Filament

Filament is a digital performance agency specialising in B2B growth for tech businesses and vendor channel programs.

Managing Director

Volt Lab

Volt Lab is a plug-in strategic partner with a clear mission to help our clients spark growth. Working at the intersection of organisational strategy, marketing strategy and sales strategy, we take a whole of customer value approach to create insight-led customer conversations.

OM ThreeSixty

OM ThreeSixty was a Fremantle WA based agency creating value for businesses across Asia-Pacific region through strategy, creativity, engaging lead generation and lead nurturing.

Strategic Specialists Group

Building sustainable growth and accelerating progress towards a succession or successful exit for business owners and leaders, in partnership with Strategic Specialists Group. Developing and delivering customised plans of action, to manage risk and grow the business.

Strategy & Marketing Director

Black Rider Press

Black Rider Press was a groundbreaking literary hootenanny celebrating Australian and international poets and authors with much hootin’ and hollerin’. Look homeward, angels!

Founder & CEO

Evolve Leadership

Senior Consultant - Strategy & Communication

Vose College of Higher Education

Business Communication, Marketing Lecturer

(various)

Various Marketing, Corporate Affairs & Comms Management Roles in Finance Sector

I'm the Managing Director and co-founder of Filament, a digital agency specialising in Go-to-Market strategy and partner marketing for B2B tech companies and vendor channel programs.

Over the last 17 years, I've worked with diverse companies to build and expand marketing frameworks, deploy demand gen and lead gen programs, enter new markets, unlock support from tech vendors, and increase market share. 

Tech companies and vendor channel programs I’ve supported include VMware, Microsoft, Dell, Cisco, HPE, AWS, Google, IBM, NetApp, Veeam, Tata, Zerto, Dropbox, Nutanix, Symantec and Splunk.

This has meant I’m experienced in working with a variety of B2B tech company and channel partner types, including:

👉 Independent Software Vendors (ISVs)
👉 Managed Service Providers (MSPs), Value-Added Resellers (VARs) and System Integrators (SIs)
👉 Cloud-based service providers, including IaaS, PaaS and SaaS companies
👉 Cybersecurity and Managed Security Service Providers (MSSPs)
👉 Edge infrastructure and IoT providers
👉 Virtualization and application deployment specialists
👉 Data centres, and
👉 Distributors and Aggregators.

Prior to leading agencies I was primarily leading marketing and communications programs in the finance and investment sector.

Key career highlights I’m proud of include:

✅ Articulating the state of mobile marketing for Google SE Asia, in partnership with Capitalis
✅ Supporting Australian tech companies to enter and expand in the US
✅ Significantly growing a channel program by 4x in 12 months
✅ Leading the corporate communications on a $47.1 million off-market transaction of an investment firm with $3 billion FUM
✅ Expanding a SaaS multinational's footprint in SE Asia

Jeremy Balius

From keywords to context, AI is completely reshaping compliance in regulated industries like financial services.

In this Tech Exec Insights conversation, Sreekanth Sreevalsam, VP of ANZ at ASC Technologies, shared something that really stuck with me:

“Compliance is evolving from a list of words to understanding behaviours in context.”

Traditionally, compliance teams relied on lexicons and keyword spotting, scanning for words like “guarantee” or “front run” to detect risk.

But as Sree points out, people don’t speak in compliance dictionaries anymore. We use slang, emojis, sarcasm, shorthand, and AI is now able to interpret intent, roles, and relationships within the conversation.

That’s a pretty full-on shift.

It means compliance teams can move from reactive keyword chasing to proactive risk understanding, powered by contextual AI that knows who’s speaking, to whom, and why it matters.

It’s a fascinating evolution that’s redefining what “compliance monitoring” even means in 2025.

Watch this short clip with Sree to hear how AI is changing the game for regulated industries.

#AI #Compliance #FinancialServices #VoiceAnalytics #MicrosoftTeams #RegTech #TechExecInsights #Filament

I help B2B tech companies go to market faster. Founder with 1 exit.

MSP growth in 2026 means going beyond traditional IT services to drive deeper value for their clients.

In my conversation with Sreekanth Sreevalsam, VP at ASC Technologies ANZ, he said something that really stuck with me:

“You have to move the conversation from ‘Have you done your call recording?’
 to ‘What are we learning from those recorded conversations?’”

That one line captures exactly how MSPs can evolve their value proposition.

Tick-box compliance means archiving voice or video recordings just because regulators require it. 

It's just sitting there in object storage.

The real opportunity lies in turning that data into business intelligence.

When MSPs help clients uncover why customers churn, how sales teams perform, or where service quality drops, they’re no longer just keeping systems running — they’re driving insight, strategy, and growth.

Sree’s message is clear: compliance data can mean more than just backups in storage. 

It’s strategic intelligence waiting to be unlocked.


#MSP #AI #compliance #businessintelligence #dataanalytics #voiceanalytics #microsoftteams #TechExecInsights #filament #asctechnologies

If your referral partners aren’t sending you leads, it’s not an incentive problem. It’s a... 

Value problem

In this clip from my Tech Exec Insights conversation with Derek Morgan from Referral Marketing Ideas, he challenges a common referral incentivisation belief with: 

More rewards or bigger commissions don't magically make partners refer.

“Forget incentives. Swap out the word incentive for the word value. What is your value proposition to the person you want to refer — and is that value actually important to them?”

It’s such a clear and uncomfortable truth.

If your partners aren’t referring, your offer probably doesn’t align with what they care about. 

Or you're not leading with value, or not providing meaningful value to your partners.

When you tie your value proposition to what matters most in their business, 𝐍𝐎𝐓 𝐘𝐎𝐔𝐑𝐒, they take you to market every day.

That’s when partnerships evolve from transactional to transformational.

#referralmarketing #partnerecosystem #gotomarket #salesleadership #B2Bpartnerships #partnermarketing #techexecinsights #filament

“Freedom with accountability.”

That’s how Vicki Flower, Fractional CMO and Founder of Chief MO, defines the foundation of a high-performing marketing team.

In this clip from our Tech Exec Insights conversation, Vicki shares why great marketing leaders trust the experts in the room.

And why micromanagement kills creativity, confidence, and ultimately performance.

She makes an important point:

➞ Even if you don’t have the perfect organisational environment, great leaders create one by giving their team freedom within clear boundaries, and holding them accountable to meaningful goals.

It’s a powerful reminder for anyone leading marketing talent in today’s complex environments. 

When you empower smart people and let them own their craft, you don’t just get better output.

You build a high-performance culture that delivers impact.

Thank Vicki, for all your insights and advice!

Businesses that want referrals are 'hoping' for them. It's not by design.

In this clip from my conversation with Derek Morgan from Referral Marketing Ideas, he explains why referral marketing is a business’s true competitive advantage.

“Referral marketing isn’t buffeted by the latest trends or algorithms. It’s programmatic, systemised, and predictable. You do it through strategic referral partnerships, not luck.”

It’s a powerful reminder that consistency in lead flow doesn’t come from chasing the newest shiny object or 'growth hack'.

When you develop and nurture the right partnerships, with the right process,  you can repeat and scale predictable growth.

#referralmarketing #partnerships #partnerecosystem #techexecinsights

Baviyo

Your Business, Supercharged with Innovation & Creativity.
Baviyo helps businesses make more money and grow predictably by leveraging cutting-edge innovation and creativity. Get C-level strategic thinking without the complexity of hiring or equity dilution.

CEO & Founder

The New Gravity

Building Solutions for the Now
The New Gravity is a family of companies focused on creating innovative solutions that address today's most pressing business challenges.

House of Beautiful Minds

Empowering Global Talent Success
Supporting international professionals and their families to adapt and thrive, whether joining your team from abroad or representing your company globally. When your global talent succeeds, your business does too.

We Support:
Companies Hiring International Talent
Ensure valuable new hires successfully integrate and perform long-term

Companies Sending Employees Abroad
Protect your investment in international assignments

Co-Founder

Clever Elements GmbH

The newsletter platform built for agencies. Turn newsletters into an ROI factory for your agency.

Edison Newton GmbH

MONUMENTUM®

Your Titanium Memory Storage
_________________

Meet Monumentum: Your Partner in Achieving Dreams and Celebrating Milestones
---------------------------
In today’s busy world, our dreams and goals often get lost in the noise. We want to remember our achievements, to stay motivated, and to create something lasting—something we can hold on to. But most products don’t offer a way to truly mark our journeys or motivate us along the way. We often end up with short-lived digital memories or items that fade over time.

This is where Monumentum comes in.
---------------------------
Imagine a titanium plate crafted to represent your journey, your dreams, and your milestones. Each plate is both a motivator and a memory keeper—a tangible, lasting symbol of your personal achievements.

With Monumentum, you don’t just set goals; you have a constant companion that reminds you to keep moving forward. Each plate starts with empty circles, representing the dreams, goals, or experiences that matter most to you. As you achieve each one, you punch a dot into the plate, marking your progress in a way that’s durable and timeless.

How Monumentum Helps You:
---------------------------
Visualize and Commit: Monumentum makes your dreams visible and gives you a real, physical motivator.
Celebrate Every Milestone: Each punched dot is a small celebration of what you’ve accomplished.
Create a Legacy: Made from titanium, Monumentum is built to last a lifetime—so you can even pass it down, a record of dreams realized and memories collected.
We Understand the Challenge: Staying focused on long-term goals is tough, and finding something that reminds you of what matters—while actually lasting—is rare. Monumentum fills that gap.

Founder

Huelon

Send tiny multichannel messages to your audience.

Arts & Nature Social Club

Our Vision is to form a global community of opinion leaders from the fields of arts, science and business who will act as an inspirational platform for a desirable and sustainable future life on this planet.

Board Member

China Eastern

China Eastern Airlines ist eine chinesische Fluggesellschaft mit Sitz in Shanghai und Basis auf dem Shanghai Pudong International Airport. Sie ist Mitglied der Luftfahrtallianz SkyTeam.

Digital Transformation Advisor

Cathay Pacific Airways

Cathay Pacific ist eine Fluggesellschaft mit Sitz in der Sonderverwaltungszone Hongkong und Basis auf dem Hong Kong International Airport. Sie ist Mitglied der Luftfahrtallianz Oneworld.

🔔 Follow my journey in the Middle East 📹

Not a consultant. Not an agency. Your temporary co-founder for innovation and growth.

I help ambitious business owners, creators, and startups grow through creativity and strategic use of cutting-edge technology (including AI). As founder of Baviyo, I lead a small but powerful team of creative thinkers and tech experts dedicated to solving your biggest growth challenges.

Many businesses fail with tech because they lack clarity on the real problems they're solving. Trendy tools and software alone won’t create meaningful results. At Baviyo, we:

👉 Start with creativity: Fresh, bold ideas to rethink your challenges.
👉  Deploy tech strategically: Selecting technology (AI included) that truly amplifies your growth.
👉  Deliver clear results: No flashy tools without real purpose.

When you work with us, expect:

✅ Deep problem or opportunity discovery.
✅ Genuine partnership and hustle.
✅ Innovative and creative solutions tailored for lasting impact.

Ready to elevate your business? Message me. Let's make your vision a reality.

Manuel Kistner

Remember when we told boomers to “just get on the internet” or “learn to use a smartphone”?

Now it’s our turn in the hot seat.

A lot of our generation is treating AI exactly the way they treated the internet in the 90s: with ridicule, skepticism, and blanket rejection.
“AI Slop” has become the new “it’s because of that damn phone.”

Yes, there are real issues:
Students cheating.
Companies misusing AI to cut jobs.
Endless spam content.

But those are human problems.
Greed.
Shortcuts.
Bad incentives.

The tech itself is neutral.
What we do with it is not.

AI will keep advancing whether people hate it or not.
So maybe the better move is to learn it, master it, and shape it... before someone else does.

Re-Inventing... ███████▒▒▒ 70% complete...

No alternative text description for this image

taplio

The Battle

Jeremy Balius

Manuel Kistner

Followers

Posts

Engagements

Likes

Performance ScoreJeremy Balius's LinkedIn Performance

Performance ScoreManuel Kistner's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jeremy Balius

Manuel Kistner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jeremy Balius's LinkedIn Performance

Performance ScoreManuel Kistner's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJeremy Balius's LinkedIn Performance