Databox

Director of Product Marketing

Brand & Community Manager

Lemonpie

- Led strategy to drive demand & revenue, and build brand awareness & trust
- Helped establish or refine positioning, ICP and messaging
- Led company rebrand & site redesign
- Wrote site copy and led SEO & content marketing efforts
- Set up qualitative attribution model to track "dark" channels through to revenue

Head Of Marketing

Pollen

I built a rewards program SaaS to help local brick & mortar retailers get more local customers, and keep them coming back. Ultimately unsuccessful, but valuable experience.

Founder

I helped various clients:

- Go from 1k to 9k+ organic uniques, driving increased organic leads
- Build an SEO program for their agency that served 50+ clients
- Run an organic content strategy, creating and optimizing all content
- Have better copy, and communicate with their target audience more effectively
- Test paid campaign effectiveness

Marketing Consultant

Construct-Ed Inc.

I was responsible for growing the e-learning marketplace for Construct-Ed. 

- Increased organic uniques from 500 to 9,000+
- Secured 150 courses and 20 instructors
- Drove 3,000+ user signups
- Led the marketing strategy
- Did all copywriting & customer communications

Growth Marketing Manager

Jurin Roofing Services Inc.

-Mobile Device Management.

-Troubleshooting for IT Equipment: provide basic computer, internet and printer IT support for employees.

-Dataforma database system administration

-Special Projects Management: complete new technology based initiatives assigned from management to help the company run more productively.

IT Manager/ Special Projects Manager

I've often been the first marketer on companies going from 0-1, responsible for creating & executing a strategy to help reach business goals. A few past projects include:

- Taking multiple companies from 1k to 9k+ organic visitors and increasing organic leads
- Leading website messaging & design updates
- Leading a company rebrand
- Creating new service lines of business to serve B2B marketing leaders
- Hosting brand podcasts
- Testing paid ad efficacy

I also built my own SaaS tool for that let small local retailers create a custom rewards program to get more customers and keep them coming back. Currently, I'm leading demand strategy at Databox. I'm most passionate about helping companies attract more of their best customer.

Jeremiah Rizzo

Stirred Creative

Returned to a place where I had fun and can be myself

Creative Director

Home 

Best role ever. Taught me more than any boss has.

Executive Assistant to almost three year old (just wanted to formalize it) 

23/8

🤔

Took some time out to figure out what I want to do next. Took up freelance work to keep myself occupied. Two and a half years of startups (with good and not-so-good experiences) gave me some food for thought. Thought it was best to take a pause before thinking of what to do next.

After a few months, I realized I found freelance boring. I also realized that if I had to work in a start-up, I have to be sure about working with the founders. 

Having said that, haven't closed the doors to working in a startup or with founders. Just that next time around, I'll be much more self-aware and take time before making a commitment.

Time out with some freelance thrown in 

Stoa

🙂

Worked with a small but good team (referring only to my coworkers) and took the Instagram account from about 6,000 followers to 15k (and counting) without spending money on influencer marketing. The really good ads team also made this possible (no one makes it alone and anyone who claims so is bullshitting). 

Attempted to give the company's Linkedin page some flavour by not resorting to typical employer branding. Some pieces did really well given that Linkedin prioritizes people over organisation handles.

Had its share of challenges and the run ended after a year.

In all - a few good folks made this experience much, much, much, much better than my first two startups. It reiterated how important it is to work with the right people.

Content Team Lead

Zolve

Content

epiFi

😔
Set off on an early-stage start-up journey during the pandemic. Must admit it was an eye-opening experience. 

More importantly, realized the importance of working with the right people and the downside of overlooking this aspect.

Regrettable and forgettable stint.

🙂

got my mojo back. 

Worked on brands like Tata Health, Digit Insurance, and Gantter. 
Enjoyed working in an independent agency after years at big agencies. Found a small bunch of people who wanted to move the needle and experimented a lot on the social video front, something I hadn't done in agencies. 

Quit to explore the start-up ecosystem.

Still look back fondly at this time and a part of me wants to go back there.

Creative Group Head

Mullen Lintas

🤮

My last big agency job that shook me in more ways than one and finally succeeded in pushing me out of mainline advertising and seeing the world that existed beyond it.

Creative

Contract India

Group Head

DDB Mudra Group

Creative Supervisor

Building a Lego house with my 3 year old+ Host of the Coffee By Two Podcast + late bloomer + neurodivergent

Quick points: 

- I am a writer and a podcaster. 

- My journey in advertising began in a small agency and then worked my way up to the bigger agencies. 

- After a depressing stint that shook me, I left big agency advertising at the end of 2018 and moved to content in early 2019. Since then I have worked in start-ups (where the experiences were average at best) and returned to advertising, albeit in an independent agency.

- I prefer working in smaller teams where I am given more freedom. Big organizations with hierarchies are not for me. 

- I am good at managing small teams and shipping work. 

- I like collaborating more than managing. 

I write daily (almost). You can find my writing here: 

https://thecultureofmarketing.wordpress.com/

You can listen to my podcast, Coffee by Two, here: 

https://coffeebytwopodcast.wordpress.com/

Write to me at pawanram08232gmail.com in case you want to chat on marketing, content and creative for your brand

taplio

The Battle

Jeremiah Rizzo

Pawan M.

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