The Money Magnet

I work with career coaches who are tired of vetting leads who are non-committal and/or can't afford your services. 

I offer a DWY and DFY lead funnel creation service so you can generate quality warm leads from LinkedIn on autopilot! All you need is a simple system to vet leads for you and you'll save 5-10 hours a week.

Lead Generation Specialist

Oscar Health

I conducted full lifecycle recruitment for data scientists and analysts, product & design, program managers, and engineers (software, IT and security).

Lead Tech Recruiter

Senior Tech Recruiter

OnDeck

OnDeck is a public, global fintech company focused on small business lending. I led all engineering (software engineering, security, DevOps, QA, Salesforce, data engineering, platform architecture), product management, design and program management recruiting for the NYC, Denver and Arlington, VA offices. 

OnDeck was acquired by Enova in October 2020.

Senior Talent Partner (Senior Tech Recruiter)

McKinsey & Company

Full lifecycle recruiting for UX design consultants in the NYC, SF, Chicago and Austin markets. I also conducted international recruiting and sourcing for the South America and Asia markets.

Senior Recruiter

Fjord

Fjord is a global top-tier design consultancy and an Accenture acquisition. I conducted full lifecycle recruiting for the Chicago, NYC, San Francisco and Atlanta studios.

Senior UX Recruiter

Aquent

Recruited for the world’s largest staffing agency for creative talent, placing front-end developers and designers at Fortune 500 companies.

Digital Talent Agent/Recruiter

Ghostwriter for female tech founders | The Solopreneur Sorority Newsletter | Ex-McKinsey | Ex-Healthtech and Fintech | 14x Marathon Finisher

You left your 9-5 for a reason. But vetting leads feels like your new full-time job!

As a career coach, there's no shortage of people interested in working with you. With so many people on the job market, getting leads and referrals is a breeze!

Your calendar is booked with free discovery calls. But there's a catch...

If they're unemployed, they might struggle to afford your coaching services. So you find yourself constantly turning people away or offering a massive discount because you feel bad for them.

But you still have bills to pay. How are you supposed to support yourself if this continues?

You need a system that works for you to bring in qualified, motivated clients who are ready to take action. That’s where I come in.

I help career coaches like you build simple, automated systems (i.e. lead funnels) on LinkedIn so you can:

→ Attract clients who can afford your high-ticket offer
→ Stop wasting time on discovery calls that don't convert
→ Spend more time doing what you love: Helping current clients reach their career goals

How I'm Qualified:
I'm a former tech recruiter with 10 years of experience at McKinsey, Accenture, and 2 NYC tech companies. I've also been a career coach, so I've felt your frustration wasting time on leads who couldn’t commit. 

How I Can Help:
I focus on building simple systems that rely on automation to pre-qualify leads for you. I offer a DFY and DWY LinkedIn lead funnel creation service that takes the guesswork out of client acquisition. 

There are 4 steps:

1. Optimized LinkedIn Profile 
2. Calendar Software Questionnaire (Calendly, TidyCal)
3. Customized Lead Magnet 
4. Targeted Landing Page

(You may think your profile is optimized, but if it's not attracting the right clients or clearly showcasing your value, you're missing opportunities!)

The Result:
This system will take a cold prospect and turn them into a warm lead without you ever interacting with them! 

How? Because it'll build trust that you understand their challenges and have the right solution to solve them. 

Imagine hopping on calls with warm leads who are your ideal clients, because they've already proven they're committed and can afford your services! 🤯

This is the power of a system that works for you 24/7/365.

Ready to get started? Check out my FREE 3-day mini course The Money Magnet where I'll teach you to build your own lead-gen system. It's super easy to implement, so don't worry if you're not tech-savvy! (link in Featured section)

Jenny Lustig 🎤

Helping leaders create more bandwidth to grow engaged & resilient teams | Team Learning & Assessment Facilitator

The #1 leadership lesson I learned working for America’s Funniest Home Videos:

What not to do as a leader.

For 9 months, I answered calls, watered plants, picked up lunch, delivered scripts, monitored emails… & got yelled at almost daily.

“What did you do?!”
“What are you doing?”
“Why are you sitting there?”

Daily chaos. Mixed messages. Fear in the hallways.

I never knew what mood my boss would be in. 

Those Hollywood years were full of rejection, & taught me resilience, adaptability, & how to keep moving forward. 

Even then, I knew leadership could be better. That experience became the foundation for everything I’ve done since.

I went from chasing roles in Hollywood to leading in corporate. For the past 15 years, I’ve guided 100s of leaders & teams to cut through the noise, align efforts, & create systems that sustain performance without sacrificing results or wellbeing.

Today, I help executives rebuild capacity, strengthen trust, & lead high-performing teams through coaching, workshops, offsites, & keynotes.

And the impact shows in both the results & the relationships.

“𝘐 𝘩𝘢𝘷𝘦 𝘦𝘷𝘰𝘭𝘷𝘦𝘥 𝘧𝘳𝘰𝘮 𝘢𝘯 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘰𝘳 𝘵𝘰 𝘢𝘯 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦, 𝘦𝘮𝘣𝘳𝘢𝘤𝘪𝘯𝘨 𝘢 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘴𝘵𝘺𝘭𝘦 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳𝘪𝘻𝘦𝘥 𝘣𝘺 𝘦𝘮𝘱𝘢𝘵𝘩𝘺 & 𝘢 𝘨𝘳𝘰𝘸𝘵𝘩 𝘮𝘪𝘯𝘥𝘴𝘦𝘵.” -Val Cassano, Director Strategy

“𝘏𝘦𝘳 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘯𝘢𝘷𝘪𝘨𝘢𝘵𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘹 𝘵𝘦𝘢𝘮 𝘥𝘺𝘯𝘢𝘮𝘪𝘤𝘴 & 𝘧𝘢𝘤𝘪𝘭𝘪𝘵𝘢𝘵𝘦 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘪𝘴 𝘶𝘯𝘱𝘢𝘳𝘢𝘭𝘭𝘦𝘭𝘦𝘥.” -Jaime Moreno, CMMO

“𝘏𝘦𝘳 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘭𝘦𝘢𝘥 𝘮𝘺 𝘵𝘦𝘢𝘮 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘰𝘶𝘳 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘩𝘢𝘴 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘢𝘵𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵 𝘰𝘧 𝘨𝘰𝘢𝘭𝘴 & 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘩𝘰𝘸 𝘰𝘶𝘳 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘴 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦 𝘵𝘰 𝘰𝘶𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴.” -Beth Coleman, Director Contracting

Leadership can be emotionally exhausting, especially when you’ve been thrown into it or asked to do more with less. I help you:
→ Simplify what’s overcomplicated
→ Strengthen communication & trust
→ Build systems that create space to think, lead, & perform 

Because leadership isn’t about doing more. It’s about doing what matters most, & creating space to do what you love.

For me, that means hiking mountain trails & chasing adventure with my family.

If you’re ready to lead with more focus, less friction, & a team that performs at a higher level, let’s connect.

Send me a DM or schedule a free discovery call in my Featured section.

Jennifer Recla

Introducing our 2026 ATD Rocky Mountain Chapter Board!

I'm so excited to work with this incredibly committed group of volunteers over the next 12 months as President. 

We support talent professionals in the CO & WY with opportunities to learn, connect, & grow.

My personal focus for this year:
Have fun!

That’s the legacy I want to leave. 

I want board volunteers & chapter members to walk away saying:
 ✔️I felt connected to the community
✔️ I’m glad I volunteered
✔️ I had a great time

That’s my north star.

It’s how I’ll decide what to say “yes” & “no” to.

Can't wait for our first official board meeting this afternoon. 


Learn more about our chapter: https://www.atdrmc.org/

Meet this year's board: https://lnkd.in/g3zNBxEk

Interested in volunteering with the chapter? Email volunteer@atdrmc.org.

P.S. Huge thank you to former presidents Mary Hoftiezer & Alyssa Willet, for their leadership over the last couple of years. We wouldn’t be where we are today without you.

P.P.S. Do you volunteer on a board or in your community?

Leading shouldn’t drain you | Helping executives rebuild capacity, strengthen trust, & lead high-performing teams | Leadership Coach & Trainer | Fun & Adventure Junkie

I’m back after 2 weeks off!

Loved time off with family & friends.

I’m a little older now.
(New Year’s Eve baby)

A bit more rested.
(Slept past 6 a.m.)

Less money in the bank.
(Too many presents)

And very very full.
(Boatloads of treats)

So…what did I miss?

Happy Monday & Happy New Year!

P.S. What’s got you most excited this week?

P.P.S. Took a mini break in CA while the grandparents watched the kiddos for a few days👇. This is us in Joshua Tree.

No alternative text description for this image

I asked a leadership team to name their unique contributions, & then the CEO did something unexpected.

I passed out the team grid with everyone's top strengths.

We reviewed pockets of excellence & gaps.

I asked:
"What are your unique contributions to the leadership team?"

Silence.

Then the CEO spoke up: 
"I can share what each person's unique contribution is."

And she did.

She went around the room, naming the value each leader brings to the team & the organization.

Smiles all around.
A few leaders blushing. 

Then I asked the team do the same for her. 

That's what this work is all about.

Seeing people.
Naming strengths.
Celebrating the talent in the room.

I didn’t ask the CEO to do this.
She chose to.

And it shows in the engagement of her leaders & what they shared about her.

Who on your team could you message today to let them know the unique contribution they bring?

This year, I'm starting 2026 with Intention. 

Intentionally saying yes & no to the right things.
Intentionally spending time on what matters most.

Each year, I kick things off with a theme.

Last year, my word was Unlimited (yes, a little "Wicked" inspired).

While I have no regrets about 2025, I'm realizing that casting that wide a net & saying yes to so much isn't sustainable. 

This year's theme reflects that shift. 

As you begin the new year:
What's your theme?
How do you want to grow?
What was missing from 2025?
How do you want to show up in 2026?

If you want a few words to play with:
Commitment
Connection
Alignment 
Clarifying
Purpose
Resolve
Smooth
Growth
Hope

P.S. Spending more time in escape rooms is one of my intentional yeses this year! 👇🏼

Do not open until December 2025...

That's what it said on the outside of the envelope. 

It’s been sitting on my bulletin board since April 2024.

The writing had faded.

Inside was a note from one of my former teammates, Sara!

Can’t quite describe how full my heart & soul feel right now.

It was a reminder to pause, reflect, & intentionally look ahead.

So I’ll pass that invitation on to you.

Here are the questions to ask yourself today from this video:

-What does your role look like right now?

-What do you want it to look like?

-Where will you provide the most value?

-What does it look like 6 months from now? 1 year? 5 years?

-Have you also celebrated the impact you’ve already made?

Happy daydreaming!

P.S. I’ll post what in the world a “Yoda Moment” is in the comments.

21 leaders
3 hours
3 days

Putting the final touches on today’s “Workload Reset” bootcamp.

Today is about zooming out. 

Getting clear on what's important. 

Revealing the drivers behind how you lead & manage your work. 

We're going to:
A. shift from reactive to intentional
B. set big picture goals & targets
C. start to get organized

This is foundation-building work.

Which do you need most right now? A, B, or C?

One year from now, I am...

This is the exercise we kicked off with at last week's "Workload Reset Bootcamp."

Where are you one year from now? 
What does success look like?

It's hard to make progress if you don't know where you're going. 

Creating a clear "year-from-now" future self builds a more intentional path for growth. 

Check out a few from the bootcamp for inspiration 👇🏼 

One year from now, I am...
➡ organized & calm
➡ strategic & planful
➡ on-task & focused
➡ structured & adaptable
➡ creating time for myself
➡ intentional with my time
➡ elevating others' strengths
➡ reaching goals I set for myself
➡ out of the weeds & delegating
➡ aligned with our org's vision & mission

Notice the language.

Using "I am" instead of "I will be" helps you embody your future self now, not someday.

Once you write yours, post it somewhere you’ll see it daily.

Better yet, share it with someone else.

Putting it out into the universe increases your odds of getting there.

📌 What is your one year from now statement for 2026?

P.S. Missed the bootcamp? I'm running another one this spring. Join the waitlist for early bird access & help choose the dates that work best for you: https://lnkd.in/gaNrMVyB

P.P.S There's never enough time in the breakout rooms! A phrase I heard often last week & the reason for the giggles below.

The one team practice we couldn't lead without, the kind of community & connection we all need right now.

For the last several years, whenever I lead a team, I start with this simple practice.

It's a check-in & a pulse check. 

We ask 3 questions:
-How are you feeling/doing?
-What's your big goal for the week?
-How can we support you?

We call it "Sanctuary." 

It helps us see where everyone is at.
We get grounded in what matters most.
And it creates space to ask for & receive help. 

I remember one team member who thought it was a waste of time.

"No one's actually going to share how they're doing." 

But after a few meetings, something shifted. 

People did share. 
They asked for help. 
They supported each other. 

By the time I left that team, he couldn't imagine meeting without it. 

This simple check-in is how teams stay connected through the challenges & chaos.

It changes how you show up for each other.

Do you have a similar team practice you can't live without?

P.S. One of my former teams who adopted this practice 👇🏼!

Training doesn't drive growth.

What happens after training does.

Matt Gjertsen & I caught up at DevLearn to talk about the role leaders play in turning learning into real change.

Training matters.
But it can't be a one-time event.
And it doesn't always happen in the classroom.

Real growth happens when people apply what they learn on the job, with leaders actively supporting that process.

That support looks like:
-frequent coaching
-follow-up conversations
-removing barriers to learning
-delegating to develop others intentionally

All while managing full plates & avoiding burnout. 

We also talk about how organizations can better equip managers & why stronger collaboration between leaders & learning teams creates lasting impact.

Where have you seen learning turn into real change on your team?

Listen on Apple: https://lnkd.in/gfhCr6S5

Listen on Spotify: https://lnkd.in/gmircyyt

Watch on YouTube: https://lnkd.in/gJQkmVtc

The strengths tools are great...but what do I actually do with this information?

That's exactly what we explored in yesterday's Insights session.

I've been in Wyoming the last couple of days facilitating a team event hosted by the Wind River Development Fund.

We spent the morning digging into the Insights Discovery model.

Individuals shared their profiles, adopted new ways of communicating & connecting, & reviewed their team results. 

But the deeper shift happened in the afternoon.

That's when we focused on application. 

How we work, communicate, & collaborate.

My favorite exercise of the day?

👉🏼 How do we communicate the same message so it lands with different communication styles?

The team chose a real scenario.

Then they mapped how each style would need to hear that message to understand it, trust it, & act on it.

That’s where strengths work stops being interesting & starts being useful.

I'm curious. How do you prefer to communicate?
-Direct or indirect?
-Facts-first or feelings-first?
-Processing out loud or internally?

P.S. I do this work with leadership teams who want strengths to actually change how they work together. Happy to chat more, just DM me.

Leaders aren’t using AI to replace thinking. They’re using it to create space.

Every week, I lead a group coaching session with leaders to talk through wins, challenges, & solutions.

We spend the first half discussing what's on our minds & the second half focused on a specific topic.

Last week, that topic was AI. 

How are we using it?
What's challenging about it?
What are we concerned about?

Most of the conversation centered on using AI to streamline the work so they can focus on what matters most. 

Here are a few of the ideas they shared:
-Meeting notes
-Creating agendas
-Crafting talking points
-Editing memos, emails, reports
-Idea generation & thought partnership

Used well, AI isn't about doing more.
It's about creating space to lead more effectively.

How are you using AI to navigate your work & create more space to lead?

P.S. Curious about group coaching with me? It's part of the Strategic Leadership Coaching Program: https://lnkd.in/g-cy7ZCi

I'm onboarding 8 leaders this month. Spots open up again in late February.

I need to delegate more.
There are too many meetings.
Some work has to be "good enough."

These are sentiments I've heard from a variety of leaders over the last few weeks. 

Between the bootcamp, team sessions, & 1:1 coaching calls, there's a clear trend.

Leaders are exhausted.

They want things to change. 

They need tools & frameworks.

But they don't have time to implement anything complex.

I hear you.

I'm all about simple & practical.

📌 Here's a tool you can use right now to identify the #1 task you can delegate today: https://lnkd.in/gMfzhnHM

3 questions. 
Set a timer for 9 minutes.
And go.

What's a tool that's drastically changed how you manage your workload?

You can't claim the time you want back without deciding how you'll fill it. 

I talk a lot with leaders about navigating their work more effectively.

We start by picking targets for how much time they want to reclaim each week.

Then comes the important part: identifying what will fill that time. 

Here are the top things people share:

-Growing self, business, career
-Me time: art, reading, journaling
-Time with family, friends, & pets
-Working more with customers or clients
-Taking a break & not always feeling rushed
-Health-related activities: exercise, massages, hiking

This is the motivation to stick with it. 

If you don’t know how you want to use that reclaimed time, you'll fill it with the things that are comfortable. 

The stuff that keeps you "busy."

I want to help you break that pattern. 

That's why enrollment is now open for the next Workload Reset Bootcamp this spring. Grab your spot now to take advantage of the early bird rate: https://lnkd.in/gaNrMVyB

P.S. Spending time with my family adventuring outdoors is my #1 time filler 👇🏼. How about you?

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Jennifer Recla

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The Battle

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Jennifer Recla

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