SRTX

Responsible for budgeting, forecasts, analyzing data-driven trends, and communicating actionable insights among the senior management team.

Responsible for financial reporting, analysis and planning, as well as internal controls.

Vice President Finance

Mindfulretail

At Mindfulretail, I specialize in driving operational excellence and strategic planning in the retail industry. My role involves:

Enhancing the customer journey to deliver exceptional experiences.
Developing and executing innovative marketing strategies.
Boosting employee engagement through leadership development.
Streamlining operations for improved efficiency.
Optimizing inventory control to maximize profitability.
Utilizing financial management and analytics for informed decision-making.

Co-Founder

Chief Operating Financial Officer (LUG)

At Bentley & Co, I spearheaded international expansion and e-commerce enhancement initiatives, increasing annual sales by 40% within three months. My achievements include:

Restructuring finance, IT, supply chain, and HR teams for better communication and efficiency.
Enhancing omnichannel coordination and performance monitoring in collaboration with the marketing team.
Establishing a professional development program to cultivate business, coaching, and selling skills among employees.

COO & VP Finance (Bentley & Co LTD)

Frank And Oak

As CEO of Frank and Oak, I prioritized customer and employee satisfaction using data-driven insights. Key accomplishments include:

Migrating to Shopify and implementing new OMS and POS systems, increasing conversion rates by 1.5%.
Restructuring finances and overseeing the transition to new private equity ownership.
Boosting employee engagement by 15% through remote learning and community development initiatives.

Chief Executive Officer

SEPHORA

At SEPHORA, I led national expansion and logistics scaling, achieving:

Doubling the number of stores and increasing online sales by 300%.
Streamlining in-store operations, resulting in significant payroll and operational savings.
Implementing a performance-based OKR framework to drive financial and personal growth.

Chief Operating Financial Officer

Bath & Body Works

In this role, I established the Canadian finance and analytics departments, contributing to a 200% increase in sales over four years. Key initiatives included:

Implementing a robust clearance strategy for aged inventory.
Streamlining financial reporting processes, reducing the month-end timeline by two days.

Director Of Finance And Operations

Breville | Sage

Senior Analyst

Commission for Environmental Cooperation

Program Coordinator

The Fraser Institute

Policy Analyst

Founder of MindfulRetail | Strategic Planning & Budgeting | Operational Excellence | People-Centric Leadership | High-Growth

With over 15 years of leadership at major national retail and direct-to-consumer brands, I have navigated companies through periods of significant growth, strategic mergers and acquisitions, challenging turnarounds, and industry-leading digital transformations. My career spans key functional areas, including operations, finance, supply chain, marketing, and human resources, allowing me to build a holistic view of business dynamics.

As a seasoned executive, I've led initiatives that have substantially increased sales, improved profit margins, elevated customer satisfaction, and enhanced employee engagement. My strategic insight and operational expertise have driven large-scale organizational changes, seamlessly integrating advanced technologies and fostering cultures of innovation. Known for my authentic leadership style, I am committed to driving sustainable growth and value creation in all my professional pursuits.

Outside the office, I dedicate myself to community service and mentorship, sharing knowledge and shaping the next generation of leaders. My personal interests in reading, writing, and staying active contribute to a well-rounded life, keeping me grounded and forward-thinking.

Leadership Philosophy:

I believe in leadership that unlocks potential. My approach promotes collaboration, transparency, and accountability, setting a clear strategic vision and empowering my team to excel through data-driven decisions. As an active coach and mentor, I am dedicated to nurturing diverse teams that leverage various skills and perspectives. Committed to fostering a culture of growth and safe risk-taking, I support innovation and continuous improvement, ensuring that both the teams and the businesses I lead are poised for success.

Jeremy Brown

As a mindset and leadership coach, I work with tech leaders, startup CEOs, and entrepreneurs who are navigating the challenges of rapid growth and high performance.

Leadership can be exhilarating—but it can also feel isolating. My coaching helps high-performing leaders like you manage stress, sharpen decision-making, and find the balance needed to lead with clarity and confidence.

My approach is built on three core pillars:
🚀 Growth Mindset: Develop self-confidence, improve focus, manage emotions, and build resilience for sustained productivity.
⚡️Physical Well-being: Optimize stress management, sleep quality, and energy levels through sustainable routines and more.
🎯Leadership Excellence: Set clear objectives, delegate effectively, and develop the strategic skills to scale your impact.

If you’re ready to turn challenges into growth opportunities and lead at your full potential, I’d love to connect.

Here’s a thought to leave you with:
How much more could you achieve if your mind, body, and leadership were in complete alignment? Let’s talk.

Mindset and Leadership coach

SWINTOO Consulting

🚀Simplicity first, Success always
👉 Work with various startups and retail clients in Europe and the US (in-store and online) #odoo and #bloomreach partner

🚀 Support the growth of your company by implementing the RIGHT solution | ERP | Ecommerce | NoCode | Odoo partner


#odoo partner, we make sure your digital transformation will be SUCCESSFUL, and ON TIME

Our activities cover all the stages of an ERP implementation project:
- Help in decision-making as to the software and functions to be implemented in accordance with your needs (standard functions, developments),
- Detailed analysis of your processes, improvements to be made,
- Implementation support,
- Adapted training for end-users,
- On-site and / or remote maintenance, updates, upgrades.

Founder

Team for the Planet

Associate

Freelance

After 3 years of teaching in one of the biggest freediving schools in the world, I'm now teaching freediving around the world through PADI. I'm also an Emergency First Response (EFR) instructor, teaching CPR and first aid to adults and children in case of a medical emergency.

PADI Freediving Instructor & Breathing coach

Fairphone

In my role as a Project and Implementation Lead for Odoo/Bloomreach, I orchestrated seamless integrations of two powerful platforms, Odoo and Bloomreach, to drive omnichannel marketing excellence.

- Strategized Cross-Platform Integration: Developing and executing comprehensive strategies to integrate Odoo's robust ERP functionalities with Bloomreach's dynamic omnichannel marketing tools ensured a cohesive and synchronized business ecosystem.

- Streamlined Implementation Processes: Leading cross-functional teams, I optimized efficiency and minimized downtime during the integration phase. Agile methodologies facilitated quick adaptation to evolving project requirements.

- Maximized ROI: Implementing tailored solutions, I maximized return on investment for clients by harnessing the combined capabilities of Odoo and Bloomreach to enhance operational efficiency, customer engagement, and revenue generation.

- Proactive Issue Resolution: Anticipating and addressing potential challenges proactively, I mitigated risks and ensured smooth project execution. Robust troubleshooting protocols swiftly resolved any issues during implementation.

- Training and Support: Providing comprehensive training and ongoing support to internal teams and end-users empowered them to leverage the full potential of the integrated Odoo/Bloomreach solution, driving user adoption and satisfaction.

- Continuous Improvement: Championing a culture of continuous improvement, I gathered feedback from stakeholders and leveraged insights to refine processes, optimize performance, and drive innovation within the integrated ecosystem.

My role as a Project and Implementation Lead for Odoo/Bloomreach showcases my ability to orchestrate complex integrations, drive operational excellence, and deliver measurable results in omnichannel marketing and ERP solutions.

Project and Implementation lead Odoo/Bloomreach

DailyBreath.live

Invest in your health and find your mind-body balance with a Live daily guided breathing session (12 to 15 minutes from Mon-FRI)

Why DailyBreath?
    Our community will make time every day to re-learn how to breathe better, together
    Get all the mind-body benefits of a daily breathwork session
    Create your new healthy habit  of proper breathwork techniques to help you get through any situation

Founder DailyBreath.live

Maakyo

Maakyo brings a better customer experience at the restaurant, bars, and hotels.

Our technology is linked to the restaurant cash register (POS) to provide fully integrated services:
1.Access to the menu through a simple QR code
2.Order (take away, click and collect or to stay)
3.Pay from your mobile

More info: www.maakyo.com

7 Leaf Clover CBD

Implement Odoo ERP system (POS, Sales, Online Purchasing, Stock management)
Train staff to ERP
Work on the digital growth and SEO. 

Work from Amsterdam with regular business trip to New York to work with the team.

Retail Consultant (In-store and Online)

Freedive Earth

Freedive-Earth was created to become the ultimate community for freediving and spearfishing, packed with the latest news, interviews, training guides and competitions.

Co-founder at Freedive-earth.com

AgriVillage

Backend developer (ruby on rails),  in charge of adding more features to the app already in place.

Ruby on Rails Developer (Freelance)

👋 Welcome! Thanks for stopping by on my profile.
In short, I am Business coach, #Odoo partner, and a #nocode lover, living in Amsterdam and working with clients across the EU and the US.

I have 20 years of experience in the retail industry (in-store and online), working as a strategic IT consultant for global ready-to-wear companies across Europe, the Middle East, Asia and the United States. 

Expertise includes: IT Management, Retail, E-commerce, Digital transformation, Project management, supply chain, ERP/POS implementation, training and management.

On top of being a consultant, I am Freediving instructor and a breathing coach.

Should we meet? Of course, feel free to contact me.

taplio

The Battle

Jeremy Brown

Christophe Leray

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