The Money Magnet

I work with career coaches who are tired of vetting leads who are non-committal and/or can't afford your services. 

I offer a DWY and DFY lead funnel creation service so you can generate quality warm leads from LinkedIn on autopilot! All you need is a simple system to vet leads for you and you'll save 5-10 hours a week.

Lead Generation Specialist

Oscar Health

I conducted full lifecycle recruitment for data scientists and analysts, product & design, program managers, and engineers (software, IT and security).

Lead Tech Recruiter

Senior Tech Recruiter

OnDeck

OnDeck is a public, global fintech company focused on small business lending. I led all engineering (software engineering, security, DevOps, QA, Salesforce, data engineering, platform architecture), product management, design and program management recruiting for the NYC, Denver and Arlington, VA offices. 

OnDeck was acquired by Enova in October 2020.

Senior Talent Partner (Senior Tech Recruiter)

McKinsey & Company

Full lifecycle recruiting for UX design consultants in the NYC, SF, Chicago and Austin markets. I also conducted international recruiting and sourcing for the South America and Asia markets.

Senior Recruiter

Fjord

Fjord is a global top-tier design consultancy and an Accenture acquisition. I conducted full lifecycle recruiting for the Chicago, NYC, San Francisco and Atlanta studios.

Senior UX Recruiter

Aquent

Recruited for the world’s largest staffing agency for creative talent, placing front-end developers and designers at Fortune 500 companies.

Digital Talent Agent/Recruiter

Ghostwriter for female tech founders | The Solopreneur Sorority Newsletter | Ex-McKinsey | Ex-Healthtech and Fintech | 14x Marathon Finisher

You left your 9-5 for a reason. But vetting leads feels like your new full-time job!

As a career coach, there's no shortage of people interested in working with you. With so many people on the job market, getting leads and referrals is a breeze!

Your calendar is booked with free discovery calls. But there's a catch...

If they're unemployed, they might struggle to afford your coaching services. So you find yourself constantly turning people away or offering a massive discount because you feel bad for them.

But you still have bills to pay. How are you supposed to support yourself if this continues?

You need a system that works for you to bring in qualified, motivated clients who are ready to take action. That’s where I come in.

I help career coaches like you build simple, automated systems (i.e. lead funnels) on LinkedIn so you can:

→ Attract clients who can afford your high-ticket offer
→ Stop wasting time on discovery calls that don't convert
→ Spend more time doing what you love: Helping current clients reach their career goals

How I'm Qualified:
I'm a former tech recruiter with 10 years of experience at McKinsey, Accenture, and 2 NYC tech companies. I've also been a career coach, so I've felt your frustration wasting time on leads who couldn’t commit. 

How I Can Help:
I focus on building simple systems that rely on automation to pre-qualify leads for you. I offer a DFY and DWY LinkedIn lead funnel creation service that takes the guesswork out of client acquisition. 

There are 4 steps:

1. Optimized LinkedIn Profile 
2. Calendar Software Questionnaire (Calendly, TidyCal)
3. Customized Lead Magnet 
4. Targeted Landing Page

(You may think your profile is optimized, but if it's not attracting the right clients or clearly showcasing your value, you're missing opportunities!)

The Result:
This system will take a cold prospect and turn them into a warm lead without you ever interacting with them! 

How? Because it'll build trust that you understand their challenges and have the right solution to solve them. 

Imagine hopping on calls with warm leads who are your ideal clients, because they've already proven they're committed and can afford your services! 🤯

This is the power of a system that works for you 24/7/365.

Ready to get started? Check out my FREE 3-day mini course The Money Magnet where I'll teach you to build your own lead-gen system. It's super easy to implement, so don't worry if you're not tech-savvy! (link in Featured section)

Jenny Lustig 🎤

Going Solo Podcast with Jo Knight Dutkewich

Helping Fabulous Coaches make Fabulous Money doing work you love AND having plenty of time to enjoy it. Come have a listen on YouTube and Spotify!

Podcast Host

Jo Knight Dutkewich Coaching

Founder and CEO

May Bird Leadership

Get certainty.

Be sure you're going in the right direction.

Take everyone with you and execute the plan.

Save money.

Make more money.

Retain your best staff.

Make much better hires.

I invite you to give me a call. Let's see if we are a good fit for each other.

If all I do is help you

☑ identify and fix some deep-seated, long-standing issues in your company
☑ come up with and execute the right plan in this critical time
☑ add a few %age points to your bottom line

Founder & Chief Executive Officer

Jo Knight Consulting

Leadership, People & Cultural Transformation Consultant

High Performance Facilitator & Coach 

Rolls-Royce

Senior Regional Manager; Improvement 

Global Operational Excellence Senior Manager: (Marine & Nuclear)

Mission Ready Management Solutions Manager (Defense & Legacy Aerospace)

Plant Supplier Manager (Aero, Energy and Marine)

Supplier Development Specialist: (Civil & Defense Aerospace)

Procurement Engineer (Civil Aerospace)

Jaguar Land Rover

Graduate Engineer

Imagine replacing your corporate salary in under 6 months; then doubling and trippling it. All whilst working half the hours you used to! 

THAT'S the business I built.

AND it’s the business I help expert corporate leavers create every. single. day.

In 2016, I walked away from my high-flying career  to raise my three boys. Then everything changed; my husband had a life-altering stroke.
Overnight, I became sole breadwinner, full-time caregiver, and single parent. With zero safety net.

I had to make money. Fast.
And I was determined to do it MY way.

Today?

I run a multiple six-figure coaching business working 3 days a week, 40 weeks a year; debt-free, by the ocean, and completely on MY terms.

And I help brilliant corporate leavers do the same.

If you’re an expert who’s ready to turn what you know into a high-ticket coaching.

If you’re craving time freedom, income that reflects your worth, and a business that aligns with your values…

Then I’m your coach.

Because your ambition isn’t “too much.”

It’s a preview of what’s possible.

You bring the expertise.

I’ll bring the strategy, the psychology, and just the right amount of woo.

Together, we’ll blow your own damn mind.

✨ Watch my free Masterclass From the Link in my bio. Your six-month salary replacement plan starts now.

Jo Knight Dutkewich ⭐

My father-in-law worked for the same company for 43 years.
When he died, they didn’t even send a card.

He showed up every single day.

Loyal. Hardworking. Reliable.

He gave decades of his life to that place.

And in the end… nothing. No recognition. No thanks. Just silence.

It’s crushing when you dedicate yourself to something, only to realise the place doesn’t see your value.

That’s when it hit me: it’s rarely about your worth. It’s about your location.

The same effort can be invisible in one context and priceless in another.

Sometimes the environment undervalues what you give; not because you’re not enough, but because you’re in the wrong place.


A bottle of water can be $1 at the supermarket, $4 at the gym, $5 at the movies, & $7 at a concert.

Same water.

The only thing different is the place.

The next time you don’t feel valued question your location; not your worth.

If you want to learn how to leverage your massive value check this out https://lnkd.in/g3DTuCPr

Ex Rolls-Royce ✨ Founder & CEO. The Profitable Founders Club. Turning Ambitious Corporate Leavers into $25k+/Month Business Founders Without Burnout ✨ Introvert & Intuitive AF ✨

She was ready to quit. HR sent me to stop her. 
Here’s what I did instead.

She was brilliant, ambitious, and one of the company’s top performers.

She was also exhausted, frustrated, and completely drained by a culture that didn’t see her worth. 

Everyone assumed I’d do what I was asked and try to persuade her to stay.

I couldn’t do it. 

I told her the truth no one else would..

Run!

Months later, she found a role where she’s truly valued, respected, and thriving. 

Years later, she came to my wedding and we’re still good friends today.

HR is not your friend. 

Their job is to protect the company, not you.

If you want to protect YOU, come see exactly how I went from struggling to make $2k/month to hitting $30k+ months in under a year.  👉 [Link]https://lnkd.in/gd3adYaj

Being “too much” got me out of 6-figure debt.

For years people told me:

“You’re too clever for your own good.”
“Too intense.”
“Too introverted.”
“Too kind.”
“Too soft.”

And like an idiot, I believed they were pointing out flaws.

Turns out they were identifying my competitive advantages.

The thing that stings the most when someone says it?

THAT'S the thing that makes you STAND OUT.
.
The thing clients actually PAY for.

The thing that builds TRUST.

Too clever = I solve problems before most people notice them.

Too intense = I hyper focus on my clients businesses. 

Too introverted = I don’t waste energy on bullsh!t.

Too kind = clients stay.

Too soft = people feel safe enough to be honest.

If you’ve been trying to “fix” the parts of you people love to comment on…
STOP!

Your “too much” is your unfair advantage.

It’s the thing that will let you help more people, make more money, and have far more fun.

Turn it UP!
Not down.

My family flew across the world to see me.
I had to work. 

Even the days I was off, my inbox was full; emails, requests, things I “had” to handle.

I was stressed, exhausted, frustrated.

Resentment built every minute I missed with them, knowing they’d crossed oceans just to be with me.

Being so close yet trapped by work felt unbearable.

That’s when it hit me: any job that can pull me away from my own family has too much power.

Entrepreneurship gave me:

-Time I don’t have to ask for
-Days built around the people I love
-A life where presence comes first

The number one reason I chose entrepreneurship is because asking another adult whether I can go on vacation is not my idea of freedom.

If you want to create that kind of freedom in your own life watch this https://lnkd.in/g3DTuCPr

Ex Rolls-Royce Exec. ✨ Founder & CEO. The Profitable Founders Club. Turning Ambitious Corporate Leavers into $25k+/Month Business Founders Without Burnout ✨ Introvert & Intuitive AF ✨

I watched my brother sit on his dream for YEARS.

Ridiculously smart.

Former professional athlete.

High-paid career.

An incredible single Dad of 3.

He waited years… for the “right time” to start his own thing.

In 2025 he finally jumped.

No perfect plan.

No perfect timing.

Just the courage to stop letting his potential collect dust.

In 6 months, he’s made more money than he ever did in his “secure” career.

Yesterday he called me:
“I think I need to expand… I need to bring on other consultants.”

Because when you taste your own power,

There’s no going back.

Once you decide to work for yourself… you never go back to working for somebody else.

I couldn’t get anyone to my first masterclass.
Only my brother came to my second.

Three showed up to my third.
I wanted to quit so many times.

Tomorrow, 117 people are coming to my 12th.

Slowly, I built a name for myself; brick by brick, masterclass by masterclass, client by client.

It’s not over when you lose. 
It’s over when you quit.

In 2016 I spent 8 hours a day in windowless conferance rooms.

In 2025 I walk on the beach during the workday.

Back then, my life was a blur of fluorescent lighting, stale coffee, and endless meetings that should’ve been emails.

I’d stare at the same four grey walls thinking, “Is this really it? Is this what I traded my life for?”

No sunlight. No creativity. No space to think. Just performance reviews, office politics, and a capped income.

I genuinely believed that was the safest path.

Everything changed when I realised: the “safe path” was the one keeping me small.

Here’s what actually created my freedom:

-I stopped waiting to feel confident and started taking uncomfortable action.
-I built a business around my problem solving skills; not what the world told me I “should” do.
-I ditched survival mode and made decisions from the version of me who -already had a bigger life.
-I stopped trading hours for approval and started trading value for income.

Most of us aren’t chasing luxury - we’re chasing freedom.

Freedom to breathe.
Freedom to slow down.
Freedom to build a life that finally feels like ours.

THAT'S the real win.

I was worried about cash flow so I spent $20k.

It's already paid for itself.

I’m working less.
I’m more audacious.
I’m more confident.
I’m attracting more clients.
My visibility has 7x’d.

And everything I’m learning from someone already where I want to be is going straight back into the value my clients get.

Sometimes the biggest risk is the fastest shortcut.

At 23, I drove a BMW… and cried in the office bathroom.
At 47, I drive a Kia and have never been happier.

Everyone thought I was winning. 
Promotions, status, the “perfect life.” 

But inside, I felt trapped. 
Money was flowing in, joy was draining out.

I realized I wasn’t chasing freedom; I was chasing approval. And no paycheck could fix that.

I started making choices for ME. 
Work that serves my life, not controls it.

Money is a tool. Not the goal. 

The goal is freedom. 

Remember that.

I went from making $18K a month to less than $2K.
Now I make $30-40K months, working 3 days a week.

I’m a raging introvert, 
I don’t have a sales background, 
And I’m 47 with 3 kids.

And I'm just getting started!

If I can do it, so can you.

See how here https://lnkd.in/g3DTuCPr

Ex Rolls-Royce Exec. ✨ Turning Ambitious Corporate Leavers into $25k+/Month Coaches & Consultants FAST Without Burnout, or Sleaze ✨ Introvert AF ✨ Where Strategy, Psychology & Intuition Collide

View newsletter: The Profitable Coaches Club

I’ve been where you are. Maybe you’re thinking about leaving corporate, dreaming of freedom, imagining life on your own terms; and wondering if you ca

Open article: If I Was Thinking About Leaving Corporate, Here’s How I’d Scale to Consistent $25K Months in Year One by Jo Knight Dutkewich ⭐ • 5 min read

If I Was Thinking About Leaving Corporate, Here’s How I’d Scale to Consistent $25K Months in Year One

I exceeded every single objective.
And they still didn’t pay me my bonus.

I’d pushed harder than I ever had. 
Delivered results that literally saved the quarter. 

Everyone called me the "safe pair of hands."
The one they could always count on.

But when the bonuses were announced?

Nothing.

Just a "maybe next year."

That’s when it hit me:
I was waiting for people who benefitted from my overworking, overdelivering, and over giving… 
To finally recognise my worth.

 Why would they?
 It served them not to.

So I stopped handing over my value like it was theirs to decide.
Stopped chasing approval.
Stopped asking for permission to take up space.

 If you don’t know your own value, someone will tell you your value; 
 and it will always be less than you’re worth.

In 2015, HR told me my income had hit the ceiling.
In 2025, I’m earning four times that limit.

I did really well in corporate.

I saved them lots of money.

I saved them lots of pain.

And, they never saw my full potential.

And because they didn't I started to doubt my own too.

It wasn't until I resigned and started my own business that I remembered who I really am and what I am really capable of.

You will meet people who don’t understand your worth. 

Never become one of them.

I made more money in one 1/4 than I did in a year as an Exec.

I was terrified when I left corporate that I would never earn that much again.

I was right.

I made triple.

Working less than half the hours.

People think I care about the money but they're wrong.

What I really care about is:

-Spending time with my children
-Walking on the beach with my husband
-Going boating on a weekday
-Helping other people to blow their own minds.
-Being who I really am.

Is it easy? No.
Life isn't easy.

We do hard things every day but most of them don't benefit us.

If you’re going to do hard things,

At least do the ones that actually change your life.

Work so hard for so long that people mistake your success for luck.

Working for a micromanager nearly killed me.

The stress was constant and suffocating.

I dreaded Monday by Friday lunchtime.

He questioned every decision I made.

Checked in like I was a child who couldn’t be trusted.

I stopped recognising myself.

Stopped believing I was good at what I did.

After a few years (that felt like decades) I couldn't do it anymore.

I wouldn't give my life and joy to someone who would replace me in a week.

So I walked away.

And built a life where I trust myself, I value myself and I love Mondays!

If you don't build your dream, someone else will hire you to build theirs.

The most successful people I know are massive failures.

They’ve tried things that crashed and burned.

They’ve faced rejection, setbacks, and embarrassing moments.

They’ve been told “no” more times than they can count.

But they didn’t stop.

They got back up and tried again.

It’s not about perfect. It’s about effort.

When you bring that effort every single day; that’s where transformation happens.

That’s how change occurs.

I was stuck making <$2k a month for 2 years.

I didn’t take myself seriously.

I didn’t take responsibility.

I blamed the market, the algorithm, the timing.

Nothing changed until I did.

There is no such thing as the "right time."

The people who win don’t wait. They start. 

They sell before it’s perfect. They figure it out as they go.

That’s exactly how I went from $2k → $30k+ months in under a year.

Now I'm teaching other people to do the same in my free webinar. 
https://lnkd.in/gzEP6ytF

Move like everything is gonna work out.
Because it is!

I can’t get back the time I missed with my children.
I try not to think about it too much.
It breaks my heart all over again.

I wish I’d started my business 20 years ago.

This week my 21 year old firstborn came home for the weekend.

And suddenly, I missed him all over again.
The tiny baby I had to leave at 6 weeks old to go back to work.

I had rerurn to work when each of my 3 boys were just 6 weeks old.
Six. 
Weeks.

I wouldn’t wish that on my worst enemy.

So, if you’re on the fence, wondering if you should finally start your business — DO IT!!
.
Don’t wait for “the right time.”
There is no such thing. 

Create your financial freedom now.
See your kids grow up now.
Build a life that actually feels like yours; now.

Money can be made.
Time cannot.

And if you’re serious about making it happen; this week I’m running a 5-day “Not a Black Friday” Sale:

A ridiculously affordable way for a few fabulous coaches and consultants to work with me at rates I never offer.

This isn’t your average sale.
It’s your sign to stop waiting.

I’m only opening up a few spaces — when they’re gone, they’re gone.
DM me for the details. 
💛

In 2014 I burned out for the 3rd time.

I was dedicated to my work and a top performer.

I kept getting additional responsibilities and making bigger contributions.

But I never got a higher grade or increasing salary.

Here's something I never understood:

Many companies would rather pay a recruitment agency $30k to bring in a new employee.

Than to give their top performers the pay and recognition they deserve.

The company looses the commitment and experience of great workers.

And spends the money anyway to hire someone with less knowledge and loyalty for a higher price.

I hope companies realise what a mistake this is and take action.

If you are working for one of these companies: get out now.

There is no job on earth that is worth your mental health.

We were sold a lie.



That to make good money, you have to grind 40+ hours a week.

That being kind and doing meaningful work means earning less.

That our best days are behind us.

That our reach only extends to the people we already know.

NONE of that is true.

You are limitless.
You have infinite potential.

And it’s time the world SAW what you’re capable of.

I’ve only got 2 spots left this week for my Coaches’ Revenue Rescue 

 If you’re ready to start making good money without burning out, DM me now.

Don't mean to brag but my post was enjoyed by over 203 people today.

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Jenny Lustig 🎤

Jo Knight Dutkewich ⭐

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The Battle

Jenny Lustig 🎤

Jo Knight Dutkewich ⭐

Followers

Posts

Engagements

Likes

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