Jerry Macnamara

ProvenChaos

Business is not only the economic engine of the world, but it is also the engine of cultural change. Our mission is to positively impact a healthier, happier world where people live life on their terms, with intention, because of better business. By equipping our CEOs with frameworks to lead and a support system to help, businesses will fulfill the promise to their customers, vendors, and employees.

ProvenChaos. Weird company name, right? 

Let me explain because you’ve probably experienced it yourself.

You’ve Proven there is a pain point you can solve in the market, but you feel in Chaos because your systems, people or processes haven’t kept up. Or, maybe you feel in chaos personally because the business is stealing all your energy and time away from your family, so there is a lack of fulfillment despite your success.

That’s ProvenChaos.

Have you ever had that ProvenChaos feeling? I bet you have.

Learn how we can help at ProvenChaos.com

Founder and CEO

Best Places to Lead Show

Your company has the potential to be great. The leader’s responsibility is to unlock that potential - or doom it to mediocrity.

On the Best Places to Lead show, you’ll learn the hard-fought lessons from the front lines earned by business leaders who have already had their teeth bashed in and lived to tell about it. We’ll share the tips, tricks, mindsets, and frameworks that allow great leaders to lead differently. Register to attend live, ask questions, and level up.

The show airs every Thursday at 3:30 pm ET / 1:30 pm MT.

Host

JerryMacnamara.com

Jerry Macnamara helps businesses and people succeed. He consults to entrepreneurs, business owners and managers about creating value-driven organizations, which deliver results. The goal is to intentionally uncover the Soul of the organization and engineer strategic plans that produce highly accountable environments and deliver results.

Chief Thinker

12 Mavens

Soccer Classroom

Soccer Classroom is dedicated to helping volunteer soccer coaches find fun, inspiring and positive ways to develop youth soccer players. By using a "player-first" mentality, coaches will see the big picture of player development which leads to long-term success on the field.

Soccer Classroom is Jerry's "community service" project. Through this online coaching platform, Soccer Classroom reaches over six thousand fans on Facebook and over half a million coaches and players in countries all over the world. The magnified resulting impact on players and teams is immeasurable.

If you are a business, coach or administrator who can add value to the Soccer Classroom community, we invite you to connect with us.

Creator

McCoy and Company

McCoy and Company (MAC), the commercial arm of North Florida Field Services, Inc., spun out from the parent company in December 2014. Utilizing the same white collar approach to a blue collar business, MAC services Property Managers, Owners and Architects in realizing their construction visions.

NFFS General Contractors

Founded in 2007 by Marti McCoy with $5,000 and a borrowed trailer, NFFS General Contractors has grown to be a leader in the REO home repair, property preservation, maintenance and inspection of residential homes. Headquartered in Jacksonville, Florida with additional offices in Tampa, NFFS completes restoration work across the state of Florida for Banks, Hedge Funds and Equity Funds. The company is a Top 10 Vendor nationally to Fannie Mae.

NFFS was named the Fastest Growing Company in Northeast Florida in 2012 by the Jacksonville Business Journal. The company maintained a three year average annual revenue growth rate of 372%. In 2013, the company earned place #18 on the JBJ list and joined the Inc 500 Fastest Growing Companies list at #8 Construction industry, #15 in Florida and #238 nationally with a four year growth rate of 1,808%. In 2014, the company again was profiled in both the JBJ as a Fast Company (#7 growth, #8 total dollar growth) and Inc. magazine at #904 nationally. (Profile: http://www.inc.com/profile/north-florida-field-services) Florida Trend magazine recognized NFFS as one of the "Best Companies to Work For in Florida" in 2014. (http://www.floridatrend.com/article/17368/best-small-companies)

Jerry's central role is running the business-side of the company: setting the strategic direction, solving the problems of growth while maintaining and expanding profitability. 

In 2013, the Jacksonville Business Journal recognized Jerry an "Ultimate CEO" for leading NFFS through this high-growth cycle as well as his contributions to the community.

In 2014, the Jacksonville Business Journal recognized Jerry as a "40 Under 40" award recipient.

TotallySoccer

Totally Soccer is a leading provider of soccer jerseys, uniforms and field equipment to teams and clubs across the country. The direct from the factory approach makes buying soccer gear easier, cheaper and faster.

Totally Soccer leveraged its infrastructure and systems to smartly branch into other sports to offset seasonality and increase buying power. The company owns and operates a suite of sports websites that sells custom sports uniforms.

President

Jogo

Jogo is a leading producer of team sports apparel throughout North America. To secure his Management Consultant Visa, Jerry was certified as an expert in the US soccer market. In this position, he built systems and procedures to align manufacturing, sales and marketing.

Sales & Marketing Consultant

Soccer Post

Soccer Post is a franchise company specializing in providing soccer equipment to youth and adult teams, clubs and leagues. Jerry helped the organization grow from a single location to expanding the operation to thirty-five stores selling over $15MM across the country. As VP of Operations, Jerry wrote the training manual, opened the stores and interfaced with vendors such as Nike and Adidas. 

Entrepreneur magazine recognized Soccer Post as a Franchise 500 company.

Vice President Operations

Helping CEOs Scale without Stress | Franchise 500 (2x), Inc500 (2x) & Biz Journal Fast 50 (3x) + Trend Best Places to Work | Ultimate CEO | Proving Good Guys Finish 1st since 1974 | Host "Best Places to Lead"

Your business is working, but can it do more?
 
Like most business leaders, you've likely spent sleepless nights obsessing over your company's future. You’ve closed your office door, scratched your head, and wondered what to do next.

You're anxious about losing your best employees while regretting not letting go of underperformers sooner.

Does this sound at all familiar?
Feel Trapped: You lack a clear execution plan and are overwhelmed by daily crises, running from fire to fire.

Employee Frustrations: Miscommunication and unclear directions leave you shouldering the burden alone.

Unmanageable Growth: Scaling your business feels impossible without the right systems and processes.

Fear Over Joy: Constant fear paralyzes and frustrates you, stealing the joy from your work.

It doesn't have to be this way. With a proven track record leading award-winning companies across multiple industries, I’ve developed a system that drives success. 

Here are some of the results I’ve produced:

Franchise Growth: I helped grow a franchise company from $5MM to $15MM in just 18 months, earning a spot in the Franchise 500 (2x).

Manufacturing Excellence: I transformed a forty-year-old manufacturing company to achieve a 98% on-time delivery rate.

Successful Exit: I started, scaled, and successfully sold an internet business.

Construction Leadership: I led a construction company from $7MM to $30MM in three years, making it to the Inc 500 (2x) and Best Places to Work.

Here’s the truth…
Your product doesn’t matter. 
Your service doesn’t matter. 
Your industry doesn’t matter. 
Your channel doesn’t matter. 

Your business is widgets, plain and simple…  and the only thing that matters is your leadership approach.

However, on-the-job training is stressful and costly, eating away at your opportunities and profits.
If you want to scale without stress, join our exclusive mastermind of high-growth B2B CEOs. Learn from my experience and avoid the pitfalls that can derail your progress.

Book a call: https://calendly.com/jerrymacnamara/25-minute-zoom

“They’re not listening…I just don’t get it!”

Me: "It’s not them, it’s you." 🤯

Most leaders just tell.

They tell people what to do.
They tell people what happened.
They tell people what’s next.

But telling doesn’t inspire.
It informs.

And then, “People just don’t listen…”

The Ops Leader was initially shocked when I gave him that tough feedback.

He’s black and white, efficiency-driven. Great at  the “what.” Enneagram 1.

But he sucks at telling stories.

You see, the real magic is in storytelling. 

It’s where you connect to emotion and move people to action.

A great story turns a plan into a mission.
It turns compliance into commitment.
It makes people feel the “why,” not just memorize the “what.”

Here’s what I’ve seen: 
Great leaders are storytellers.
Build belief before they demand behavior.
Use story as a bridge between logic and emotion. Connect data and drive.

So if you want to lead better…
Stop just telling. Logic justifies.
Start storying. Emotion drives action.

Because people don’t follow instructions.
They follow inspiration.

I was on a call with a CEO who had reached her limit.

↳The team was grumbling. 
↳She was micromanaging. 
↳She was unclear.

She’d reshuffled the team, clarified the strategy, aligned priorities, and poured fuel into execution.

And still, deadlines were missed, the content didn’t land, and the team kept talking about ideas while results quietly evaporated.

She said something I won’t forget:

💡 “At some point, I have to stop asking what’s wrong with the plan... and start asking what’s wrong with the people.”

She's right. That’s the trap.

🙏 👉 You hope good people will eventually "get it."

Even when the data says otherwise...

When clarity is present and execution still falters, it’s not a strategy issue.
It’s a standards issue.

Time to make a change. 🚀

You can’t build a great company on hope and hesitation.

Quit accepting mediocrity.

Helping impact-driven brands capture attention, hearts, and sales. Strategic messaging and catchy copy that make you the obvious solution.

Brand Messaging Strategist & Website Copywriter

Educator, Consultant, Speaker, and Trainer

I’m a copywriter on a mission - to help values-driven businesses meet their marketing goals. Because you can be motivated by doing good things AND increasing your bottom line.

You love your business, but either don't have the time, expertise, or desire to write the content you need to market it. Luckily for you, that IS my business and exactly what I love to do.

You know your brand inside and out. With my thorough research and discovery process, I will too. I write authentic and relevant content that your target audience actually wants to read. Your voice + my words = copy that connects and converts.

ABOUT YOU:

☑ You’re busy juggling multiple responsibilities and deadlines
☑ Your content sounds blah, or isn’t generating leads and sales
☑ You would rather poke your eye out than write marketing communications

ABOUT ME:

☑ Well, I’m (a bit) Type-A - I thoroughly research your product or service and your ideal prospect, pay attention to every detail, and always meet a deadline
☑ I believe in doing the right thing, always - no gimmicky sales tactics, just authentic copy that helps you meaningfully connect with your customers
☑ I approach everything with curiosity - I’ll ask the questions needed to nail your brand voice and figure out what sets you apart from your competition
☑ I love to collaborate with others - I’m happy to strategize with your designer, SEO expert, or anyone else involved in the project, including getting feedback   

WHO DO I WRITE FOR?

Good people doing great things, as long as our values align. Some of my favorite industries to write for are: health and wellness, nonprofit, sustainability, travel/tourism, and education. You know the value of your business. I help current and prospective clients see it too. 

Ready to connect? 
🔵 DM on LinkedIn
🔵 hello@stacyeleczko.com
🔵 https://stacyeleczko.com/contact

Web Copy | Website Content | Email Marketing | Sales Pages | Marketing Communications and Strategies

Stacy Eleczko🔅

I have a confession.


Some mornings, I hold my empty coffee cup in my hand so my family thinks I’m still drinking it and won’t talk to me yet.


On an unrelated note, anyone have brand photos they don’t really know what to do with?

Be the brand they remember, not the one they scroll past | Brand messaging strategist & website copywriter for impact-driven B2Bs ready for reach beyond referrals | Speaker 🎤 | Book lover 📗| Cookie connoisseur 🍪

No alternative text description for this image

Type. Delete. Type. Delete.

If I’d been writing on paper, there’d have been a small mountain of wadded-up pages next to the trashcan.

When I first started writing on LinkedIn, even telling a simple story felt impossible.

I tried every formula. Studied every “perfect” storytelling post.

No matter what I did, it all felt forced (and sounded like crap).

I stopped trying to make stories sound clever and started noticing what made them connect. That’s when things shifted.

I would’ve given anything to skip those hours of frustration.

That’s one of the things I really appreciate about my friend Renee Lynn Frojo ✨. She doesn’t just tell you to tell stories. She teaches you how to find the ones that make people care and remember.

(If only I’d had her around a couple of years ago.)

So when WENDY SHORE  and I started brainstorming guest experts for our monthly Content Circle workshops, she was at the top of the list.

Even though I’m way more confident in my storytelling now, I already know I’ll pick up a trick or two from her.

If you’re ready for your stories to actually connect, this is a workshop you don’t want to miss.

See you there?

PS. You don’t have to be a Content Circle member to join. You can snag a guest seat for about what you’d spend on a couple months of your favorite AI tool—except this one will remind you why humans still win at storytelling.

💭 What’s the hardest part of storytelling for you right now? Finding the story, writing it, or feeling confident hitting post?

Short-form storytelling with Renee

Stop hiding behind fancy words. Just say what the f* you actually do.

If your title sounds like AI wrote it, we need to talk.

❌ You’re not a “brand visibility amplification specialist.”
✅ You’re a marketing consultant.

❌ You’re not a “human capital acquisition partner.”
✅ You’re a recruiter.

❌ You’re not a “transformational momentum alignment strategist.”
✅ You’re a business coach. Own it.

Would you order a “globally inspired handheld flavor module”… when you just want a taco?

(Didn’t think so. You’re not ordering a mystery meal.)

Make it simple. Make it obvious.

If people have to guess what you do, they’ll move on.

It’s not clear or clever. It’s confusing.

You may as well send them straight to your competitor’s website. 🤷🏻‍♀️

Anyway, rant over. (For now.)

Here’s why this gets me fired up:

I see talented business owners with real results and strong offers get ignored.

Not because they aren’t good at what they do. But because their title sounds like it was written by an intern who just discovered a thesaurus.

Overcomplicating your message doesn’t make you sound smarter. It just makes you forgettable. 

You’ve worked too hard for that.

Shocker: nobody’s searching for jargon. They’re searching for people who can solve their problems—clearly.

Clarity sells. Make it obvious how you help because that’s what gets you hired.

🤪 Bonus round:

Reimagine your job title as the most absurd, over-the-top version possible.

I’ll go first: Voice-of-customer integration overlord for holistic market synergy.

Your turn. 👇🏻

——

👋🏻 I’m Stacy. Here’s my actual job:

I help brands clarify what they do, who they serve, and how to talk about it so the right people say yes faster.

This week, I’m hijacking my own #SpotlightSeries post.

Usually, I highlight someone in my network. This week, I want you to highlight yourself.

Owning your spotlight isn’t about ego.

It’s about clarity, resonance, and becoming the obvious choice—for the right clients, the right opportunities, and the right rooms.

And that’s exactly what we’re diving into at the Own Your Spotlight Summit, December 8 in Raleigh, NC.

(I’m especially excited for this one. It’s happening right here in my backyard.)

It’s a one-day, hands-on event for service-based business owners who are done being the best-kept secret.

You’ll learn how to:

✔️ Craft a message that stops the scroll (and sells)
✔️ Use LinkedIn strategically to build real authority
✔️ Land speaking opportunities that open doors
✔️ Use podcasting to expand your reach and reputation
✔️ Other things I’m probably forgetting 😅

If you’ve ever felt like you’re amazing at what you do but your marketing doesn’t show it, this event’s built for you.

You’ll hear from an incredible lineup of speakers and panelists who know what it means to own their spotlight on stage, online, and everywhere in between: Larry Long Jr 🎤, Brian Ondrako, me ☺️, Melissa Cohen, Kevin D. Turner, WENDY SHORE, Donnie Boivin  

🎟 Early-bird pricing ends November 1 so you probably want to grab your seat now: https://lnkd.in/edb44tvn

And because I can’t end a Spotlight post without a little gratitude…

I want to give a quick shout-out to a few people who’ve shaped my speaking journey so far (pretty sure I’ll forget someone but you know who you are): 

Dr. Stevie Dawn Carter, Sybil Stewart, Keynote Speaker, Jess Ekstrom, Lauren Beane, Gina Torres-Perryman  

Here’s to showing up, speaking up, and owning your spotlight. 💡

Will you be there?

There’s one thing I still haven’t figured out in my business. Not once in 73 tries.

I ship out a newsletter, thinking, man I crushed it.

And what happens? 0 replies. Absolute radio silence.

I check to see if I scheduled it for the right time. Yep.

Maybe the subject line sucked? Have people even opened it yet? Yep, over 50% of them every week. 🤔

Then, some weeks, I hit send thinking: Well at least I got it out on time.

And then the replies roll in, and maybe even a lead.

(If only I had a magic eight ball…)

Here’s what I have learned: 

Just because no one replies doesn’t mean it didn’t resonate.

Even the quiet ones get people thinking. You just don’t see it until someone finally hits reply. (But not gonna lie, those replies do feel good.)

This week’s issue? It hit.

If you missed it, you can still join my other smart readers who are rethinking how they market, sell, and actually connect with buyers

➡️ https://lnkd.in/ed8gpjkC


——


👋🏻 I’m Stacy, a messaging strategist and website copywriter. If your B2B brand has grown through word-of-mouth and you’re ready for more reach—and better results—let’s chat.

Freedom doesn’t mean sh*t if you’re still asking for permission.

Smart people gave me smart advice.

- “Wait until you’re ready.”
- “Focus on other things first.”
- “That part can come later.”

And because they’re people I respect, I listened.

Then this summer, I sat down for my Q3 planning session. The metrics looked good  and everything was moving forward exactly as planned.

While I celebrated that progress, there was still a bit of discontent, of feeling boxed in.

Speaking kept calling my name, and ignoring it started to feel less like strategy and more like self-betrayal.

So there I was, staring at my carefully thought-out plan, asking myself:

Do I follow the sound advice that would probably work for most business owners? Or do I trust the pull toward something I love to do and know I’m damn good at, and figure it out as I go?

At the end of the day, I realized I’d regret not doing it way more than doing it and screwing it up. So I stopped waiting and started to invest my time and energy into speaking.

Here’s why: I love it.

It’s impact, it’s connection, and let’s be honest… it pays well.

In September, I gave a keynote.

That single talk turned into a new client, two proposals in the pipeline, and a discovery call booked.

And while I’m not complaining about those leads, the best part was what came after. The messages about aha moments, clarity, and the ideas they couldn’t wait to put into action.

That was the confirmation: this is exactly what I’m meant to be doing. I work with impact-driven brands for a reason—to help them amplify what they’re already doing.

Speaking lets me do that on a bigger scale.

It’s too soon to know if I should’ve listened and waited, but…

if freedom is the goal, it has to include the freedom to f*ck up.

If it doesn’t work out, I’ll pivot. But I’d rather take the risk and find out—because what if it does?

Even the smartest people with the best intentions can’t always know what’s right for you.

Playing it safe doesn’t build freedom. Betting on yourself and owning your choices does.

Apparently, I need a better story…

That’s what a few people told me after I managed to give myself a concussion two and a half weeks ago.

It wasn’t a dramatic fall or heroic accident.

Nope, I stood up after picking something off the floor and rammed my head right into the corner of the fireplace mantle. 🤦🏻‍♀️

(I even dented the mantle. One of my oldest friends said she’s just glad there’s finally proof of how hard-headed I am. Fair.)

The past couple of weeks have been a humbling reminder of how lucky I am: friends, peers, and clients who genuinely care.

They didn’t just tell me to put my health first; they meant it. (And not in that “sure, take time off but still hit the deadline” kind of way.)

That kind of trust and empathy means a lot.

So naturally, it only feels right to shine a little light on one of them today.

Each week, I highlight someone in my network who makes it a better place just by being part of it.

This week’s #SpotlightSeries post goes to Josh Perry. 

He saw a quick comment I left about having a concussion and immediately texted to check in, and then kept checking in.

(I’m not great at sitting still, so I probably needed the reminders.)

If anyone understands what I’m going through, it’s him. 

Josh went from being a pro BMX athlete who competed in the X-Games to surviving multiple brain tumors, and now he coaches high-performing leaders and athletes to achieve more by doing less without sacrificing their health or relationships.

We first met for coffee here in Raleigh, and later I met his amazing wife. She even reached out with some concussion recovery tips of her own (because she’s been there too).

So today’s #SpotlightSeries goes to Josh, for being the kind of person who doesn’t just talk about alignment and wellbeing…he lives it.

If you’re looking for a coach who blends high performance with genuine humanity, head over to his profile, give him a follow, and ring the bell so you don’t miss what he shares next.

And if you already know Josh, drop a comment and tell us what you love about him.

Or tag someone in your life who deserves a spotlight, too. 👇🏻

Referrals are borrowed trust.
Messaging is how you earn it yourself.

Referrals feel like proof you’ve made it.

Someone trusted you enough to put their name on the line because they’ve seen the results, felt the impact, and believed in your work enough to tell someone else about it.

That’s not luck. That’s earned.

And if we're being honest, it feels really good to build your business on reputation. It means you’ve done great work and people noticed.

👉🏻 But at some point, reputation alone becomes the reason you plateau instead of grow.

Because every referral still depends on someone else explaining what you do, why it matters, and why you’re the one they should trust.

And when you start reaching beyond your network, those jobs become yours.

- Your positioning has to reduce risk (by replacing questions with confidence).
- Your messaging has to frame the problem in language that makes the right people feel seen.
- Your copy has to make the next step feel obvious.

That’s how you build the same kind of trust your reputation once carried on its own.

Maybe you’ve thought: “We don’t need marketing, we get referrals,” but you also already know how fragile that safety net can be.

So maybe you run ads, post more, send a slew of cold pitches…

Over time, you realize businesses that grow beyond referrals don’t get louder. They have to get clearer and more resonant.

Their message has to create the confidence their reputation used to.

That’s the shift—from being trusted because people know you, to being trusted because your message shows them why they should.


💭 What’s the compliment or referral line you hear most often? And does your message reflect that same trust when no one’s there to vouch for you?


——


👋🏻 I’m Stacy, a messaging strategist & website/sales copywriter.

I help brands clarify what they do, who they serve, and how to talk about it so the right people say yes faster.

I used to think “vision” meant looking ahead.

Now I know it just means noticing what’s right in front of you.

For me, it was a squirrel. With a cracker. 10/10 moment. 

(In case it’s unclear, this was not a moment of deep reflection. Just a little satire for your Saturday. 😉)

Part two in my mini-series of #BrandPhotosIDontKnowWhatToDoWith

🤔 I was going to call this Deep Thoughts, but I don’t want to get sued by SNL. So… I’m accepting pitches.

What would you name the Netflix adaptation? (Bonus points if it looks good on merch)

When people hear “I use AI,” they automatically translate it to “I don’t write my own content.”

I get it. They’ve seen too many robot-generated posts that sound like oatmeal.

But assuming everyone uses it that way is short-sighted.

Saying you “use AI” and assuming it means you don’t think for yourself? That’s like saying you “play football” because you tossed a ball around once in the backyard.

So when a prospective client asks about my process, I dig deeper.

If they’re worried I’ll churn out bland, generic content, I can show them how strategy and creativity still drive every word.

But if they don’t want me to use it at all? That’s a hard no. 👎🏻

Because the strategists and copywriters who get left behind won’t be the ones adopting new tools…

they’ll be the ones refusing to learn how to use them well.

And for the record, AI goes well beyond ChatGPT. It’s one tool among thousands, and technically not even true artificial intelligence, but that’s a debate for another day.

I’m no expert, and I’ve barely scratched the surface, but using these tools has been a (sorry, I have to say it 🤷🏻‍♀️) game changer.

It saves me hours on the stuff that doesn’t need my creative or strategic brain—

which means faster results for clients and more time spent on what actually makes sh*t happen.

Here are just a few ways I’ve used AI recently:

✔️ creating a GPT to pull Voice-of-Customer insights from call transcripts

✔️ compiling and organizing competitor data

✔️ drafting proposals that are strategic and tailored

✔️ analyzing my newsletter for flow and tone

✔️ crafting a reply when a client asked for something beyond the scope of work (sure, sounds basic, but it saved me an hour of wordsmithing)

✔️ creating a SOP for my VA

✔️ brainstorming subject lines (they all sucked, but one sparked the idea I used)

✔️ researching a Murphy bed for my office (after three years, it’s time to move out of the corner and claim my space)

Tech doesn’t replace creativity. It replaces busywork. 

So I can spend more time thinking deeply, writing strategically, and helping clients stand out in a sea of sameness.

What’s one way you’ve started using AI (or resisted it)?

----

👋🏻I’m Stacy, a messaging strategist and website copywriter. I help bold, impact-driven brands turn reputation into reach, and reach into results.

I have 2 spots open for January projects. So if you’ve been thinking about strategic work to get ahead of your competitors in the new year, now’s the perfect time to start planning ahead.

taplio

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Jerry Macnamara

Stacy Eleczko🔅

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taplio

The Battle

Jerry Macnamara

Stacy Eleczko🔅

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jerry Macnamara's LinkedIn Performance

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Performance ScoreJerry Macnamara's LinkedIn Performance