Let's Buy a Biz!

Head creator, writer and analyst.

Sharing the journey for buying bizs and creating generational wealth for my family.

Chief Executive Officer

Because Ventures

Buying a $10-$100m Brand 🛒 or $1m- $10m SaaS biz this year.

Investing Criteria here: https://because-ventures.notion.site/LBAB-Acquisition-Criteria-ea7f69f9a53948678b965b9cdc7be351

Managing Partner

Visually

Advisor

Chargeflow

EcoCart

Series A Investor

Manifest Commerce

Seed Investor

cadence

PostPilot

Ambassador

Thrive Lot

Miravel

Buying a $10-$100m Brand 🛒 or $1m- $10m SaaS biz this year.

I'm on the hunt for great Ecommerce brands and Apps. In the next year I'm going to Buy A Biz! 

After a decade of scaling the fastest-growing Shopify Plus Brands and Apps, it's time for me to run one. I'm acquiring Brands @ $10m - $100m and SaaS apps @ $1m - $10m Topline.


When I'm not living the Ecom lifestyle I'm learning Mandarin, and exploring the flavors of my kitchen.


I write a weekly Public Brand Teardown newsletter and share my journey 👉: 
https://letsbuyabiz.beehiiv.com/subscribe

Jeremy Horowitz'

Prompt Health

Product Marketing | Content Marketing | Demand Gen

Senior Product Marketer, Team Lead

Senior Product Marketer

Simple Focus Software

* Oversaw business strategy for 8 SaaS brands (GetARPU.com; Curated.co; SifterApp.com; others) and 2 service companies (Audience Ops & Delegated)
* Researched and prioritized revenue-impacting activities across portfolio 
* Ensured our talent bandwidth executed on growth-focused projects
* Worked directly with product team to determine roadmap priorities

* Led marketing across portfolio:
     * GTM strategies (from conception to execution)
     * Brand narratives 
     * Websites (Updates; relaunches; migrations) 
     * Product marketing (feature + services positioning; case studies; partner lunch and learns; video promos + use tutorials; webinars; product newsletters)
     * Content programs (hosting and produced live + recorded video series; podcasts; social video clips; editorial newsletters; blog articles; guides; etc)
     * Events (in-person + online; speaking; attending; hosting; brand collabs)
     * Email (newsletters; promotions)
     * Demand generation (paid + organic ad / content distribution; case study ads)
     * Customer marketing (success resources; emails; in app messaging; client strategy meetings; launching advisory board programs)

Notable accomplishments

* 140% ARR increase for ARPU after acquisition
* 30%+ email open rates (even before iOS 14’s Mail Privacy Protection)
* Launched Subscription Ecommerce Live video / podcast series 
* Hosted Newsletter Fest, a week-long, online event with 800+registrants 
* 2-Time Speaker at Content Marketing World

Chief Strategy Officer

In charge of all things marketing (and some things product) for Simple Focus Software B2B SaaS portfolio: 

Curated.co
GetArpu.com
PulseApp.com
SifterApp.com
LandingPagePromoter.com
Feedbackz.com
GetBallpark.com

... and more 😉

Director of Marketing

Ministry Brands

Ministry Brands is a family of (30+) Christian software companies across North America helping more than 115,000 churches and faith-based organizations thrive in a digital world. 

• Created, scheduled, and executed marketing campaigns from beginning to end.
• Strategized and launched SaaS brand websites.
• Strategized, assigned, and published blog articles for 5 brands, resulting in significantly increased average views and CTA clicks. 
• Worked closely with product managers and developers to announce feature releases and increase adoption. 
• Strategized and created sales enablement materials for enterprise customers. 
• Strategized, assigned, wrote, and curated content for lead generation eBooks. 
• Worked with external marketing agencies on campaigns and content. 
• Strategized and posted social media content for nine brands, significantly increasing clicks and weekly engagement.
• Strategized, assigned, and edited four brand newsletters. Increased and maintained strong open rates.
• Analyzed and reported on key metrics, including organic traffic and conversions.

Digital Content Marketing Manager

Multiple Companies - Freelance

Consulted and executed marketing strategies for companies (fractional / freelance / contract).  

* GTM Strategy (from conception to execution)
* Website Strategy + designing and building
* Content Strategy
* Social Strategy
* Email Strategy
* Editorial content: Parents Magazine, InRegister, Indian River, Mississippi Magazine, Relate, and other titles

Fractional CMO, Advisor, Strategist

History Hunts Metal Detecting Tours

Launched, grew demand for, and ran an international metal detecting tourism business.

Co-Founder

Discovery Inc

Appeared as an artifact expert on Discovery Channel’s Cooper’s Treasure.

TV Personality

Gemini Marine Exploration 

Consulted on business decisions for shipwreck research company. Designed company website, developed investor report, recorded data, and advised on meeting government requirements.

Consultant

Circuit City

Member of the company’s first SEO team. Wrote and edited product content for a $1+ billion ecommerce website.

E-Commerce Copywriter

Richmond Magazine

Assigned, edited and wrote stories for Richmond, RHome, Richmond Bride and RHealth & Beauty and other peripheral publications. Reported the latest fashion trends and coordinated product loans from local retailers and national manufacturers for photoshoots. Worked with art directors to book and style fashion shoots. Wrote news stories. Produced monthly calendar of events listings. Assisted with event planning for magazine sponsored events.

Style Editor/Staff Writer

Magazine Writing and Editing Background

* Style Editor/Staff Writer, Richmond Magazine, Oct. 2007 – June 2008
* Associate Editor, New Jersey Life Magazine, Jan. 2006 – July 2007
* Internships: Quest Magazine, Budget Living Magazine, and Mississippi Magazine

Magazine Editing Roles

Check out what coworkers and collaborators have to say about me in this hype video: https://www.canva.com/design/DAFeyBnmlhc/-s1aFDu70pvGYm4mqtbF5Q/edit?utm_content=DAFeyBnmlhc&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

My POV: 

I started telling a story as a child, and it's still unfolding. Should our narratives cross?

I have 15+ years of experience in marketing and journalism.

I've strategized content for SaaS brands, including product marketing, inbound, and promotional campaigns, held editorial positions at magazines, strategized websites, and managed social media accounts for clients.

These days I still "do content," but I also cast vision and execute business strategy. 

taplio

The Battle

Jeremy Horowitz'

Ashley Guttuso

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