The Money Magnet

I work with career coaches who are tired of vetting leads who are non-committal and/or can't afford your services. 

I offer a DWY and DFY lead funnel creation service so you can generate quality warm leads from LinkedIn on autopilot! All you need is a simple system to vet leads for you and you'll save 5-10 hours a week.

Lead Generation Specialist

Oscar Health

I conducted full lifecycle recruitment for data scientists and analysts, product & design, program managers, and engineers (software, IT and security).

Lead Tech Recruiter

Senior Tech Recruiter

OnDeck

OnDeck is a public, global fintech company focused on small business lending. I led all engineering (software engineering, security, DevOps, QA, Salesforce, data engineering, platform architecture), product management, design and program management recruiting for the NYC, Denver and Arlington, VA offices. 

OnDeck was acquired by Enova in October 2020.

Senior Talent Partner (Senior Tech Recruiter)

McKinsey & Company

Full lifecycle recruiting for UX design consultants in the NYC, SF, Chicago and Austin markets. I also conducted international recruiting and sourcing for the South America and Asia markets.

Senior Recruiter

Fjord

Fjord is a global top-tier design consultancy and an Accenture acquisition. I conducted full lifecycle recruiting for the Chicago, NYC, San Francisco and Atlanta studios.

Senior UX Recruiter

Aquent

Recruited for the world’s largest staffing agency for creative talent, placing front-end developers and designers at Fortune 500 companies.

Digital Talent Agent/Recruiter

Ghostwriter for female tech founders | The Solopreneur Sorority Newsletter | Ex-McKinsey | Ex-Healthtech and Fintech | 14x Marathon Finisher

You left your 9-5 for a reason. But vetting leads feels like your new full-time job!

As a career coach, there's no shortage of people interested in working with you. With so many people on the job market, getting leads and referrals is a breeze!

Your calendar is booked with free discovery calls. But there's a catch...

If they're unemployed, they might struggle to afford your coaching services. So you find yourself constantly turning people away or offering a massive discount because you feel bad for them.

But you still have bills to pay. How are you supposed to support yourself if this continues?

You need a system that works for you to bring in qualified, motivated clients who are ready to take action. That’s where I come in.

I help career coaches like you build simple, automated systems (i.e. lead funnels) on LinkedIn so you can:

→ Attract clients who can afford your high-ticket offer
→ Stop wasting time on discovery calls that don't convert
→ Spend more time doing what you love: Helping current clients reach their career goals

How I'm Qualified:
I'm a former tech recruiter with 10 years of experience at McKinsey, Accenture, and 2 NYC tech companies. I've also been a career coach, so I've felt your frustration wasting time on leads who couldn’t commit. 

How I Can Help:
I focus on building simple systems that rely on automation to pre-qualify leads for you. I offer a DFY and DWY LinkedIn lead funnel creation service that takes the guesswork out of client acquisition. 

There are 4 steps:

1. Optimized LinkedIn Profile 
2. Calendar Software Questionnaire (Calendly, TidyCal)
3. Customized Lead Magnet 
4. Targeted Landing Page

(You may think your profile is optimized, but if it's not attracting the right clients or clearly showcasing your value, you're missing opportunities!)

The Result:
This system will take a cold prospect and turn them into a warm lead without you ever interacting with them! 

How? Because it'll build trust that you understand their challenges and have the right solution to solve them. 

Imagine hopping on calls with warm leads who are your ideal clients, because they've already proven they're committed and can afford your services! 🤯

This is the power of a system that works for you 24/7/365.

Ready to get started? Check out my FREE 3-day mini course The Money Magnet where I'll teach you to build your own lead-gen system. It's super easy to implement, so don't worry if you're not tech-savvy! (link in Featured section)

Jenny Lustig 🎤

Postwise AI

Imagine creating engaging, viral LinkedIn & 𝕏 posts using AI magic.

Meet Postwise. Trained on the world's best-performing content, Postwise empowers individuals and businesses to communicate more effectively using the power of AI.

Founder

Warmer.ai

Warmer uses AI to add personalization to email outreach. Increase your replies, meetings and sales with dynamic email personalization uniquely written to the person receiving it.

Lightning Social Agency

Lightning fuses cutting edge tech with viral marketing. 

Partnered with every major music label, we've executed global influencer campaigns. You've probably seen our work without even knowing it.

- Worked with Eminem, Lady Gaga, Katy Perry, Dua Lipa, Selena Gomez, Nicki Minaj (plus many more)
- Custom tech built to discover talent and maximise campaign ROI
- Over 800m people reached across campaigns

Co-Founder & CTO

WebProtect

WebProtect secures both organizations and high value individuals against the threat of credential theft

- Featured in MSN.com, TheVerge, DailyMail, CNET
- Discovered critical data breaches affecting Facebook, Toyota and more
- Working actively with Fortune 500 companies to mitigate data risks

Digital Consultant

Privately working with leading startups, agencies and brands across Europe to analyse and build bespoke technology to improve internal processes. 

- Conversion rate optimization
- Bespoke growth hacking
- Efficiency and improved workflows for client

Social Chain

Created tech to power our award winning social campaigns for leading brands like:

- Apple Music
- Amazon
- Coca-Cola

Head of Innovation

Helped Justin Bieber win on TikTok. Now building AI for Linkedin (create a week's worth of content in seconds)

From Bieber to AI
↓

I created an agency helping the world's biggest stars dominate TikTok.

Bieber, Cardi B, Eminem - they all crushed it with our strategies.

Chance is, you've seen our work without even knowing it.

But then I had a lightbulb moment 💡

"What if I could train an AI on the best creators' content and help LinkedIn writers level up their game too?"

So I locked myself in my coding cave.

A thousand Nespresso "pour" button presses later, Postwise was born.

An AI trained on the world's best content to generate personalized posts, just for you.

The goal? To help you create thumb-stopping content that gets you noticed.

Imagine having the power of Bieber's content team at your fingertips.

That's the magic of Postwise.

So if you're ready to take your LinkedIn content to the next level...

Try Postwise and unleash your inner creative genius 🧠

Because the world needs your voice, right now.

↓

https://postwise.ai

Elliott Murray

LinkedIn gave me everything and I mean EVERYTHING.

Sitting here at 12:03 AM thinking about how LinkedIn became my entire life without me noticing.

Like, when did that happen? When did refreshing notifications become breathing? When did your comments start feeling more real than conversations with people I can actually touch?

Postwise was already alive (an AI ghostwriter for Twitter, Threads, and LinkedIn creators).

Three years of quiet existence, Twitter customers, doing fine, nothing special...

Then I started documenting here.

And holy shit!!!

Suddenly, people weren't just customers. They were... invested? Like actually giving a f*ck about product updates? Sending DMs about feature requests at midnight? Sharing posts like they owned equity?

Someone in Singapore started evangelising it to their network. Someone in the UK wrote, “I think I have found my new best AI friend 🫶🏻” and meant it. Meant IT.

This platform. God, this platform.

Everyone's sleeping on it. Treating it like a CV graveyard when it's actually a TRIBE-BUILDING MACHINE if you just... show up. Share the real stuff. The messy middle.

Twitter gave me users.
LinkedIn gave me believers.

See the difference? Users click buttons. Believers build movements. Users churn. Believers recruit.

You weren't passive observers. You were in my DMs at 12 AM. In the comments encouraging me to keep going. Making me realize Postwise wasn't just a tool, it was bigger than that.

Listen, if you're reading this and still treating LinkedIn like a job board, you're missing the whole fucking game.

This place rewards radical transparency. Documentation. Showing up consistently even when you think nobody's watching.

(They're always watching.)

Anyway...

Just wanted to say that...

Whatever this is...

Whatever we're building...

It exploded the moment I stopped hiding behind polish and started being real here.

Wake up.
Document everything.
Watch what happens.

Love, 
Elliott

Founder @ Postwise | building the greatest AI ghostwriter on earth | ex-growth lead for Justin Bieber, Lady Gaga, Cardi B

No alternative text description for this image

A BIG creator I respect is robbing you BLIND.

They say: "Don't schedule your LinkedIn posts"

Wait, what?

LinkedIn LITERALLY built scheduling into the platform.

And you think they'd punish you for using it?

Let me get this straight:

• LinkedIn builds scheduling
• LinkedIn wants engagement
• But LinkedIn hates scheduled posts?

Make it make sense.

Look, I get it:

→ Some swear by manual posting.
→ Others schedule everything.
→ Both get results.

But the funny thing is...

Most of us have real jobs.
Real commitments.
Real lives.

We can't sit refreshing LinkedIn 24/7.

So schedule or don't schedule.

Just stop the cult behaviour of forcing others to post manually.

And focus on what matters:

Good.
Content.

That's it.

Rant over.

Share this ♻️ if you're tired of the myths.

The reason you WON'T sign any clients?

Monday: You rant about mental health.
Tuesday: You rant about toxic leadership.
Wednesday: You rant about remote work.
Thursday: You ship your weekend workout.
Friday: You finally mention your coaching offer.

Tf is going on?

Your feed looks like 5 DIFFERENT people.

And your ideal client?

They're lost.

They don't know what you actually DO.

Because you've spent 80% of your time complaining.

And 20% selling.

That's backwards.

Every single post should build toward ONE thing:

"This person can solve my problem."

Not:

"This person has a lot of problems."

Focus your message.

Or lose your audience.

Love,
Elliott 💜

Everyone on linkedin: "Be authentic!"

Also, everyone on LinkedIn: "Let me tell you about this TRANSFORMATIVE experience I had that definitely happened exactly as im describing it and definitely wasn't edited 29 times to sound inspirational."

I love it here.

"LinkedIn is just NPCs" - X users.

Meanwhile, on LinkedIn:

→ A founder shares their failure openly
→ Someone lands their dream job
→ Strangers offer genuine career advice

This platform is beautiful.
Not perfect, but beautiful.

Where else can you:

Watch people grow in real time?
Learn from industries you've never touched?
Get actual feedback on your ideas?

X is optimised for anger.

LinkedIn is optimised for opportunity.

Sure, we have our "thought leader" moments.

Every family has that one uncle.

But the potential here is insane.

I've seen careers launched.
Partnerships formed.
Mentorships born.

That's not NPC behaviour.

That's human potential unleashed.

X can keep their algorithm of outrage.
I'll stick with the algorithm of growth.

A love letter to all ANXIOUS creators:

"Should I..."

☑ Do videos or text?
☑ Schedule or wing it?
☑ Post daily or weekly?
☑ Go full AI or not?

Look.

No one's stopping you from trying everything.

But please.

For the love of algorithms...

Don't quit.

Just keep going.

My dear buttercup...

Try stuff.
Fail stuff.
Learn stuff.

But never.
Ever.
Quit.

♻️ Share if you needed this today.

Love,
Elliott

"What if nobody reads my posts?"

What if 1 person sees it and it changes their life?

What if it goes viral and lands me my dream job?

What if someone screenshots it and shares it everywhere?

What if a CEO reads it and wants to hire me?

Always lead with delusional optimism.

That's how I grew my LinkedIn to 16,000+ creators.

That's how I built my SaaS to 38,000+ users (no VC).

Be delusional. It works.

+ 6 ways to practice delusional optimism:

1. Reframe every setback as a setup.
2. Ask "What if this works?" before "What if it doesn't?"
3. Celebrate small wins like big ones.
4. Surround yourself with other delusional optimists.
5. Write down your craziest goals daily.
6. Act as if success is inevitable.

Realistic expectations = realistic results.
Delusional expectations = extraordinary results.

DOMINATE.

Shoutout to LinkedIn creators who turn buying coffee into a 31-part story about leadership.

The barista misspelt your name, and now you understand what it means to be a CEO.

Insane stuff.

"Your content’s cringe."
Post anyway.

"Nobody cares what you think."
Post anyway.

"LinkedIn’s just fake positivity."
Post anyway.

"You’re not even an expert."
Post anyway.

"Why would anyone follow you?"
Post anyway.

"Your niche is oversaturated."
Post anyway.

"You're posting too much."
Post anyway.

"You need a pro setup."
Post anyway.

The people saying this?

→ Have 0 posts themselves
→ Are stuck at 500 connections
→ Hide behind LinkedIn lurker mode

And my dear buttercup...

They ain't gonna write your posts for you.
They ain't gonna sell your offer for you.
They ain't gonna believe in you.
They ain't gonna clap for you.
They ain't gonna SAVE you.

Don't ask yourself:
"What if I started sooner?"

You get one shot at LinkedIn growth.

Don’t waste it because some random weirdo told you to wait.

Start posting today.

♻️ Share this if you’re ready to grow.

PS - If you want to grow while touching grass, sleeping properly, and actually living your life...

Hop on Postwise.

38,000 creators use this ghostwriter to do what most people are too scared to even start.

Love,
Elliott 💜

Traditional ghostwriters are DEAD.

My entire content team is now AI-powered.

The stack that replaced them ↓

☑ Voice → banger posts.
☑ Clone any creator's style.
☑ Multi-platform publishing.
☑ Platform-specific formatting.
☑ Options for auto-comment, auto-repost, etc.
☑ Viral tweet screenshot generator (like below).

One tool does it all: Postwise.

Best part?

It’s 95% cheaper than a “premium” ghostwriter… and honestly? Better.

♻️ Share if you're ready to upgrade your content game.

"LinkedIn is dead"

No mate... you just don’t understand how the best creators operate.

The best creators...

- Are addicted to consistency.
- Document daily micro-stories.
- Build swipe files for inspiration.
- Always lead with their philosophy.
- Obsess over audience psychology.
- Actually care about their audience deeply.
- Own a movement/idea (eg, solopreneurship).

Creating with intention is powerful.

i'm tired of the grey LinkedIn.

you know what i mean? that particular shade of linkedin grey where everyone's "thrilled to announce" and "humbled to share" and mate, MATE—we've become NPCs in our own lives... scrolling through our own obituaries.

(yeah, i just used an em-dash above and i don't give a f)

so yeah. i'm done.

that image down below, the one about wasted talent, it's been rattling around my skull like a marble in an empty can because what's more wasteful than having this ENTIRE platform where brilliant minds gather and we're all just...

performing professional?

cosplaying corporate?

nah.

i'm going feral. going to start dropping insightful bombs in your feed. make you FEEL something between the job updates and humble brags.

i know we're all desperate for someone to be REAL on here. to admit they don't have it all figured out. to share something that doesn't sound like it was written by chatgpt's boring cousin.

i want linkedin to be BEAUTIFUL again.

sounds mental when i type it out but fuck it, someone has to try. someone has to prove that professional doesn't mean dead inside. that business conversations can have soul. poetry. mess.

the newsletter's (Notes from Elliott Murray) where i'll spill everything. the experiments. the failures. the small victories when someone messages screaming "finally, something human!!!"

we're all falling anyway.

might as well fall towards something beautiful.

you in?

"You'll fail without investors", they said.

Best advice I ever ignored.

I'm glad I built Postwise (AI ghostwriter for LinkedIn creators) MY WAY.

1/ rejected VCs who promised 'rocket fuel' 🚀

2/ said no to big creators wanting equity

3/ bootstrapped from day zero

4/ built with A-players who GET IT

Why this makes me SO happy:

☑ complete creative freedom
☑ no quarterly investor reports
☑ profits = OURS
☑ build what users want
☑ zero external pressure
☑ team owns their destiny

And guess what?

We're growing faster than most funded startups.

Bootstrapped ≠ slow growth

♻️ Share if you believe in bootstrapped entrepreneurship.

Your deathbed self doesn't care about your LinkedIn achievements.

There's ONE thing I'm pretty sure my 90-year-old self will thank me for...

Living my life with the sole purpose of being a vessel for love and value creation.

For myself. For others. For anyone whose path crosses mine.

I used to think success meant:

1/ Accumulating the most stuff
2/ Climbing every ladder I could find
3/ Proving myself to people who didn't even matter

But here's what I've learned over these past few years living this miracle of a life:

The moments that matter most aren't the ones where you're taking. They're the ones where you're giving. Where you're creating something that makes someone else's day a little brighter, their load a little lighter.

Every conversation where I choose understanding over being right. Every project where I focus on serving rather than just selling. Every day where I ask "how can I add value?" instead of "what can I get?"

These small choices compound.

You can never go wrong with love and value creation. Never. Even when it feels like you're getting nothing back in the moment.

Because decades from now, when I'm looking back at this life, I won't remember the money I made or the recognition I received.

I'll remember the love I gave and the value I created.

That's the legacy worth building.

This STUPIDLY simple hack will help you get LinkedIn rich:

(save and steal this):

First of all, h/t John Nathaneal Galliguez.

I got this little framework from him.

The "Voice Mirror" method:

→ Step 1: Record everything:
• Customer calls
• Support tickets
• Sales demos
• Onboarding sessions

→ Step 2: Hunt for gold:
• How they describe their problems
• Words they use for solutions
• Emotional language patterns
• Specific phrases that repeat

→ Step 3: ???
→ Step 4: ????
→ Step 5: ?????

Read the carousel for the full framework...

Repost ♻ if this helps you sell better.

This STUPIDLY simple hack will help you get LinkedIn rich

Just made one of the toughest calls as a founder.

Had to let someone go today.

Our remote team at Postwise is back to 3.

It's never easy.

But that's the reality of building something.

You make hard decisions.

You live with them.

You keep building.

Excited for his next chapter.

And ours too.

Just saw someone bragging about their "80-hour work week."

Mate, that's not a flex.

That's a confession.

You're basically saying:

"I'm so bad at prioritising that I need 80 hours to do what others do in 40."

Or worse:

"I've built a business that requires me to be a martyr."

Neither is impressive.

Here's what I learned building Postwise:

Working 80 hours doesn't make you dedicated.

It makes you inefficient.

The best founders I know work 6-7 focused hours daily.

They spend the rest of their time:
• Reading
• Walking
• Thinking
• Living

Because that's where the breakthrough ideas come from.

Not from your 14th consecutive hour staring at Notion.

Your brain needs white space to connect dots.
Your body needs rest to perform.
Your relationships need attention to survive.

And your business?

It needs a leader who can think clearly.

Not a zombie who mistakes exhaustion for effort.

If you're working 80 hours a week, you're not winning.

You're burning out in slow motion.

And calling it ambition.

Love,
Elliott 💜

How to NEVER run out of post ideas (ever again):

- Listen to a niche podcast.
- Take notes.
- Take a nap.
- Wake up, go for a walk.
- Open Postwise while walking.
- Brain dump all the ideas.
- Hit 'create'.
- A week's worth of content ready in 10 mins.

Repeat this forever.

toxic boss made you cry? 
"grateful for the learning experience" 

company went under?
"excited for what's next"

we're all (on LinkedIn) stockholm syndrome patients with premium subscriptions

The real reason your content flops:

You're writing for everyone.

Let me tell you about my mate Dave.

Dave runs a £2M agency.
15 employees. Crushing it.

But his LinkedIn?
Ghost town.

"Elliott, I post quality content daily.
Engagement is dead.
Algorithm hates me."

I checked his posts.

Generic leadership advice.
"5 tips to motivate your team"
"Why culture matters"

Boring. Forgettable. Skip.

Here's what I told him:

Stop writing for "entrepreneurs."
Write for ONE person.

Picture them:
- What keeps them up at 3am?
- What lie do they tell themselves?
- What dream feels too big to admit?

Dave picked his past self.
Age 28. First hire. Terrified.

Now his posts hit different:

"I almost fired my first employee after 3 days.
Here's why I'm glad I didn't..."

Boom. 50k views.

Why?

Because 10,000 other founders
felt that exact same fear.

They weren't reading advice.
They were reading their diary.

Content that converts isn't clever.
It's a mirror.

Show people themselves,
and they'll follow you anywhere.

Love,
Elliott 💜

taplio

The Battle

Jenny Lustig 🎤

Elliott Murray

Followers

Posts

Engagements

Likes

Performance ScoreElliott Murray's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jenny Lustig 🎤

Elliott Murray

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elliott Murray's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreElliott Murray's LinkedIn Performance