Jerry’s mission is to help people realize their full potential by turning perceptions of what people consider weaknesses into fuel to ultimately empower and enrich their lives. Through his background as a Masters in Biomedical Engineering he endeavors to find optimal and efficient systems to maximize human performance.

He has pursued his journey in personal development more than 7 years, specializing in human behavior psychology, is trained as a Demartini Facilitator and currently completing his Postgraduate Diploma in Coaching through SACAP.

Jerry is not one to express his achievements with words, rather by the measurable outcomes demonstrated by the various breakthroughs and testimonials of his clients.

"Keep going. Difficult roads lead to beautiful destinations."

https://www.beyondbeing.co.za/

Jerry Sam

Braver Teams (braverteams.com)

Leadership Development, Management Consulting, Team Management and Executive Leadership Coaching

Braver Teams Catalyst & Leadership Coach

Stillfront Group

Board Member

Modigare AB (modigare.se)

Management Consultancy, Marketing & Brand Services, Executive Leadership Coaching

CEO & Owner

Miss Group

Responsible for the Marketing and Product Management of Miss group's +30 brands. I manage the Miss Group Marketing team with 17 members across functions like Regional Marketing, SEO, PPC, UI/UX Design, Affiliate Marketing, and Product Management. 

Miss Group acquires 5-6 companies every year and they are all integrated with the rest of the group. The Marketing team helps build economies of scale, increasing performance and lowering costs.

Chief Marketing Officer [CMO]

Strafe

Strafe Esports App provides a broad esport experience on mobile. Follow the action of your favorite teams and players in the biggest tournaments for the major esports games. Watch live streams (Twitch, Youtube Gaming, Azubu, Hitbox), check out scores with live updated results and stay up to date with the latest news.

G-Loot

Stryda is an online platform delivering competitive gaming experiences on both PC and Mobile. The platform is completely scalable and can be connected with any competitive game. 

In my role leading the Product Team, I led product development, research, monetization, retention and analytics for Stryda's products and services. Also during this timeframe, I was part of the team that worked on two investment rounds for the company.

Chief Product Officer [CPO]

Mr Green Online Casino

Mr Green is a premium brand within the fields of Gambling and Betting.

I was the architect and manager of the 2.0 version of the Mr Green Marketing department. We went from being highly dependent on analog media to being close to 100% digital in a very short time. I managed the Marketing department team which included all Regional Managers, Content Creation, Marketing Analytics, Social Media, Affiliate Marketing and User Acquisition at a total headcount of 77. During my time as CMO we went from a +8% to a +34% QoQ growth of revenue in only three quarters.

Glorious Games Group AB (prev. Stardoll AB)

Marketing (Product Marketing, CRM, Display, Acquisition)
Ad Sales
Monetization/User Sales
Community & Customer Service
Payments
Localizations
Platforms (Web, Facebook, Google, iOS, Android)

Chief Commercial Officer [CCO] [Interrim]

MAG Interactive

MAG Interactive is the innovative company behind mobile super hits like Ruzzle, Ruzzle Adventure and Quiz Cross. With 50+ million downloads, Ruzzle is firmly established as the leading mobile Word Puzzle game. 

As the Chief Marketing Officer at MAG Interactive, I led the overall Sales and Marketing strategy. We were an extremely agile and energetic Sales and Marketing team operating the following functions:

Brand Marketing
User Acquisition
PR and Corporate Communication
Customer Experience
Community Management 
E-commerce & Monetization

My guiding stars as CMO:
Represent the voice of our players
Champion our overall experience
Build our brand
Rely and act on real-time insights 
Be a Cross Functional Integrator

Electronic Arts

Head of Electronic Arts' Free-to-Play Publishing Business Unit. We were a Sales and Marketing team specialized in a new and at the time, a revolutionary business model for digital gaming called "Free-to-Play".

Responsible for the Sales & Marketing strategy as well as the operation of the following functions:
CRM
Affiliate Marketing 
Customer Experience
Community Management 
E-commerce & Monetization
Analytics & Business Intelligence. 

Responsible for Electronic Arts' growing portfolio of Free to Play games with IP:s like:
Command & Conquer 
Need for Speed 
Battlefield   
FIFA

An essential part of my responsibility was the product portfolio P&L which required a laser-sharp focus on product margins and consumer lifetime value. I led the product strategy and the road map for future products and services.

Achievements:
Built up the Business Unit and Organization from scratch
Personally recruited 20 people in 9 months
Established processes and RACI for the Business Unit
Built an Online Live Service for a portfolio of games operating globally 24/7. All in less than 12 months.
Substantially increased Revenue and Profit Margins with no incremental cost
Launched mutliple new products and entered several new markets 
Established pioneering models for Revenue/Sales forecasting, Social Media tracking as well as Consumer Life-Time Value reporting

Senior Marketing Director, Electronic Arts - Free-to-Play Publishing

Game Industry Professional | Ex. EA, King, Mr Green Executive | Passions: Leadership & Marketing | Board & Consultancy roles | Gamer

Fostering Leadership and Team Cohesion for Better Performing Marketing - and a Brighter Future!

With a rich background in marketing and leadership, particularly within tech companies, I've had the privilege of guiding SMEs to enhance their marketing strategies. Deep empathy for people and a dedication to continuous improvement have driven my journey. I believe in the power of understanding the human aspect of business to create environments where creativity and collaboration can flourish.

My focus is on nurturing the growth of emerging leaders and building stronger, more unified marketing teams. The core of any thriving organization is its people and their collective efforts towards shared goals. Through my experiences, I aim to offer insights that help young leaders become more strategic, empathetic, and effective in a shorter span of time, thereby accelerating their development and the progress of their teams.

My dedication lies in contributing to a world where leadership and teamwork are at the forefront of organizational success. By encouraging marketing teams to collaborate more effectively and guiding managers towards strategic leadership, my goal is to minimize obstacles, boost performance, and spark innovation every day. Ultimately, I aspire to be a source of guidance and mentorship for those looking to foster braver leaders and more cohesive marketing teams, making a positive impact on a global scale.

Yes, big words, but I believe in them.

I'm available for Interim assignments, Executive Coaching, Mentoring & Advisory, Leadership Development Training, Board Work and more.

The best way to get started is for us to jump on a call. Completely free, no strings attached.

Book your call on Calendly here: https://calendly.com/davidnordberg/30-min-free

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The Battle

Jerry Sam

David Nordberg

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