Databox

Director of Product Marketing

Brand & Community Manager

Lemonpie

- Led strategy to drive demand & revenue, and build brand awareness & trust
- Helped establish or refine positioning, ICP and messaging
- Led company rebrand & site redesign
- Wrote site copy and led SEO & content marketing efforts
- Set up qualitative attribution model to track "dark" channels through to revenue

Head Of Marketing

Pollen

I built a rewards program SaaS to help local brick & mortar retailers get more local customers, and keep them coming back. Ultimately unsuccessful, but valuable experience.

Founder

I helped various clients:

- Go from 1k to 9k+ organic uniques, driving increased organic leads
- Build an SEO program for their agency that served 50+ clients
- Run an organic content strategy, creating and optimizing all content
- Have better copy, and communicate with their target audience more effectively
- Test paid campaign effectiveness

Marketing Consultant

Construct-Ed Inc.

I was responsible for growing the e-learning marketplace for Construct-Ed. 

- Increased organic uniques from 500 to 9,000+
- Secured 150 courses and 20 instructors
- Drove 3,000+ user signups
- Led the marketing strategy
- Did all copywriting & customer communications

Growth Marketing Manager

Jurin Roofing Services Inc.

-Mobile Device Management.

-Troubleshooting for IT Equipment: provide basic computer, internet and printer IT support for employees.

-Dataforma database system administration

-Special Projects Management: complete new technology based initiatives assigned from management to help the company run more productively.

IT Manager/ Special Projects Manager

I've often been the first marketer on companies going from 0-1, responsible for creating & executing a strategy to help reach business goals. A few past projects include:

- Taking multiple companies from 1k to 9k+ organic visitors and increasing organic leads
- Leading website messaging & design updates
- Leading a company rebrand
- Creating new service lines of business to serve B2B marketing leaders
- Hosting brand podcasts
- Testing paid ad efficacy

I also built my own SaaS tool for that let small local retailers create a custom rewards program to get more customers and keep them coming back. Currently, I'm leading demand strategy at Databox. I'm most passionate about helping companies attract more of their best customer.

Jeremiah Rizzo

VMware

* Oversaw all marcom efforts for education, certification, the VMware Customer Connect LMS learning platform, live online events, the IT Academy, and the Subject Matter Expert program
* Boosted registration for live online events 419%
* Increased customer-facing Certification communications by 150%
* Revamped transactional messaging for VMware Customer Connect Learning to aid in subscription renewal and retention
* Prepared integrated communications strategy for cross-functional teams
* Created blogs, newsletters, social posts, outbound email, and other messaging media
* Captured voice, tone, and meaning for executive ghostwriting
* Acted as Communications Lead for the Women@VMware Power of Difference group
* Was accepted into the Executive Engage Shadowing Program

Senior Content, Marketing, and Communications Manager

MsSarahDaniels.com

* Served ten mid-sized companies by providing strategy and execution for creative product
launches, project management, and marketing initiatives, from concept to completion
• Utilized SEO, SEM, and targeted content to drive sales, bolster leads, boost engagement,
improve retention, and engender positive sentiment
* Wrote, ghostwrote, and edited long- and short-form content for a variety of individuals

Marketing Content Strategist and Creative Project Manager

PayForward, LLC

* Developed integrated marketing strategy/branding for finance/tech startup
* Created web/print content, packaging, videos, webinars, and social media
* Managed and manned national trade shows, including booth design
* Oversaw and supervised creative team and affiliated agencies

Vice President of Marketing

Play On Words

* Ran a writing and branding agency that offered marketing, branding, social media services,
as well as content strategy and creation
* Regularly contracted with and assigned projects to four in-house and 14 freelance
writers and designers on multiple projects at a time

Chief Creative Officer

Woodbury University

* Formulated lesson plans and solo instructed two required courses for the bachelor’s degree
* Assisted with the creation, writing, and editing of six formal, research-based essays per semester

Adjunct Professor - Academic Writing / Composition / Literature / Rhetoric and Design

M2MEDIA360

* Rebranded a 25-year-old trade periodical into a fresh, new magazine and website circulated bimonthly to 15,000 jewelry industry professionals
* Expanded readership by adding a digital flip book, web-exclusive content, robust social media, videos, and a branded browser toolbar

Executive Editor of JQ International

Gen-Y Marketing, Inc.

* Launched trade magazine circulated to 25,000 in the apparel industry, with trade shows worldwide
* Oversaw and supervised editorial, design, sales, circulation, marketing, events, human resources, IT, and accounting

Publisher and Editor-in-Chief of IAB magazine

Tumbleweed Publications

* Launched community newspaper with biweekly delivery to 25,000 San Fernando Valley residents
* Single-handedly managed editorial and layout by overseeing a total of 25 columnists, artists, and graphic designers

Executive Editor of The Valley Social newspaper

National Academy of Sports Medicine

* Acted as sole editor of four full-length academic textbooks and accompanying study guides that served as the industry standard for personal trainers nationwide
* Oversaw internal and external corporate communications, including the intranet and website

Senior Textbook Editor and Communications Manager

My policy? Facts tell; stories sell.

As an enthusiastic storyteller—and engaged listener—I am obsessed with creative and concise content, meaningful marketing, and beautiful branding (and, of course, a good alliteration here and there). 

In my many incarnations, I’ve been responsible for: launching cool products, developing emerging media, publishing on just about every platform, writing and (my fave) ghostwriting short and long-form content, and acting as a smiley-faced spokesperson.  

At the core, I love great content. I’ve written and edited bestselling nonfiction books, award-winning trade magazines, keynote speeches, and even scintillating packaging copy for innovative technology and consumer brands, start-up concepts, creative agencies, and seasoned entrepreneurs. (I even named nail polish colors--a childhood dream of mine!)

In other news: I LOVE cheese (studying to be a fromagier), am learning to play Pickleball (quite poorly), have three (naughty) Australian Shepherds. I currently live in Las Vegas and spend far more time outdoors, hiking and such, than I ever thought anyone would here. (And, yes, it's hot.) For more fun facts about me, reach out--any time.

Sarah Daniels
MsSarahDaniels@gmail.com

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Jeremiah Rizzo

Sarah Daniels

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