Databox

Director of Product Marketing

Brand & Community Manager

Lemonpie

- Led strategy to drive demand & revenue, and build brand awareness & trust
- Helped establish or refine positioning, ICP and messaging
- Led company rebrand & site redesign
- Wrote site copy and led SEO & content marketing efforts
- Set up qualitative attribution model to track "dark" channels through to revenue

Head Of Marketing

Pollen

I built a rewards program SaaS to help local brick & mortar retailers get more local customers, and keep them coming back. Ultimately unsuccessful, but valuable experience.

Founder

I helped various clients:

- Go from 1k to 9k+ organic uniques, driving increased organic leads
- Build an SEO program for their agency that served 50+ clients
- Run an organic content strategy, creating and optimizing all content
- Have better copy, and communicate with their target audience more effectively
- Test paid campaign effectiveness

Marketing Consultant

Construct-Ed Inc.

I was responsible for growing the e-learning marketplace for Construct-Ed. 

- Increased organic uniques from 500 to 9,000+
- Secured 150 courses and 20 instructors
- Drove 3,000+ user signups
- Led the marketing strategy
- Did all copywriting & customer communications

Growth Marketing Manager

Jurin Roofing Services Inc.

-Mobile Device Management.

-Troubleshooting for IT Equipment: provide basic computer, internet and printer IT support for employees.

-Dataforma database system administration

-Special Projects Management: complete new technology based initiatives assigned from management to help the company run more productively.

IT Manager/ Special Projects Manager

I've often been the first marketer on companies going from 0-1, responsible for creating & executing a strategy to help reach business goals. A few past projects include:

- Taking multiple companies from 1k to 9k+ organic visitors and increasing organic leads
- Leading website messaging & design updates
- Leading a company rebrand
- Creating new service lines of business to serve B2B marketing leaders
- Hosting brand podcasts
- Testing paid ad efficacy

I also built my own SaaS tool for that let small local retailers create a custom rewards program to get more customers and keep them coming back. Currently, I'm leading demand strategy at Databox. I'm most passionate about helping companies attract more of their best customer.

Jeremiah Rizzo

Lionbridge

- Develop, build, and launch paid campaigns.
- Launch and manage 3rd party programs, including content syndication.
- Create compelling ad copy to engage audiences, continuously optimizing effectiveness.
- Assess, optimize and report on campaign performance and return on investment.
- Collaborate with internal teams, including Account-Based Marketing, demand generation and creative managers.
- Identify authoritative publications and online channels for our global audiences.
- Stay up-to-date on digital demand generation best practices and tools.
- Work closely with the content team on digital content campaigns.
- Help manage the paid advertising and retargeting tech stack.
- Direct translation process and assign tasks for webpages/pdfs/videos/ads. 
- Consult on SEO / multi-lingual website optimization.
- Collaborate with the web team on multi-regional website design, usability, content and process.
- Work with marketing ops and analytics to leverage marketing attribution data to provide insights to engage and convert more web visitors. 

CLS Communication rebranded to Lionbridge Switzerland in November 2018

Global Digital Marketing Manager

CLS Communication

– Led and managed designer, developer, copywriter, and translator teams to build, maintain and evolve a corporate website in 9 languages. 
– Planned and coordinated regular website releases with management and internal stakeholders, as well as external design and development contractors.
- Part of a cross-functional software development team that developed an online ordering application. 
- Managed the interaction design for new user interface and user experience. 
- Carried out usability tests and developed solutions. Developed regular external communications to promote the newly launched app.
- Launched, maintained and continuously improved multilingual business content (in 9 languages with over 4000 web pages using Drupal). 
- Set up a corporate blog.
- Analysed and selected keyphrases to target specific online audiences. Implemented On-Page SEO. 
- Led collaboration between usability, design, and development teams in agile, SCRUM projects to build improved user interfaces 
- Set up and measured website performance. 
- Established KPIs, goals, landing pages and conversion funnels for digital properties.
- Led a Brand Migration project to bring in acquired companies into the Master Brand
- Planned and implemented GDPR changes for a corporate website with over 30 sub-domains. Identified technical solutions. Reviewed legal texts from a technical perspective.

Internet Marketing

Canoo --​> IMTF.com

Managed and implemented all marketing activities for a software development services startup company. Tasks included:
- Press relations, 
- Marketing communications, 
- Technical writing, 
- Website design, 
- Web content, 
- Web project management,
- Events,
- Corporate blogging,
- Product marketing materials.

Started and grew 2 company blogs: 
- www.canoo.net/blog (questions and answers about German grammar), 
- and a blog on software development.

Managed and implemented Google Ads to generate awareness and leads for a specialist software development library. 

Gained practical know-how of HTML, CSS, and web development best practises (Extreme programming, Agile software development).

Marketing

Fantastic

- Planned, designed and wrote user manuals, online help, APIs, and developer guides in English, embedded in a software development team.
- Developed concept for a single source content management system based on reusable text blocks.

Technical Editor

Sican (now Sci--Worx)

- Managed marketing communications and product communications for semiconductor and microelectronic solutions
- Coordinated market research and analysis. 
- Wrote technical documentation in English for product launch in USA.
- Planned and implemented customer relationship management processes.
- Prepared press releases press conferences.

Digital marketing and web development expert leading fast-moving SEM, SEO, social, usability, digital design, and digital communication projects from concept to reporting. 

Responsive, pragmatic, and agile. 

Specialize in Drupal, WordPress, AEM, or Sitecore for building international websites. Proficient in CSS, HTML, web content development, project management, design, and usability. 

Skilled in managing external/internal web teams, Scrum/Agile methods, multilingual/multicultural environments. 

Global Marketing team member at Lionbridge since June 2015. Successfully set up/maintain Lionbridge Switzerland and Lionbridge Deutschland LinkedIn pages. Launched/migrated German blog. 

Expertise in planning, implementing, and optimizing paid search and paid social campaigns for US, European, Asian markets. 

Proficient in Jira, Basecamp, Zendesk, Trello, Teams, Slack, and Asana for project management. 

Collaborate with copywriters and transcreators for effective web content aligned with search intent. 
Experienced in on-page and technical SEO. 

Strong believer in the power of networking. 
Connect with me at sandra.wendland@lionbridge.com or sandra.wendland@protonmail.ch. 
Find me on Twitter: @SandraWendland_.

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Jeremiah Rizzo

Sandra Wendland

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