Let AI do the heavy lifting for your Sales.

Your sales team is drowning in manual tasks: prospecting, lead research, CRM hygiene. 
They’re busy, but not productive. And your pipeline shows it.

Every hour wasted on boring and tedious tasks is a deal not closed.
You’re paying top talent to do what AI could handle in seconds. 

Meanwhile, your competitors are already automating and scaling with precision. 
Fall behind, and it’s game over.

TC9 builds AI-powered GTM engines that do the heavy lifting, so your team can focus on closing, not clicking. 

We blend strategy, automation, and intent signals to unlock growth at scale.
No fluff. Just efficiency at every level.

Ready to join the modern sales, without burning out your team?

Jérémy Grandillon

Varun, cofounder at Clay, extended his European tour to add Paris.
The call for French croissants was too strong.

Or it's the incredible French Clay community that got him excited.

Probably both.

Anyway, we had to make it count!

So we decided to go big, and to involve some major actors in the GTM industry!

Here are the (amazing) speakers:

​- Varun Anand (ofc) - CEO and Cofounder Clay
- ​Charles Tenot - CEO lemlist
- ​Frank Sondors 🥓 - CEO Salesforge 🔥
- ​Pierre-Baptiste Landoin - CEO Icypeas
- ​Valentin W. - Founder Findymail

I'll be honored to host this event with the Clay Club Paris 🇫🇷 and with Bill Stathopoulos from SalesCaptain.

Two years ago, I was playing around with my first Clay tables.

Next week, I’m co-hosting an event that would’ve blown my mind.

This is happening next week, Dec 4th at 6:00 pm, in Paris.

Agenda, details, and registration, here: https://luma.com/tq2hsysp

Don't miss out!

Let AI do the heavy lifting for your Revenue.

Stop treating your prospects like a mass audience.
They’ll notice.

Shift from a "1 to many" mindset to genuine 1-1 communication.

Your emails should feel like they were crafted specifically for each recipient

Not just another mass outreach attempt.

Here are 9 ways to improve your cold emails:

1️⃣ Research the prospect’s industry

Understand the specific challenges and trends in their industry.

Mention these in your email to show you’ve done your homework.

2️⃣ Address their pain points

Identify what keeps them up at night.

Tailor your message to address these issues directly
Offering a solution that fits their needs.

3️⃣ Highlight common interests

Find common ground.

Whether you went to the same school or have a mutual connection.

Mentioning this can make your email stand out.

4️⃣ Reference their work

Mention a recent project or achievement of theirs.

This shows you’re genuinely interested in them.
Not just looking to sell something.

5️⃣ Keep it short and sweet

No one has time to read a novel.
Be concise and get to the point quickly.
Respect their time.

6️⃣ Follow up thoughtfully

If you don’t get a response, send a follow-up email.
Reference your previous email.

Add something new to keep the conversation going.

7️⃣ Be authentic

People can sense when you’re not being genuine.
Let your personality shine in your emails.
Be yourself.

8️⃣ Offer value

Give them a reason to respond.
Offer something of value to them.

Whether it’s a free resource, advice, or some work you did.

9️⃣ End with a clear Call to Action

Tell them exactly what you want them to do next.
Make it clear and easy for them to respond.

Today's outbound isn't about mass anymore. 

We have the skills and tools to do 1-to-1 email, at scale. 

And that's how you should do it too 👌

How To Quit The Spray And Pray Approach

Generating leads isn't enough.
You need to seal the deal 🤝

But, handling objections and fierce competition can be overwhelming.

So what should you do?
As always → Build trust 

Here are 24 advanced ChatGPT prompts that can turn your leads into loyal customers 👇

24 ChatGPT Prompts to Finish Strong and Close Deals

Winning campaigns start with boring fundamentals.
Most skip the basics.
 
Your campaigns fail to connect.
It feels like wasted time, no replies.
 
Here's how to fix your approach with 6 steps:
 
Step 1: Define target criteria.
Industry, size, role, and ICP alignment.
Sell only to who actually matters.
 
Step 2: Find and verify contacts.
Use data sources and clean your list.
Remove duplicates and bad emails.
 
Step 3: Research for relevance.
Look at activity, job changes, or news.
Detect warm signals from interactions.
 
Step 4: Write the message.
Use triggers, tone, and personalization.
Problem → Value → Clear CTA.
 
Step 5: Send outreach.
Sequence across email, LinkedIn, or phone.
Log campaigns and sync with CRM.
 
Step 6: Refine with feedback.
Track replies and test subject lines.
Feed learnings back into research.
 
Strong campaigns are not creative stunts.
They are disciplined systems repeated daily.
 
This is how you build real pipeline.
 
Follow Jérémy Grandillon. Reshare to help others!

How to fail your cold email campaigns:
(and what to do instead)

In cold email, your opening lines are crucial.

Besides your subject line, this is what will make your prospect read your email (or not).

Some of the best lines to be sure to fail:

→ "Let me introduce myself."
→ "I am sorry to disturb you."
→ "Did you enjoy your weekend?"
→ "I hope this email finds you well."
→ "Did you know that [random fact]?"
→ “I saw your page and decided to reach out."
→ "Would you be interested in [your services]?"

Now, instead of these clichés, here are a few tips so you are relevant to your prospects:

→ Do thorough research (or let AI do it for you)
→ Include a clear and low-commitment CTA
→ Demonstrate industry knowledge
→ Offer a free (and good) resource
→ Highlight unique selling points
→ Be a teacher, not a preacher
→ Personalize your approach
→ Focus on their pain points
→ Provide value upfront
→ Be concise and clear
→ Use social proof
→ Be human

I hope this helps! 🙌

I’ve been doing cold email for the last 7 years.
Many things changed, but not these 3 key principles.

Cold email still works incredibly well.
But most people still do it wrong.

Master these 3 key principles, and you will be future-proof:

(no matter the latest changes from Gmail)

1️⃣ - Get your targeting right

If you’re not sure who you’re talking to, you’re not doing cold email.

You’re spamming.

A clear ICP means reputation saved, easier list building, and relevance.

2️⃣ - Get your technical infrastructure right

Technical setup was always important.
It’s now non-negotiable.

Fix your deliverability or be invisible, no matter how good your offer is.

I used to deal with the technical setup manually.
(and it wasn’t fun)

Today, tools like Zapmail.ai handle everything for me.
I definitely recommend you do the same!

3️⃣ - Get your messages right

A.k.a. being relevant.
Not clever. Not cute. Not vague.

Just real, researched, and resonant.
Anything less gets ignored.

Cold email isn’t dead, it just grew up.

The rules changed. But these principles didn’t.

And today is your chance to upgrade your infrastructure for a ridiculously low price!

Zapmail.ai is going crazy on Black Friday promotions:

→ Super cheap pre-warmed domains + mailboxes
→ $9.99 .COM domains (cheapest anywhere)
→ ZapShield domain protection → lifetime
→ Inbox placement tests → lifetime
→ Zapbox (unified inbox) → free

I rarely promote tools like this, but this one is too good to be ignored!

3 Key Principles After 7 Years Of Cold Email

Sales teams are quietly splitting into two very different worlds.
And one of them is dying.
 
Old habits block growth.
Leading your Sales reps to burn out fast.
 
Now is the time for smart systems to scale better.
 
The old school way:
→ Reps get stuck with long, costly contracts.
→ Rely on massive SDR teams to hit impossible targets.
→ Churn explodes when exhaustion sets in.
 
The new way:
→ GTM engineers choose flexible, usage-based tools.
→ They build lean sales engines powered by automation.
→ Satisfaction soars with performance that scales.
 
Manual work doesn’t make you valuable.
Automation makes you unstoppable.
 
The best sales pros don’t fear tech.

They design it.

In case you missed it, I'm proudly hosting an exclusive Clay event on Thursday!

Varun Anand, cofounder of Clay, added Paris to his European tour.

He’s going to drop GTM gems for 2026 and beyond.

And he won't be alone on stage!

The top outbound tools are joining him.
lemlist and Salesforge.ai 🔥 will share the stage.

Two killer data providers are here too.
Icypeas and Findymail are ready to drop insights.

This is the future of GTM, all in one room.

If you’re around, this is the room to be in.

The guest list is almost full. Don't miss out!
It's happening in two days!

Dec 4th at 6:00 pm, in Paris 🇫🇷

Agenda, details, and registration, here: https://luma.com/tq2hsysp

40+ Linkedin Money-Making-Influence Resources I Toxic Boss Immunity I Frequency of INFLUENCE: ETHICAL PERSUASION I $20k Brain-Based Sales System | HarvardX Neuroscience Research I Keynote 🎤 I X-Microsoft I Captain ⛵

$20k Monthly Brain Based Sales System Without Chasing the "Yes"

You know the feeling:
😳 Your brain lights up with “What if they think I’m pushy?” the second you open a DM.
😬 You’d rather post and pray the right people find you than risk being ghosted.
😅 You tell yourself that if you were really good, clients would just show up.

You don’t want to fake connection just to pitch.
You want sales that feels human. Real conversations, not pressure tactics.

You’re not bad at sales.
Your brain is just protecting you.

The amygdala flags rejection as danger.
Your prefrontal cortex freezes.
And boom hesitation, overthinking, silence.

That’s where my work comes in.
I teach the Neuroscience of No-Pressure Sales so you can sell with calm confidence instead of fear.

No scripts. No manipulation.
Just science, psychology, and simple tools to retrain your nervous system so selling feels natural again.

When your brain is relaxed, your authenticity returns.
You stop pitching and start connecting.
Outreach stops feeling like an intrusion and starts feeling like service.

This is sales made easy for coaches who hate selling.

✨ Ways to get started with me:

✅ If you're a coach DM me "Butter"
✅ If you're a business owner DM me "Butter"
✅ If you're a sales leader DM me "Butter"
✅ Attend my next workshop for FREE BRAIN BASED SALES SECRETS. https://forms.gle/HvTRDEZEuu7bgQEF8
✅ Subscribe to the Be Like Butter Bugle: Weekly brain hacks for resilience and influence. https://synaptic-solutions.kit.com/newsletter

Personal interests: 
- Captain ⛵️ 
- Recovering Sugar Addict 🍭 
- Trash TV consumer 🗑️

Sales Coach | Toxic Boss Coach | Neuroscience Coach | Executive Coach | Master Behavioral Strategist | Speaker | Advisor | Expert | 7 figures | Virtual Speaking | Sales Performance Brain Hacker | Mindset Coach I Corporate Trainer I Influence I Key Note Speaker

🧠 Shannon Smith, J.D., M.S. 🚀

Leaders don't do things for you. 

They inspire you to grow into someone who can do them 

Your brain's mirror neurons are fascinating...

When we observe great leadership, 
Our neural networks literally reshape themselves 🧠

Here's what happened in my team's brains 
When I shifted from problem-solver to growth catalyst:

1️⃣ Neural Leadership Networks
↳ Prefrontal cortex activation in decision-making up 
↳ Stress response pathways decreased
↳ Reward circuits fired during problem-solving

2️⃣ Learning Circuit Activation
↳ Neuroplasticity peaked during challenges
↳ Dopamine loops strengthened team bonds
↳ Cognitive flexibility increased 

3️⃣ Performance Neuroscience
↳ Cortisol levels dropped 
↳ Oxytocin boosted trust signals
↳ Group synchronization improved

Science shows: When leaders step back,
The team's collective neural networks step up.

Learn how to build a $20k - No Chasing the Yes - Sales System
Apply here --> https://lnkd.in/eZRF_jZe

PS: What neural pathway did your best leader help you strengthen? 🧠

Video credit: Unlnown

-------------------------------------------------

♻️ Share to build stronger leadership brains
➕ Follow 🧠 Shannon for more brain-based growth insights

The hard things you avoid 

Are the exact things that free you

Most people avoid the hard stuff.
Not because they are lazy.
Because their brain is trying to protect them.

The prefrontal cortex wants long term wins
But the amygdala wants immediate comfort
So every hard task feels like a threat
And your brain tells you to delay it
Even when it hurts you later.

Here is how to flip the switch
So your brain stops fighting you
And starts working for you.

1/ Reduce the threat signal
 Big tasks feel dangerous
 So your brain freezes
 Break the task into the smallest next move
 Science: Small steps lower amygdala activity
 And increase dopamine for starting

2/ Front load the friction
 Do the hardest task first
 Before your brain is overloaded
 Science: Your decision making power is highest early
 And cortisol rises as the day goes on

3/ Create a reward loop
 Your brain needs a reason to try
 Pair the hard task with a positive cue
 Tea, music, a small celebration
 Science: Dopamine releases faster
 When a reward is tied to effort, not outcomes

When you train your brain to face hard things
You stop leaking energy
You build momentum
And the tough stuff becomes automatic

P.S. Whats your best procrastination buster? 

Learn how to build a $20k No Chasing the Yes Sales System
Apply here → https://lnkd.in/eZRF_jZe

Video Credit: Unknown

-----------------------------------------------------------------

➕ Follow 🧠 Shannon  to get more brainy tips
♻️ Repost to help more people train their brain to thrive

Your brain won't save you.

Your heart will. 

For two weeks, I volunteered to help rescue animals.
Feeding, cleaning, comforting the scared and the broken.

They had nothing to give back
but showing up still felt right.

Because giving changes you.
It pulls you out of fear and back into purpose.

And right now, the world needs more of that.
 💔 People are hurting.
 💔 Jobs disappearing.
 💔 Markets spiraling.
 💔 Stress levels through the roof.

Everyone’s doing their best just to stay afloat.
But when everything feels unstable,
most people grip tighter.
They try to control.
They chase.
They push harder for the “yes.”

That’s exactly why it stops working.
The brain senses pressure and shuts down trust.
You can’t sell, serve, or lead from scarcity.
You can only do it from calm generosity.

That’s why I’m giving away what I’ve learned.
The exact framework that helped me break free from corporate,
build consistency on my own,
and stop chasing clients who weren’t ready.

It’s called Stop Chasing the Yes.
A workshop to help you
 – Build your own predictable client system
 – Shift from pressure to presence in every conversation
 – Lead with calm confidence instead of fear

If you’ve been giving everything and still feel stuck,
this is your next step.

Because giving works best
when you give to yourself too.

Learn how to build a $20k - No Chasing the Yes - Sales System
Apply here --> https://lnkd.in/eZRF_jZe

P.S. Do you volunteer, if so where?

------------------------------------------------------------------------

➕ Follow Shannon for more neuroscience tools for calm influence
♻️ Repost to help others give without burning out

Most people’s LinkedIn strategy: grind harder and hope

Mine: close clients while living life on my own schedule

I’ve wandered through the Greek islands
- Boat rides to hidden beaches
- Mornings working with seaside views
- A weekend in Skopelos without realizing it was a movie set

I spent a month in Athens
- Day trips to Agistri, turquoise blue waters
- Afternoons coaching clients

Why am I sharing this?
 Because your brain says “that’s not for me”
 Because it tells you to stick with the familiar
 (It’s called comfort bias and it keeps you stuck)

But here’s what no one will tell you:
If you want it, this life is closer than you think

Here’s how your brain makes it happen:

1️⃣ The Belief Reset
 ↳ Your brain avoids what feels out of reach
 ↳ Turn “impossible” into doable with simple shifts
 ↳ Stack wins until change feels normal

2️⃣ The LinkedIn Advantage
 ↳ Know what your ideal client looks for before they decide
 ↳ Post and message in ways that feel safe and personal
 ↳ Use a system that works even while you’re away

3️⃣ The Lifestyle Flywheel
 ↳ Every yes starts before the offer is made
 ↳ Match your approach to their decision process
 ↳ That’s how I work from coastlines and mountain trails

The point?

It’s not about more work
It’s about the right work for the brain

I am offering a once in a lifetime DONE FOR YOU SYSTEM
For One Month, I will revamp your LI system
- ICP Subtext Discovery 
- LI Optimization
- DM Framework that gets sales calls
- 1 month of content that gets inbound leads
- Engagement that builds your reach

I will only take ONE client. 
If you want me to build your system,
the way I went from 3k to 50k followers, then DM me
"DFY Butter" and we'll chat.

P.S. Where would you take your laptop first?
P.P.S. Pic from Poseidon's Temple (10/10)
-----------------------------------------------------------

♻️ Share if your goal is freedom without the hustle
➕ Follow 🧠 Shannon for more brain-based sales strategies

One more trip around the sun.

It's been a doozy.

Every birthday, I pause and reflect on my last year.
This year was the year that stretched me in every direction.

I lost my favorite person (my Belley Bean)
That loss began an 8 month walkabout across the globe.

I found my spiritual side.
I found strength I didn't know I had.

I escaped 3 typhoons
I sailed the Mediterranean
I ate the most amazing food 
I chopped a bajillion bananas
I swam in the Blue Cave in Croatia
I cared for 140 elephants and 700 dogs
I got bit and headbutted by deer in Nara
I moved what felt like a million watermelons
I spoiled myself at a Japanese Onsen regularly
I calmly navigated a stalker sitch right up to my airplane 
I lost a toenail trying an advanced yoga post in Cabo San Lucas

I missed my family.
I missed my friends.

I grew.
I grew so much.
I think I grew more this year than any year before.

I admired the precision of Japanese trains.
I learned Thai people do not use chopsticks.
I went from a 3k to 50k community in 8 months.
I was stunned by the beauty of the Greek islands.
I made new friends in the most unexpected places.
I built a predictable, brain-based revenue machine.
I helped countless clients do the same for their businesses.

This year was not easy.
It was not predictable.
But it was deeply transformative.

Here is to another year of becoming.
Here is to letting go, leaning in, and staying open.

And if you are reading this…
Thank you for being part of my journey.

P.S. Today, I am Seattle celebrating!
Wanna celebrate with me?

I am offering a once in a lifetime DONE FOR YOU SYSTEM
For One Month, I will revamp your LI system
- ICP Subtext Discovery 
- LI Optimization
- DM Framework that gets sales calls
- 1 month of content that gets inbound leads
- Engagement that builds your reach

I will only take ONE client. 
If you want me to build your system,
the way I went from 3k to 50k followers, then DM me
"DFY Butter" and we'll chat.

-----------------------------------------------------------

♻️ Share if your goal is freedom without the hustle
➕ Follow 🧠 Shannon for more brain-based sales strategies

You have more answers than you think. 

You just don't know it...yet.

Most people say they want to think outside the box.
But few ever leave it.

Because the box feels safe.
It’s made of habits, rules, and comfort.
It’s your brain’s way of protecting you from uncertainty.

But that same safety is what keeps you small.
Every great idea, every business, every leap
starts the moment you question the walls around you.

When you think differently, new neural pathways fire.
Your prefrontal cortex lights up.
Dopamine releases as you connect unfamiliar dots.
That’s not chaos. That’s creativity.

Thinking outside the box trains your brain to
🧠 see possibilities instead of patterns,
🧠 stay adaptable when the world shifts,
🧠 and turn fear into curiosity instead of paralysis.

Inside the box, life feels predictable.
Outside, it feels alive.

If you want freedom, income, and purpose,
you can’t just color outside the lines.
You have to stop believing they’re even there.

That’s the work we do inside my workshop
Because the world doesn’t reward safety.
It rewards those who think beyond it.

🧠 Learn how to build a $20k - No Chasing the Yes - Sales System
Apply here --> https://lnkd.in/eZRF_jZe

Usually, the answer is already within you 
(channeling Yoda today).

P.S. When was the last time you already knew the answer...you just had to remember you did?

Video credit: Unlnown

---------------------------------------------------------

➕ Follow Shannon for more neuroscience tools for clarity and creativity
♻️ Repost to help more people break out of their mental box

Persuasion isn't manipulation

Persuasion is making the prospect feel safe.

The top 8 secrets to ethically persuade 👇

Most people think persuasion means convincing or winning.
But real persuasion begins in calm awareness.
Your nervous system leads the conversation 
Long before your words do.
When your energy is steady, others feel safe to open.

Here's the 8 secret ways to ethically persuade

1️⃣ Regulate before you relate
 Take one slow breath before you speak.
 This quiets the body and steadies your focus.
 Your calm signals safety and builds connection.

2️⃣ Lead with curiosity
 Ask questions that invite reflection.
 “What feels most challenging right now?”
 Curiosity keeps the brain open and the energy light.

3️⃣ Validate before you redirect
 When people hesitate, meet them with empathy.
 “I understand why you’d feel that way.”
 Validation relaxes tension and rebuilds trust.

4️⃣ Keep autonomy intact
 People need to feel in control of their choices.
 Invite, don’t push.
 “Would you like to explore this together?”

5️⃣ Reframe with clarity
 Fear narrows focus, clarity opens it again.
 Ask, “What might shift if this were already solved?”
 It helps people see beyond the problem.

6️⃣ Align around shared intention
 Focus on what matters to both of you.
 “We both want this to create real results.”
 Shared purpose turns pressure into partnership.

7️⃣ Match energy before guiding change
 People follow what feels familiar.
 First, attune to their tone and pace.
 Then gently guide the conversation toward calm and clarity.

8️⃣ End with clarity, not pressure
 Unfinished conversations keep the mind spinning.
 Summarize, confirm, and close the loop.
 “Are you ready to get started?"

Ethical persuasion is calm, curious, and choice-based.
🧠 Regulate first. 
🧠 Match energy. 
🧠 Keep autonomy strong.

That’s how influence becomes trust.

P.S. Have you ever felt pressured to buy?

Starting up my workshops again!
Learn how to build a $20k - No Chasing the Yes - Sales System
Apply here --> https://lnkd.in/eZRF_jZe

-----------------------------------------------------------------------

➕ Follow Shannon for more brain-based sales tools
 ♻️ Repost to help more people influence with integrity

The number 1 reason you’re invisible on Linkedin...

You aren't breaking through the RAS filter

Your prospect never sees most of what you say.
Their brain deletes it before it gets inside.

The Reticular Activating System filters everything.
It looks for relevance, novelty, safety, and clarity.
If your message feels routine, it gets ignored.
If it feels vivid and personal, it gets through.
Here are ten ways to pass the filter fast.

1/ Pattern breaks win
Don’t start predictable
Do open with novelty
Science: RAS flags newness first

2/ Short lines keep attention
 Don’t write long blocks
 Do use simple spacing
 Science: Low load keeps thinking open

3/ Make it about them
Don’t lead with yourself
Do mirror their world
Science: RAS checks for self relevance

4/ Signal credibility fast
Don’t over explain
Do give one strong proof
Science: Fast heuristics shape trust

5/ Use micro commitments
Don’t push for yes
Do ask tiny questions
Science: Micro wins open dopamine

6/ Use visual outcomes
Don’t stay vague
Do paint clear images
Science: RAS tags vivid scenes

7/ Match their energy
Don’t push your pace
Do mirror tone
Science: Mirror neurons sync fast

8/ Validate their words
Don’t jump to fixes
Do echo their phrasing
Science: Neural validation needs match

9/ Create safety, not pressure
Don’t force urgency
Do slow the tempo
Science: Threat shuts attention down

10/ Give one next step
Don’t dump info
Do guide clearly
Science: Sequence reduces neural noise

When you speak to the brain instead of the ego
You stop sounding like everyone else
You bypass resistance
You increase trust
And your message finally lands

P.S. Which one has worked for you??

Learn how to build a $20k No Chasing the Yes Sales System
Apply here → https://lnkd.in/eZRF_jZe
Dec 15 - 11am - 2pm PST

----------------------------------------------------------------
➕ Follow 🧠 Shannon  to get more brainy tips
♻️ Repost to help more people train their brain to thrive

Persuasion isn’t pressure.

Persuasion is helping someone feel safe.

Here are 8 ethical persuasion swaps that actually work 👇

Most people try to persuade with logic or force.
But the brain listens to safety signals first.
When you protect autonomy and reduce threat,
People open up, not shut down.

Here are the 8 upgrades:

1️⃣ Regulate before you relate
❌ Don’t say: 
“Let me just explain why this makes sense.”

✅ Say this:
“Before we dive in, take a breath. I want this to feel clear.”

🔬Science:
 A calm nervous system sends safety cues.
 Their mirror neurons match your steadiness, lowering resistance.

2️⃣ Lead with curiosity
❌ Don’t say:
 “Here’s what you need to do.”

✅ Say this:
 “What feels hardest about this right now?”

🔬 Science:
 Curiosity keeps the amygdala quiet.
 Questions activate the prefrontal cortex, the part that evaluates options calmly.

3️⃣ Validate before redirecting
❌ Don’t say:
 “I understand, but…”

✅ Say this:
 “It makes sense you’d feel that way.”

🔬 Science:
 Validation reduces cortisol.
 It signals “You’re safe to express hesitations,” which reopens trust pathways.

4️⃣ Protect autonomy
❌ Don’t say:
 “You should really move forward.”

✅ Say this:
 “Want to explore this together?”

🔬 Science:
Autonomy is a core human need.
When someone feels in control, dopamine rises and decision-making improves.

5️⃣ Reframe with clarity
❌ Don’t say:
 “You’re overthinking this.”

✅ Say this:
 “What might shift if this were already solved?”

🔬 Science:
Reframing widens cognitive perspective.
It moves the brain out of threat mode and into problem-solving mode.

6️⃣ Align intentions
❌ Don’t say:
 “I just want you to see my point.”

✅ Say this:
 “We both want a solution that actually works for you.”

🔬 Science:
Shared goals increase oxytocin.
Oxytocin boosts collaboration and reduces defensiveness.

7️⃣ Match energy before guiding
❌ Don’t say:
 “Relax, it’s not a big deal.”

✅ Say this:
 “I hear how this feels for you. Let’s slow it down together.”

🔬Science:
Attunement regulates the nervous system.
The brain trusts what feels familiar before it trusts new direction.

8️⃣ Close with clarity, not pressure
❌ Don’t say:
 “So… are you ready or not?”

✅ Say this:
 “Here’s what the next step looks like. Does this feel right to you?”

🔬 Science:
Clear choices reduce cognitive load.
When the brain knows the path, uncertainty drops—and commitment rises.

Ethical persuasion is simple:
 🧠 Lower threat
 🧠 Raise clarity
 🧠 Protect autonomy

That’s how influence becomes trust.

P.S. Ever notice how pressure makes you want to run?

My workshops are open again.
Learn how to build a $20k No Chasing the Yes Sales System
Apply here → https://lnkd.in/eZRF_jZe

----------------------------------------------------------------

➕ Follow 🧠 Shannon for more brain-based sales tools
♻️ Repost to help more people influence with integrity

Your biggest risk is the rep who says they're "fine."

Your rep's "fine," is eerily similar to your spouse's "fine."

TL:DR It's definitely not "fine."

You don't lose a quarter in one moment.
You lose it in tiny blind spots.

A rep who says they're fine.
A pipeline that looks clean.
A deal that feels safe until it slips.

Then your forecast cracks.
Your VP starts asking questions.
And you wonder what you missed.

What every manager thinks but never says out loud:

You're managing stories, not data.
Your team tells you what feels safe to say.
Not what protects your number.

Sales Sage shows you the parts they leave out.
A simple 10 minute pulse surfaces early risk.

😶‍🌫️ Stress signals. 
😶‍🌫️ Confidence drops.
😶‍🌫️ Hidden struggles that turn into missed targets...
If you catch them too late.

We give you visibility your dashboards say they give you
But can't

The minority report for sales teams. 
14-day free beta: https://salessage.co for early adopters

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The Battle

Jérémy Grandillon

🧠 Shannon Smith, J.D., M.S. 🚀

Followers

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Performance ScoreJérémy Grandillon's LinkedIn Performance

Performance Score🧠 Shannon Smith, J.D., M.S. 🚀's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jérémy Grandillon

🧠 Shannon Smith, J.D., M.S. 🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jérémy Grandillon's LinkedIn Performance

Performance Score🧠 Shannon Smith, J.D., M.S. 🚀's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJérémy Grandillon's LinkedIn Performance