The Money Magnet

I work with career coaches who are tired of vetting leads who are non-committal and/or can't afford your services. 

I offer a DWY and DFY lead funnel creation service so you can generate quality warm leads from LinkedIn on autopilot! All you need is a simple system to vet leads for you and you'll save 5-10 hours a week.

Lead Generation Specialist

Oscar Health

I conducted full lifecycle recruitment for data scientists and analysts, product & design, program managers, and engineers (software, IT and security).

Lead Tech Recruiter

Senior Tech Recruiter

OnDeck

OnDeck is a public, global fintech company focused on small business lending. I led all engineering (software engineering, security, DevOps, QA, Salesforce, data engineering, platform architecture), product management, design and program management recruiting for the NYC, Denver and Arlington, VA offices. 

OnDeck was acquired by Enova in October 2020.

Senior Talent Partner (Senior Tech Recruiter)

McKinsey & Company

Full lifecycle recruiting for UX design consultants in the NYC, SF, Chicago and Austin markets. I also conducted international recruiting and sourcing for the South America and Asia markets.

Senior Recruiter

Fjord

Fjord is a global top-tier design consultancy and an Accenture acquisition. I conducted full lifecycle recruiting for the Chicago, NYC, San Francisco and Atlanta studios.

Senior UX Recruiter

Aquent

Recruited for the world’s largest staffing agency for creative talent, placing front-end developers and designers at Fortune 500 companies.

Digital Talent Agent/Recruiter

Ghostwriter for female tech founders | The Solopreneur Sorority Newsletter | Ex-McKinsey | Ex-Healthtech and Fintech | 14x Marathon Finisher

You left your 9-5 for a reason. But vetting leads feels like your new full-time job!

As a career coach, there's no shortage of people interested in working with you. With so many people on the job market, getting leads and referrals is a breeze!

Your calendar is booked with free discovery calls. But there's a catch...

If they're unemployed, they might struggle to afford your coaching services. So you find yourself constantly turning people away or offering a massive discount because you feel bad for them.

But you still have bills to pay. How are you supposed to support yourself if this continues?

You need a system that works for you to bring in qualified, motivated clients who are ready to take action. That’s where I come in.

I help career coaches like you build simple, automated systems (i.e. lead funnels) on LinkedIn so you can:

→ Attract clients who can afford your high-ticket offer
→ Stop wasting time on discovery calls that don't convert
→ Spend more time doing what you love: Helping current clients reach their career goals

How I'm Qualified:
I'm a former tech recruiter with 10 years of experience at McKinsey, Accenture, and 2 NYC tech companies. I've also been a career coach, so I've felt your frustration wasting time on leads who couldn’t commit. 

How I Can Help:
I focus on building simple systems that rely on automation to pre-qualify leads for you. I offer a DFY and DWY LinkedIn lead funnel creation service that takes the guesswork out of client acquisition. 

There are 4 steps:

1. Optimized LinkedIn Profile 
2. Calendar Software Questionnaire (Calendly, TidyCal)
3. Customized Lead Magnet 
4. Targeted Landing Page

(You may think your profile is optimized, but if it's not attracting the right clients or clearly showcasing your value, you're missing opportunities!)

The Result:
This system will take a cold prospect and turn them into a warm lead without you ever interacting with them! 

How? Because it'll build trust that you understand their challenges and have the right solution to solve them. 

Imagine hopping on calls with warm leads who are your ideal clients, because they've already proven they're committed and can afford your services! 🤯

This is the power of a system that works for you 24/7/365.

Ready to get started? Check out my FREE 3-day mini course The Money Magnet where I'll teach you to build your own lead-gen system. It's super easy to implement, so don't worry if you're not tech-savvy! (link in Featured section)

Jenny Lustig 🎤

Helping leaders create more bandwidth to grow engaged & resilient teams | Team Learning & Assessment Facilitator

The #1 leadership lesson I learned working for America’s Funniest Home Videos:

What not to do as a leader.

For 9 months, I answered calls, watered plants, picked up lunch, delivered scripts, monitored emails… & got yelled at almost daily.

“What did you do?!”
“What are you doing?”
“Why are you sitting there?”

Daily chaos. Mixed messages. Fear in the hallways.

I never knew what mood my boss would be in. 

Those Hollywood years were full of rejection, & taught me resilience, adaptability, & how to keep moving forward. 

Even then, I knew leadership could be better. That experience became the foundation for everything I’ve done since.

I went from chasing roles in Hollywood to leading in corporate. For the past 15 years, I’ve guided 100s of leaders & teams to cut through the noise, align efforts, & create systems that sustain performance without sacrificing results or wellbeing.

Today, I help executives rebuild capacity, strengthen trust, & lead high-performing teams through coaching, workshops, offsites, & keynotes.

And the impact shows in both the results & the relationships.

“𝘐 𝘩𝘢𝘷𝘦 𝘦𝘷𝘰𝘭𝘷𝘦𝘥 𝘧𝘳𝘰𝘮 𝘢𝘯 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘰𝘳 𝘵𝘰 𝘢𝘯 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦, 𝘦𝘮𝘣𝘳𝘢𝘤𝘪𝘯𝘨 𝘢 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘴𝘵𝘺𝘭𝘦 𝘤𝘩𝘢𝘳𝘢𝘤𝘵𝘦𝘳𝘪𝘻𝘦𝘥 𝘣𝘺 𝘦𝘮𝘱𝘢𝘵𝘩𝘺 & 𝘢 𝘨𝘳𝘰𝘸𝘵𝘩 𝘮𝘪𝘯𝘥𝘴𝘦𝘵.” -Val Cassano, Director Strategy

“𝘏𝘦𝘳 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘯𝘢𝘷𝘪𝘨𝘢𝘵𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘹 𝘵𝘦𝘢𝘮 𝘥𝘺𝘯𝘢𝘮𝘪𝘤𝘴 & 𝘧𝘢𝘤𝘪𝘭𝘪𝘵𝘢𝘵𝘦 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘪𝘴 𝘶𝘯𝘱𝘢𝘳𝘢𝘭𝘭𝘦𝘭𝘦𝘥.” -Jaime Moreno, CMMO

“𝘏𝘦𝘳 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘭𝘦𝘢𝘥 𝘮𝘺 𝘵𝘦𝘢𝘮 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘰𝘶𝘳 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘩𝘢𝘴 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘢𝘵𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵 𝘰𝘧 𝘨𝘰𝘢𝘭𝘴 & 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘩𝘰𝘸 𝘰𝘶𝘳 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦𝘴 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦 𝘵𝘰 𝘰𝘶𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴.” -Beth Coleman, Director Contracting

Leadership can be emotionally exhausting, especially when you’ve been thrown into it or asked to do more with less. I help you:
→ Simplify what’s overcomplicated
→ Strengthen communication & trust
→ Build systems that create space to think, lead, & perform 

Because leadership isn’t about doing more. It’s about doing what matters most, & creating space to do what you love.

For me, that means hiking mountain trails & chasing adventure with my family.

If you’re ready to lead with more focus, less friction, & a team that performs at a higher level, let’s connect.

Send me a DM or schedule a free discovery call in my Featured section.

Jennifer Recla

14 years ago, I married my partner in adventure. 

I still remember so many small moments from that day.

The laughter, dancing, someone sitting on our leftover cake...

And because of one piece of advice I received:

Throughout the day, take tiny snapshots of the event. 

Not with a camera, but with your mind.

Pause.
Look around.
Capture a mental image of the moment.

So I did just that.

I took mental snapshots of the details.

Moments that could've been forgotten if I didn’t consciously hold on to them.

On the plane to our honeymoon, I reflected on those images, savoring every small, meaningful moment. 

And I still reflect on them fondly.

So I'm putting a twist on the traditional what-I'm-thankful-for post & leaning into capturing small moments.

The next few weeks will get chaotic for many of us. 

And for some, it may bring sad or frustrating moments.

But there will also be moments, big or small, that spark joy or gratitude.

Find those moments.

Pause.
Look around.
Capture a mental image.

Then, when you’re having a rough day at work or feeling overwhelmed, you can pull from your mental album to get through it.

What's one small moment you've paused to appreciate recently?

P.S. I hope you have a lovely week, however that may look for you.

Leading shouldn’t drain you | Helping executives rebuild capacity, strengthen trust, & lead high-performing teams | Leadership Coach & Trainer | Fun & Adventure Junkie

What my most humiliating experience in Hollywood taught me about leadership...

I was 21.
Dreams of a career in film. 
Working as a production assistant.

I went to an event led by a casting director.

At the start, he asked:
What are you all doing to make money while you audition?

I raised my hand. 
Not shyly (proudly).

(not sure where that overconfidence came from)

Me: I'm working at America's Funniest Home Videos. 

Him: Is that a 9-5, M-F schedule?

Me: Yes

Him: How do you go to auditions?

Me: Well, I just moved here. I haven't had any yet.

Him: Hmm...auditions happen 9-5, M-F. What happens if you get a call to audition? Can you step away from your work? 

Me: Uhhh...no. (gulp)

Him: How's that going to work? 

Me: Uhhh...not sure. I just needed to start bringing money in. 

Him: Well, what are you doing to get auditions?

Me: Meeting people in the industry. Going to events or dinners. 

Him: An industry person is taking you out to dinner? 

Me: Uhhh...sometimes.

Him (laughing): Honey, they're not gonna get you an audition. They're taking you to dinner for other reasons. 

(everyone laughed) 

Then he turned to the audience & used me as an example of what NOT to do.

Stomach dropped.
Heat rushing.
100 staring.
No escape. 

Thinking, "Oh, you silly, stupid girl."

During the break, I left to collect myself. 

Locked in a stall.
Deep breaths. 
No tears.

I straightened my shoulders & went back to the same seat. 

Front row.

I wasn't going to leave defeated.

That day taught me some valuable lessons:
-I needed to shift my "making it" approach
-I can survive shameful moments
-And how NOT to treat others

Leadership isn't about proving a point or showing someone they're wrong.

It's about helping people grow, even when it's uncomfortable.

You can be direct with feedback AND still lift someone up, not tear them down. 

What's a leadership lesson you learned the hard way?

P.S. This is my very first acting headshot. It was free & so NOT my style. 

P.P.S. This is the kind of balance I help leaders build: direct feedback, delivered with care. If you want to explore what that could look like for you, check out my Featured section to book a call.

It's Women's Entrepreneurship Day! 

Huge shoutout to the amazing women who've led the way for me & so many to leap ourselves.

One of those women is my favorite Jennifer in the world!

I remember her first day as a business owner. 

I was in my backyard at 10 am on a weekday.
(maternity leave)

I saw Jenn.

To make this dialogue easier to follow, I'll label us as J (no bangs) & J(bangs).

J (no bangs): What are you doing at home?
J (bangs): Oh, I quit my job.
J (no bangs): Uhhhh
J (bangs): I didn't tell you?! I started my own PR/marketing company with a colleague.
J (no bangs): Ahhhhhh! That's incredible.

Over the years, I've watched her build an amazing company.

And an even better work culture. 

It hasn't always been easy.

But she's put in the work.
She cares about leading well.

And it shows. 

That makes me so happy (as someone hugely invested in leadership & strong team culture). 

Here's to you, Jennifer McFerron Sloan!

Your journey inspired me to dive into entrepreneurship. 

You showed me what was possible.

Who inspired you to take a big leap in your career?

P.S. Happy Women's Entrepreneurship Day to so many of you. This world is a roller coaster. But I wouldn't choose another path. 

https://lnkd.in/guKF8naZ

No alternative text description for this image

Gratitude.

That’s what I’m feeling this Monday morning.

When you express gratitude, it boosts your:

✔️ Physical health
✔️ Relationships
✔️ Self-esteem
✔️ Patience
✔️ Focus

Just a few minutes a day thinking about what you’re grateful for can transform everyday experiences & improve well-being.

Today, I’m grateful for…

➡️ Rebooking an earlier flight & making it home smoothly after my original flight got canceled

➡️ Learning from powerful sessions on learning science, AI chatbots for role-playing, & reflection in learning

➡️ Exploring what we should stop, start, & continue doing in leader development

➡️ Digging into budget-friendly tools for design work with Bianca Woods  

➡️ A big reminder that growth mindset isn’t embedded in most orgs yet 

➡️ Reconnecting with friends like Eloise Littlejohns, Matt Gjertsen, James Gilchrist & meeting new ones like Leanne Glasser & Nilou Derakhshan 

➡️ Renewed inspiration to strengthen my focus on developing leaders & teams

All from an amazing experience at DevLearn Conference & Expo! 

𝐖𝐡𝐚𝐭’𝐬 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 𝐲𝐨𝐮’𝐫𝐞 𝐠𝐫𝐚𝐭𝐞𝐟𝐮𝐥 𝐟𝐨𝐫 𝐭𝐨𝐝𝐚𝐲?

P.S. What other benefits of gratitude do you experience?

P.P.S. Thank you #DevLearn for all you do for learning practitioners!

Good Morning from the DevLearn Conference & Expo!

After attending dozens of conferences over the years, here are my top tips:

-Bring a sweater 
(The venue is always freezing)

-Leave space in your suitcase
(For the swag!)

-Have 2-3 goals beforehand
(Information overload will happen if you aren’t focused)

-Wear comfortable shoes
(You’ll easily clock 20k steps a day)

-Make friends 
(Say hello to strangers & make plans to connect again in the future)

What are your top tips for attending a conference?

P.S. I got to hang with my friends Matt Gjertsen & James Gilchrist  last night. They shared their thoughts on the top leadership skills needed now (trust, communication, & speed), along with the importance of community. Thank you for a great discussion!

P.P.S. I’m literally walking & texting right now, on my way to the first keynote! (& I haven’t tripped…yet) 

#DevLearn

When people feel valued & heard, they give their best.

I once spent an entire evening communicating with my kids using only questions.

It was harder than I expected. 

I had to pause before answering.
Listen more deeply.
And resist the urge to solve everything (eek!).

By the end of the evening, my daughter & I had the best conversation about what friendship really means. 

I felt more connected to her.
And she gave me extra hugs. 

The next day, she asked me: 
"What questions do you have for me today?"

Too often, we jump in with answers.

Make assumptions or pass judgment.

Stifling creativity, engagement, & curiosity.

Leadership isn’t about having all the answers. 

It’s about creating space for others to think, explore, & share their ideas.

Sometimes the best thing you can do is step back, listen, & ask:

-What am I assuming here?
-What do I need to understand before I act?
-How can I help this person feel heard & valued?

And when all else fails, stay curious.

I shared this story recently with Jonathan H. Westover, on the HCI podcast. Watch the replay here: https://lnkd.in/gxPEYWiz

The panic is setting in...


One more month until the end of 2025.

(Insert loud horror movie scream.) 

Or feel free to scream out loud right now. 
It’s okay. 
Let it out.

Alright, now that that’s out of your system... 

Let’s get real.

Real about what you can actually accomplish this month (because it’s really more like 2–3 weeks).

Between holiday events, year-end deadlines, & time off, it’s time to take control of your calendar.

Open it up, review your schedule, & ask yourself: What can I nope?

1. What connection time or holiday fun is an immediate "Yes, please!"?
-Keep it, these moments energize & motivate us
-If it's a no, don't go, & let the host know

2. What are the non-negotiable Dec. deadlines?
-Block focused time to complete these

3. Do we really need to meet this year (or at all)?
-If not, reschedule or shift it to an email/IM

4. What doesn't have an agenda or purpose?
-Ask the host for clarity, reschedule, or politely decline

5. Where am I NOT providing value?
-If you’re not adding or receiving value, rethink your approach or say no

What else can you nope this month?

P.S. If you want to start 2026 with more breathing room, join me in January for the "Workload Reset Bootcamp." 

It’s designed to help you:
-Get clear on what actually matters
-Reset your workload habits
-Reclaim time, focus, & energy

Grab your spot here: https://lnkd.in/gaNrMVyB

P.P.S. Doesn't it look like I'm saying "nope" in this image? 👇🏼

Leaning into a growth mindset means, sometimes, that your eyes will be closed in a photo.

It’s Day 2 of DevLearn Conference & Expo & I led a Morning Buzz session:

“Cultivating a Growth Mindset in L&D” 

L&D = learning & development 

We talked about:

-the power of “yet”
-leaning into curiosity 
-playing the long game
-progress over perfection
-knowing when “C” work is ok

We shared the benefits, challenges, & wins of a growth mindset.

And discussed strategies to help us strengthen it:

-role modeling it in L&D
-learning about mindset
-adopting a reflection practice
-sharing mistakes & lessons learned 
-creating a healthy feedback culture 

P.S. I asked someone to take my pic next to the Morning Buzz sign. Kinda thought it was perfect how imperfect this came out. 

Sometimes it’s ok to post a “C” pic!

#DevLearn

“Learning Changes Lives.”

This was Dr. Keith Keating’s final message in a deep dive session with him last Friday at DevLearn Conference & Expo.

His words have stayed with me all weekend. 

It was my father’s support & encouragement to always complete my homework that helped me build a strong work ethic.

It was that ethic that led to scholarships for college. 

It was my college theater degree that brought me to CA.

It was my experience with my first corporate boss that sparked my interest in leadership.

It was my lean certification that opened the door for my first learning practitioner role.

It was my CliftonStrengths results that led me to start my own leadership development practice. 

I am a lifelong learner. 
That path has changed my life. 

And I’ve seen it change the lives of others too.

How has learning changed your life?

P.S. A few pics from #DevLearn!

I'm emotionally exhausted.
I'm stretched too thin.
I feel burnt out.

These are sentiments I've heard a lot lately.

At a conference last month, several attendees shared how hard & heavy everything feels right now.

There's disruption.
Job insecurity.
Constant change. 

While we can't change our reality, we can choose how we face it. 

In my recent discussion with ⭐️  Maryanne Dersch, "How Nonprofit Leaders Can Prevent Burnout, Build Trust, & Take Back Their Time," we explored:

-Early signs of burnout
-Reframing productivity
-Taking back your time
-A healthy feedback culture
-Leading with fun & adventure

Because even when demands are high, you can still find ways to feel connected, capable, & balanced. 

Check out the episode here: https://lnkd.in/gP7VrVaK

P.S. If you want to chat about ways to reduce burnout, build trust, or strengthen your team, send me a DM. I'd love to explore how I can support you.

Please open your calendar & do this one thing.


Every year, I schedule time to reflect on the past year & plan for the new one. 

If I don't block the time now, it doesn't happen. 

So, I thought I'd give you a nudge. 

Here's my practice: 

Block an hour (or 2, if possible) to reflect on 2025.
➜ Shut down email.
➜ Mark IM on "DND."
➜ Silence your phone.

Change your environment.
➜ Take a walk outside or find a space away from your desk. It helps shift your mindset.

Reflect with these questions:
 ➜ How did you provide value?
 ➜ What were your biggest wins?
 ➜ Where have you grown the most?
 ➜ What haven’t you accomplished yet?
 ➜ Where did you make the most impact?
 ➜ How do you want to show up next year?
 ➜ What wasn’t a beneficial use of your time?

Review your answers.
➜ Identify themes & create your 2026 stop/start/continue list.

What’s one thing you didn’t accomplish this year that you’re determined to tackle?

P.S. If you want help starting 2026 with more breathing room, join me in January for the Workload Reset Bootcamp: https://lnkd.in/gaNrMVyB

P.P.S. My reflection day is set for Dec. 15. How about you?

Stop, Start, Continue

It's one of the hardest exercises I do with leaders & their teams. 

Guess which column gets filled the most?

Stop, of course.

JK

I wish that were the case.

We are so good at coming up with more to do.

We're great at identifying what we should continue.

But when it comes to stopping anything?

Nooooooooooo.

Hey, I get it.
I'm guilty of it too.

But we can't keep piling up the work.
We're human.
We have to start saying no more.

To approach this differently, I've started helping people reframe "stop."

Instead, I ask:
-What can be delegated?
-What can you minimize?
-What can you streamline?
-What should be sunsetted?
-Where are we not adding value?
-Where can we intentionally do "C" work?

Because we can keep starting new things.
And continue doing more & more.

But we will run out of steam.
And we'll exhaust ourselves & others in the process.

That will do nothing but slow us down.
The exact opposite of what we need right now. 

What's one thing you could "stop" this month?

P.S. If your “Stop” list is still looking a little…empty…join me in January for the "Workload Reset Bootcamp." We’ll build one you can actually stick to. 

Grab your spot here: https://lnkd.in/gaNrMVyB

The snow is falling outside while we spend the afternoon leaning into strengths!

I’m tapping into Comminication & Maximizer to facilitate the conversation.

What strength(s) are you leaning into today?

This is the question I kick off every group coaching call with:


What’s one leadership win from the past week, big or small?

We often don't pause to appreciate our progress. 

We get sucked into the gap between where we are & where we want to be.

This question gives us all a chance to celebrate!

Celebrate how far we've come.
Celebrate what's working.

This fuels motivation.
Strengthens relationships.
Ends the week on a high note. 

In a recent call, leaders celebrated:
-new hires
-saying no more
-finishing a project
-advocating for themselves

Seeing these wins sets the tone for the call, lifts everyone up, & reminds us that progress is happening, even when it feels small.

Your turn.

What's one thing you accomplished this week?

P.S. If you’d like to experience this in real time, the group coaching calls are part of the Strategic Leadership Coaching Program: https://lnkd.in/g-cy7ZCi

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Jenny Lustig 🎤

Jennifer Recla

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The Battle

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