Databox

Director of Product Marketing

Brand & Community Manager

Lemonpie

- Led strategy to drive demand & revenue, and build brand awareness & trust
- Helped establish or refine positioning, ICP and messaging
- Led company rebrand & site redesign
- Wrote site copy and led SEO & content marketing efforts
- Set up qualitative attribution model to track "dark" channels through to revenue

Head Of Marketing

Pollen

I built a rewards program SaaS to help local brick & mortar retailers get more local customers, and keep them coming back. Ultimately unsuccessful, but valuable experience.

Founder

I helped various clients:

- Go from 1k to 9k+ organic uniques, driving increased organic leads
- Build an SEO program for their agency that served 50+ clients
- Run an organic content strategy, creating and optimizing all content
- Have better copy, and communicate with their target audience more effectively
- Test paid campaign effectiveness

Marketing Consultant

Construct-Ed Inc.

I was responsible for growing the e-learning marketplace for Construct-Ed. 

- Increased organic uniques from 500 to 9,000+
- Secured 150 courses and 20 instructors
- Drove 3,000+ user signups
- Led the marketing strategy
- Did all copywriting & customer communications

Growth Marketing Manager

Jurin Roofing Services Inc.

-Mobile Device Management.

-Troubleshooting for IT Equipment: provide basic computer, internet and printer IT support for employees.

-Dataforma database system administration

-Special Projects Management: complete new technology based initiatives assigned from management to help the company run more productively.

IT Manager/ Special Projects Manager

I've often been the first marketer on companies going from 0-1, responsible for creating & executing a strategy to help reach business goals. A few past projects include:

- Taking multiple companies from 1k to 9k+ organic visitors and increasing organic leads
- Leading website messaging & design updates
- Leading a company rebrand
- Creating new service lines of business to serve B2B marketing leaders
- Hosting brand podcasts
- Testing paid ad efficacy

I also built my own SaaS tool for that let small local retailers create a custom rewards program to get more customers and keep them coming back. Currently, I'm leading demand strategy at Databox. I'm most passionate about helping companies attract more of their best customer.

Jeremiah Rizzo

2324 

"Spark Growth Over A Drink." 

At 2324, we are more than just a bubble tea shop.
Our goal is to foster an environment that empowers youths to engage and influence the local subculture, creating future-inspiring moments that shape their personal and professional journeys 🧋

Owner

Joyce Tsang Content Marketing Limited

"When a door closes, a window opens." 

Approaching eight years of content creation experience at the time, my media, in-house, as well as agency background has equipped me with a vast pool of knowledge. My content has attracted other like-minded entrepreneurs, and clients reached out to me via different channels. So I took a leap of faith and decided to start my own business.

Joyce Tsang Content Marketing is not only my professional profile but also a service-providing platform. We aim to educate entrepreneurs and small business owners to do content marketing the smart way. Our content marketing tips and strategy explanations are created specifically with Slashers, Entrepreneurs, and SMB owners in mind.

Founder & Content Marketer

stuVVz.*=

“We share the stories of those who create with passion.”

As the founder and editor of the online art and culture magazine, I am responsible of everything from website design, writing articles, monitoring social media, running EDM, hosting offline events, creating our own publication, and more.

We are best known for our in-depth artist interviews, where we shed light on the creative processes and personal journeys of emerging artists who now have millions of followers around the world.

HKU SPACE

Responsible for the Brand Management Module (July to November 2021 semester) under the Advanced Diploma in Marketing and Brand Management. My duties include preparing all teaching materials, group assignments, and examination.

Parttime Lecturer

Crabtree & Evelyn

Responsible for all owned channel organic social media content for the brand. That includes building the local content strategy, social content execution and localisation, PR, influencer management, community building (both online and offline) and more.

Social Media Manager

TBWA HONG KONG

Involved in building content strategies, creative pitching, content angle, and managing content executions (inclusive of visual formats and copywriting). Clients included Hennessy, Formula E and more.

Content Director

the Hive Hong Kong

On top of overseeing, monitoring, and educating all social media team members in content creation, company branding, and event promotion via Facebook and Instagram for all locations (Hong Kong, Vietnam, Thailand and Singapore); I was also responsible for assigning and approving social media marketing proposals for any the Hive projects, as well as planning for new pages and social media accounts.

Head of Social Media 

Oversee, monitor, and educate all social media team members in content creation, company branding, and event promotion via Facebook and Instgram for all locations (Hong Kong, Vietnam, Thailand and Singapore).

STAKK Factory Limited

Responsible for coming up with content ideas, storyboard creation, script writing, casting, and the monitoring of video production, inclusive of shooting and editing.

Assistant Producer

Digital Content Creator

Blackbird Automotive 

Responsible for translating articles from Chinese to English, inclusive of online and print.

Translator

Obscura Magazine

Reporter for Obscura Magazine, inclusive of online and print.

Reporter

I give entrepreneurs a content strategy to drive growth 🧲⚡ Consultation | Training & Mentorship | Fractional CMO

When I got my tattoos, my mom said I would never be hired by successful companies in Hong Kong. But I was confident I would manage fine. I knew there were others like me—people unafraid to be themselves.

Through content creation, I've attracted opportunities to:

⚡ Freelance as an actress, model, hair braider, and earn side gig money as a student
⚡ Become a professional dancer, dance instructor, and choreographer, performing on my dream stage before age 30
⚡ Land my dream job as a fresh graduate with no experience
⚡ Found my online art and culture magazine, published a bilingual print, and hosted events around Hong Kong
⚡ Climb the corporate ladder to become a Content Director with little managerial experience

Now, I run Joyce Tsang Content Marketing, a boutique consultancy that educates entrepreneurs and small business owners on how to do content marketing the smart way. I am one of the few marketers in Hong Kong capable of formulating content strategy down to execution. As a business founder and educator, I am passionate about simplifying complex concepts. My mission is to empower people who are unafraid to be themselves and pursue their passions. 

If you identify as someone with an #entrepreneurial mindset and want to explore how #contentmarketing can benefit your business and help you reach your full potential, schedule a free 30-minute diagnosis call with me to get immediate answers to all your content marketing questions: https://calendly.com/joyce-1031/30min.

taplio

The Battle

Jeremiah Rizzo

Joyce Tsang 👩‍💼 Content Marketing Expert

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