Jerry Macnamara

ProvenChaos

Business is not only the economic engine of the world, but it is also the engine of cultural change. Our mission is to positively impact a healthier, happier world where people live life on their terms, with intention, because of better business. By equipping our CEOs with frameworks to lead and a support system to help, businesses will fulfill the promise to their customers, vendors, and employees.

ProvenChaos. Weird company name, right? 

Let me explain because you’ve probably experienced it yourself.

You’ve Proven there is a pain point you can solve in the market, but you feel in Chaos because your systems, people or processes haven’t kept up. Or, maybe you feel in chaos personally because the business is stealing all your energy and time away from your family, so there is a lack of fulfillment despite your success.

That’s ProvenChaos.

Have you ever had that ProvenChaos feeling? I bet you have.

Learn how we can help at ProvenChaos.com

Founder and CEO

Best Places to Lead Show

Your company has the potential to be great. The leader’s responsibility is to unlock that potential - or doom it to mediocrity.

On the Best Places to Lead show, you’ll learn the hard-fought lessons from the front lines earned by business leaders who have already had their teeth bashed in and lived to tell about it. We’ll share the tips, tricks, mindsets, and frameworks that allow great leaders to lead differently. Register to attend live, ask questions, and level up.

The show airs every Thursday at 3:30 pm ET / 1:30 pm MT.

Host

JerryMacnamara.com

Jerry Macnamara helps businesses and people succeed. He consults to entrepreneurs, business owners and managers about creating value-driven organizations, which deliver results. The goal is to intentionally uncover the Soul of the organization and engineer strategic plans that produce highly accountable environments and deliver results.

Chief Thinker

12 Mavens

Soccer Classroom

Soccer Classroom is dedicated to helping volunteer soccer coaches find fun, inspiring and positive ways to develop youth soccer players. By using a "player-first" mentality, coaches will see the big picture of player development which leads to long-term success on the field.

Soccer Classroom is Jerry's "community service" project. Through this online coaching platform, Soccer Classroom reaches over six thousand fans on Facebook and over half a million coaches and players in countries all over the world. The magnified resulting impact on players and teams is immeasurable.

If you are a business, coach or administrator who can add value to the Soccer Classroom community, we invite you to connect with us.

Creator

McCoy and Company

McCoy and Company (MAC), the commercial arm of North Florida Field Services, Inc., spun out from the parent company in December 2014. Utilizing the same white collar approach to a blue collar business, MAC services Property Managers, Owners and Architects in realizing their construction visions.

NFFS General Contractors

Founded in 2007 by Marti McCoy with $5,000 and a borrowed trailer, NFFS General Contractors has grown to be a leader in the REO home repair, property preservation, maintenance and inspection of residential homes. Headquartered in Jacksonville, Florida with additional offices in Tampa, NFFS completes restoration work across the state of Florida for Banks, Hedge Funds and Equity Funds. The company is a Top 10 Vendor nationally to Fannie Mae.

NFFS was named the Fastest Growing Company in Northeast Florida in 2012 by the Jacksonville Business Journal. The company maintained a three year average annual revenue growth rate of 372%. In 2013, the company earned place #18 on the JBJ list and joined the Inc 500 Fastest Growing Companies list at #8 Construction industry, #15 in Florida and #238 nationally with a four year growth rate of 1,808%. In 2014, the company again was profiled in both the JBJ as a Fast Company (#7 growth, #8 total dollar growth) and Inc. magazine at #904 nationally. (Profile: http://www.inc.com/profile/north-florida-field-services) Florida Trend magazine recognized NFFS as one of the "Best Companies to Work For in Florida" in 2014. (http://www.floridatrend.com/article/17368/best-small-companies)

Jerry's central role is running the business-side of the company: setting the strategic direction, solving the problems of growth while maintaining and expanding profitability. 

In 2013, the Jacksonville Business Journal recognized Jerry an "Ultimate CEO" for leading NFFS through this high-growth cycle as well as his contributions to the community.

In 2014, the Jacksonville Business Journal recognized Jerry as a "40 Under 40" award recipient.

TotallySoccer

Totally Soccer is a leading provider of soccer jerseys, uniforms and field equipment to teams and clubs across the country. The direct from the factory approach makes buying soccer gear easier, cheaper and faster.

Totally Soccer leveraged its infrastructure and systems to smartly branch into other sports to offset seasonality and increase buying power. The company owns and operates a suite of sports websites that sells custom sports uniforms.

President

Jogo

Jogo is a leading producer of team sports apparel throughout North America. To secure his Management Consultant Visa, Jerry was certified as an expert in the US soccer market. In this position, he built systems and procedures to align manufacturing, sales and marketing.

Sales & Marketing Consultant

Soccer Post

Soccer Post is a franchise company specializing in providing soccer equipment to youth and adult teams, clubs and leagues. Jerry helped the organization grow from a single location to expanding the operation to thirty-five stores selling over $15MM across the country. As VP of Operations, Jerry wrote the training manual, opened the stores and interfaced with vendors such as Nike and Adidas. 

Entrepreneur magazine recognized Soccer Post as a Franchise 500 company.

Vice President Operations

Helping CEOs Scale without Stress | Franchise 500 (2x), Inc500 (2x) & Biz Journal Fast 50 (3x) + Trend Best Places to Work | Ultimate CEO | Proving Good Guys Finish 1st since 1974 | Host "Best Places to Lead"

Your business is working, but can it do more?
 
Like most business leaders, you've likely spent sleepless nights obsessing over your company's future. You’ve closed your office door, scratched your head, and wondered what to do next.

You're anxious about losing your best employees while regretting not letting go of underperformers sooner.

Does this sound at all familiar?
Feel Trapped: You lack a clear execution plan and are overwhelmed by daily crises, running from fire to fire.

Employee Frustrations: Miscommunication and unclear directions leave you shouldering the burden alone.

Unmanageable Growth: Scaling your business feels impossible without the right systems and processes.

Fear Over Joy: Constant fear paralyzes and frustrates you, stealing the joy from your work.

It doesn't have to be this way. With a proven track record leading award-winning companies across multiple industries, I’ve developed a system that drives success. 

Here are some of the results I’ve produced:

Franchise Growth: I helped grow a franchise company from $5MM to $15MM in just 18 months, earning a spot in the Franchise 500 (2x).

Manufacturing Excellence: I transformed a forty-year-old manufacturing company to achieve a 98% on-time delivery rate.

Successful Exit: I started, scaled, and successfully sold an internet business.

Construction Leadership: I led a construction company from $7MM to $30MM in three years, making it to the Inc 500 (2x) and Best Places to Work.

Here’s the truth…
Your product doesn’t matter. 
Your service doesn’t matter. 
Your industry doesn’t matter. 
Your channel doesn’t matter. 

Your business is widgets, plain and simple…  and the only thing that matters is your leadership approach.

However, on-the-job training is stressful and costly, eating away at your opportunities and profits.
If you want to scale without stress, join our exclusive mastermind of high-growth B2B CEOs. Learn from my experience and avoid the pitfalls that can derail your progress.

Book a call: https://calendly.com/jerrymacnamara/25-minute-zoom

“They’re not listening…I just don’t get it!”

Me: "It’s not them, it’s you." 🤯

Most leaders just tell.

They tell people what to do.
They tell people what happened.
They tell people what’s next.

But telling doesn’t inspire.
It informs.

And then, “People just don’t listen…”

The Ops Leader was initially shocked when I gave him that tough feedback.

He’s black and white, efficiency-driven. Great at  the “what.” Enneagram 1.

But he sucks at telling stories.

You see, the real magic is in storytelling. 

It’s where you connect to emotion and move people to action.

A great story turns a plan into a mission.
It turns compliance into commitment.
It makes people feel the “why,” not just memorize the “what.”

Here’s what I’ve seen: 
Great leaders are storytellers.
Build belief before they demand behavior.
Use story as a bridge between logic and emotion. Connect data and drive.

So if you want to lead better…
Stop just telling. Logic justifies.
Start storying. Emotion drives action.

Because people don’t follow instructions.
They follow inspiration.

I was on a call with a CEO who had reached her limit.

↳The team was grumbling. 
↳She was micromanaging. 
↳She was unclear.

She’d reshuffled the team, clarified the strategy, aligned priorities, and poured fuel into execution.

And still, deadlines were missed, the content didn’t land, and the team kept talking about ideas while results quietly evaporated.

She said something I won’t forget:

💡 “At some point, I have to stop asking what’s wrong with the plan... and start asking what’s wrong with the people.”

She's right. That’s the trap.

🙏 👉 You hope good people will eventually "get it."

Even when the data says otherwise...

When clarity is present and execution still falters, it’s not a strategy issue.
It’s a standards issue.

Time to make a change. 🚀

You can’t build a great company on hope and hesitation.

Quit accepting mediocrity.

Antler

Entrepreneur in Residence

Boltd Solutions

Advising tech startups and enterprises on AI/ML product strategy and digital transformation

• Generated $600K+ annual revenue with focus on health tech and B2B SaaS sectors
• Developed AI agent trained on 10K+ solar/battery specifications, reducing commercial off-grid system quoting time by 80%
• Drove 60% revenue increase for health tech client through product-market fit optimization
• Delivered $500K annual savings for HVAC enterprise through digital transformation
• Identified $300MM market opportunity through TAM/SAM/SOM analysis influencing Seed strategy
• Helped 3 portfolio companies secure $2MM+ funding through product vision refinement
• Developing health AI platform connecting wearables/biomarkers to behavior change; targeting B2C wellness market

Strategy Product Manager | AI Agent & Business Transformation

Stan

Creator Economy B2C SaaS Platform ($35MM ARR, 65K+ Creators) - Brought in to drive rapid results

• Architected AI-powered customer reactivation system, recovering $600K ARR in 30-day sprint
• Built multi-agent AI system using Claude and GPT-4 APIs for personalized journey optimization, improving engagement 34%
• Led cross-functional initiative with engineers and product managers to build Spotify + LinkedIn partnership integration
• Designed PLG features enabling creator niche expansion, driving 40% adoption increase
• Ran 12 A/B tests in 8 weeks with average 15% conversion improvement

Lead Growth Product Manager | GTM & Partnerships channels

Branch Energy

Series A Clean Energy Startup ($10MM raised, $42MM valuation) - Company pivoted to B2B model post-departure

Employee #1 who built and scaled consumer product from zero to $7MM revenue, leading team of 15.


As Founding PM (Nov 2020 - oct 2021):
• Scaled product from idea to $7MM revenue achieving PMF with 1,000 customers in first 90 days
• Built platform architecture serving 6,000 customers with 3-person ops team (2000:1 efficiency)
• Built proprietary AI pricing algorithm and recommendation engine processing 100K+ data points daily
• Shipped 3 products: B2C energy marketplace, automated audit tool, B2B hardware/software solution
• Designed automated systems handling 80% of customer inquiries, achieving industry-leading NPS

As Head of Product & Growth (Oct 2021 - Apr 2023):
• Scaled B2B SaaS product from beta to $200K MRR in 5 months
• Managed $500K acquisition budget achieving CAC:LTV of 1:4 (industry standard 1:2.5)
• Built viral referral program generating 30% of new customer acquisitions
• Hired and managed 6 Product Managers across 5 squads, implementing 30-60-90 day onboarding playbooks
• Positioned company for strategic pivot with scalable systems enabling smooth B2B transition

Founding Product Manager → Head of Product & Operations → Head of Growth

Just Energy

$4B revenue energy retailer | 1M+ customers (residential & commercial) - Executive product leadership role.

Led enterprise-wide business systems transformation and product strategy across 10+ product lines, managing 30 direct reports and 50+ cross-functional team members.

• Drove $30MM impact through product optimization and digital transformation
• Migrated 1M+ customers and 1000+ employees from legacy systems to modern stack (Amazon Connect, Salesforce), with zero downtime, reducing operational costs by 70%
• Managed product strategy across residential and commercial segments serving 1MM+ customers globally
• Aligned 3 VPs and 8 Senior Directors on unified product vision, accelerating roadmap delivery from 2 years to 3 months

Chief of Staff to President | Group Product Manager

Amaris

Global Technology Consulting (6,000+ employees)

Rose from IC to partner track in 18 months, leading North American engineering center and strategic client engagements.

• Generated $1MM+ monthly revenue through 6 new product/service offerings and strategic partnerships
• Managed 20-30 engineers across Fortune 500 implementations (Zimmer Biomet, PointClickCare)
• Influenced critical decisions in $85M acquisition through technical due diligence
• Established partnerships with SAP, Salesforce, Oracle driving $3MM+ annual revenue
• Launched North American delivery center achieving $60K monthly revenue from day one

Technical Product Manager → Associate Partner

Engagement Manager - Lead Consultant

Technical Product Manager

Engineer IT Consultant

McKinsey & Company

- Contributed to digital transformation strategies for Fortune 500 clients
- Developed analytical frameworks still used in current product work

Consultant Internship

Rugby Club Toulonnais

- Developed elite performance mindset and discipline that directly translates to leadership

Professional Rugby Player

Product & Business Leader | Scaling Growth & Digital Transformation | Ex-Pro Athlete Applying Sports Principles to Drive Business Excellence | Leadership & Peak Performance Advocate

Product Manager with 8+ years building AI/ML, digital and SaaS products from 0→1, and scaling product and teams from 1→10, with proven ability to scale operations 1000%+ while maintaining lean teams. Track record includes $600K ARR recovery in 30 days, scaling from 0 to $7MM revenue with 3-person ops team, and driving $30MM+ enterprise impact.

Specializing in product-led growth, operational excellence, and AI-powered solutions for health tech, B2B SaaS, and Utilities Industry.

Known for systems thinking, collaborative leadership, and high-velocity execution. I bring customer obsession to every product decision, with proven platform thinking that scales from startup to enterprise.

Currently: Building AI-powered health and longevity products to gain hands on experience with Agentic products.

Let's connect - I specialize in making the impossible look inevitable.

Robin Ayme

Wearables adding labs flipped the cadence of care. Health is becoming a daily loop, not a yearly appointment.

ŌURA and WHOOP moved first in force. Oura’s Health Panels put ~50 biomarkers next to your sleep and stress, with an AI advisor and clinician escalation when needed. WHOOP’s Advanced Labs tie ~65 markers to readiness, strain, and recovery, with clinician review and a large early waitlist. Function Health showed the appetite for diagnostics-as-product; 
Superpower points biomarkers at coaching and marketplace.

There are three kinds of builders now. 
-> Data-maximalists chase more markers. 
-> Loop-closers tie numbers to nudges. 
-> Human-interpreters model context—goals, constraints, mood, season—and change the plan when life does. 

Only the last explains why today should differ from yesterday.

The bottleneck isn’t measurement anymore. It’s behavior. New signal helps until it hits a Tuesday full of meetings and a sick kid. Systems that notice this survive. Systems that don’t become dashboards people stop opening.

Outcome = Signal × Adoption. 

Signal faces diminishing returns. Adoption compounds with trust, simplicity, and relevance. If you can only push one side daily, push adoption.

Example: Two users share the same labs. One slept four hours on a red-eye. The human-aware system swaps intervals for a walk and protein. The habit doesn’t break. The numbers improve next month because adherence survived this week.

I only saw this while writing: most “personalization” ends at physiology. The hard part is psychology.

Open question: what’s the minimum context a health OS must learn about you to earn daily trust?

PS - If you don't know it yet, I'm building in the space. And you're not ready for it.

Building AI Health & Longevity Products | Cross-functional Leader | 0→1 + Scale Expert | Ex-Pro-Athlete

Last night I stood at my window and watched a city breathe.

A man ate dinner at 11:42, alone.
Two floors up, someone rehearsed a goodbye.
A nurse tied her hair back and stepped into the dark.
A kid hovered over “submit” and didn’t.

From the street, they’re just warm squares of light.
Up close, they’re context.

And that’s the bit health keeps missing.

Your labs can read your cortisol.
They can’t see the 3am feed.
Your HRV knows strain.
It doesn’t know grief.
A plan can be “optimal” for your body and impossible for your life.

The longer I do this, the clearer it gets:

Numbers tell you what the body is saying.
Context tells you what the human can carry.
Health is the bridge between the two.

Last week, my tracker said “go hard.”
My life said “hold on.”
I swapped the run for a slow walk with the stroller, ten minutes of mobility, an early night.
Not heroic. Sustainable. And the week held.

This is what I’m trying to build—not another dashboard—
a companion that listens to your body and your life.
Precision medicine is right. Precision without the person isn’t.

Sunday thought:
If your health plan knew about the baby, the shift, the call you’re dreading—
what would it change today?

Playing sports at a high level doesn’t end when you stop. It rewires you.

I saw it again recently with old rugby teammates. Most of us are past 30. Jobs, kids, injuries. Yet everyone still trains. Not for a trophy. Because that’s the default we built.

Why? Sport installs three habits you don’t uninstall:

- Seek discomfort daily.

- Serve the team before the self.

- Show up after losses.

Those map cleanly to work. Hard problems feel normal. You take ownership without being asked. You recover fast from bad days.

The non-obvious part is compounding. Average people avoid pain and reset. Athletes pick controlled pain and stack reps. That creates separation year after year.

Trajectory = Skill × Consistency.
Talent helps. Consistency multiplies.

I wasn’t the most gifted player. But rugby taught me to keep showing up, especially when it hurt. That single rule explains most of my wins since.

If you miss that wiring, you can still get it. Choose small, daily, voluntary hardship. And keep your promises to a team, even a tiny one.

Which habit from sport still pays your bills today?

𝐓𝐡𝐞 𝐎𝐧𝐞-𝐒𝐢𝐳𝐞-𝐅𝐢𝐭𝐬-𝐀𝐥𝐥 𝐀𝐩𝐩 𝐏𝐫𝐨𝐛𝐥𝐞𝐦

I’ve trialed hundreds of health apps. Most fail the same way.

𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲 “𝐨𝐧𝐞 𝐩𝐥𝐚𝐧 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞” 𝐝𝐢𝐞𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐥𝐚𝐬𝐭 𝐦𝐢𝐥𝐞

💡 Apps sell universals. Bodies run on particulars.
Macros, steps, bedtime—fine. But your recovery debt, circadian shift, iron status, and training block are not mine.

💡 Dashboards ≠ decisions.
Ten graphs don’t beat one timely nudge: “Skip HIIT today; HRV tanked; do 30 min Zone 2 + 10 mins breathwork.”

💡 The shift I’m betting on:
From → generic plans and streaks
To → agentic health: an AI that knows you, adapts daily, and coordinates your wearables, labs, and calendar.

If you don’t 𝙛𝙚𝙚𝙡 better and do better within 14 days, it isn’t personalized—it’s decorated generic.

👉 I’m not anti-app. I’m anti-pretend-personalization. The future is adaptive, not average.

Repost ♻️ if this resonates.

I just spent 3 months visiting longevity clinics across Europe and the US.

The best ones (regardless of location) all had one thing in common.

Some clinics had patients who were thriving. Compliant. Energized. Staying long-term.

Others had patients who were overwhelmed. Dropping off protocols. Churning after 3 months.

Same quality of care. Same level of testing. Wildly different outcomes.

The difference wasn't the data they collected.

It was how they delivered it.

-------------
The compliance crisis nobody talks about:

I sat in on patient consultations at a clinic in San Diego.

The doctor spent 45 minutes walking through lab results. Explained everything perfectly.

Two weeks later, the patient had done... nothing.

"It was too much," she told me. "I didn't know where to start."

I heard this story everywhere. Boston. London. Zurich.

The data is perfect. The recommendations are evidence-based.

But patients can't execute.

---------------
So what the highest-performing clinics do differently ?

After 50+ conversations with clinic founders and doctors, I found three things the best ones do:

1. They prioritize ruthlessly
Not "here are 12 things to work on." 
"Here's the ONE thing that will move the needle this month."

2. They make it personal
They connect recommendations to what the patient actually cares about. Not "optimize your VO2 max." But "here's how to have energy for your grandkids."

3. They close the loop
They don't just send lab results. They track whether the patient actually changed anything—and adjust based on what's working.

The clinics doing this? 
80%+ protocol compliance. Patients staying 2-3x longer.

-------------
Most practice management software tracks appointments and billing.

Some aggregate data and automate protocols generation. 

But nobody's helping clinics solve the real problem: turning insights into patient action. based on WHO is the human behind the body. 

What if your clinic had AI that:
- Synthesized complex lab data into one priority action per patient
- Personalized recommendations based on what each patient actually cares about
- Tracked compliance in real-time and surfaced who needs intervention

Not more data for you to analyze.
A system that makes your patients successful—without adding work to your team.

--------------
This is what I'm leaning towards: 

AI that sits between your lab results and your patients.

It doesn't replace your clinical judgment. It amplifies it.

Your patients get clarity. You get compliance. Everyone gets better outcomes.

Less overwhelm. Better retention. Happier patients who actually do the work.

------------

I'm talking to 10 clinics this week to (in)validate this angle:

If you're a longevity clinic founder dealing with patient compliance issues or interested in getting more efficiency in your practice, I'd love to chat.

DM me or comment below.

The classic question from VCs and Accelerators, “What if OpenAI builds it?”.

Well ... if OpenAI wants your idea, 3–5 of their people will clone it in 2–3 weeks.

Building the "Voice Agent" for [insert your Niche] ... cool, they are coming for you. 

Building the "Agent" that automate a [WorkflowNiche] for [insert your Niche] ... cool, they are coming for you as well ;) 

The same way Amazon did for products. 
The same way AWS did for Platforms (e.g Amazon Connect vs. Twillio), etc. 

Features are easy; distribution, data, and trust aren’t.

General models copy outputs; they don’t copy context, contracts, brand or community.

If competition scares you, you’re solving the wrong problem.
If competition scares you, you should probably not be playing in this arena.

Everyone’s obsessed with scale.
Automate outreach. Scrape leads. Send 1,000 messages a day. I’ve done it too.

But this morning, while walking my dogs (they almost ate a squirrel), a guy made a joke about it. We started talking. Turns out he delivers medical devices to pro sports teams and works with clinics I’ve been trying to reach for months. He offered to connect me.

No funnel. No cold message. Just proximity and curiosity.

There are two kinds of opportunities: manufactured and emergent.
Manufactured ones come from systems—outreach, ads, funnels.
Emergent ones come from collisions—chance meetings, loose ties, shared jokes about squirrels.

The funny thing is, you can’t A/B test emergence. You just have to be present enough to notice it.

Efficiency = Focus × Presence. Most people optimize for focus. Few for presence.

One of my best deals ever started on a paddleboard, not in a CRM.

I only realized this while writing: the best network isn’t built—it’s lived.

When was the last time you looked up?

Why Your Friend's Diet Doesn't Work for You

Genetics explain why the Mediterranean diet that transformed your colleague might leave you feeling sluggish, or why intermittent fasting works brilliantly for some people and terribly for others.

Nutrigeneticists have identified specific genetic variants that influence everything from caffeine metabolism to saturated fat processing to carbohydrate sensitivity. The APOE4 variant affects how your brain responds to different fats. MTHFR variations impact folate metabolism. TCF7L2 variants influence blood sugar regulation.

But genetics is only part of the equation. Your current microbiome composition, inflammatory status, and epigenetic patterns all influence how your body responds to different foods.

This is why personalized nutrition isn't just trendy – it's necessary. When you understand your biological reality, you stop trying every diet that works for someone else and start optimizing for your unique physiology.

The most successful health transformations happen when people stop following generic advice and start following their biology.

WEEK 1 — Building the Longevity Companion: cracking your unique health equation.

Day 1 to 3 at Antler felt like this:
A corridor of faces.
Back-to-back sessions.
Noise, names, pitch after pitch.
And a severe Cold taking over my health. 
WHOOP flashing my lowest recovery. ŌURA saying I’m fine. (screenshots attached). Still don't know who to TRUST. 

Some thoughts ... 

I’m an introvert.
That doesn’t mean I don’t like people.
It means I pay a high price for depth.

By lunch I was dizzy. By 9pm I was on a client call I almost lost.
Not glamorous.
Just the job: keep the promise, fix the thing, sleep.

Here’s the hard part of an accelerator when you’re already further along:
You’re shipping and you’re searching.
Validation and customers pull you narrow; design sprints pull you wide.
The real work is protecting momentum while staying open to the co-founder who makes it 10x better.

What I’m building: a longevity companion that learns your unique equation
(sleep, stress, light, training, life context, YOU as a human) 
and turns it into one clear decision: push, maintain, or pull back.
Because two trackers can disagree… but your day still needs an answer.

Observation from the room:
A lot of smart people are choosing the efficient path: 
apply high-leverage skills to cash-flowing, underserved, non-technical niches.
Beautiful equation.
If resolving something big in the health/wellness industry didn’t keep pulling me, I’d do the same.

But it does.
The signals are loud. The pain is real.
I want to help people feel better, not just perform better.

A mentor once killed my sales impostor syndrome:
“People remember introverts because you don’t skate the surface.”
That line saved my week.
I stopped performing. I connected, one conversation at a time.

What I’m keeping front-of-mind:

1. Depth > volume. One real conversation beats ten surface hellos.

2. Protect one-way doors. Family, health, customers, momentum.

3. One signal > ten dashboards. Turn conflict (WHOOP vs Oura) into a decision.

Grateful for the room.
Grateful I could pitch with a fever and still learn from builders chasing hard problems.

Week 2: fewer events, more proof.

Week 1 at an Accelerator: An Introvert's Journey

𝐅𝐫𝐨𝐦 𝐀𝐩𝐩𝐬 𝐭𝐨 𝐀𝐠𝐞𝐧𝐭𝐬: 𝐖𝐡𝐨 𝐃𝐨𝐞𝐬 𝐖𝐡𝐚𝐭 (𝐚𝐧𝐝 𝐖𝐡𝐚𝐭’𝐬 𝐌𝐢𝐬𝐬𝐢𝐧𝐠)

Measure (wearables) — great at signals, light on decisions
WHOOP, ŌURA, Apple Watch, Garmin, POLAR, Ultrahuman
Limit: data firehose, little day-by-day synthesis.

Sleep/Recovery hardware — deep slice, narrow scope
Eight Sleep, ChiliSleep, Muse
Limit: optimizes a lane; won’t plan your week.

Nutrition & metabolism — useful, but context-blind
Levels (CGM), Cronometer, MyFitnessPal, Zoe, Carbon
Limit: numbers without life context (travel, stress, games).

Labs & biomarkers — rich inputs, slow loops
Function Health, Superpower, InsideTracker, Lifeforce, Marek, Everlywell, Thriva
Limit: quarterly data doesn’t steer Tuesday.

Training & performance — plans, not planners
TrainingPeaks, Strava, Nike Run Club, Tonal, Peloton Interactive, Zwift
Limit: rigid plans struggle when sleep/timing change.

Coaching & programs — human layer, inconsistent feedback
Future, Caliber, Wild Health, Stronger U
Limit: great advice, but data rarely auto-reconciles.

Longevity clinics & memberships — comprehensive, episodic
Monarch Athletic Club, Fountain Life, Forward, Sollis Health Human Longevity
Limit: outcomes leak between visits.

Data hubs — aggregation, not orchestration
Apple Health, Google Fit, Heads Up Health
Limit: storage ≠ decisions.

Emerging agentic enablers— closer, not complete
ONVY HealthTech, Sahha, Basalt Health, Humanity
Limit: early promise; few truly coordinate across labs, wearables, calendar, and goals.

Week 2 - Health got confusing.

Advice piled up. Apps multiplied. Experts argued. Yet few feel well. We’re told to do more. Sleep more. Move more. Track more. Even when we try, it feels like we’re still behind.

It shouldn’t work like that.

Real, lasting health doesn’t start with rules. It starts with you—your story, constraints, and goals. Not what someone says you ought to do, but what actually matters to you.

Our job is to surface the signals that move you. Then make them casual and human—more like a coffee stop than a clinic visit.

Health should fit into life, not interrupt it. Prevention should be culture, not an appointment.

We’re not here to hand you another list. We’re here to help you listen better. Ask sharper questions. Feel connected to your body, your goals, your days.

We use tools—labs, wearables, AI—but only as instruments. Not to grade you or push perfection. To guide the next small step toward the life you want, with clarity and confidence.

We want a place for reflection and support that compounds. Personal insights. Simple rituals that stick. A community that makes showing up easier than skipping.

This isn’t about tracking everything.
It’s about tuning in.

It’s about becoming the version of yourself that feels most alive.

Coming soon with our solution.

Everyone's stealing everyone's roadmap now.

OpenAI drops Atlas yesterday. "Revolutionary AI browser!"

I pull up Perplexity Comet. It's the same thing. 
Down to the agent mode that clicks buttons like a drunk pirate with a trackpad.

Arc tried it. Brave's building it. Even Fellow's in the mix.

Here's the hilarious part:

They're all Chromium forks pretending to be innovative.

It's like opening 5 different restaurants that all serve McDonald's menu but with fancier napkins.

VCs spent 2023 dunking on "AI wrappers":  those lazy startups just slapping ChatGPT on top of stuff.

Now those same VCs are lining up to fund... Chromium wrappers.

"But this one has AGENTS!"

Want to bet what happens next?

Two weeks. Maybe three.

Every AI browser suddenly "announces" MCP agent support.

"We've been working on this for months!" 

Sure you have. Right after you saw the demo at 2PM yesterday.

The roadmap game in 2025:

1. Someone ships a feature
2. Everyone else "had it on their roadmap already"
3. It ships everywhere within 48 hours
4. VCs nod knowingly about "convergent innovation"

Meanwhile Ladybird's over here:

Building a browser engine from scratch. No shortcuts. No copying. Just pure engineering pain.

They're either brilliant or completely insane.

Probably both.

----------------

Innovation used to mean building something different.

Now it means who can fork Chromium and add ChatGPT fastest.

The browser wars are back, baby.

Except now everyone's using the same weapon and calling it a different name.

🍺

in a world where healthcare is noisy, episodic, and optimized for billing instead of outcomes:

the value of longitudinal data (labs + wearables + context) goes up
the value of between-visit guidance goes up
the value of identity-based coaching (“you’re an athlete”) goes up
the value of a single weekly health signal goes up
the value of clinician-aligned incentives (outcomes > visits) goes up
the value of device-agnostic interoperability goes up
the value of unbiased advice (no upselling kickbacks) goes up
the value of privacy, provenance, and audit trails goes up
the value of explainable recommendations goes up
the value of adherence tracking (did it happen?) goes up
the value of human-in-the-loop escalation goes up
the value of trusted brands and design partners (clinics, gyms) goes up
the value of context fusion (biology × lifestyle × psychology) goes up
the value of calm tech (less screen, more guidance) goes up
the value of communities that reinforce behavior goes up
the value of outcome-based business models goes up

the value of one-off “optimization” protocols goes down
the value of generic symptom checkers goes down
the value of siloed dashboards and step counts goes down
the value of fear-based health marketing goes down
the value of me-too health apps wrapping the same APIs goes down
the value of influencer protocols without context goes down
the value of concierge-only solutions with $50k + price tags goes down
the value of data hoarding without action goes down
the value of episodic care with zero follow-through goes down
the value of engagement addiction (notifications ≠ outcomes) goes down
the value of copy-paste coaching goes down
the value of thin moats built on “AI slop” goes down

this is the new normal.

we’re building for it: a trusted, unbiased health companion that knows your data and knows you—delivering one clear plan each week and keeping you on track between visits.

The $1.26M Churn Problem with functional/longevity clinics

Your functional medicine clinic is perfect. 

Perfect protocols. Perfect labs. Perfect wearable integrations.

And you're still losing 70% of patients annually.

Here's why:

You optimized for outputs (dashboards).
Patients need outcomes (behavior change).

The gap?

129,000 minutes between quarterly appointments.
That's where health actually happens.
That's where patients drift away.

Most competitors are building better dashboards.
We're building better Tuesdays.

The one with the sick kid.
The one with back-to-back meetings.
The one where "perfect" protocols break.

Signal × Adoption = Outcome

Everyone's pushing signal.
No one's fixing adoption.

----
MD at 150 patient (12k per year) -> 70% churn = $1.26M annual loss

Why Your MD Caps at 150 Patients

Your functional medicine MD could serve 500 patients.

But they cap at 150.

Not because of skill.
Not because of time.
Not because of demand.

Because of infrastructure.

The math is brutal:

150 patients × $12K = $1.8M revenue
500 patients × $12K = $6M revenue

$4.2M left on the table.

Why?

2-3 hours to create ONE protocol (AI could do it in seconds)
7-minute appointments that need 30 minutes of coordination
6-12 fragmented systems (EMR, labs, wearables, spreadsheets)

It's not a people problem.
It's a systems problem.

No one built the operating system that turns health data into automated care delivery.

Until now.

The constraint isn't demand.
The constraint is infrastructure.

Fix infrastructure → 3.3x revenue expansion.

That's the opportunity.

To my US friends:

If you’re going to try one thing, try this.
Use code Founder50 for 50% off.

This team sweats the details.
I’ve asked Joseph del Moral and Mujeeb Jafferi a few time over the past year when they’d launch.
They waited until it was something they’d put their name on.
Quality first.

Not marketing-first.
Evidence-first.

Too many people DIY supplements from podcast soundbites.
If you know Joseph, you know the standard.
You can trust what he’s built.

We just launched.

After 18 months in development with some of the smartest scientists I’ve ever worked with, Coastline Longevity is live in the U.S.

It started with a personal problem — I was trying to figure out which supplements to take for health and longevity. Like most people, I ended up adding things to my stack based on podcasts and random articles. It wasn’t systematic, and it wasn’t how I approach anything else in my life.

So with the help of Greg Potter, PhD, Nicolas Verhoeven, PhD, Mujeeb Jafferi, Chris Booth and our CEO Patrick Wright we built what we believe is the most evidence-based, safest, and most complete daily longevity and healthspan product on the market.

The Coastline System covers all 12 hallmarks of aging and 11 key body systems — using full clinical doses of ingredients. No filler, no fairy dust. 

I’ve been using it myself for over a year and love it. I'd like you all to try it too. I’m incredibly proud of what our team has built and excited to finally share it.

For my American friends — you can order it now at coastlinelongevity.com.
 It would be really helpful to get your feedback, reviews and testimonials. Use my special code Founder50 for 50% off the full Welcome Kit (works for the first 50 people).

To my Canadian friends — we’re working hard to bring Coastline north soon.

The Future of Preventive Medicine Isn't What You Think

Ten years ago, personalized medicine meant knowing your blood type. Today, we can analyze your genetics, epigenetics, microbiome, and 60+ biomarkers to create a comprehensive biological profile.

But here's what most people miss: the real breakthrough isn't just the testing – it's the integration.

Your genetic variants influence how your body processes nutrients. Your gut microbiome affects your inflammatory markers. Your epigenetic patterns reveal how your lifestyle is literally rewriting your genetic expression.

When you analyze these systems in isolation, you get fragments of the story. When you integrate them, you see the complete picture of how you're actually aging at the cellular level.

This isn't about living forever. It's about optimizing the years you have, understanding your biological trajectory, and making informed decisions based on your unique biological reality rather than generic health advice.

The most successful health optimization happens when you stop guessing and start measuring what matters.

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