflow systems.

Senior Software Engineer

Be the CEO of your life 💪 Achieve your professional purpose along with wealth and well-being 💪 Take “The Ascent” to your desired heights and definition of success 💪 Schedule a free, no obligation chat to learn more!

Your business should give you more life, not consume it.

Hi, I'm Scott—I help founder-dependent businesses architect operational freedom, bringing 25+ years across Fortune 500 companies and entrepreneurial ventures.

Three perspectives shape how I work:

Fortune 500 Executive: Delivered $50-80M in captured value at Cox Automotive through systems reducing approval cycles by 60%. 74 basis point revenue improvement as SunTrust SVP in highly regulated banking environment. Built operational frameworks serving $1B+ annual revenue.

The Hard Lesson: Along the way, I learned what happens when effective systems aren't in place for yourself. Hospital bed. Blood pressure at stroke levels. The irony? I could architect freedom for others but not myself.

Entrepreneurial Operator: Became multi-location franchise owner during COVID—building operations from scratch and scaling two locations to 100+ members during pandemic shutdown, managing P&L and living the 80-hour weeks that trap most founders. Theory met reality. I learned what founders actually need isn't more frameworks—it's systems aligned with how their business and team actually operate.

Today: Fractional COO deploying The Corvus Methodology™. Measurable results within 90 days: 20+ hours weekly reclaimed, 70% fewer decisions requiring you, teams operating without constant oversight.

University of Pennsylvania (Computer Science) | Carnegie Mellon MBA | Gallup-Certified Strengths Coach | Host of The Corvus Effect® Podcast

Your business exists to enhance your life. Everything else is just sophisticated busy work.

Scott Raven

Your legacy starts with your energy.

I learned this the hard way at Cox—big titles, bigger exhaustion, zero energy left for what mattered.

You can't build something that lasts when you're running on fumes.

Foundation First isn't just a business principle; it's personal. 

Start with ONE health habit. 90 days. Proof it works.
Then stack the next one.

I chose running. 
Not because it's perfect.
Because it keeps me present. 

What's one energy habit you'll defend this week?

The empire you're building needs the energy you're protecting.

#MantraMonday #HealthFirst #EnergyManagement #FounderFitness #LegacyCreation

Fractional COO | Former Fortune 500 SVP | UPenn + Carnegie Mellon MBA | Host of The Corvus Effect® Podcast | Your Partner in Operational Freedom

You built a $5M business. 
Now it's time to build your legacy. 

What would you create with 20 extra hours a week? 
That service line you've been dreaming about? 
Those strategic partnerships?

Your influence MULTIPLIES when you empower others to lead.

Your next level starts with Foundation First: 
ONE person who thinks like an owner. 
90 days. 
Watching them run something brilliantly.

Then stack the next one.

I used to think I needed to be the answer.
Cox taught me that my real value is building a team that does not need me for every answer. 
They MULTIPLY results, for the business and for themselves. 

You’re not stepping back because you’re stuck. You’re stepping forward because your dreams are bigger than operations allow.

What will you create when you’re no longer trapped running everything?

Your legacy grows every time you empower others and focus on building the future, not just managing the present.

#MantraMonday #TeamEmpowerment #LeadershipMultiplication #DreamBuilder #LegacyCreation

Confession from one fractional COO to another:

I spent years helping founders establish boundaries, all while checking my phone at my son’s baseball games.

The irony wasn’t lost on my family.

Here’s the truth about fractional work:
You can’t help founders build businesses that serve their lives if your own business is consuming yours.

The one boundary that changed everything:
No client communication after 6 p.m. or on weekends.

Not because I don’t care.
But because modeling sustainable success is part of the work.

Foundation First applies to us too.
One boundary established.
Defended consistently.
Then stack the next.

That’s how we build practices that last—
not just businesses that pay.

Fellow fractional executives:
What’s your non-negotiable boundary that protects your life and serves your clients?

👇 Comment with the one boundary you’re establishing this week.

#FamilyFriday #FractionalExecutive #SustainableConsulting #ProfessionalBoundaries

P.S. Since I'm not worrying about the work week on Sunday, as a result of the boundaries and processes in place, I can fully enjoy watching my son and his team win their championship this past tournament.

"Dad, why do you tell people what to do at work but do everything at home?"

Asher's question exposed my biggest leadership blind spot.

I'd ASCENDED at work - building systems, developing leaders, creating frameworks others owned. 

But at home? Still operating like a one-man show. Far easier to just get it done than to ask someone to help me out.

That's when I realized true ASCENSION can't be compartmentalized.

It needed to be shared so that my kids demonstrated their own self-leadership, which they will need as they become young adults.

The result? More meaningful connection through less exhausting control. They're becoming leaders, not dependents waiting for direction.

This is the very essence of what I do as a Fractional COO - help you ASCEND everywhere, not just in business. 

Your leadership development affects every area of life.

Your family doesn't need you to be their operator. They need you to model the leadership that creates independence and growth.

This weekend, what's one small operational task you can delegate or systemize to ASCEND from your business's best employee to its true leader?

#FamilyFriday #LeadershipEverywhere #AscendedParenting

P.S. Asher's simple question sparked a big realization about true leadership. Grateful for these moments of growth!

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You’re coaching a founder who keeps canceling sessions because they’re “too busy.”

Every founder says they’ll fix it next quarter.
Three years later, they’re still running the same 70-hour week.

That’s not a time problem.
That’s a systems problem.

Here’s what I’ve seen working with dozens of founders:

Strategic coaching works when:
- They show up consistently
- They act on what you discuss
- They have headspace for growth

They need operational help when:
- Everything stops when they’re not there
- Every decision runs through them
- “Too busy” really means “I’m the bottleneck”

I’m not here to replace your coaching.
I’m here to build and ESTABLISH the systems that make your coaching work.

Foundation First: One process documented in 90 days.
That’s what frees them to finally use your strategic guidance.

If you’re a coach or consultant — what signs tell you a client needs operational support first?

#ToughLoveTuesday #FractionalExecutive #BusinessConsulting #CollaborativeGrowth

Morning moments that matter

So I'm the early bird in the family, and that means helping Zoe get ready for her school day.

Every morning she comes down, I make her breakfast, and we get some 1:1 time before I take her to the bus.

Over time, I've realized that these small moments compound and amplify the relationship I have with her.

Through that, she's taken on more responsibilities in the house over time.

The result? Better family dynamics with less effort from me.

Your family doesn't need you to control everything. They need you to trust their capabilities and amplify their strengths.

That's what integration really means - applying the same leadership principles that free your business to free your life.

This is the very essence of what I do with founders. 

I help you stop being your business’s best employee and start being its true leader. It’s not about doing more but about creating systems that empower your team and allow you to get back to what matters most.

What would it look like for you to stop being the bottleneck in one area of your business or life this week?

#FamilyFriday #QualityOverQuantity #AmplifiedParenting

P.S. Here's a photo of me an Zoe as we enjoy our daddy-daughter lunch date.

Thought you could skip from "Doer" to "Visionary"? I tried. My business sent me to the ER instead.

(Yeah, that’s a hard truth, but it’s the only one that matters. In 2017, I got a brutal wakeup call: the 24/7 job I couldn’t quit had consumed my life and my health. The business had me, not the other way around.)

If you’re a founder trapped in the operations you built, you’re not bad at business but just trying to ASCEND the ladder in the wrong order. 

You can’t reach strategic freedom by brute-forcing your way out. You need an operational blueprint.

Here's the 5-Stage ASCENSION Path that actually works:

Stage 1: Operator - You do the work
 Stage 2: Supervisor - You oversee the work  
Stage 3: Architect - You design how work happens
Stage 4: Developer - You build people who build systems
Stage 5: Visionary - You set direction others execute

Most founders get stuck at Stage 1-2 forever because they skip the architectural thinking that makes delegation actually work.

The 90-day climbing plan:
- Month 1: Document Stage 1 work, delegate to trained Stage 2 oversight
- Month 2: Design Stage 3 systems, develop Stage 2 supervisors  
- Month 3: Focus on Stage 4 people development while testing Stage 5 vision

My goal isn't to make you climb faster - it's to ensure you don't fall back down the ladder like I did.

As a Fractional COO, I help founders systematically ASCEND this ladder. 

Average result? 

50% less operational time, 200% more strategic impact.

If you’re ready to finally stop being your business’s best employee and start being its true leader, let’s talk about how you can ASCEND to Founder Freedom.

#TakeActionThursday #LeadershipLadder #90DayAscension

Winning is not about working harder but more about working less. 

Most business founders think: bigger revenue, more employees, faster growth.

I used to think that too. Until 70-hour weeks and stress outbursts showed me what "winning" actually costs.

Real winning? Your business runs without you trapped in it.

Foundation First means doing less at once, and finishing more forever. 

ONE process documented. 90 days. Proof it works.

Then you stack the next one.

Just ONE process that gives you back your evenings.

Then ONE process that gives you back your weekends.

Then ONE process that gives you back your LIFE.

That's winning.

Drop me a DM and let's talk about how I can help your business run without you 24/7.

#WinningWednesday #FounderFreedom #SystemsNotSlaves #LegacyCreation

"You realize you had another work dream where you trying to fix something, right?"

Kham's words hit different when you realize she was right.

I'd become obsessed with REFINING every business process while letting my most important relationships run on autopilot. 

The irony? I was teaching operational excellence while failing at life integration.

That wake-up call changed how I REFINE everything:

By allowing myself to not obsess on making work processes better, that gave me back time and energy.

And where did that time and energy go? Into my personal self, my wife, and my family.

The result? A partnership that amplifies my business success instead of competing with it.

This is the very essence of what I do as a Fractional COO with founders - help them REFINE their whole life, not just their workflows.

Your most important relationships deserve your best systems thinking, not your leftover attention.

What relationship could benefit from the same REFINEMENT you give your business?

#FamilyFriday #IntegratedLife #RefineWhatMatters

P.S. Your most important relationships deserve your best systems thinking, not your leftover attention. Here's a throwback photo of me with Asher and Zoe.

You know what's harder than building systems? Letting go of them.

I’ve seen it a thousand times, and I lived it myself: You build a business for freedom, but you accidentally design yourself into a 24/7 job you can’t quit. 

You’ve become your business's best, most exhausted employee, trapped in operations.

2016, Cox Automotive. "Executive Liberation" - the project that taught me what ASCENSION really means.

Eight SVPs and their teams drowning in operational quicksand with significant lags in deal approvals.

Could have told them they need to speed up their efforts.

Instead, I had to ASCEND my own thinking:
- Didn't manage their decisions - gave them frameworks to own
- Didn't control their processes - architected systems they could lead
- Didn't solve their problems - developed their problem-solving capabilities

Result: 99% faster decisions, $10M revenue increase, and executives who finally acted like executives instead of glorified supervisors.

The breakthrough? I stopped being a super-operator and ASCENDED to actual leadership.

Most founders can't let go because operating makes them feel important. But operating isn't leadership - it's expensive labor that prevents your business from scaling.

As a Fractional COO, I focus on the strategic ASCENSION that matters: shifting founders from being their business's best employee to its true visionary leader.

What systems are you holding onto that others should own?

#WisdomWednesday #LeadershipMultiplication #AscendTogether

You know what's more valuable than perfect systems? Systems that teach you how to perfect themselves.

When 2017 began, life was really good. 

Senior Director position, transformational projects, executive recognition.

Instead, it became my most expensive education.

In my drive to prove my value during organizational changes, I REFINED every effort I took.  

Productivity slowed as I needed more time to myself before I shared anything with anyone else.

The result? Despite all my "irreplaceable" contributions, I was eliminated in a reduction in force.

That devastating moment taught me the truth about REFINEMENT:

Building systems that free others is worthless if you're still trapped by them. 

You can have perfectly REFINED processes and still lose everything if you haven't REFINED your relationship with control.

That breakdown forced me to REFINE my entire approach. The Corvus Methodology™ was born from that painful lesson.

As a Fractional COO, I focus on the strategic REFINEMENT that matters: shifting your business from dependency to true independence. Your business exists to enhance your life. Period.

What needs REFINEMENT in your leadership style, not just your systems?

#WisdomWednesday #LeadershipRefinement #BreakthroughMoment

P.S. Whenever possible during the Fall, I take the office outdoors. Nothing beats being productive while also getting to enjoy the great weather!

The one process that's drowning you. 

You already know it. 
It's the process that only YOU handle.
The one that stops everything when you're not there. 
The one trapped in your head.

Here's your action step this Thursday:

NAME IT. 

Write down the ONE process that's making you the bottleneck right now.

No fixing. No delegating. No perfection. Just awareness. 

Just NAME it.

Naming your bottleneck is your first act of freedom.

Because you can't free yourself from what you won't acknowledge.

Monday: I'll show you how to document it.
Next week: I'll show you how to delegate it.
90 days: It runs without you.

That's the start of your freedom. 

Comment the process that traps you and I'll reply to every single one with your next step.

Foundation First starts with ONE honest answer.

#TakeActionThursday #FounderAction #ProcessDocumentation #SystemsBuilding

You are capable of so much more. It's time to multiply your impact. 

Most founders spend 60 hours a week managing, but it’s the 20 hours creating that shape real legacy.

Your team isn’t waiting on you because they can’t act. It’s because you’re the go-to for every decision, every problem, every “just in case.”

I know how that ends: Burnout. Missed dreams. Health alarms.

What snapped me out of it? Realizing my best ideas were suffocating in spreadsheets and late-night emails.

Here's what I learned: Your biggest ideas need space. And space comes from MULTIPLICATION.

This is what actually creates space:

Foundation First. ONE decision you teach someone else to own. 90 days. Watch them make it better than you did.

Not so you can escape. So you can CREATE.

What would you build with 13 extra hours a week?

That's not a hypothetical. That's what leadership multiplication creates.

Let's turn your business into a multiplier. Let's build your wildest ambition. 

Book a call: https://lnkd.in/ey7xvnWV

#ToughLoveTuesday #LeadershipMultiplication #DreamBuilder #FractionalCOO #FounderVision

#ShoutoutSunday #Ascend

This week we celebrate the power to ASCEND—to rise beyond the limitations of doing it all yourself and elevate to the strategic heights where true leadership lives. Ascending isn't about working harder or climbing alone; it's about designing systems and empowering others so your impact multiplies while you rise to your highest purpose.

🚀 Rosalind Guy BA (Hons)

Rosalind brings clarity to the fundamental shift required for leadership ascension, articulating a truth many founders resist: "True leadership begins when you stop doing the work and start designing how it's done." This powerful insight captures the essence of what it means to ascend beyond operational execution into strategic architecture. Rosalind understands that elevation requires transformation—moving from being the one with all the answers to being the one who designs the system that generates answers. Her perspective challenges us to recognize that we cannot ascend to higher levels of impact while remaining tethered to the day-to-day doing. True ascension happens when we shift our focus from production to design, from execution to empowerment.

⚡ Yitzchok Klein

Yitzchok demonstrates sophisticated understanding of the dual principles that enable leadership ascension. His directive to "Empower, dont control" reveals deep wisdom about how leaders rise by lifting others rather than maintaining tight grips on every detail. Yitzchok's second insight—"Design before you develop"—captures the critical sequencing that separates those who remain stuck in operational chaos from those who ascend to strategic freedom. He recognizes that rushing into development without thoughtful design keeps us trapped at ground level, constantly firefighting instead of building sustainable altitude. Together, these principles form a framework for ascending: release control to empower capability, and invest in design before diving into execution. This is how founders climb from being indispensable to being truly transformational.

🌟 Marni Kinrys

Marni cuts through complexity with elegant simplicity, declaring that "Strategic delegation is the only way, Scott." This succinct statement embodies the non-negotiable pathway to leadership ascension. Marni understands that delegation isn't just about offloading tasks—it's about strategically distributing ownership in ways that multiply your impact while freeing you to operate at higher altitudes. Her insight recognizes the paradox of ascension: you cannot rise higher while continuing to carry everything yourself. Strategic delegation is the mechanism through which founders transcend their own limitations and access levels of influence impossible to achieve alone. Marni's perspective serves as a powerful reminder that ascending requires letting go of what's beneath you so you can reach for what's above.

#CommunityExcellence #ThoughtLeadership #NetworkValue #ContributorSpotlight

You built a leadership position for freedom. So why are you working a 24/7 job you can’t quit?

I have a confession: I used to think titles created leaders.

SVP Title. Office. Important meetings. Executive recognition.

That wasn't leadership. That was expensive labor with a fancy nameplate.

I learned this the hard way during my years under challenging leadership. 

Every difficult boss, every career setback, every breakdown - they were all preparing me to understand what true ASCENSION means.

Real ASCENSION transforms your struggles into solutions:

• From doing the work to developing people who do
• From answering questions to empowering problem-solvers  
• From operator to architect of systems that operate

My goal isn't to make you a better operator -- it’s to free you from the operations that no longer serve you. 

It’s more creating an environment where the value you deliver finally equals the value you recognize in your own life.

This week's mantra: "My scars are your shortcuts to ASCENSION."

The Corvus Methodology™ exists because I've lived every leadership failure and discovered how to ASCEND beyond them.

What experience are you hiding that could become your greatest leadership asset?

#MantraMonday #Ascend #FractionalCOO #ScarsToShortcuts

Raise your hand if your "high standards" have become your highest barrier to growth.

I’m going to tell you a secret I learned the hard way (imagine: hospital bed, stroke-level blood pressure in 2017): Your perfectionism isn't just about quality, but about control.

I know because I was you. My standards were so impossibly specific that only I could meet them. 

Result? 60-hour weeks of "quality control" that landed me exhausted, spinning my wheels, and no closer to completing the objective or obtaining the key results I targeted.

Here's the brutal truth: Those standards you're so proud of? They're actually proof you don't trust anyone but yourself.

Real standards that allow you to REFINE and scale:
- Clear enough that others can exceed them
- Documented so they're teachable
- Measurable so improvement is obvious

The moment I learned to REFINE my standards into systems others could own, everything changed. Better results, less stress, actual freedom.

Your refusal to REFINE standards into scalable systems is why you're still the bottleneck.

That's the exact trap I help founders escape - turning perfectionist prison into scalable excellence.

#ToughLoveTuesday #OperationalIndependence #RefineToScale

Think perfect systems create freedom? I have a secret for you: They create prisons.

(Yes, I wrote that hook on purpose. It's a deep truth I learned the hardest way.)

The business had me instead of me having the business.

That's what perfectionism does - it makes you a prisoner to your own standards. I know because my pursuit of perfect systems landed me in the hospital.

Here's the REFINEMENT process that actually creates freedom:

Week 1: Document Reality - Write how it actually works today. Ugly truth beats pretty theory.

Week 2: Test With Others - Hand it off. When they struggle (they will), you've found your REFINEMENT opportunities.

Week 3: Fix Top 3 Only - Not all 20 issues. Just 3. Focus beats perfection.

Week 4: Scale Success - Apply what worked to the next process.

This exact cycle helped me build systems that still drive results years later. My goal isn't to make you a better employee in your business but to free you to become the true leader of it.

I help founders build systems that REFINE themselves through use, not systems that require constant perfection.

Ready to REFINE for life integration instead of operational sacrifice? Let's talk about building systems that serve your freedom.

#TakeActionThursday #SystemsEvolution #RefineForFreedom

"I started to think about the positive aspects of who I am - it's integrity, honesty, truth, authenticity - and that's who I am." - Drew Deraney

📣 NEW EPISODE ALERT 📣

On the latest episode of The Corvus Effect®, I sit down with Drew Deraney, the insightful caregiver, family health coach, and host of the From Caving In to Crushing It podcast.

Drew's work centers on a profound truth many fathers face: providing at the expense of presence. 

His own life-altering moment came from a brutally honest statement from his son: "Dad, you were home, but you weren't there". 

That hit like a two-by-four and became the catalyst for his transformation from an operational 'prisoner' to the man he needed to be.

We talk about:
- The transition from Man Number One (the man with blind spots) to Man Number Three (the authentic leader) and why you can’t skip the painful middle step of Man Number Two (the victim/blamer).
- Why the old 'man up, suck it up' mentality is a dangerous operational model for life and leadership. 
- The shocking, yet simple, strategies (like learning to breathe effectively) that begin the process of moving from overwhelm to strategic clarity.
- How to build a sustainable, "vacation-proof" life where your business enhances your family life, instead of consuming it.

This isn't just a heartfelt chat; it's a profound perspective shift on leadership, operational architecture, and building a life where your purpose isn't dictated by external circumstances.

It’s about designing a business that gives you more life, not consumes it. 

You can listen to the full episode on your favorite podcast platform or tune in via this link: https://lnkd.in/eXhVKU2f

#TheCorvusEffect #FounderFreedom #Mindset #Entrepreneurship

The Caregiver & Family Health Coach for Special Needs Families 💼 100+ special needs families served 🌱 Burnout to Balance ******** GRAB YOUR 5-MINUTE RESET TO RECHARGE 👇

"One minus two. Now two steps forward, one step back is the way I look at thing and the way you start to increase the amount of wins is to look at it differently." - Drew Deraney

📣 TL;DL EPISODE ALERT 📣

In this week's Too Long; Didn't Listen episode, I sat down with Drew Deraney—Caregiver, Family Health Coach, and host of the From Caving In to Crushing It podcast, and his story hits home.

Drew helps fathers stop providing at the expense of presence. We dove into his seminal awakening moment when his son, Matthew, helped him see the blind spots and move from Man 1 (The Man with Blind Spots) to Man 3 (The Authentic Leader)

We discussed:

- The Man 1, Man 2, Man 3 Framework: How to transform from seeing adversity as a barrier to seeing it as an opportunity.
- Why self-care is selfless, not selfish, and how to put the oxygen mask on yourself first.
- The power of effective breathing and celebrating small wins to create positive flow.

This episode is for you if you're ready to stop being an operational prisoner and start building a business that truly serves your life. 

Listen to this episode here: https://lnkd.in/eXhVKU2f

#TheCorvusEffect #FounderFreedom #AuthenticLeadership

Raise your hand if you're the smartest person in every meeting - and wondering why nothing scales.

Hard truth time:

You're not amplifying. You're bottlenecking with a leadership title.

I know the feeling. I thought being indispensable made me valuable. Every decision flowing through me. Every process needing my approval.

Then I realized something brutal: Your need to be involved in everything is actually proof you don't trust your own hiring.

You hired these people for a reason. Yet you treat them like execution machines instead of thinking partners.

Real AMPLIFICATION happens when you:
- Give people frameworks, not constant oversight
- Share authority, not just responsibility  
- Build relationships that create advocates, not just compliance

The moment I stopped treating my team like reports and started treating them as true partners, everything changed. 

They became amplifiers of success, not just a drain on my time.

Your team is waiting for permission to be brilliant. 

That’s the exact trap I help founders escape. 

I turn you from being your business's best employee into its true leader and turn your people from a cost center into profit amplifiers.

#ToughLoveTuesday #DecisionLiberation #UnleashBrilliance

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The Battle

Jerry Macnamara

Scott Raven

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jerry Macnamara's LinkedIn Performance

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