ChannelCore

ChannelCore empowers brands to seamlessly integrate their marketing across all platforms, ensuring a cohesive and dynamic customer experience. We specialize in creating synchronized strategies that amplify your message, drive meaningful engagement, and accelerate growth—making every interaction count.

Founder/CEO

Jeremy Grinacoff

Fractional CMO, Business Consultant

Revenue Marketing Alliance

The Revenue Marketing Alliance’s mission is simple: RMA is a community for those in (or aspiring to be) a revenue marketing role, providing you with the platform to help shape the revenue marketing sphere. It’s a one-stop shop for revenue marketers looking to learn, develop, and network.

Member

Internet Marketing Association

The Internet Marketing Association (IMA) is a professional organization that, since its inception in 2001, has accrued one of the largest databases of professional members in various fields including sales, marketing, business ownership, programming and creative development.

CUDDLY

Chief Marketing Officer

Interim Chief Marketing Officer

Fender Musical Instruments Corporation

Growth Marketing

A SHOC Energy

As Vice President of Marketing at A_SHOC Energy, distributed by Keurig Dr. Pepper, I was responsible for leveraging multiple marketing tactics (paid, earned, owned) for nationwide brand recognition and growth resulting in 20% MOM revenue growth. Managed $60 Million paid media budget and assumed full P&L responsibility. 

My responsibilities were diverse, including:

1) Strategic Distribution Channel Identification & Execution: Pinpointing and leveraging optimal channels for product distribution. IE: 7-Eleven, Target, Kroger, Amazon, etc.. 

2) External Partner Management: Cultivating and managing relationships with partners to amplify our marketing efforts. IE: Influencers, Ambassadors, Events

3) Performance Marketing: Leveraging paid media (Facebook, Instagram, TikTok, CTV, Google, Programmatic, Out-of-Home) to boost brand awareness and drive direct response revenue. 

5) Organic Social Media Calendar Management: Curating content and scheduling posts to maintain engagement and brand presence.

6) Web Development Oversight: Ensuring our website offers a seamless user experience, aligns with our brand, and serves our marketing goals.

7) SEO Optimization: Implementing SEO strategies to improve organic search rankings and visibility.

8) Analytics and Performance Tracking: Utilizing analytics to track performance, inform strategy adjustments, and measure success against established KPIs and objectives.

Vice President of Marketing

Omnichannel

Creating award winning experiences across all customer touch points. Responsible for all client and internal marketing strategies including SEO, SEM, analytics, programmatic, design, reporting, and documentation.

Senior Director of Marketing 

Louis Vuitton

Marketing Consultant

Nogin

Nogin is an e-commerce based marketing and technology agency focused on data and driving revenue and growth of their brands. As Sr. Director of Digital Marketing I was responsible for strategizing, managing, and optimizing e-commerce marketing strategies for several fashion brands, Saas companies, and technology companies while leading the sequence of messaging throughout the customer journey across all paid and organic channels. Channels included paid search (Google, YouTube, Bing), paid social media (Instagram, Facebook, TikTok, Pinterest, LinkedIn etc), SMS, Email, SEO, web development, subscription based strategies, loyalty programs, and CRM development/management.

Senior Director of Digital Marketing

Throughout the last 16 years, I've had the chance to work with big-name companies that everyone knows, to small startups that are building their first product. Even though they're all different in size and what they do, they all share one thing in common - they all want to grow.

This shared goal motivates me to concentrate on areas of business that lead to immediate growth and learn ways to accelerate business activities.

Here’s what I’ve done so far:
- Scaled brands from $1.5 million to $6 million, $16 million to $31 million, $64 million to $200 million, and $750 million to $1.2 billion in revenue. 1X exit in luxury fashion.
- Have managed marketing budgets of $75 million.
- Built and managed marketing teams of 30 plus people.
- Owned full P&L

Some cool brands I’ve worked with along the way:
Fender, Louis Vuitton, Brookstone, Hurley, Tilly’s, Rag & Bone, CV Sciences, Hard Tail Forever, Stetson, Cartier, Frye Boots, Honeywell, John Varvatos

Here’s what I’m working on today:
- Constantly focusing on growth both professionally and personally.
- Building my network.
- Teaching other marketers how to create successful strategies and marketing teams.
- Working with small to mid-sized businesses on a 1-1 basis.
- Building strong relationships between companies and their customers and helping companies understand that to grow successfully, they need to really know who they are, who they're selling to, and what the market looks like.
- Always focusing on creating consumer value and driving sustainable, long-term growth.

If you're curious and want to learn more about my methods, take a look at what I offer:

**SUBSCRIBE TO MY NEWSLETTER**
In my Rethink Growth newsletter I dive deep into my personal experiences with marketing and business adding a unique spin on each topic. My goal is to educate you on making better decisions about your business. New articles launch every Monday at 5pm PST. 

→ Visit: https://www.jeremygrinacoff.com/blog

**SUBSCRIBE TO MY YOUTUBE CHANNEL**
→ Visit: https://youtube.com/@jeremygrinacoff

**PURCHASE A COURSE**
→ Visit: https://www.jeremygrinacoff.com/offers/yS5E4tFV/checkout

**BOOK A 4-PACK COACHING SESSION**
In this 4-pack coaching session, I offer you strategies to help boost your marketing and reach your goals. This is perfect for business owners, chief executives, and marketers who want to explore new ways to expand their business. 

→ Visit: https://www.jeremygrinacoff.com/offers/ZomUvTGZ/checkout

**HIRE ME**
I am currently accepting new clients! 
→ Visit: https://www.jeremygrinacoff.com/contact-me-landing-page

Jeremy Grinacoff, MBA

When I was a CMO, I spent over $100K on a single influencer marketing campaign…and couldn’t measure $1 of ROI.

We had beautiful content, great engagement, and creators we genuinely loved working with.

But when the CFO asked, “What did we actually get for that spend?”
All I had were screenshots and vanity metrics.
No real data. No attribution. No clarity.

That moment changed everything for me.

I realized influencer marketing wasn’t just broken, it was unmanaged.
Brands were running campaigns without infrastructure.
Creators were guessing their value.
Everyone was operating on feel, not facts.

So I built ChannelCore. 

I didn’t set out to build another influencer platform. I set out to solve the performance gap between creators and brands.

A system that gives creators the tools to run their businesses like businesses,
and gives brands the ability to treat influencer marketing like a TRUE performance-driven channel - measurable, predictable, and scalable.

Influencer marketing doesn’t need more hype.

It needs performance.

That’s what we’re building every single day.

Powering the future of digital entrepreneurs | Founder & CEO ChannelCore | CMO Alliance CMO to watch 2024 | Scaled brands north of $1.2 billion in revenue |

We only run one sale a year, and it’s happening now at ChannelCore, Inc.

For Black Friday we’re giving brands six months of no subscription fee on ChannelCore, and my team will run your first creator campaign for you. 

No setup work on your end. Just a structured start to your creator program with creators who can deliver content this year.

If you still need creator content before the year ends or want to enter January with a clear, predictable plan, this offer makes it easy to get started.

If you want details, send me your audience or creator niche and I’ll show you what your first campaign would look like.

Learn more here → https://lnkd.in/guBJQGSV

I built ChannelCore, Inc. because running influencer programs always felt like guesswork. 

Lots of activity, very little clarity. 

Good content, unclear performance.

Brands need simple structure. Better matching. Cleaner workflow. Actual performance visibility.

That is the goal. Make creator marketing feel like something you can operate, not something you hope turns out well.

If you are preparing for Q1 and want a better system, reach out and I will show you how we set this up for teams this month.

Here's something incredible... the ChannelCore, Inc. creator network is now 340M+ creators deep! 

Yes, 340 million!

Any niche, any content style. 

If you're brand and need to launch a campaign ASAP we've got you covered. 

With our platform, you can launch a campaign within seconds of signing up and you're immediately matched with creators that fit your brief. 

Interested? DM me.

Hey! 

We're onboarding a few more brands before the break who want to lock in creators heading into the new year.

It's easier to set this up now than to start from zero at the beginning of the year.

If you want help with this, message me the audience you are trying to reach and I will put together a preview.

Also, if you still need creator content for December, we have creators that can deliver fast. 

Just send me a DM to get started.

Here’s how we’re using AI at ChannelCore…

To help us move faster, not replace the people doing the work.

Inside the team, AI has become a force multiplier. It speeds up the parts of our workflow that used to eat up time so we can stay focused on the decisions that actually push the product and business forward.

We use it to:
 • accelerate data modeling and testing
 • scan creator patterns at scale
 • surface insights faster for our matching engine
 • streamline early drafts of briefs and campaign setups

What it doesn’t do is make the calls for us.

The strategy, the product decisions, the storytelling, the design...that’s still human led and it will stay that way.

AI isn’t our replacement.
It’s our accelerator.

And it’s helping us build ChannelCore at a pace that wouldn’t be possible otherwise.

Most brands wait until January to think about creator content, then spend the first three weeks scrambling.

The teams who win are locking in creators now, while availability is high and budgets are still flexible.

We have creators inside ChannelCore who can take briefs and deliver content this month. If you want support getting your final cycles done without the usual chaos, I can help.

DM me your audience, niche, and budget size and I will send you a shortlist today.

Leading a pre-revenue startup looks exciting from the outside. On the inside, it’s a daily test of clarity.

There’s no playbook when you’re building toward your first dollars.
Every decision carries weight.
Every tradeoff matters.
Every misstep slows momentum.

One thing I’ve learned is this:
The vision has to stay strong, but it only works if the team has clarity underneath it.

People don’t struggle because of uncertainty. They struggle when they don’t know what actually matters inside the uncertainty.

So my focus right now:
Keep the vision sharp and make sure the team knows exactly what drives us forward each week.

That alignment is what gets us moving faster.

It’s the backbone of the process, even if nobody talks about it.
And it’s the part of leadership that actually builds companies.

The reason influencer marketing underperforms has nothing to do with creators.

The more conversations I have with brands, the clearer this becomes.
Creators aren’t the issue. The system around them is.

Creator selection is still guesswork.
Pricing is still guesswork.
Performance is still guesswork.

And brands are expected to scale a channel built on instincts.

We’re taking a different path.

A performance model that gives brands clarity on who to work with, why they’ll convert, and what to expect before the campaign even launches. 

No guessing, no chasing, no post campaign regret.

It’s the unglamorous work, but it’s the part that changes everything.

What’s the biggest frustration you’ve had with creator selection?

The future of influencer marketing won’t reward aesthetics. It’ll reward outcomes.

For years, brands have been told to chase the “look”:
the vibe, the aesthetic, the creator who feels "on brand."

It made sense on the surface, but it never predicted performance.

A creator can match your brand perfectly and still drive zero results.

While another creator with less polish can outperform your entire creator roster.

The future isn’t about style.

It’s about signal.

Audience relevance, content behavior, performance.

These are the indicators that actually move revenue.

Teams that shift toward signal will scale.

Teams that stay attached to aesthetics will keep guessing.

Every brand I talk to says the same thing. They can find creators. They can run campaigns. What they cannot do is understand performance in a way that guides strategy.

That is the real blocker in this industry.

At ChannelCore we built a better way to see who actually drives performance. 

Matching, briefs, contracts, and performance visibility in one place.

If you are planning creator work for Q1 and want a clearer view of what works, reach out and I will show you what your next cycle would look like.

The creator economy isn’t slowing down. It’s shifting, fast.

For years, brands chased reach, aesthetics, and follower counts.

Now they’re realizing those numbers don’t tell you who can actually drive revenue.

The issue isn’t creator size. It’s audience quality.
 
Large followings can hide a lot: low intent audiences, surface level engagement, or inflated numbers that look good in a deck but don’t translate into conversions.

What actually drives performance is buyer alignment.

When a creator’s audience has real interest in the category, when the trust is genuine, when the content shapes behavior, not just scrolling.

That’s when campaigns perform and I see this pattern every day while building ChannelCore.

The creators who drive the best performance aren’t defined by their reach.

They’re defined by the depth of their community, the way people respond, ask questions and take action. 

The things that look small on a dashboard but show up in real performance.

And this is the direction the industry is moving. 

Less guessing, more performance driven by understanding who a creator actually influences, not how many people follow them.

Brands who lean into that shift will scale.
Brands who chase vanity metrics will keep spinning.

There is a misconception that creator work has to slow down in December. 

It does not.

Creators are still taking briefs, still shooting, and still delivering content. 

We matched several campaigns this month inside ChannelCore because teams wanted to finish the year with momentum rather than wait for January.

If you still need UGC or creator content before the year ends, I can match you quickly.

Send me your audience, niche, and budget size and I will handle the rest.

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Patricia Tovar

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The Battle

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