Databox

Director of Product Marketing

Brand & Community Manager

Lemonpie

- Led strategy to drive demand & revenue, and build brand awareness & trust
- Helped establish or refine positioning, ICP and messaging
- Led company rebrand & site redesign
- Wrote site copy and led SEO & content marketing efforts
- Set up qualitative attribution model to track "dark" channels through to revenue

Head Of Marketing

Pollen

I built a rewards program SaaS to help local brick & mortar retailers get more local customers, and keep them coming back. Ultimately unsuccessful, but valuable experience.

Founder

I helped various clients:

- Go from 1k to 9k+ organic uniques, driving increased organic leads
- Build an SEO program for their agency that served 50+ clients
- Run an organic content strategy, creating and optimizing all content
- Have better copy, and communicate with their target audience more effectively
- Test paid campaign effectiveness

Marketing Consultant

Construct-Ed Inc.

I was responsible for growing the e-learning marketplace for Construct-Ed. 

- Increased organic uniques from 500 to 9,000+
- Secured 150 courses and 20 instructors
- Drove 3,000+ user signups
- Led the marketing strategy
- Did all copywriting & customer communications

Growth Marketing Manager

Jurin Roofing Services Inc.

-Mobile Device Management.

-Troubleshooting for IT Equipment: provide basic computer, internet and printer IT support for employees.

-Dataforma database system administration

-Special Projects Management: complete new technology based initiatives assigned from management to help the company run more productively.

IT Manager/ Special Projects Manager

I've often been the first marketer on companies going from 0-1, responsible for creating & executing a strategy to help reach business goals. A few past projects include:

- Taking multiple companies from 1k to 9k+ organic visitors and increasing organic leads
- Leading website messaging & design updates
- Leading a company rebrand
- Creating new service lines of business to serve B2B marketing leaders
- Hosting brand podcasts
- Testing paid ad efficacy

I also built my own SaaS tool for that let small local retailers create a custom rewards program to get more customers and keep them coming back. Currently, I'm leading demand strategy at Databox. I'm most passionate about helping companies attract more of their best customer.

Jeremiah Rizzo

32 Bar Blues

Director of Digital Marketing and Ecommerce

Mogul

• Increased qualified sales opportunities by 390% YoY via the creation, implementation, and testing of company's first PPC campaigns and ABM efforts. Decreased CAC by 84%
• Established and scaled the execution of content marketing strategies and SEO efforts. In first 5 months, grew traffic to new website content by 6900+ visitors and subsequently grew blog to second-largest driver of new business
• Created backend attribution and analytics processes, optimized and scaled email automations, and advised on direction of product and platform development

Director of Global Customer Acquisition, Head of Content

Sabot Family Companies

• Guided investors through their first acquisition. Coordinated transition plans, mentored C-Suite during creation of new business operations, and mobilized execution processes
• Investigated investment opportunities and advised investors on potential acquisitions
• Taught and implemented kaizen and lean production techniques by identifying and eliminating areas of risk while mapping out the previously unknown customer lifecycles

Business Consultant

Alert1/ResponseLink

• Spearheaded marketing direction and strategic vision of company. Presented strategy to board of directors and potential investors and led its execution
• Directed rollout of new products for two brands which grew to comprise 83% of company’s revenue and increased current customer adoption of new products from 8% to 29%  
• Optimized and grew SEM and SEO demand generation efforts, reducing content turnaround time by 90% and freeing $900k/mo in non-value-add advertising spend
• Designed new branding , implemented cohesive brand standards, and rebuilt website with a focus on accessibility and responsive web design. Instituted email marketing strategy to increase lead generation, upselling and cross selling, and customer retention
• Worked with Operations Manager to decrease shipping lead time by 93%. Formulated and launched bespoke lead platform to streamline and automate sales team workflows, increasing sales call close rate by 12%

Alert1

• Built content strategy from scratch.  Authored and edited over 600 pieces SEO-optimized website copy. Designed webpages, and created digital content (blog posts, email campaigns, videos, images) for Alert1 and external partners
• Researched and presented on market and competitor insights to guide promotion and pricing changes, designed and maintained promotion calendar
• Established review collection process by implementing 3rd party review collection tools, designing email marketing campaigns, and building process for resolving customer concerns 
• Designed website A/B tests, liaised with developers to implement the winning changes, and created processes for continuing testing implementation
• Improved customer understanding by designing user guides, managing creation of online customer support portal, and writing technical support guides
• Redesigned and managed the printing of all physical marketing collateral

Marketing Associate

TheWorkingWardrobe.com

- Wrote blog posts, updated affiliate links, and maintained social media posting and engagement across multiple platforms

Contributing Writer

Scripps College

- Independently researched, defended, and presented “Factoring the Duplication Map on Elliptic Curves for use in Rank Computations,” a thesis that includes a proof of Mordell’s Theorem and develops techniques to compute the rank of elliptic curves
- Presented at Scripps College’s Capstone Day to a mixed audience of math professionals and students with limited math experience

Independent Researcher

Digital Marketing Director | Demand Gen, CRO, Content, Customer Journey | End-to-End B2B and B2C Marketing

Tracy is an experienced leader who thrives in bringing clarity to ambiguity. She specializes in using kaizen and Agile leadership techniques to empower front-line teammates to drive change and root out inefficiencies. She has extensive digital marketing experience in creating and designing all aspects of the customer funnel to increase qualified inbound leads and sales, reduce customer acquisition cost, and increase customer retention. Tracy has a talent for transforming vision and ideas into analytics-driven reality.

taplio

The Battle

Jeremiah Rizzo

Tracy Layden

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?