SRTX

Responsible for budgeting, forecasts, analyzing data-driven trends, and communicating actionable insights among the senior management team.

Responsible for financial reporting, analysis and planning, as well as internal controls.

Vice President Finance

Mindfulretail

At Mindfulretail, I specialize in driving operational excellence and strategic planning in the retail industry. My role involves:

Enhancing the customer journey to deliver exceptional experiences.
Developing and executing innovative marketing strategies.
Boosting employee engagement through leadership development.
Streamlining operations for improved efficiency.
Optimizing inventory control to maximize profitability.
Utilizing financial management and analytics for informed decision-making.

Co-Founder

Chief Operating Financial Officer (LUG)

At Bentley & Co, I spearheaded international expansion and e-commerce enhancement initiatives, increasing annual sales by 40% within three months. My achievements include:

Restructuring finance, IT, supply chain, and HR teams for better communication and efficiency.
Enhancing omnichannel coordination and performance monitoring in collaboration with the marketing team.
Establishing a professional development program to cultivate business, coaching, and selling skills among employees.

COO & VP Finance (Bentley & Co LTD)

Frank And Oak

As CEO of Frank and Oak, I prioritized customer and employee satisfaction using data-driven insights. Key accomplishments include:

Migrating to Shopify and implementing new OMS and POS systems, increasing conversion rates by 1.5%.
Restructuring finances and overseeing the transition to new private equity ownership.
Boosting employee engagement by 15% through remote learning and community development initiatives.

Chief Executive Officer

SEPHORA

At SEPHORA, I led national expansion and logistics scaling, achieving:

Doubling the number of stores and increasing online sales by 300%.
Streamlining in-store operations, resulting in significant payroll and operational savings.
Implementing a performance-based OKR framework to drive financial and personal growth.

Chief Operating Financial Officer

Bath & Body Works

In this role, I established the Canadian finance and analytics departments, contributing to a 200% increase in sales over four years. Key initiatives included:

Implementing a robust clearance strategy for aged inventory.
Streamlining financial reporting processes, reducing the month-end timeline by two days.

Director Of Finance And Operations

Breville | Sage

Senior Analyst

Commission for Environmental Cooperation

Program Coordinator

The Fraser Institute

Policy Analyst

Founder of MindfulRetail | Strategic Planning & Budgeting | Operational Excellence | People-Centric Leadership | High-Growth

With over 15 years of leadership at major national retail and direct-to-consumer brands, I have navigated companies through periods of significant growth, strategic mergers and acquisitions, challenging turnarounds, and industry-leading digital transformations. My career spans key functional areas, including operations, finance, supply chain, marketing, and human resources, allowing me to build a holistic view of business dynamics.

As a seasoned executive, I've led initiatives that have substantially increased sales, improved profit margins, elevated customer satisfaction, and enhanced employee engagement. My strategic insight and operational expertise have driven large-scale organizational changes, seamlessly integrating advanced technologies and fostering cultures of innovation. Known for my authentic leadership style, I am committed to driving sustainable growth and value creation in all my professional pursuits.

Outside the office, I dedicate myself to community service and mentorship, sharing knowledge and shaping the next generation of leaders. My personal interests in reading, writing, and staying active contribute to a well-rounded life, keeping me grounded and forward-thinking.

Leadership Philosophy:

I believe in leadership that unlocks potential. My approach promotes collaboration, transparency, and accountability, setting a clear strategic vision and empowering my team to excel through data-driven decisions. As an active coach and mentor, I am dedicated to nurturing diverse teams that leverage various skills and perspectives. Committed to fostering a culture of growth and safe risk-taking, I support innovation and continuous improvement, ensuring that both the teams and the businesses I lead are poised for success.

Jeremy Brown

Institut Français du Design

I supported the IFD team in its digital transition by implementing digital tools to address business challenges, particularly through web marketing and automation solutions. To achieve this, I:
• Gathered stakeholder requirements and structured the project,
• Conducted workshops to explain and train the team on the tools and strategies to be adopted in the future.
Leveraging my knowledge of the startup ecosystem, I also acted as a leader to establish a strong network with key stakeholders (Business France, regional incubators, CES Las Vegas).

==========

1. Strategic Project Management:
- Developed a comprehensive strategy to position the Janus for Startups as a benchmark in the tech innovation market.
- Proposed and evaluated several strategic alternatives in collaboration with key stakeholders (Business France, CES Las Vegas, French regions).

2. Stakeholder Coordination:
- Built connections with regional and international startup ecosystems.
- Organized and coordinated with Business France, regional incubators, and selected startups.

3. Digital Tools and Event Management:
- Designed and implemented a dedicated platform (landing page, online forms).
- Managed the process steps: application collection, jury convocations, and deliverable handling.
- Created communication materials to promote the initiative to targeted stakeholders.

4. Networking and Steering Committee Management:
- Actively participated in the steering committee, proposing innovative solutions and monitoring progress.
-  Fostered collaborative dynamics between stakeholders to maximize synergies.

==========

• Tools : Notion, Tally, Trello, Google Suite, WordPress, Tally, ChatGPT
• Methodologies : Agile/Scrum, Design Thinking.

Strategic and Digital Project Leader – Janus for Startups Initiative

Fanswaves.com

Project incubated at @EuraTechnologies that will make life easier for Fans.

Fanswaves is a social network that integrates a marketplace to find and buy your event ticket as well as the services (hotel + transport) to get there and all this with easy terms of payment (payment in several instalments, sharing the bill with friends)

Discover our 2-minutes pitch with English subtitles : https://youtu.be/o2cysk-aHjs

🧐  More information on the project 👉 www.fanswaves.com
🤝  To contribute to create the best digital fan experience it is here 👇 : 
==> 🇫🇷 : https://tally.so/r/n97JE3
==> 🇬🇧 : https://tally.so/r/w4rJXm

PROJECT MANAGEMENT:
- Administration (legal, budget)
- Development of the business plan
- Definition of marketing, communication and sales strategies
- Regular benchmarking: competition and technologies

PRODUCT OWNERSHIP :
- Reflection on maximising product value
- Management of the backlog
- Dialogue with the development team and future users
- Design thinking with the team (MURAL) and other Euratech entrepreneurs
- Drafting of the Product Vision Board
- Definition of personas: from a marketing and user perspective
- Collection of needs
- Development of the customer journey,
- Definition of the user story mapping: prioritisation of the treatment of items,
- Creation of an interactive model on InVision,
- Elaboration of the POC with the team of developers
- Elaboration of the MVP with the team of developers
- Working closely with a graphic designer: redesigning the logo, the graphic charter and the navigation interface (connection, registration, dashboard, service selections, payment interface, chat tool)

PRODUCT LAUNCH:
- Communication
- Networking
- Pitch
- Community management
- Content marketing: SEO optimisation

TECHNICAL ENVIRONMENT :
Agile SCRUM, Slack, Trello, Jira, Confluence, Notion, Google Suite, MIRO, WordPress

Founder - CEO

Global Football Alliance

In immersion with 20 presidents of 20 professional football clubs from 20 different countries.
Take part of group discussions regarding diversity, inclusion, cooperation, innovation and sustainability in the football industry with one main goal : shape the football of tomorrow.

Board Member

Catalina France

CONTEXT : 
I contributed to the development of hyper-personalized digital marketing solutions leveraging massive data and advanced couponing technology. I played a pivotal role in designing, developing, and optimizing omnichannel marketing strategies, significantly impacting the commercial performance of renowned clients.

MISSION :
Rechallenge the needs to build simple, intuitive, and scalable solutions (for Europe).
Write user stories, create mockups/UX, coordinate and conduct testing.
Prepare releases, communicate, train.

- 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗼𝗳 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 :
=> Framed and designed B2B portals for targeted couponing campaigns, digital couponing, and loyalty programs.
- 𝗔𝗴𝗶𝗹𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 : 
=> Led the planning and execution of diverse projects, adopting agile methodologies to meet client recruitment and loyalty needs.
- 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 : 
=> Coordinated integration projects with major retail sector clients, including budget definition, workshop facilitation, and resource management.
- 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 : 
=> Developed intuitive self-serve portals and CRM campaigns based on Salesforce and Sendinblue, focusing on user experience.


KEY ACHIEVEMENTS  :
- 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 : 
=> Significantly improved client engagement and sales for brands such as Leclerc, Carrefour, and Coca-Cola.
- 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 : 
=> Effectively managed internal and external project teams, ensuring quality and adherence to deadlines in a multicultural environment.
- 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗮𝗻𝗱 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 : 
=> Provided technical expertise and a consulting mindset to steer discussions towards simple and effective solutions.

TECHNICAL ENVIRONMENT :
Agile SCRUM, Microsoft Teams, BREVO, MIRO, LOOP, Pack Office,

Product Owner 

MOBIVIA

CONTEXT : 
Within IT Operations, the Product Owner is in charge of a containerized application deployment product, monitored and with binding SLAs.
In addition, the product also includes services that facilitate the work of development teams (CI, CD, source code, etc.)
Integrate a team composed of 5 DevOps) and implement agiles methods based on SCRUM framework.

MISSION : 
- The business model of its product
- Interviews to produce user stories
- The generic design of the product
- The adequacy of the solution to the business needs (including SLAs)
- Compliance with the framework defined in the general design and the guidelines on the evolutionary modeling of data.
- The division into coherent batches and the planning
- Compliance with legal/security constraints
- The choice of possible external solutions to cover the need
- The construction of the product and its evolution.
- The animation of the team

===================

All the technical support teams, including the DevOps team, were working according to their methods.
The objective of the PO was also to understand the uses and to set up the workshops to move slowly towards Agile practices in order to harmonize the methods with the E-commerce team.

PRODUCT OWNER DevOps

KPMG France

CONTEXT : 
This role aims at integrating the "Technology Platform" whose mission is to accelerate/improve the processes of the digital teams of the KPMG Pulse and Discovery applications, as a "Product Owner Tech" attached to the 3 DevOps/SRE, DBA and Testing streams:

- Define and share the challenges and vision of the acceleration platform
- Define and follow the Acceleration Platform Roadmap,
- Communicate regularly with the Product teams: business and tech side
- Define the success plan for the acceleration platform and the associated KPIs,
- Develop and coach the Product team, so that they can achieve a high level of reliability (SRE) and that products are delivered according to the roadmap
- Develop a thorough understanding of the technology stack
- Create and maintain the Product Backlog by specifying Epics, Features and User Stories
- Organise and prioritise the product backlog,
- Define the objectives of the Sprints in line with the team's priorities.
- Contribute to the development of the Technology Platform showcase site

===================

=> DEVOPS :
- Implementation of the IaC (infrastructure as code) via Terraform
- Implementation of the Inner Source
- Creation of CI-CD templates
- Hub&Spokes modules
- Training & support
- DBA: Optimisation of database administration

=> SRE (Site Reliability Engineering) :
- Assessment of the situation
- Mapping of pain points and action plan to monitor instances
- Implementation of KPIs (SLA, SLI & SLO)
- Exchange with other departments for the implementation of a BCP and a DRP.
- FinOps approach

=> TESTING :
- Benchmark of testing solutions (unit tests, scalability, quality measurement, automated tests, etc.)
- Collection of requirements, presentation of solutions, implementation of tools
- Training and support for teams
- Design of a catalogue.
=======================
TECHNICAL ENVIRONMENT :
AzureDevops, Microsoft Teams, MIRO, Klaxoon, Pack Office,

Product Owner Tech

AUCHAN RETAIL INTERNATIONAL

CONTEXT OF THE PROJECT :
In order to optimize its financial and accounting processes, Auchan Retail International is launching a deployment of Oracle's cash management and supplier invoice digitization solutions (acquisition, matching, litigation, accounting and payment) in the 12 countries where it operates.

TEAM & METHODS :
Integrate a mixed team composed of a PMO, 3 BPM (Business Product managers: business experts) and a team of developers based in Riga, Lithuania.

MISSION : 
- Be the point of contact for the PMO and sponsors of the FINE program (international deployment of financial tools) to collect the needs, understand their issues.
- Translate business requirements based on PMO feedback into User Stories, prioritize them within the Product Backlog, and follow up on them
- Present the functional solution to the sponsors to ensure that it corresponds to the needs
- Reporting: communicate on the progress of the product and the roadmap of the next sprints
- Lead the team with the technical teammate, follow the delivery, and pursue the Agile approach by ensuring to deliver value at each iteration
- Mission of acculturation of colleagues to agility: training sessions in different departments (Theory, simulation, serious game, quizz, etc. ...)

TECHNICAL ENVIRONMENT :
Google Suite, MIRO, Draw.io, Jira, Agile SCRUM.

Product Owner

leboncoin

CONTEXT :
For the purpose of experimentation for projects around automated moderation within the IT department of LeBonCoin. (coordination between teams in Paris and Barcelona)

MISSION :
Be part of a mixed team composed of a developer from LeBonCoin and 3 developers from Adevinta (LeBonCoin's parent company) whose mission was as follows :

- Be the reference contact for the applicants (customer relations, fraud team at leboncoin, and Adevinta's product teams) to collect their needs and understand their issues.
- Translate the business needs into functional evolutions by involving the other teams to have a complete impact analysis.
- Present the functional solution to the requesting parties to ensure that it corresponds to their needs
- Define each evolution in the form of a User Story, prioritize them within the Product Backlog, and ensure follow-up
- Communicate on the progress of the product and the roadmap of the next sprints
- Lead the team with the technical teammate, follow the delivery, and pursue the Agile approach by making sure to deliver value at each iteration

TECHNICAL ENVIRONMENT:
Google Suite, Slack, MURAL, Trello, Jira, Confluence, Agile SCRUM.

Devenez, le Reskilling by Fitec

Intensive training for the Product Owner position preparing for the 3 certifications: PSPO 1, Lean Six Sigma Green Belt and Project Management Officer.

→ Introduction to Information Systems Architecture/DevOps
→ Consultant's posture & Product Owner's job 
→ Digital Transformation & Change Management 
→ Agility at scale: SCRUM, SoS, LeSS and SAFe 
→ Kanban method 
→ Product backlog management: theory and via JIRA
→ Design sprint
→ Organisation of sprint plans / User journey
→ Modelling : UML, Mural, Marvel, InVision & Graphical Facilitation 
→ Management 3.0 
→ The role of the facilitator
→ PSPO 1 certification (scrum.org)
→ Lean Six Sigma Certification - Green Belt
→ Project Management Agent Certification

TF1 le Groupe

Head of the MinuteBuzz /TF1 BU. Incubated in the TF1 Advertising department.

Management of a portfolio of several million euros per year and cross projects (TV, digital, social networks). 
#Coordination


MISSIONS AS A TEAM LEADER: 
- management of the BU with TF1 (figures, objectives)
- market monitoring
- benchmark (competition and technologies)
- processing of incoming briefs 
- follow-up of the proposals sent
- creation of opportunities (push offers) 
- maintain business relationship within TF1 
- train TF1 sales representatives in MinuteBuzz's offers and technologies. (Vidclust and Podcasts)
- coordination with production teams 
- implementation of marketing actions with TF1 
- attend press relations events or external communication actions


BUSINESS LEVERS:
- Sale of brand content solutions 100% video on MinuteBuzz brands : 
MinuteBuzz, Superbon, Fresh, Hero, Fusée (white label) and podcasts.
- Mastering the advertising ecosystems of Facebook, Instagram, Twitter, YouTube.
- Videos A/B testing and Data Analytics via our solution VIDCLUST (https://vidclust.com/)


ORGANIZATION OF TIME BETWEEN: 
- MinuteBuzz (Paris 10) : spread the TF1 culture and follow the campaigns 
- TF1 (Boulogne Billancourt): spread the MB culture, develop relationships with TF1's sales teams, exploit/create opportunities.

Coordinator - Business Developer TF1/MinuteBuzz

👉Fanswaves : meet me at the CES Las Vegas from JAN 5th to 8th 2023 Booth #61611-3 // 👉 Available as a freelance

🎯 Passionate driven by marketing, digital innovation, product development, and collaborative leadership.
With over 16 years of experience in strategic project management, I have successfully led initiatives in Product Ownership, digital marketing, and process digitalization. As the Founder & CEO of Fanswaves, the first all-in-one platform for event fan organization, I had the honor of receiving the prestigious Janus of Digital Experience Award, highlighting innovation in product, purpose, and execution.

🚀 Key Competencies :
- Product Management: Agile/Scrum methodologies, backlog prioritization, user story mapping, and interactive workshops.
- Innovation & Marketing: Digital strategy, CRM optimization, UX improvement, and automation tools leveraging AI.
- Leadership & Networking: Steering committees, startup ecosystem collaboration, and managing cross-functional teams.

🌍 Fluent in French, English, and Spanish, I have thrived in international and complex environments, always focused on delivering results. My goal is to create value, inspire teams, and turn ideas into tangible solutions.

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Jeremy Brown

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