Databox

Director of Product Marketing

Brand & Community Manager

Lemonpie

- Led strategy to drive demand & revenue, and build brand awareness & trust
- Helped establish or refine positioning, ICP and messaging
- Led company rebrand & site redesign
- Wrote site copy and led SEO & content marketing efforts
- Set up qualitative attribution model to track "dark" channels through to revenue

Head Of Marketing

Pollen

I built a rewards program SaaS to help local brick & mortar retailers get more local customers, and keep them coming back. Ultimately unsuccessful, but valuable experience.

Founder

I helped various clients:

- Go from 1k to 9k+ organic uniques, driving increased organic leads
- Build an SEO program for their agency that served 50+ clients
- Run an organic content strategy, creating and optimizing all content
- Have better copy, and communicate with their target audience more effectively
- Test paid campaign effectiveness

Marketing Consultant

Construct-Ed Inc.

I was responsible for growing the e-learning marketplace for Construct-Ed. 

- Increased organic uniques from 500 to 9,000+
- Secured 150 courses and 20 instructors
- Drove 3,000+ user signups
- Led the marketing strategy
- Did all copywriting & customer communications

Growth Marketing Manager

Jurin Roofing Services Inc.

-Mobile Device Management.

-Troubleshooting for IT Equipment: provide basic computer, internet and printer IT support for employees.

-Dataforma database system administration

-Special Projects Management: complete new technology based initiatives assigned from management to help the company run more productively.

IT Manager/ Special Projects Manager

I've often been the first marketer on companies going from 0-1, responsible for creating & executing a strategy to help reach business goals. A few past projects include:

- Taking multiple companies from 1k to 9k+ organic visitors and increasing organic leads
- Leading website messaging & design updates
- Leading a company rebrand
- Creating new service lines of business to serve B2B marketing leaders
- Hosting brand podcasts
- Testing paid ad efficacy

I also built my own SaaS tool for that let small local retailers create a custom rewards program to get more customers and keep them coming back. Currently, I'm leading demand strategy at Databox. I'm most passionate about helping companies attract more of their best customer.

Jeremiah Rizzo

Omicle

I founded this highly successful branding and marketing firm—providing clients with cutting-edge support in the areas of brand strategy, digital marketing, operational efficiency, and customer experience management.

HIGHLIGHTED PROJECTS & ACCOMPLISHMENTS:
  • Restructured the pricing to better accommodate client needs and double the revenue from this particular offering over the next two years.
  • Digital communications strategy and content development for a professional development leader, driving optimized search engine results and social media engagement
  • Repositioned a SaaS company that was losing market share due to the perception of being a "Covid solution" into a "must-have" to be competitive in the market 
  • Brand expansion strategy and execution including a brand sales positioning strategy for a lead private security firm
  • Rebranding initiative and partnership strategy for a continuing education pioneer, doubling the business within one year
  • Crisis management for a re-org including auditing operations, reducing costs by 50%, and developing a re-launch strategy
  • Start-up businesses: founder advisor, created strategy pitch decks for venture funding, consumer-based user insight planning, app development including user experience, marketing, and revenue generation strategy
  • Digital marketing advisor for a leader in the education industry
  • Serving as an adjunct professor of marketing at Seattle University, Bellevue College, and Central Pennsylvania College and guest lecturer at the University of Washington

My core specialties are brand positioning and messaging, Go To Market strategies and revenue-generating leadership.

VP of Growth Marketing | Fractional CMO | Founder

I have presented as a lead presenter, co-presenter, facilitator, and sat on panel discussions for a variety of audiences all over the country. My presentation topics include Go To Market, Branding, Communications, Company Culture, Diversity & Inclusion, Marketing, and Digital Marketing. 

Organizations I have presented to include:
• Austin Human Resource Management Association 
• American Advertising Federation North Indiana
• American General Contractors (AGC)
• Associated Builders and Contractors (ABC)
• Building Owners and Managers Association (BOMA)
• Certified Contractors Network (CCN)
• City University Seattle
• Explore Alaska
• First America Home Warranty
• Goodwill
• Native PTAC
• Institute of Management Consultants (IMC)
• InterBike
• National Speakers Association (NSA)
• Native PTAC
• Pacific Science Center
• Skanska Academy
• Toastmasters District 2
• Two Rivers CDC
• UEC Seattle Chamber
• Washington Business Week 
• Win With Washington
• Women’s Economic Development Outreach (WE|DO) 

SPECIFIC PRESENTATION TITLES INCLUDE:
• Build a Company Culture for Maximum Profitability
• Building Culture through Leadership
• Do You Really Know Who Your Target Market Is?
• Get Published to Grow Your Brand and Increase Your Creditability
• Implementing Diversity: Bringing People and Strategies Together to Create Action and Results
• Implementing Social Media Strategies
• Influential Branding: What You Say Doesn’t Matter, Really
• Leveraging LinkedIn I & II
• Mastering the Social Media Experience
• Networking to Grow Your Business
• Social Brilliance IMPACT!
• Social Media is Everyone’s Business
• Value of Business Outsourcing
• Where’s Your Sweet Spot? Refine Your Consulting Niche to Own a Specialized Market Segment(s)

I would love to speak at your next event. Contact me to get that scheduled.

Professional Speaker

TailHand

Brand or Culture

Writings are based upon my extensive research with executives and their companies on an ongoing basis. Research includes: 
 - Working with companies who already have a strong culture in place, learn more about internal communications
 - How technology affects the work environment
 - How the culture and the brand of a company influence each other
 - How systems and process affect the employees and the culture
 - Diversity in the workplace
 - Social technologies and brand building

Books: CONTRACTORS: Doing It Right Not Just Getting It Done (2010), Hiring a Contractor (2010), and Contagious Cultures (2009).

Article Series: Purple Construction: The Most Successful Women in Construction Share Their Secrets to Thriving in a Male-Dominated Industry (2012)

Founder | Business and Go To Market Author

GroWashington

When I was brought in, the board knew that the organization was having some cash flow issues, some operations issues, and a serious lack of marketing. This was based on the little information that they had—they were never given bank statements or a budget. It was believed that an intentional marketing strategy with improved operations would turn this organization around. 

Gro has been around for ten years and is known in the arts and crafts sector of small businesses for its stores that sold the products of these businesses. There were originally three stores, but over the last few years, two of the three had closed. 

What I found was the exact opposite. The organization was in serious debt, clients were not being given access to services they were promised to help them grow their business and were allowed to receive the benefits which were costing the organization. It was impossible for the organization to break even with the way it was being managed. 

I was able to cut expenses in half, handled the PR and client interactions about the changes that were being made, and built a recommended strategy for the board to consider on how to improve operations and ensure client deliverables and success. Even with all of this work, it was ultimately decided that shutting down the organization was the best option.

Executive Director

XTRAcredits

I co-manage the social media and develop the branded social strategy that is being implemented specifically with LinkedIn. This includes building their brand and building a social tribe of accredited facilitators.
• Rebranded the company to better position itself in the market.
• Co-managed social media marketing to specifically target facilitators and professionals.
• Collaborated with subject matter experts to align their marketing efforts with the marketing that XTRAcredits would be doing for them.

I also work with the accredited facilitators on their social media strategy to grow their business. This includes profile reviews, developing a social strategy, and other "how to's" of social media.

Social Media Business Strategist | Digital Marketing Director

Bellevue College

I teach various courses to local professionals who are taking classes to further their career. 
 - So You Want to be an Entrepreneur?
 - Search Engine Marketing

Adjunct Professor

Seattle University

MKTG 5330 Brand Management for Marketing Certificate and MBA students.

Brand Management is the art and science of creating brand value for the customer, and thereby building a long-lasting relationship between the brand and the customer. It requires taking a cohesive, integrated, and long‐term view to building brand value and focusing on the key marketing strategies and techniques for reinforcing the distinctive positioning of the brand towards its target segments. Building, reinforcing, and/or revitalizing brand equity involves innovative approaches to focusing on a key target segment(s), providing the identified target with a differentiated value or benefit, creatively delivering the value through the synergized elements of the marketing mix and brand touch points, and evoking a positively distinctive persona or identity for the brand.

The course focuses on understanding organizational‐level branding decisions, with a particular emphasis on consumer‐level psychological principles that influence the success of branding. It will also provide opportunities to apply branding concepts to businesses via case study and a team
“brand audit” project.

OFFICIAL COURSE SUMMARY: 
Organized around the product and brand management decisions that must be made to build, measure, and manage brand equity. Focal objectives are 1) to increase understanding of the important issues in planning and evaluating brand strategies and 2) to provide the appropriate theories, models and research tools to make better branding decisions. Founded on basic marketing principles with particular emphasis on psychological principles in consumer behavior.

E-Magnify 's ATHENAPowerLink Advisory Panel

I was a part of a team that counseled a local business with challenges the company was having with hiring, marketing, branding, and team building. From implementing the changes, the business went on to be named Woman Business of the Year and named in the top Best Places to Work.
____________________
ATHENAPowerLink® provides professional advisory panels to women-owned businesses to assist in business growth. Each advisory panel is tailored to the specific needs of the company as defined by the business plan, goals and objectives of the enterprise. The panel's goal is to ultimately help women-owned businesses learn how to network better, access capital and implement best practices.

Advisory Board Member

As an Assistant Director with BNI, I am taught others to effectively network their business and build relationships. By doing so I was able to effectively market my business, Omicle as well. My position as Core Group Coordinator allowed me to be the primary contact person for each business wanting to form a new chapter, expand their existing chapter, get better connected within the BNI network, build professional relationships, and aided in uniting each chapter as a team, to help them recognize that operating the chapter as a business increased results for everyone individually. I was responsible for three chapters in the Southwestern PA region consisting of 12-25 people each.

Assistant Director

Advanced Acoustic Concepts

I co-developed web-based training for the Navy using the J2EE architecture. Integrated various forms of media that were used in the final product Responsible for testing and providing new solutions to improve user experience. 

Software applications used: Flash, Dreamweaver, Fireworks, Photoshop, Illustrator, and basic coding.

Multimedia Engineer

I specialize in delivering brand clarity, marketing strategy, and operational efficiency to prepare founders to scale their business through revenue-driven leadership. I'm at my best when I'm juggling rapidly changing priorities and have a reputation for taking risks that are grounded in practical realities. I'm not confined by "we've always done it this way" and temper my trial-and-error approach with strategized options.

My clients often describe me as edgy, flexible, fun to work with, and engaging. They have won awards like “Best Place to Work” and “Most Innovative” and have been featured in national magazines as a result of our work together. I often hear, "You have a rare talent. You're the visionary for visionaries and yet you're grounded and can actually make it happen."

As a branding expert and published author in the marketing space, I thrive working with organizations between $1-25M to unlock breakthrough customer acquisition and revenue growth. 

I work with leaders to master the science of communicating for technology and the art of communicating with people. I'm often brought into companies because they need a complete marketing and operational overhaul and they don't know where to begin let alone how to achieve their results. I've built and managed operations, brand strategy, social media marketing, and even audited business to build it out into a franchise model.

I have a reputation throughout my career for executive leadership presence and the ability to rapidly assess the current health and maturity of any organization, brand, or product—and identify immediate improvements to accelerate performance and profitability to go to the next level. I have a history of successfully working in B2B, nonprofits, and B2C environments, drawing upon an enormous toolbox of strengths that include consumer insights and psychology, market research, customer segmentation, omnichannel campaign design and execution, and marketing analytics.

My clients keep coming back and describe me as “creative and brilliant” and have described me as "Ms. Marvelous" because I cut straight to the truth. I've also been told that I'm easy to work with and that I make it safe to ask what my clients often perceive as embarrassing questions. 

I am a proud graduate of the University of Washington's Foster School of Business, Executive MBA program. 

(formerly Mel DePaoli, MBA)

For more information, visit www.omicle.com

taplio

The Battle

Jeremiah Rizzo

Melanie Asher, MBA

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