SRTX

Responsible for budgeting, forecasts, analyzing data-driven trends, and communicating actionable insights among the senior management team.

Responsible for financial reporting, analysis and planning, as well as internal controls.

Vice President Finance

Mindfulretail

At Mindfulretail, I specialize in driving operational excellence and strategic planning in the retail industry. My role involves:

Enhancing the customer journey to deliver exceptional experiences.
Developing and executing innovative marketing strategies.
Boosting employee engagement through leadership development.
Streamlining operations for improved efficiency.
Optimizing inventory control to maximize profitability.
Utilizing financial management and analytics for informed decision-making.

Co-Founder

Chief Operating Financial Officer (LUG)

At Bentley & Co, I spearheaded international expansion and e-commerce enhancement initiatives, increasing annual sales by 40% within three months. My achievements include:

Restructuring finance, IT, supply chain, and HR teams for better communication and efficiency.
Enhancing omnichannel coordination and performance monitoring in collaboration with the marketing team.
Establishing a professional development program to cultivate business, coaching, and selling skills among employees.

COO & VP Finance (Bentley & Co LTD)

Frank And Oak

As CEO of Frank and Oak, I prioritized customer and employee satisfaction using data-driven insights. Key accomplishments include:

Migrating to Shopify and implementing new OMS and POS systems, increasing conversion rates by 1.5%.
Restructuring finances and overseeing the transition to new private equity ownership.
Boosting employee engagement by 15% through remote learning and community development initiatives.

Chief Executive Officer

SEPHORA

At SEPHORA, I led national expansion and logistics scaling, achieving:

Doubling the number of stores and increasing online sales by 300%.
Streamlining in-store operations, resulting in significant payroll and operational savings.
Implementing a performance-based OKR framework to drive financial and personal growth.

Chief Operating Financial Officer

Bath & Body Works

In this role, I established the Canadian finance and analytics departments, contributing to a 200% increase in sales over four years. Key initiatives included:

Implementing a robust clearance strategy for aged inventory.
Streamlining financial reporting processes, reducing the month-end timeline by two days.

Director Of Finance And Operations

Breville | Sage

Senior Analyst

Commission for Environmental Cooperation

Program Coordinator

The Fraser Institute

Policy Analyst

Founder of MindfulRetail | Strategic Planning & Budgeting | Operational Excellence | People-Centric Leadership | High-Growth

With over 15 years of leadership at major national retail and direct-to-consumer brands, I have navigated companies through periods of significant growth, strategic mergers and acquisitions, challenging turnarounds, and industry-leading digital transformations. My career spans key functional areas, including operations, finance, supply chain, marketing, and human resources, allowing me to build a holistic view of business dynamics.

As a seasoned executive, I've led initiatives that have substantially increased sales, improved profit margins, elevated customer satisfaction, and enhanced employee engagement. My strategic insight and operational expertise have driven large-scale organizational changes, seamlessly integrating advanced technologies and fostering cultures of innovation. Known for my authentic leadership style, I am committed to driving sustainable growth and value creation in all my professional pursuits.

Outside the office, I dedicate myself to community service and mentorship, sharing knowledge and shaping the next generation of leaders. My personal interests in reading, writing, and staying active contribute to a well-rounded life, keeping me grounded and forward-thinking.

Leadership Philosophy:

I believe in leadership that unlocks potential. My approach promotes collaboration, transparency, and accountability, setting a clear strategic vision and empowering my team to excel through data-driven decisions. As an active coach and mentor, I am dedicated to nurturing diverse teams that leverage various skills and perspectives. Committed to fostering a culture of growth and safe risk-taking, I support innovation and continuous improvement, ensuring that both the teams and the businesses I lead are poised for success.

Jeremy Brown

Jolien Demeyer

Jelloow

Power Your Marketing with Data-Driven Insights

In today’s fast-paced market, understanding your brand’s position is crucial. 

Jelloow combines advanced AI with in-depth data analysis to help companies like yours bridge the gap between internal perceptions and market reality. By joining our beta, you’ll gain early access to a powerful tool designed to fine-tune your marketing strategies, giving you a competitive edge.

Founder Jelloow

Marketing Scaleurs

Are You a Marketing Sca-leur? An entrepreneur who wants to scale his or her marketing team?

Marketing organizations are under tremendous pressure to perform. Budgets aren’t growing, but expectations are. How do you do more with less, without compromising on quality. For marketing leaders at growing companies who are ready to expand their programs, scaling marketing operations is a top priority. 

But bigger doesn’t have to mean slower or less effective. By scaling your marketing operations, your growing marketing organization can stay lean and agile while continuing to deliver campaigns that impress customers and fuel business growth.

Founder Marketing Scaleurs

MyCataleya Apartments LLC

Shorewalk Vacation Villas is more than just a place to stay.

The community offers a wide range of on-site amenities.
Look forward to waking up and enjoying the comforts of your own home away from home and step outside to 30 acres of fun and excitement. Shorewalk is bringing paradise home.

Co-Owner

Scio Network

Scio means "Knowledge" in Esperanto. It comes from the Latin verb scire (to know, understand).

We leverage a growing community of dynamic professionals to provide advisory services to design, implement and evaluate projects in the fields of public administration & digital transformation, entrepreneurship & innovation, agricultural development & agribusiness, and higher education management.

CHD Expert

Building a Scalable Marketing Plan: 
- Ensured that the marketing & strategy processes are scalable, and determined which marketing efforts are generating a positive ROI, and cut back on what’s not working as well
- Created a “Market Expansion” Toolkit and automated lead nurturing to build relationships with customers through helpful emails, follow-ups, social media engagement, etc.  This with a highly targeted messages to the right leads and shorten the marketing cycle
- Leveraged marketing automation tools & workflows. This to streamline repetitive tasks, cut down on errors, and execute faster.

Global Scaling Marketing Director

Lantmännen Unibake

-	Managing a $100m category for retail and foodservice portfolio, throughout North and Central America and the Caribbean Overseeing a $1M budget with P&L responsibility.  
-	Lead the development of the annual marketing plan for the brand or category of brands, including building of the annual business plan to ensure growth targets are reached
-	Lead the development of the innovation strategy informed by brand architecture and demand spaces
-	Ensure development of innovation pipeline, including whitespace innovation to deliver sufficiency of growth
-	Oversee full Idea to Market, delivery including go-to-market strategy
-	Partner with cross-functional teams to develop the quality and renovation strategy
-	Research, analyze, and monitor competitive environment for potential M&A opportunities
- manage digital marketing projects and campaigns, incl SEM, keyword research, and email marketing 
- Oversee maintenance of three websites, incl SEO
- Utilizing CRM analytics software and providing market insights to monitor and optimize performance 


Achievements: 
-	Implemented an integrated, multi-channel print, catalog, web and direct marketing / year campaign, resulted in a 4% volume yearly increase and EBIT growth 
-	Orchestrated the successful launch of digital campaigns, including a company blog and direct marketing, and increased web traffic utilizing SEO, SEM, Google Analytics and content strategy

Senior Category and digital Manager

-	Managed relationships with >30 countries, overseeing various product lines & categories, with 48m EUR in sales
-	Directed team of 3 export coordinators
-	Formulated short and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives
Achievements: 
-	Grew sales from 42m EUR to 48m EUR, and a strong growth in EBITDA 
-	Expanded client base in two years by consistently delivering goal-surpassing sales results and ensuring client satisfaction 
-	Closed new large accounts, including a 3m EUR win

Export Manager

-	Managed a 150M EUR bread, sweet, fast food and savory category for foodservice overseeing a 1,5m EUR budget for Belgium, The Netherlands, France, Italy and Spain
-	Led cross-functional team to commercialize the rustic portfolio, with highly profitable new products and drove traffic to foodservice stores
-	Appointed member of  steering committee charged with analyzing commercial strategy (2013 & 2016) and redefining bakery footprint in Belgium after the fire, in cooperation with The Boston Consulting Group (BCG)
-	Wrote catalogs, guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively
-	Monitored and improved existing procedures with S&OP; identified and drove process improvement, carried out  root cause analysis and corrective action implementation 
-	Reviewed product portfolio quarterly to increase both SKU optimizations, profitability and new product speed to market
Achievements: 
-	Controlled 300k EUR product development budget, prioritizing projects that drove innovation
-	Developed and launched a new integrated, multi-channel print, catalog, web and direct marketing / Burger campaign that propelled sales to 8M EUR over 3 years within fast casual channel 
-	Researched new product possibility (rustic bread category), collaborated with cross-functional teams  and created campaigns generating 5M EUR in new annual sales 
-	Led a bread market launch of 40 products 
-	Received Award for ‘Best  Sweet Launch 2017’
-	Confirmation on rebuilding bakery in Belgium, and was elected as bakery of the future 2018

Senior Category Manager

-	Supplier relationship management, engagement and continuous improvement of supplier performance
-	Negotiated and prepared contracts with appropriate terms and conditions
-	Established buying procedures and processes to improve efficiency 
-	Build the foundations for the trading department

Purchasing Manager

Integration and gain knowledge about the business LU Benelux in the various facets of Sales and Marketing

Sales & Marketing Management Trainee

Want to enable 1,000,000 companies to make smarter marketing decisions through data-driven insights, and help 1,000,000 female founders to achieve more in their life #JustDoIt #FemFuel

Educational Leader & Entrepreneur
Startup Founder, Serial SaaS Marketing Manager, Mother of 1, Author

Jolien's vision is to enable companies and female founders to reach their full potential. 
- Jelloow, a platform that insists on using data-driven insights to help companies understand their marketing needs and match them with the right marketing partners. Because, why waste money on the wrong services, right?
- FemFuel, with already a track record of empowering over 150 female leader to achieve way more in their lives with. 

Oh, and she's also the co-owner of MyCataleya, a travel agency in Bradenton, Florida. 

Jolien proudly embraces her nerd status with a master’s degree from Hult International Business School and a certification in digital marketing from MIT. With a deep understanding of the global market and the digital landscape, she shares her wisdom in her book, "Think Big, Scale Fast," packed with success stories and best practices.

Fun Fact: She enjoys wine.

Finding marketing services for your needs.
A matching solution that preselects the best talents in our community.
We guide you to the right agencies fitting your needs. Compare them and hire the one that's right for you.

🌶️ I need your gut instinct on this — which Pepper Time cover speaks to YOU?

During my first pregnancy, something shifted.
My body whispered rest.
My head insisted keep going.
That inner conflict — body vs. brain, intuition vs. expectations — kept growing.
And the more Scaleurs I coached, the more I saw the same pattern:
we get stuck in our head, listening to the loud “shoulds,” ignoring the quiet truth inside.

So I went all in.

I studied the gut–brain connection, brought gut leadership into my work, and watched entrepreneurs unlock a completely different power.
And now… I’m writing a book about it: PEPPER TIME: 
A book to:
 🧠 Rewire your brain
 🌶️ Trust your gut
 💥 Break the patterns that keep you small
 … and finally move when you’re stuck.

It’s the book that gives you a pepper in the ass —
 the loving push, the clarity, the courage, and the spark you’ve been avoiding.

Your game. Your rules. Your shift.

And today, I need your guidance.

We’re exploring 3 early cover directions (far from final, but the vibe is there)…
and your vote means the world.
👇 Which one feels like “YES — this is Pepper Time” to you? (1,2 or 3) 
 
Cast your vote below!

#PepperTime #GutLeadership #BookLaunch #WomenWhoLead #BoldMoves #PepperMovement #GutScaleurs #TrustYourGut #PlayBigger #EntrepreneursWhoFeel #FemaleFounders #MindsetShift #RewriteYourStory

Gut Leadership & Growth Mentor | Founder of Jelloow, MyCataleya & GutScaleurs | Rewire your brain, fuel your gut, and live the life you actually want #GutLeadership #GutScaleurs

Sometimes life gives you a full plate — and your gut decides what actually matters.

This 2025 season looked like this for me:
📍 Raising two little ones in Switzerland, we welcomed George on 11th November
📍 Writing Pepper Time — a book that almost wrote me
📍 Building The Pepper Movement here in Zurich: 10 experiences for bold women who want more 
📍 Growing MyCataleya — proving you can build a travel & real-estate brand with zero “industry background”
📍 Renovating, learning, expanding, reshaping… all at once

And for years I tried to separate it all:
“GutScaleurs is leadership.”
“MyCataleya is travel.”
“Wine is personal.”
“Motherhood is private.”

But that’s not real.
And it’s definitely not gut-led.

Your gut doesn’t separate your life into boxes — it connects everything.
Your energy.
Your identity.
Your ambitions.
Your fears.
Your next moves.

So here’s the truth I’m leaning into:

👉 You can be a founder with a glass of wine in hand — and still be serious about your mission.
👉 You can build a movement while raising kids.
👉 You can learn real estate on the go.
👉 You can start again after setbacks.
👉 You can lead from your gut in every part of life — not just business.

This is the story behind #GutScaleurs.
This is the message inside #Pepper Time.
This is why The Pepper Movement is being born in #Switzerland.
And this is the lifestyle behind #MyCataleya — showing that travel, ambition, kids, depth, and play can co-exist.

No perfect boxes.
Just one aligned, intuitive, bold life.

If you’re here for that journey — welcome.
It’s only getting spicier. 🔥🌶️

My second book is coming in March 2026:

Pepper Time: The Bold Guide to Stop Waiting, Start Moving, and Scale a Life You Actually Want.

What started as a side hobby has grown into a movement.

This book is the spark—the pepper—that helps you stop living on autopilot and start building the life you promised yourself.

Check it out: https://lnkd.in/ef_43ek7

#PepperTime #GutLeadership #BookLaunch #Scaleurs

View newsletter: The GutLeadership Handbook

Introducing Pepper Time By Jolien Demeyer | Founder, GutScaleurs | Author of Pepper Time Consider this: what would your life look like if you lived mo

Open article: Pepper Time: The Bold Guide to Stop Waiting, Start Moving, and Scale a Life You Actually Want by Jolien Demeyer • 3 min read

Pepper Time: The Bold Guide to Stop Waiting, Start Moving, and Scale a Life You Actually Want

Ever felt stuck… even when you’re doing “everything right”?
Ever felt exhausted, overwhelmed, or strangely held back — without knowing why?

Here’s the uncomfortable truth: your own brain is working against you.
Not because it’s broken.

But because it’s wired for survival, not for the life you’re trying to build.

And more importantly…
 👉 how to lead your brain instead of being led by it.

If you’re ready to stop shrinking, stop overthinking, and start leading from full-body yes energy… this one’s for you.

 👇 Let your brain meet its new CEO: YOU

#GutLeadership #GutScaleurs #WomenWhoLead #TrustYourGut #EntrepreneurMindset #ScaleWithSoul #BoldMoves

Our Brain is Under Attack ! If you’ve ever felt stuck, frustrated, or exhausted despite doing “everything right,” there’s a very simple — and shocking

Open article: The One That Stops You From Success by Jolien Demeyer • 4 min read

We care too much about what people think.

- One sigh in a meeting.
- One flat face in the audience.
- One offhand comment from a colleague.

And suddenly, we shrink.

We edit ourselves, not because the idea was wrong—but because someone didn’t glow.

That’s the performance trap.

It looks safe. It feels polite. But it keeps you small.

Gut Leadership is the flip.

It’s building from alignment, not applause.

From truth, not claps.

Stop performing. Start leading.

#GutLeadership #PepperTime #Scaleurs #Entrepreneurship

By Jolien Demeyer | Founder, GutScaleurs | Author of Pepper Time Let’s be honest. We care too much about what people think of us. One frown in the aud

Open article: Why we care too much about what people think of us. by Jolien Demeyer • 3 min read

Why we care too much about what people think of us.

Have you ever felt hijacked by your own brain?
You were ready.
Clear.
Focused.

And then… the voice came in.
 “You’re not ready.”
 “What will they think?”
 “Play it safe.”

And just like that, your body tightens. Your voice softens. You shrink to fit the moment.

 That’s not self-doubt.
 That’s not you.
 That’s your autopilot talking.

It’s a loop your brain runs to keep you safe. Just… safe.

But here's the thing:
 You’re not here to be safe.
 You’re here to lead.

Time to unpack how your brain hijacks your power—and how to train it to serve your gut, not silence it.

Because that quiet “yes” inside you? It’s more trustworthy than the noise in your head.

YOU ARE IN CHARGE.

#GutLeadership #YouAreInCharge #RewireYourBrain #PepperTime #EmotionalPower #VisibilityMatters #LeadFromWithin #SelfCommand #FounderTruths #RealLeadership

By Jolien Demeyer | Founder, GutScaleurs | Author of Pepper Time Have you ever heard that voice in your head right before you hit publish, say the thi

Open article: YOU ARE IN CHARGE: How to Stop Letting Your Brain Hijack Your Power by Jolien Demeyer • 4 min read

YOU ARE IN CHARGE: How to Stop Letting Your Brain Hijack Your Power

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