Filament

Filament is a digital performance agency specialising in B2B growth for tech businesses and vendor channel programs.

Managing Director

Volt Lab

Volt Lab is a plug-in strategic partner with a clear mission to help our clients spark growth. Working at the intersection of organisational strategy, marketing strategy and sales strategy, we take a whole of customer value approach to create insight-led customer conversations.

OM ThreeSixty

OM ThreeSixty was a Fremantle WA based agency creating value for businesses across Asia-Pacific region through strategy, creativity, engaging lead generation and lead nurturing.

Strategic Specialists Group

Building sustainable growth and accelerating progress towards a succession or successful exit for business owners and leaders, in partnership with Strategic Specialists Group. Developing and delivering customised plans of action, to manage risk and grow the business.

Strategy & Marketing Director

Black Rider Press

Black Rider Press was a groundbreaking literary hootenanny celebrating Australian and international poets and authors with much hootin’ and hollerin’. Look homeward, angels!

Founder & CEO

Evolve Leadership

Senior Consultant - Strategy & Communication

Vose College of Higher Education

Business Communication, Marketing Lecturer

(various)

Various Marketing, Corporate Affairs & Comms Management Roles in Finance Sector

I'm the Managing Director and co-founder of Filament, a digital agency specialising in Go-to-Market strategy and partner marketing for B2B tech companies and vendor channel programs.

Over the last 17 years, I've worked with diverse companies to build and expand marketing frameworks, deploy demand gen and lead gen programs, enter new markets, unlock support from tech vendors, and increase market share. 

Tech companies and vendor channel programs I’ve supported include VMware, Microsoft, Dell, Cisco, HPE, AWS, Google, IBM, NetApp, Veeam, Tata, Zerto, Dropbox, Nutanix, Symantec and Splunk.

This has meant I’m experienced in working with a variety of B2B tech company and channel partner types, including:

👉 Independent Software Vendors (ISVs)
👉 Managed Service Providers (MSPs), Value-Added Resellers (VARs) and System Integrators (SIs)
👉 Cloud-based service providers, including IaaS, PaaS and SaaS companies
👉 Cybersecurity and Managed Security Service Providers (MSSPs)
👉 Edge infrastructure and IoT providers
👉 Virtualization and application deployment specialists
👉 Data centres, and
👉 Distributors and Aggregators.

Prior to leading agencies I was primarily leading marketing and communications programs in the finance and investment sector.

Key career highlights I’m proud of include:

✅ Articulating the state of mobile marketing for Google SE Asia, in partnership with Capitalis
✅ Supporting Australian tech companies to enter and expand in the US
✅ Significantly growing a channel program by 4x in 12 months
✅ Leading the corporate communications on a $47.1 million off-market transaction of an investment firm with $3 billion FUM
✅ Expanding a SaaS multinational's footprint in SE Asia

Jeremy Balius

From keywords to context, AI is completely reshaping compliance in regulated industries like financial services.

In this Tech Exec Insights conversation, Sreekanth Sreevalsam, VP of ANZ at ASC Technologies, shared something that really stuck with me:

“Compliance is evolving from a list of words to understanding behaviours in context.”

Traditionally, compliance teams relied on lexicons and keyword spotting, scanning for words like “guarantee” or “front run” to detect risk.

But as Sree points out, people don’t speak in compliance dictionaries anymore. We use slang, emojis, sarcasm, shorthand, and AI is now able to interpret intent, roles, and relationships within the conversation.

That’s a pretty full-on shift.

It means compliance teams can move from reactive keyword chasing to proactive risk understanding, powered by contextual AI that knows who’s speaking, to whom, and why it matters.

It’s a fascinating evolution that’s redefining what “compliance monitoring” even means in 2025.

Watch this short clip with Sree to hear how AI is changing the game for regulated industries.

#AI #Compliance #FinancialServices #VoiceAnalytics #MicrosoftTeams #RegTech #TechExecInsights #Filament

I help B2B tech companies go to market faster. Founder with 1 exit.

MSP growth in 2026 means going beyond traditional IT services to drive deeper value for their clients.

In my conversation with Sreekanth Sreevalsam, VP at ASC Technologies ANZ, he said something that really stuck with me:

“You have to move the conversation from ‘Have you done your call recording?’
 to ‘What are we learning from those recorded conversations?’”

That one line captures exactly how MSPs can evolve their value proposition.

Tick-box compliance means archiving voice or video recordings just because regulators require it. 

It's just sitting there in object storage.

The real opportunity lies in turning that data into business intelligence.

When MSPs help clients uncover why customers churn, how sales teams perform, or where service quality drops, they’re no longer just keeping systems running — they’re driving insight, strategy, and growth.

Sree’s message is clear: compliance data can mean more than just backups in storage. 

It’s strategic intelligence waiting to be unlocked.


#MSP #AI #compliance #businessintelligence #dataanalytics #voiceanalytics #microsoftteams #TechExecInsights #filament #asctechnologies

If your referral partners aren’t sending you leads, it’s not an incentive problem. It’s a... 

Value problem

In this clip from my Tech Exec Insights conversation with Derek Morgan from Referral Marketing Ideas, he challenges a common referral incentivisation belief with: 

More rewards or bigger commissions don't magically make partners refer.

“Forget incentives. Swap out the word incentive for the word value. What is your value proposition to the person you want to refer — and is that value actually important to them?”

It’s such a clear and uncomfortable truth.

If your partners aren’t referring, your offer probably doesn’t align with what they care about. 

Or you're not leading with value, or not providing meaningful value to your partners.

When you tie your value proposition to what matters most in their business, 𝐍𝐎𝐓 𝐘𝐎𝐔𝐑𝐒, they take you to market every day.

That’s when partnerships evolve from transactional to transformational.

#referralmarketing #partnerecosystem #gotomarket #salesleadership #B2Bpartnerships #partnermarketing #techexecinsights #filament

“Freedom with accountability.”

That’s how Vicki Flower, Fractional CMO and Founder of Chief MO, defines the foundation of a high-performing marketing team.

In this clip from our Tech Exec Insights conversation, Vicki shares why great marketing leaders trust the experts in the room.

And why micromanagement kills creativity, confidence, and ultimately performance.

She makes an important point:

➞ Even if you don’t have the perfect organisational environment, great leaders create one by giving their team freedom within clear boundaries, and holding them accountable to meaningful goals.

It’s a powerful reminder for anyone leading marketing talent in today’s complex environments. 

When you empower smart people and let them own their craft, you don’t just get better output.

You build a high-performance culture that delivers impact.

Thank Vicki, for all your insights and advice!

Businesses that want referrals are 'hoping' for them. It's not by design.

In this clip from my conversation with Derek Morgan from Referral Marketing Ideas, he explains why referral marketing is a business’s true competitive advantage.

“Referral marketing isn’t buffeted by the latest trends or algorithms. It’s programmatic, systemised, and predictable. You do it through strategic referral partnerships, not luck.”

It’s a powerful reminder that consistency in lead flow doesn’t come from chasing the newest shiny object or 'growth hack'.

When you develop and nurture the right partnerships, with the right process,  you can repeat and scale predictable growth.

#referralmarketing #partnerships #partnerecosystem #techexecinsights

Webytude Web Solutions Pvt. Ltd.

✔ Managing a portfolio of 15+ agency accounts, nurturing client relationships, and overseeing new and ongoing projects.

 ✔ Collaborating closely with the team to translate project requirements into actionable plans and deliver optimal solutions.

 ✔ Supervising projects, overseeing delivery processes and end-to-end lifecycles, ensuring quality, and meeting deadlines.

 ✔ Creating proposals, timelines, and cost estimates while developing and executing project strategies tailored to client requirements.

 ✔ Managing administration and financial operations to ensure smooth project workflows.

Founder & Director / Web Consultant 

Technigent Software Solutions Pvt Ltd

- Assisting client collaborations and coordinating with team for web projects management. 
- Developing interactive and scalable web interfaces.
- Managing data integration, application scalability, plugin integrations, etc. 
- Overseeing project development and enhancing web projects’ performance.
- Defining KPIs, troubleshooting, testing, and building web prototypes.
- Soliciting client feedback and incorporating it with web projects.
- Making sites scalable by performing Common Gateway Interface (CGI) and ensuring clean coding practices.

Client Account Manager & Web Consultant

Loyal Web Solutions

- Employing coding expertise to develop appealing front-end website architecture.
- Developing guided and functional back-end for web projects.
- Developing databases and servers for the custom functionality.
- Ensuring the web projects deliver impressive experience over mobile platforms.
- Managing the web project’s concept, executing, testing, and troubleshooting.
- Incorporating the client’s feedback into the web application.
- Developing custom extensions and APIs.

Full-Stack Web Developer

Ommune

- Analyzing the web project scope for its feasibility and suggesting edits.
- Designing and developing interactive and engaging front-end for web applications.
- Building stable website architectures.
- Designing and developing the back-end, including database and server integration.
- Building custom WordPress plugins, themes and websites.
- Testing web solutions in the sandbox and real environment. 
- Conducting troubleshooting for performance, scalability, functionality, and content management issues. 
- Incorporating client feedback to earn client delight with robust solutions.

WordPress/PHP Developer

Director @Webytude – Helping Design & Digital Agencies with White label Web Development, Web Design, and E-commerce Development Services

As a director and web consultant at Webytude, I help businesses and agencies across the globe with full-scale web development solutions.

With 10+ years of experience in custom web development and leadership roles, I focus on making web solutions more robust, interactive, and scalable. 

When I am not delivering my coding assistance, you can find me brainstorming with my team and engaging in productive discussions with my client partners.  

Here at Webytude, we practice a ‘focused approach’ and deliver only what we do the best – and that’s Credible Web Development.

Moreover, I am looking forward to building strategic and robust collaborations with Agencies and Consultants in my long-term goals. 


𝐖𝐡𝐢𝐭𝐞 𝐋𝐚𝐛𝐞𝐥 𝐖𝐞𝐛 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬
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✔️ WordPress theme, plugin development & customization
✔️ WooCommerce customization
✔️ Shopify development & app Integrations
✔️ WebFlow design and development
✔️ Custom PHP and MySQL development
✔️ Laravel development
✔️ Website platform migration
✔️ Landing page design & development
✔️ UI/UX & Responsive mobile-first design 
✔️ Website speed optimization
✔️ Email template design
✔️ APIs & Payment gateways integrations 
✔️ Conversion rate optimization
✔️ Technical SEO audit 
✔️ Manage Platforms:
- ClickFunnels || ClickBank || Squarespace || Leadpages || Instapage || Unbounce
✔️ Automations & Marketing:
- Drip || GetResponse || MailChimp | Klaviyo || Aweber || Optin Monster || HubSpot


𝐖𝐢𝐬𝐡 𝐭𝐨 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐲𝐨𝐮𝐫 𝐧𝐞𝐱𝐭 𝐰𝐞𝐛 𝐩𝐫𝐨𝐣𝐞𝐜𝐭? 𝐋𝐞𝐭’𝐬 𝐓𝐚𝐥𝐤!
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✉️ 𝐄𝐦𝐚𝐢𝐥: ravi@webytude.com
🤙 𝐒𝐤𝐲𝐩𝐞: RaviPatel_8
📞 𝐏𝐡𝐨𝐧𝐞: +91 9979715295
🟢 𝐖𝐡𝐚𝐭'𝐬𝐀𝐩𝐩: +91 9979715295
🌐 𝐖𝐞𝐛𝐬𝐢𝐭𝐞: www.webytude.com
📞 𝐁𝐨𝐨𝐤 𝐚 𝐜𝐚𝐥𝐥: www.calendly.com/webytude/schedule-a-call

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The Battle

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Ravi Radadiya

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jeremy Balius's LinkedIn Performance

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