Filament

Filament is a digital performance agency specialising in B2B growth for tech businesses and vendor channel programs.

Managing Director

Volt Lab

Volt Lab is a plug-in strategic partner with a clear mission to help our clients spark growth. Working at the intersection of organisational strategy, marketing strategy and sales strategy, we take a whole of customer value approach to create insight-led customer conversations.

OM ThreeSixty

OM ThreeSixty was a Fremantle WA based agency creating value for businesses across Asia-Pacific region through strategy, creativity, engaging lead generation and lead nurturing.

Strategic Specialists Group

Building sustainable growth and accelerating progress towards a succession or successful exit for business owners and leaders, in partnership with Strategic Specialists Group. Developing and delivering customised plans of action, to manage risk and grow the business.

Strategy & Marketing Director

Black Rider Press

Black Rider Press was a groundbreaking literary hootenanny celebrating Australian and international poets and authors with much hootin’ and hollerin’. Look homeward, angels!

Founder & CEO

Evolve Leadership

Senior Consultant - Strategy & Communication

Vose College of Higher Education

Business Communication, Marketing Lecturer

(various)

Various Marketing, Corporate Affairs & Comms Management Roles in Finance Sector

I'm the Managing Director and co-founder of Filament, a digital agency specialising in Go-to-Market strategy and partner marketing for B2B tech companies and vendor channel programs.

Over the last 17 years, I've worked with diverse companies to build and expand marketing frameworks, deploy demand gen and lead gen programs, enter new markets, unlock support from tech vendors, and increase market share. 

Tech companies and vendor channel programs I’ve supported include VMware, Microsoft, Dell, Cisco, HPE, AWS, Google, IBM, NetApp, Veeam, Tata, Zerto, Dropbox, Nutanix, Symantec and Splunk.

This has meant I’m experienced in working with a variety of B2B tech company and channel partner types, including:

👉 Independent Software Vendors (ISVs)
👉 Managed Service Providers (MSPs), Value-Added Resellers (VARs) and System Integrators (SIs)
👉 Cloud-based service providers, including IaaS, PaaS and SaaS companies
👉 Cybersecurity and Managed Security Service Providers (MSSPs)
👉 Edge infrastructure and IoT providers
👉 Virtualization and application deployment specialists
👉 Data centres, and
👉 Distributors and Aggregators.

Prior to leading agencies I was primarily leading marketing and communications programs in the finance and investment sector.

Key career highlights I’m proud of include:

✅ Articulating the state of mobile marketing for Google SE Asia, in partnership with Capitalis
✅ Supporting Australian tech companies to enter and expand in the US
✅ Significantly growing a channel program by 4x in 12 months
✅ Leading the corporate communications on a $47.1 million off-market transaction of an investment firm with $3 billion FUM
✅ Expanding a SaaS multinational's footprint in SE Asia

Jeremy Balius

From keywords to context, AI is completely reshaping compliance in regulated industries like financial services.

In this Tech Exec Insights conversation, Sreekanth Sreevalsam, VP of ANZ at ASC Technologies, shared something that really stuck with me:

“Compliance is evolving from a list of words to understanding behaviours in context.”

Traditionally, compliance teams relied on lexicons and keyword spotting, scanning for words like “guarantee” or “front run” to detect risk.

But as Sree points out, people don’t speak in compliance dictionaries anymore. We use slang, emojis, sarcasm, shorthand, and AI is now able to interpret intent, roles, and relationships within the conversation.

That’s a pretty full-on shift.

It means compliance teams can move from reactive keyword chasing to proactive risk understanding, powered by contextual AI that knows who’s speaking, to whom, and why it matters.

It’s a fascinating evolution that’s redefining what “compliance monitoring” even means in 2025.

Watch this short clip with Sree to hear how AI is changing the game for regulated industries.

#AI #Compliance #FinancialServices #VoiceAnalytics #MicrosoftTeams #RegTech #TechExecInsights #Filament

I help B2B tech companies go to market faster. Founder with 1 exit.

MSP growth in 2026 means going beyond traditional IT services to drive deeper value for their clients.

In my conversation with Sreekanth Sreevalsam, VP at ASC Technologies ANZ, he said something that really stuck with me:

“You have to move the conversation from ‘Have you done your call recording?’
 to ‘What are we learning from those recorded conversations?’”

That one line captures exactly how MSPs can evolve their value proposition.

Tick-box compliance means archiving voice or video recordings just because regulators require it. 

It's just sitting there in object storage.

The real opportunity lies in turning that data into business intelligence.

When MSPs help clients uncover why customers churn, how sales teams perform, or where service quality drops, they’re no longer just keeping systems running — they’re driving insight, strategy, and growth.

Sree’s message is clear: compliance data can mean more than just backups in storage. 

It’s strategic intelligence waiting to be unlocked.


#MSP #AI #compliance #businessintelligence #dataanalytics #voiceanalytics #microsoftteams #TechExecInsights #filament #asctechnologies

If your referral partners aren’t sending you leads, it’s not an incentive problem. It’s a... 

Value problem

In this clip from my Tech Exec Insights conversation with Derek Morgan from Referral Marketing Ideas, he challenges a common referral incentivisation belief with: 

More rewards or bigger commissions don't magically make partners refer.

“Forget incentives. Swap out the word incentive for the word value. What is your value proposition to the person you want to refer — and is that value actually important to them?”

It’s such a clear and uncomfortable truth.

If your partners aren’t referring, your offer probably doesn’t align with what they care about. 

Or you're not leading with value, or not providing meaningful value to your partners.

When you tie your value proposition to what matters most in their business, 𝐍𝐎𝐓 𝐘𝐎𝐔𝐑𝐒, they take you to market every day.

That’s when partnerships evolve from transactional to transformational.

#referralmarketing #partnerecosystem #gotomarket #salesleadership #B2Bpartnerships #partnermarketing #techexecinsights #filament

“Freedom with accountability.”

That’s how Vicki Flower, Fractional CMO and Founder of Chief MO, defines the foundation of a high-performing marketing team.

In this clip from our Tech Exec Insights conversation, Vicki shares why great marketing leaders trust the experts in the room.

And why micromanagement kills creativity, confidence, and ultimately performance.

She makes an important point:

➞ Even if you don’t have the perfect organisational environment, great leaders create one by giving their team freedom within clear boundaries, and holding them accountable to meaningful goals.

It’s a powerful reminder for anyone leading marketing talent in today’s complex environments. 

When you empower smart people and let them own their craft, you don’t just get better output.

You build a high-performance culture that delivers impact.

Thank Vicki, for all your insights and advice!

Businesses that want referrals are 'hoping' for them. It's not by design.

In this clip from my conversation with Derek Morgan from Referral Marketing Ideas, he explains why referral marketing is a business’s true competitive advantage.

“Referral marketing isn’t buffeted by the latest trends or algorithms. It’s programmatic, systemised, and predictable. You do it through strategic referral partnerships, not luck.”

It’s a powerful reminder that consistency in lead flow doesn’t come from chasing the newest shiny object or 'growth hack'.

When you develop and nurture the right partnerships, with the right process,  you can repeat and scale predictable growth.

#referralmarketing #partnerships #partnerecosystem #techexecinsights

Paper Pushers IT Inc

Paper Pushers IT was formed to fill a much-needed void in the IT reseller market.  By providing full pricing transparency, through the various IT channels of distribution, Paper Pushers ensures it's customer the best price available in the market.

As a Partner and VP of Sales, my responsibilities include connecting IT buyers, financial leaders and procurement officers with technology vendors to ensure pricing transparency.  With a focus on new business generation, former strategic partnerships with key technology vendors is one of the areas I am helping to lead.

VP of Sales

As a member of GLG's Expert Network, I currently consult in the Data Protection, Backup & Recovery and Business Continuity space. Collaborated with diverse teams to connect decision makers with experts, ensuring clarity and confidence in decision-making processes. Utilized expertise to provide valuable insights and recommendations, contributing to the success of clients and the company. Played a key role in the world's largest network of experts, enhancing the quality and variety of first-hand expertise available.

Expert Network Member

Guidepoint

As part of the GuidePoint network of consulting experts, my focus is on providing market research, trends and highlights, relative experience across the Data Protection market.  With a specialty in Cloud Storage across the Managed Service Provider space; I can speak to current trends and developments in this market.

Data Protection & Business Continuity Consultant

Clarify

Currently serving as a member of Clarify's Market Advisory Board to provide business coaching, insights and recommendations to the U.S. based enterprise sales team.

Advisor

Veeam Software

**4-year President's Club Winner, 2020-2023**

In the role of Sr. Director, Americas Cloud & Service Providers, I was responsible for leading a team across North and Latin America, that was focused on building and growing our partnerships with over 4,000 monthly transacting Service Providers, responsible for over $60M in ARR.  

With field and inside team members across the Americas, our VCSP Community consists of partners and service providers at all levels.

Senior Director, Americas Cloud & Service Provider Sales

Syniverse

Syniverse is leading the change as the most global, reliable and secure platform for the demands of IoT, security and commerce.

Overall leadership for Syniverse's Mid-Market Sales route to market, including expansion into new business and management of existing accounts.  

Built out and developed a new  Enterprise customer success team, while ensuring tight alignment with the Syniverse global sales go-to-market strategy.

Vice President, Sales & Customer Success

CA Technologies

Direct responsibility for a team of over 65 Digital Sales & Presales Account Managers focused on helping customers, partners and prospects navigate through the Application Economy, with a heavy focus on Digital Transformation.

Vice President, European Digital Sales & Presales

Strategy Leader and Adviser for Global Digital Sales& Virtual Presales Strategy/Operations at CA Technologies focused heavily on leading transformation effect across the team.  Responsible for driving cross-departmental work groups at CA to accomplish enhancements in Productivity and Performance across the organization.

Sr. Director & Adviser, Global Digital Sales & Virtual Presales Strategy

Development and management of CA Technologies' global lead generation and inside sales programs focused on developing sales pipeline for the Enterprise and Growth Market segments in North America, Latin America, EMEA and APJ.

Sr. Director, Global Inside Sales

Responsibility and management for CA Technologies' Data Management solution sales across the Eastern U.S. Regions.  Oversee relationships with key partners and customer across the region with a goal of driving $25M in revenue for the current fiscal year.  Develop and manage outsourced sales agreement focused on channel partner recruitment, development and enablement.

Director, Channel Sales

Responsible for the hiring, training, coaching and development a team of Storage Sales Specialists with expertise in Data Availability & Storage Resource Management (Southeast Regions).

Regional Sales Manager, Storage Mgmt

Responsible for building and growing CA's Small & Medium Business within its North American Channel Business. Developed SMB go-to-market strategies and corporate initiatives including new product development, relationship marketing and advertising for alternate routes to market.

Director of SMB Sales

At Paper Pushers IT Inc, as a Partner & VP of Sales, my focus is on disrupting the IT reseller market by introducing a model that prioritizes transparency and value for end users. Leveraging skills in sales pipeline management and new business development, our team is committed to transforming how IT goods are delivered. 

As an advisor at Clarify, I provide strategic insights that shape the U.S. enterprise sales approach, drawing on a rich background in sales leadership.

Previously, as Senior Director at Veeam Software, I led a team responsible for over $60M in ARR, cultivating partnerships across the Americas with a network of over 4,000 service providers. This role honed my expertise in cloud storage and sales strategy, aligning with my credentials as a Veeam Certified Sales Professional. Our achievements include prestigious recognitions such as the President's Club Achievement and Sales Leader of the Year Award, testament to our collaborative success and market impact.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jeremy Balius's LinkedIn Performance

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