Filament

Filament is a digital performance agency specialising in B2B growth for tech businesses and vendor channel programs.

Managing Director

Volt Lab

Volt Lab is a plug-in strategic partner with a clear mission to help our clients spark growth. Working at the intersection of organisational strategy, marketing strategy and sales strategy, we take a whole of customer value approach to create insight-led customer conversations.

OM ThreeSixty

OM ThreeSixty was a Fremantle WA based agency creating value for businesses across Asia-Pacific region through strategy, creativity, engaging lead generation and lead nurturing.

Strategic Specialists Group

Building sustainable growth and accelerating progress towards a succession or successful exit for business owners and leaders, in partnership with Strategic Specialists Group. Developing and delivering customised plans of action, to manage risk and grow the business.

Strategy & Marketing Director

Black Rider Press

Black Rider Press was a groundbreaking literary hootenanny celebrating Australian and international poets and authors with much hootin’ and hollerin’. Look homeward, angels!

Founder & CEO

Evolve Leadership

Senior Consultant - Strategy & Communication

Vose College of Higher Education

Business Communication, Marketing Lecturer

(various)

Various Marketing, Corporate Affairs & Comms Management Roles in Finance Sector

I'm the Managing Director and co-founder of Filament, a digital agency specialising in Go-to-Market strategy and partner marketing for B2B tech companies and vendor channel programs.

Over the last 17 years, I've worked with diverse companies to build and expand marketing frameworks, deploy demand gen and lead gen programs, enter new markets, unlock support from tech vendors, and increase market share. 

Tech companies and vendor channel programs I’ve supported include VMware, Microsoft, Dell, Cisco, HPE, AWS, Google, IBM, NetApp, Veeam, Tata, Zerto, Dropbox, Nutanix, Symantec and Splunk.

This has meant I’m experienced in working with a variety of B2B tech company and channel partner types, including:

👉 Independent Software Vendors (ISVs)
👉 Managed Service Providers (MSPs), Value-Added Resellers (VARs) and System Integrators (SIs)
👉 Cloud-based service providers, including IaaS, PaaS and SaaS companies
👉 Cybersecurity and Managed Security Service Providers (MSSPs)
👉 Edge infrastructure and IoT providers
👉 Virtualization and application deployment specialists
👉 Data centres, and
👉 Distributors and Aggregators.

Prior to leading agencies I was primarily leading marketing and communications programs in the finance and investment sector.

Key career highlights I’m proud of include:

✅ Articulating the state of mobile marketing for Google SE Asia, in partnership with Capitalis
✅ Supporting Australian tech companies to enter and expand in the US
✅ Significantly growing a channel program by 4x in 12 months
✅ Leading the corporate communications on a $47.1 million off-market transaction of an investment firm with $3 billion FUM
✅ Expanding a SaaS multinational's footprint in SE Asia

Jeremy Balius

From keywords to context, AI is completely reshaping compliance in regulated industries like financial services.

In this Tech Exec Insights conversation, Sreekanth Sreevalsam, VP of ANZ at ASC Technologies, shared something that really stuck with me:

“Compliance is evolving from a list of words to understanding behaviours in context.”

Traditionally, compliance teams relied on lexicons and keyword spotting, scanning for words like “guarantee” or “front run” to detect risk.

But as Sree points out, people don’t speak in compliance dictionaries anymore. We use slang, emojis, sarcasm, shorthand, and AI is now able to interpret intent, roles, and relationships within the conversation.

That’s a pretty full-on shift.

It means compliance teams can move from reactive keyword chasing to proactive risk understanding, powered by contextual AI that knows who’s speaking, to whom, and why it matters.

It’s a fascinating evolution that’s redefining what “compliance monitoring” even means in 2025.

Watch this short clip with Sree to hear how AI is changing the game for regulated industries.

#AI #Compliance #FinancialServices #VoiceAnalytics #MicrosoftTeams #RegTech #TechExecInsights #Filament

I help B2B tech companies go to market faster. Founder with 1 exit.

MSP growth in 2026 means going beyond traditional IT services to drive deeper value for their clients.

In my conversation with Sreekanth Sreevalsam, VP at ASC Technologies ANZ, he said something that really stuck with me:

“You have to move the conversation from ‘Have you done your call recording?’
 to ‘What are we learning from those recorded conversations?’”

That one line captures exactly how MSPs can evolve their value proposition.

Tick-box compliance means archiving voice or video recordings just because regulators require it. 

It's just sitting there in object storage.

The real opportunity lies in turning that data into business intelligence.

When MSPs help clients uncover why customers churn, how sales teams perform, or where service quality drops, they’re no longer just keeping systems running — they’re driving insight, strategy, and growth.

Sree’s message is clear: compliance data can mean more than just backups in storage. 

It’s strategic intelligence waiting to be unlocked.


#MSP #AI #compliance #businessintelligence #dataanalytics #voiceanalytics #microsoftteams #TechExecInsights #filament #asctechnologies

If your referral partners aren’t sending you leads, it’s not an incentive problem. It’s a... 

Value problem

In this clip from my Tech Exec Insights conversation with Derek Morgan from Referral Marketing Ideas, he challenges a common referral incentivisation belief with: 

More rewards or bigger commissions don't magically make partners refer.

“Forget incentives. Swap out the word incentive for the word value. What is your value proposition to the person you want to refer — and is that value actually important to them?”

It’s such a clear and uncomfortable truth.

If your partners aren’t referring, your offer probably doesn’t align with what they care about. 

Or you're not leading with value, or not providing meaningful value to your partners.

When you tie your value proposition to what matters most in their business, 𝐍𝐎𝐓 𝐘𝐎𝐔𝐑𝐒, they take you to market every day.

That’s when partnerships evolve from transactional to transformational.

#referralmarketing #partnerecosystem #gotomarket #salesleadership #B2Bpartnerships #partnermarketing #techexecinsights #filament

“Freedom with accountability.”

That’s how Vicki Flower, Fractional CMO and Founder of Chief MO, defines the foundation of a high-performing marketing team.

In this clip from our Tech Exec Insights conversation, Vicki shares why great marketing leaders trust the experts in the room.

And why micromanagement kills creativity, confidence, and ultimately performance.

She makes an important point:

➞ Even if you don’t have the perfect organisational environment, great leaders create one by giving their team freedom within clear boundaries, and holding them accountable to meaningful goals.

It’s a powerful reminder for anyone leading marketing talent in today’s complex environments. 

When you empower smart people and let them own their craft, you don’t just get better output.

You build a high-performance culture that delivers impact.

Thank Vicki, for all your insights and advice!

Businesses that want referrals are 'hoping' for them. It's not by design.

In this clip from my conversation with Derek Morgan from Referral Marketing Ideas, he explains why referral marketing is a business’s true competitive advantage.

“Referral marketing isn’t buffeted by the latest trends or algorithms. It’s programmatic, systemised, and predictable. You do it through strategic referral partnerships, not luck.”

It’s a powerful reminder that consistency in lead flow doesn’t come from chasing the newest shiny object or 'growth hack'.

When you develop and nurture the right partnerships, with the right process,  you can repeat and scale predictable growth.

#referralmarketing #partnerships #partnerecosystem #techexecinsights

Firneo

Partnerships can be a lonely job: you never studied it in school. There's no playbook to follow. Where do you go to learn from and connect with people who actually understand what you do?  Firneo.

Firneo was born out of the need to empower professionals in "emerging roles" like Partnerships, Growth, Customer Success, and more with access to the people, resources, and opportunities that help them thrive in their careers.

As Co-Founder & CEO, I'm responsible for growing our network, ensuring that we continually add value to our community of students and members, and leading our business to a successful future.

Welcome to my network.

www.firneo.com

Co-founder & CEO

Pavilion

Executive Member

WeWork

Led business development efforts in the U.S., focused on building a new Services division.

Vice President, Partnerships, Services 

SumAll

Led business development and partnerships, including product integrations, channel relationships, and content/community partnerships.

Head of Business Development & Partnerships

American Express

Led product development for American Express' partnership with Twitter, including a first-of-its-kind "Tweet to Buy" social commerce product that let Amex Cardmembers pay for products by simply tweeting a hashtag (http://allthingsd.com/20130211/now-american-express-cardholders-can-tweet-to-buy/).

Senior Manager, Digital Partnerships & Development - Global New Product Development

Managing business development, partnership management, and channel development for American Express Business Insights.

American Express Business Insights leverages our proprietary global database and advanced analytics to provide valuable insight into your marketplace, your competitive environment, and your customers.

Senior Manager, BD & Partnerships

Managed partnership marketing channels to acquire small business credit card customers through our relationship with Costco Wholesale.

Led channel development, sales force engagement, and strategic marketing initiatives.

Manager, Co-Brand Partnerships Acquisition

Managed distribution partnerships to acquire small business credit card customers through our relationships with Sovereign Bank, Harris Bank, BankAtlantic, United Bank Card, and EVO Merchant Services.

Led channel development, sales force engagement, and strategic marketing initiatives.

Assistant Manager, Emerging Partnership Acquisition

General Assembly

Taught two workshops that I developed on business development and partnerships.

Faculty

Forbes.com

I wrote a regular column about Business Development: http://blogs.forbes.com/scottpollack

Contributing Writer

New York Venture Community

Lead the Business Development subgroup of NYVC

Board Member

Skillshare.com

aI taught a popular class on business development entitled "Biz Dev 101: An Interactive Workshop on How Deals Get Done".  Now available as an online class: http://startofthedeal.teachable.com/

I was named a "Skillshare Master Teacher" in January 2011.

I designed and developed a unique interactive curriculum and case simulation to provide a strategic framework for understanding business development principles.

Business Development Teacher

Startup Leadership Program

The Startup Leadership Program (SLP) is a highly selective, world-class training program for outstanding founders, leaders and innovators who are or want to be startup CEOs, and be connected to a global network. SLP Fellows have founded over 300 breakthrough startups including Duron Energy, Gharpay, ixigo, Innoz, Momelan, Runkeeper, SideTour, Shareaholic, Solar Junction, Ubersense, Savored, Voicetap, and have won many awards.

Voted "Fellow of the Year" for the 2012 NY chapter by peers.

Fellow

Why hello there.

I'm Scott Pollack, co-founder & CEO of Firneo, a learning community for the next generation of Partnerships, BD, and Ecosystem leaders. 

I spent most of my 20+ year career in partenrships feeling like a "professional ugly duckling" -- I was surrounded marketers, salespeople, product managers, and lawyers, but not many people whose career path looked like mine.

I felt alone. 

I started Firneo once I realized that I wasn't alone - and neither are you. 

There are millions of us out there Partnerships who feel the same way, but together we can carve a path for our futures.

With Firneo, we're creating a place to learn from those who've done this job before, so that we can unlock endless opportunities for our companies - and our careers. 

Firneo is where Partnership leaders get support and resources to accelerate their careers.

Scott Pollack

I'm hiring a 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 at Pavilion

At Pavilion, we put the right people in the right rooms for the right conversations that power their careers.

We're looking for someone to own the digital experiences that make this happen for 10,000+ go-to-market leaders worldwide.

𝗧𝗵𝗶𝘀 𝗶𝘀𝗻'𝘁 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗿𝗼𝗹𝗲 — 𝗶𝘁'𝘀 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗿𝗼𝗹𝗲.

You'll shape how thousands of members experience belonging and connection every day through our digital products: Slack, our Member Hub, Pathfinder (our AI assistant), and our Resources Library.

What you'll do: 
- Own the roadmap and performance of our core community platforms.
- Design intuitive structures that help members find the right conversations, people, and knowledge. 
- Build scalable systems that reduce noise and increase high-value connections.

You might be a fit if you: 

- Have 5–8 years in product management, especially with community or social products. 
- Love Slack-based communities and understand how people connect online. - Are data-fluent but also skilled at qualitative research. 
- Thrive in ambiguity and love turning messy ecosystems into structured, scalable systems.

Know someone who's a fit?  Are you a good fit?  Check out the full JD and apply below 👇

Head of Product / Member Programs at Pavilion | Co-Founder & CEO at Firneo

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