The Money Magnet

I work with career coaches who are tired of vetting leads who are non-committal and/or can't afford your services. 

I offer a DWY and DFY lead funnel creation service so you can generate quality warm leads from LinkedIn on autopilot! All you need is a simple system to vet leads for you and you'll save 5-10 hours a week.

Lead Generation Specialist

Oscar Health

I conducted full lifecycle recruitment for data scientists and analysts, product & design, program managers, and engineers (software, IT and security).

Lead Tech Recruiter

Senior Tech Recruiter

OnDeck

OnDeck is a public, global fintech company focused on small business lending. I led all engineering (software engineering, security, DevOps, QA, Salesforce, data engineering, platform architecture), product management, design and program management recruiting for the NYC, Denver and Arlington, VA offices. 

OnDeck was acquired by Enova in October 2020.

Senior Talent Partner (Senior Tech Recruiter)

McKinsey & Company

Full lifecycle recruiting for UX design consultants in the NYC, SF, Chicago and Austin markets. I also conducted international recruiting and sourcing for the South America and Asia markets.

Senior Recruiter

Fjord

Fjord is a global top-tier design consultancy and an Accenture acquisition. I conducted full lifecycle recruiting for the Chicago, NYC, San Francisco and Atlanta studios.

Senior UX Recruiter

Aquent

Recruited for the world’s largest staffing agency for creative talent, placing front-end developers and designers at Fortune 500 companies.

Digital Talent Agent/Recruiter

Ghostwriter for female tech founders | The Solopreneur Sorority Newsletter | Ex-McKinsey | Ex-Healthtech and Fintech | 14x Marathon Finisher

You left your 9-5 for a reason. But vetting leads feels like your new full-time job!

As a career coach, there's no shortage of people interested in working with you. With so many people on the job market, getting leads and referrals is a breeze!

Your calendar is booked with free discovery calls. But there's a catch...

If they're unemployed, they might struggle to afford your coaching services. So you find yourself constantly turning people away or offering a massive discount because you feel bad for them.

But you still have bills to pay. How are you supposed to support yourself if this continues?

You need a system that works for you to bring in qualified, motivated clients who are ready to take action. That’s where I come in.

I help career coaches like you build simple, automated systems (i.e. lead funnels) on LinkedIn so you can:

→ Attract clients who can afford your high-ticket offer
→ Stop wasting time on discovery calls that don't convert
→ Spend more time doing what you love: Helping current clients reach their career goals

How I'm Qualified:
I'm a former tech recruiter with 10 years of experience at McKinsey, Accenture, and 2 NYC tech companies. I've also been a career coach, so I've felt your frustration wasting time on leads who couldn’t commit. 

How I Can Help:
I focus on building simple systems that rely on automation to pre-qualify leads for you. I offer a DFY and DWY LinkedIn lead funnel creation service that takes the guesswork out of client acquisition. 

There are 4 steps:

1. Optimized LinkedIn Profile 
2. Calendar Software Questionnaire (Calendly, TidyCal)
3. Customized Lead Magnet 
4. Targeted Landing Page

(You may think your profile is optimized, but if it's not attracting the right clients or clearly showcasing your value, you're missing opportunities!)

The Result:
This system will take a cold prospect and turn them into a warm lead without you ever interacting with them! 

How? Because it'll build trust that you understand their challenges and have the right solution to solve them. 

Imagine hopping on calls with warm leads who are your ideal clients, because they've already proven they're committed and can afford your services! 🤯

This is the power of a system that works for you 24/7/365.

Ready to get started? Check out my FREE 3-day mini course The Money Magnet where I'll teach you to build your own lead-gen system. It's super easy to implement, so don't worry if you're not tech-savvy! (link in Featured section)

Jenny Lustig 🎤

WordBird LLC

I have formalized my extensive freelance experience into a consultancy promoting brand and marketing initiatives through storytelling. 

As I slowly transition my freelance clients to this entity, I'm also seeking more clients with something to say! (Particular passion areas are education, social justice, and community-building.)

Current projects include strategic plan narratives for a crisis support organization and thought leadership ghostwriting focusing on leadership development. 
 
Visit www.wordbird.pro for details on the strategic writing and editing services available.

Founder/CEO/Chief Storyteller

Mission Minded

Mission Minded is a strategy and creative firm that helps good causes have greater impact.

In my role I most recently provided website copywriting support for client rebranding projects.

Copywriter

The Council Oak

Council Oak is a public policy consulting firm that focuses on natural resources, environmental, and infrastructure topics.

In my role I provide support for a U.S. Army Corps of Engineers project developing communication materials related to coastal risk and a BOEM project developing communication and outreach materials for an ocean carbon sequestration initiative.

Communications Professional

TeQuionBrookins LLC

TeQuion Brookins LLC is a consulting firm that assists nonprofit, small business, and corporate clients with operations, fundraising, communications, and marketing needs.

In my role I create brand and marketing strategies for nonprofit and small business clients and write content for newsletters, annual reports, social media campaigns, websites, and more.

Current areas of focus include youth homelessness, neighborhood revitalization, and economic equity.

Marketing Specialist

Michelle Mellon

• Write speculative short fiction for publication.

• 𝐅𝐫𝐨𝐦 𝐬𝐮𝐦𝐦𝐞𝐫 𝟐𝟎𝟏𝟓 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐟𝐚𝐥𝐥 𝟐𝟎𝟏𝟗, wrote blogs detailing my experiences as an expat living in Hamburg and Munich, Germany and my return to the U.S. living on Maui.

Most Recent Achievement: I published my second short story collection, Haunted Hamburg, in April 2022.

Storyteller/Author

• Provided strategic content and copywriting, editing, thought leadership, and brand messaging support for solopreneurs, startups, small businesses, and NGOs.

Projects: Website copywriting, social media campaign posts, multimedia ads, marketing collateral, thought leadership bylines, blog content, copy editing

Highlight Achievement: Wrote copy for 20+-page fintech website and created content hub in parallel with copy variants for use by marketing, customer service, and sales teams.

Writer/Editor/Brand Content Strategist

SalientMG

SalientMG is a strategic marketing firm that collaborates with growth-stage tech clients on custom executive visibility and go-to-market initiatives.

Served as Director of Content from July 2020 to April 2021, then my title changed to reflect the shift in my primary focus to thought leadership and executive visibility efforts.

•	Headed Executive Thought Leadership Program: architect of program processes including onboarding and platform development, tracked editorial activities and outlet opportunities, and partnered with C-suite B2B clients to produce and distribute compelling thought leadership articles for Fast Company, Forbes, Newsweek, Rolling Stone, The Drum, AW360, and a variety of other trade publications.

•	Supported Executive Visibility program efforts for clients, including assisting with contributed bylines, interviews for positioning and pitching, and award applications.

•	Provided ad hoc editing and writing support for client content marketing and marketing assessment initiatives.

•	Contributed thought leadership content to SalientMG blog.

• Supervised in-house Senior Writer and freelance writing support.

Thought Leadership Director

Celonis

Celonis is an international SaaS unicorn offering business transformation solutions based on its process mining technology.

•	Produced SEO-relevant digital and print marketing copy.

Projects: Corporate website and social media channels, marketing collateral, white papers, video scripts, corporate presentations, CRM emails, brand standards document, corporate content style guide, marketing communications strategy

Highlight Achievement: Provided background story/script for sales team to use in support of corporate roll-out of a new product platform.

•	Served as corporate copy editor and chief editor of the blog. 

•Managed remote freelance copy team.

Projects: Newsletters, emails, training video script editing, training video voiceover work, blog posts

Highlight Achievement: In three months, I increased blog post frequency by 300%.

•	Served as interim PR liaison for DACH region.

Projects: Reviewing copy translations, hosting press for onsite visits

•	Managed speaker selection, session content, and session scheduling for company’s first annual conference (2K attendees). 

•Supervised intern for conference content support activities.

Content Writer and Chief Editor

San Francisco Dogfish

The San Francisco Dogfish were one of eight semi-professional ultimate frisbee teams affiliated with Major League Ultimate (MLU).

•	Managed online content and PR for the team and provided periodic content for MLU headquarters.

Projects: Articles, player profiles, fan profiles, staff profiles, press releases, game programs, content strategy and schedule, some social media content, brand guidelines

Highlight Achievement: My inaugural team press release led to primetime coverage on the San Francisco ABC affiliate.

•	Supervised editorial team of two writers and a graphic designer.

Content Manager & Staff Writer

Peninsula Open Space Trust

Peninsula Open Space Trust (POST) is a nationally renowned land conservancy.

Served as Writer/Editor and Public Relations Manager from March to June 2012. Promoted to Publications and Public Relations Manager and served in that role June 2012 to June 2015. Promoted again in June 2015. 

•	Managed all aspects of content production for publications, online and print marketing, public relations and community outreach efforts.

Projects: Website and social media content, donor newsletters, annual report, press releases,  video scripts and production, marketing collateral, marketing communications strategy and budget, fundraising communications, CRM emails, brand refresh guidelines

Highlight Achievement: I wrote scripts, conducted interviews, and helped produce a five-part marketing video series for a successful $50M campaign.

•	Managed article assignments for internal writer and design projects for external graphic design team.

Senior Manager, Communications

Why do I write? That's like asking, why do I breathe? 

I write to live, to connect, to share with the world around me. I believe there's a story in every instance, which means there are infinite stories out there waiting to be told. 

Now as to how I do it...I'm a multi-talented storyteller with experience in B2C and B2B marketing and brand messaging, journalism, some public relations and grant writing work, and award-winning creative writing. 

I've created content strategies and produced content and copy for startups, nonprofits, corporations and government agencies across areas as diverse as environmental justice, performing arts, refugee assistance, animal rescue, and technology. 

I'm a strong believer in teams--both as a leader and as a contributor. 

And as long as I'm learning something new and having a positive, meaningful impact on this world, I'm happy in the work I do.

taplio

The Battle

Jenny Lustig 🎤

Michelle Mellon

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