Databox

Director of Product Marketing

Brand & Community Manager

Lemonpie

- Led strategy to drive demand & revenue, and build brand awareness & trust
- Helped establish or refine positioning, ICP and messaging
- Led company rebrand & site redesign
- Wrote site copy and led SEO & content marketing efforts
- Set up qualitative attribution model to track "dark" channels through to revenue

Head Of Marketing

Pollen

I built a rewards program SaaS to help local brick & mortar retailers get more local customers, and keep them coming back. Ultimately unsuccessful, but valuable experience.

Founder

I helped various clients:

- Go from 1k to 9k+ organic uniques, driving increased organic leads
- Build an SEO program for their agency that served 50+ clients
- Run an organic content strategy, creating and optimizing all content
- Have better copy, and communicate with their target audience more effectively
- Test paid campaign effectiveness

Marketing Consultant

Construct-Ed Inc.

I was responsible for growing the e-learning marketplace for Construct-Ed. 

- Increased organic uniques from 500 to 9,000+
- Secured 150 courses and 20 instructors
- Drove 3,000+ user signups
- Led the marketing strategy
- Did all copywriting & customer communications

Growth Marketing Manager

Jurin Roofing Services Inc.

-Mobile Device Management.

-Troubleshooting for IT Equipment: provide basic computer, internet and printer IT support for employees.

-Dataforma database system administration

-Special Projects Management: complete new technology based initiatives assigned from management to help the company run more productively.

IT Manager/ Special Projects Manager

I've often been the first marketer on companies going from 0-1, responsible for creating & executing a strategy to help reach business goals. A few past projects include:

- Taking multiple companies from 1k to 9k+ organic visitors and increasing organic leads
- Leading website messaging & design updates
- Leading a company rebrand
- Creating new service lines of business to serve B2B marketing leaders
- Hosting brand podcasts
- Testing paid ad efficacy

I also built my own SaaS tool for that let small local retailers create a custom rewards program to get more customers and keep them coming back. Currently, I'm leading demand strategy at Databox. I'm most passionate about helping companies attract more of their best customer.

Jeremiah Rizzo

Meredith Metsker

uConnect

As Senior Content Marketing Manager, I am responsible for building and executing uConnect's content strategy, generating high-value inbound website leads, building brand affinity and awareness, and creating and distributing relevant top-of-funnel content. 

Notable results:
- Launched an interview-driven podcast (that I host and produce) in January 2023 that has 29 episodes, 5,000+ downloads, and over 300 followers. 
- Launched a weekly email newsletter in January 2023 that currently has 1,200+ subscribers

Senior Content Marketing Manager

uConnect built the first all-in-one virtual career center platform to help colleges and universities offer curated career resources to ALL students 24/7. In my role as content marketing manager, I was responsible for creating and distributing a variety of content, including articles, website copy, videos, podcast episodes, emails, and more.

Content Marketing Manager

I regularly speak to a number of organizations about my journalism-to-marketing career path, content marketing, personal branding, and LinkedIn strategy. My audiences have included:
- Journalism and strategic communications classes at the University of Idaho
- Leadership development classes through the Chamber of Commerce in Moscow, Idaho
- Students and career counselors at the Idaho Commission for the Blind and Visually Impaired
- The Recorded Content podcast by Motion
- The Craft podcast by Shorthand

While I'm happy to talk about any of my main topics (the journalism-to-marketing transition, content marketing, personal branding, and LinkedIn strategy), I specialize in personal branding and LinkedIn strategy. Over the last four years, I've used LinkedIn to grow my personal brand, advance my career, and network with thousands of professionals from all over the world. In that time, I've seen many notable results, including a 76% increase in income and several full-time and freelance gigs that happened as a direct result of my LinkedIn presence.

If you'd ever like me to teach your organization how to use LinkedIn to build a personal brand and advance your career, send me a DM!

Public Speaker

I write on a freelance basis for a variety of organizations. My specialties include people analytics, talent acquisition, labor market data, HR tech, future of work, and higher education.

Freelance Content Marketing Writer and Consultant

Stonly

Stonly is an interactive guidance platform for self-serve support and product onboarding. As the first content marketing hire at Stonly (and employee No. 14), I was responsible for creating content that educates, inspires, and drives awareness. 

My biggest project was hosting, editing, and producing Beyond the Queue - a biweekly podcast for CX and support leaders. 🎙️ I managed every step of the process for 20+ episodes, including:
- Outreach
- Scheduling
- Hosting and interviewing
- Editing full-length audio episode
- Editing full-length video episode
- Creating short video clips and audiograms for social media
- Building episode landing pages
- Writing 400-600 word summaries for the landing pages
- Writing 3-5 social media posts for each episode
- Distribution across Spotify, Google, Apple, and Amazon Music
- Promotion (including coordination with guests and their companies to cross-share)

In 9 months, Beyond the Queue grew to 140+ subscribers, 4,000+ downloads/streams, thousands of video views, thousands of impressions on social, and was the No. 1 customer support podcast on Apple. (All through organic distribution, no paid)

Other duties included: 
👉  Writing + editing articles for the Stonly blog
👉  Social media management
👉 Community growth + engagement

Emsi

I was a full-stack content marketer, managing and executing projects in writing, video, social media, and public relations.

My duties included:
- Writing data-driven, conversational articles on topics related to the U.S. economy.
-Interviewing clients and writing case studies.
-Managing Emsi's social media channels (LinkedIn, Twitter, Facebook, Instagram, YouTube). In the 2.5 years I ran Emsi's social media, our LinkedIn, Twitter, and Facebook followers increased by 90%, 40%, and 61%, respectively. 
-Shooting and editing interview-driven videos for marketing, how-to tutorials for customer service, and product highlights for sales.
-Coordinating interviews between our leadership team and the media, writing/editing press releases, and providing data to journalists from The Washington Post, Bloomberg, The Wall Street Journal, and more.

Content Marketing Specialist

Washington State University

I was a marketing writer and communications coordinator for University Communications, the central marketing unit at Washington State University. My duties included:

-Researching and writing in-depth feature stories on students, faculty and staff, research, etc.
-Writing and editing recruitment marketing print pieces, emails, videos, and web content.
-Collaborating with colleagues to create integrated marketing plans and messaging.
-Researching, writing, and pitching story ideas for marketing videos.
-Video production 
-Serving as a project manager.
-Creative directing of photo and video shoots.

Marketing Writer and Communications Coordinator

Moscow-Pullman Daily News

As a reporter, I covered a variety of beats, including education, cops and courts, city and county government, business and arts and entertainment.

As business editor, I edited, designed and provided content for the weekend business section. I also wrote weekly features and editorials while assisting with nightly page design for the daily paper.

Reporter/Business Editor

While a full-time college student, I worked part time as a news clerk and freelance reporter handling everything from walk-in customer service to writing and organizing news briefs, obituaries, wedding/engagement announcements, community events calendars, and covering high school sports.

News Clerk/Freelance Reporter

I worked about 15 unpaid hours a week covering University of Idaho women's soccer and volleyball, and various Washington State University and Latah/Whitman County prep sports.

Sports Intern

When I was a 22-year-old reporter, I covered my first-ever arson—a three-alarm fire that leveled four apartment buildings. I got the call at 3 a.m., drove to the scene, took video, posted on social media, fielded phone calls, pumped out a 30-inch story, and didn't go home until about 8 p.m.

I'm that person. While I'm no longer a journalist, I still thrive on challenges, deadlines, and telling a great story. I'm the writer who will forget to eat if I'm "in the zone," and I take immense pride in my work and byline. 

Now, I put that scrappy journalistic work ethic to use in the content marketing world. I'm highly skilled in content strategy, creation, and distribution, along with interviewing, writing, editing, social media, interview-driven videos, podcasting, and public relations. In my spare time, I dabble in portrait photography.

If you ever want to talk (or hear some of my crazy reporting stories), send me a message!

uConnect built the first all-in-one virtual career center platform to help colleges and universities offer curated career resources to ALL students 24/7.

We’re proud to support leading institutions across the country, including University of Washington, Yale, Penn State, Michigan State, UConn, Spelman College, Arizona State University, and more. Learn more at https://www.gouconnect.com/

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