The Money Magnet

I work with career coaches who are tired of vetting leads who are non-committal and/or can't afford your services. 

I offer a DWY and DFY lead funnel creation service so you can generate quality warm leads from LinkedIn on autopilot! All you need is a simple system to vet leads for you and you'll save 5-10 hours a week.

Lead Generation Specialist

Oscar Health

I conducted full lifecycle recruitment for data scientists and analysts, product & design, program managers, and engineers (software, IT and security).

Lead Tech Recruiter

Senior Tech Recruiter

OnDeck

OnDeck is a public, global fintech company focused on small business lending. I led all engineering (software engineering, security, DevOps, QA, Salesforce, data engineering, platform architecture), product management, design and program management recruiting for the NYC, Denver and Arlington, VA offices. 

OnDeck was acquired by Enova in October 2020.

Senior Talent Partner (Senior Tech Recruiter)

McKinsey & Company

Full lifecycle recruiting for UX design consultants in the NYC, SF, Chicago and Austin markets. I also conducted international recruiting and sourcing for the South America and Asia markets.

Senior Recruiter

Fjord

Fjord is a global top-tier design consultancy and an Accenture acquisition. I conducted full lifecycle recruiting for the Chicago, NYC, San Francisco and Atlanta studios.

Senior UX Recruiter

Aquent

Recruited for the world’s largest staffing agency for creative talent, placing front-end developers and designers at Fortune 500 companies.

Digital Talent Agent/Recruiter

Ghostwriter for female tech founders | The Solopreneur Sorority Newsletter | Ex-McKinsey | Ex-Healthtech and Fintech | 14x Marathon Finisher

You left your 9-5 for a reason. But vetting leads feels like your new full-time job!

As a career coach, there's no shortage of people interested in working with you. With so many people on the job market, getting leads and referrals is a breeze!

Your calendar is booked with free discovery calls. But there's a catch...

If they're unemployed, they might struggle to afford your coaching services. So you find yourself constantly turning people away or offering a massive discount because you feel bad for them.

But you still have bills to pay. How are you supposed to support yourself if this continues?

You need a system that works for you to bring in qualified, motivated clients who are ready to take action. That’s where I come in.

I help career coaches like you build simple, automated systems (i.e. lead funnels) on LinkedIn so you can:

→ Attract clients who can afford your high-ticket offer
→ Stop wasting time on discovery calls that don't convert
→ Spend more time doing what you love: Helping current clients reach their career goals

How I'm Qualified:
I'm a former tech recruiter with 10 years of experience at McKinsey, Accenture, and 2 NYC tech companies. I've also been a career coach, so I've felt your frustration wasting time on leads who couldn’t commit. 

How I Can Help:
I focus on building simple systems that rely on automation to pre-qualify leads for you. I offer a DFY and DWY LinkedIn lead funnel creation service that takes the guesswork out of client acquisition. 

There are 4 steps:

1. Optimized LinkedIn Profile 
2. Calendar Software Questionnaire (Calendly, TidyCal)
3. Customized Lead Magnet 
4. Targeted Landing Page

(You may think your profile is optimized, but if it's not attracting the right clients or clearly showcasing your value, you're missing opportunities!)

The Result:
This system will take a cold prospect and turn them into a warm lead without you ever interacting with them! 

How? Because it'll build trust that you understand their challenges and have the right solution to solve them. 

Imagine hopping on calls with warm leads who are your ideal clients, because they've already proven they're committed and can afford your services! 🤯

This is the power of a system that works for you 24/7/365.

Ready to get started? Check out my FREE 3-day mini course The Money Magnet where I'll teach you to build your own lead-gen system. It's super easy to implement, so don't worry if you're not tech-savvy! (link in Featured section)

Jenny Lustig 🎤

BPW | Beyond Premium Websites

At BPW, we help DTC Shopify brands turn more clicks into customers, raise their AOV, and cut cart abandonment — without the need to waste extra $$$ on more Ads.

We don’t guess. 
We dig into real data, real user behavior, and real problems — and we fix them.

How do we do that?
By sharpening your copy and messaging, redesigning your key pages costing you sales, and A/B testing everything (a lot) until we find what actually makes money.

Every move we make is backed by research and data.
Not guesswork. Not opinions.

We work with 7-8 figure Shopify brands ready to scale, and 5-6 figure brands hungry to get there.

---
Our Solutions:

𝗢𝗻-𝗴𝗼𝗶𝗻𝗴 𝗖𝗥𝗢 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 || 𝗥𝗲𝘁𝗮𝗶𝗻𝗲𝗿
We work with you monthly to test, fix, and grow your store with real data - not guesses.

𝗖𝗥𝗢 𝗔𝘂𝗱𝗶𝘁 & 𝗦𝘁𝗼𝗿𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻
We find what’s killing your sales, we fix it for you, and leave you with an optimized converting store.

𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻
We build landing pages that keep visitors scrolling, clicking, and buying.

𝗠𝗶𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝗲 𝘁𝗼 𝗦𝗵𝗼𝗽𝗶𝗳𝘆
We move stores from any platform to Shopify - smooth, fast, and without lost sales.

—
Outside of E-commerce CRO, we also build high-converting websites for businesses of all kinds. If you’re a founder who needs a site that actually works — reach out.

Founder & Team Lead

h street digital

Partnership collaboration through which we're offering our CRO services to various 6-7 figure DTC Shopify brands from different industries like: 

- Homeware
- Beauty & Skincare
- Tech & Electronics
- Outdoor Sports & Activities
- Home & Garden
- Healtcare

CRO Partner - Optimizing DTC Shopify Brands

Adeva

Partnering with Adeva by offering our services for designing landing pages, websites, marketplaces, e-commerce (Shopify) stores, etc.

Web Design Partner

Athena

- User Interface Design: I meticulously craft pixel-perfect interfaces that blend aesthetics with usability.

- UX Research and User Interviews: I dive deep into user needs, conducting insightful interviews and translating findings into actionable design decisions.

- Stakeholder Alignment: Effective communication is my superpower. I bridge the gap between design and business goals, ensuring alignment across teams.

- Cross-Platform Collaboration: Whether it's the mobile App, Website, or SaaS Client Portal, I orchestrate consistent UX/UI designs and experiences on all those products to resonate with our clients.

- Leadership: I lead talented designers under my wing, nurturing their growth and fostering a collaborative environment.

- Project Ownership: From inception to launch, I drive my own design projects, utilizing task management tools like Asana, and infusing them with strategic vision in collaboration with the stakeholders and upper management.

- Development Collaboration: Shoulder-to-shoulder with our development team, I ensure seamless execution, implementation, and pixel fidelity by conducting UI UX and functionality testing.

- Client Onboarding Excellence: Crafting onboarding experiences for our new clients that set the tone and the first impression for Athena for lasting relationships.

- A/B Testing: Partnering with the Director of Growth, I optimize our solutions through data-driven experiments.

Results: Over 2 years at Athena, I've elevated our products, built a completely new product which is the Client (SaaS) Portal and Playbooks, increased user satisfaction, doubled (x2) the number of clients, and contributed to the profitability of the company.

Senior Product Designer

Fantasy Sports App Startup

- Leading an end-to-end product design of a cutting-edge mobile app startup focused on fantasy sports, gamification, and score prediction for the MENA region.

- Conducted comprehensive UX research and user interviews, extracting valuable insights to inform the design process.

- Developed intuitive wireframes, high-fidelity designs, and prototypes, ensuring a seamless and engaging user interface across Football, Basketball, American football, Tennis, and Formula 1 features.

- Demonstrated leadership as the Lead Product Designer, overseeing the entire design lifecycle from concept to launch.

- Mentored a mid-level product designer, providing guidance on new features and leveraging collaborative tools like Figma.

- Crafted a user-centric design strategy, enhancing user engagement and retention in the highly competitive sports app market.

- Collaborated cross-functionally with development teams, translating design concepts into functional and visually appealing app features.

- Played a pivotal role in preparing the app for launch, ensuring a polished and market-ready product.

- Employed trending UX/UI design methodologies, incorporating best practices to elevate the app's overall user experience.

- Achieved a cohesive and aesthetically pleasing app structure, aligning with the startup's vision and capturing the diverse sports interests of the target audience.

Head of Design & Co-Founder

Sportified (Mobile App Startup)

- As the Lead Product Designer/Consultant at Sportified, a cutting-edge social-sports mobile app startup in its nascent MVP stage, I played a pivotal role in shaping the conceptualization and design trajectory of the platform. 

- Collaborating closely with the founders, I spearheaded comprehensive brainstorming sessions, contributing strategic insights that laid the foundation for the app's overarching concept and user experience.

- In my multifaceted role, I meticulously crafted the sitemap, wireframes, and high-fidelity designs, ensuring a seamless and visually compelling user journey. 

- This encompassed not only the aesthetics but also the structural intricacies of the app, aligning with the brand's vision and market demands.

- A key milestone in my tenure involved shepherding the project through its infancy, transforming it from a conceptual idea to a tangible and marketable mobile application. 

- My dedication to excellence extended beyond the design realm, influencing the overall product development and refinement.

- This venture, undertaken on a project basis, marked the inception of Sportified's trajectory, with the startup progressing to the development phase in anticipation of forthcoming investments. 

- My instrumental role in this early-stage endeavor showcased my proficiency in steering the product design process, delivering a compelling vision that set Sportified on its path to success.

- The Sportified project epitomizes my commitment to excellence in product design, strategy, and collaboration, exemplifying my ability to navigate the intricacies of a startup ecosystem and contribute substantively to its evolution.

----

This was a one-year contract in which my primary objective was to meticulously develop and design the product, orchestrating its entire structure and concept from a foundational 0% to a comprehensive 100%.

Product Design Consultant

SEKAI Digital Twins

As a Senior Product Designer at SEKAI, a trailblazing force in advanced software platforms and support for enterprise digital twin development, I centered my efforts on elevating the concept of digital replication. My primary focus was on product design, ensuring the maintenance of high-quality design standards across the entire company for diverse clients, including prominent names such as SIEMENS, railways in Tokyo, Japan, and leading car manufacturing companies.

Key Achievements and Responsibilities:

- Guided the strategic direction of digital twin technology with a sharp focus on maintaining high-quality product designs.

- Seamlessly integrated form and function in UI/UX product design, combining creativity with precision for optimal user interaction.

- Crafted graphical elements that effectively communicated intricate concepts with clarity and elegance, ensuring user comprehension.

- Produced compelling presentations and visual narratives, highlighting the transformative potential of digital twin solutions.

- Specialized in data visualization, translating complex datasets into meaningful insights through intricate graphs and charts, enhancing user decision-making.

- Excelled in delivering technical excellence through a designer's lens, mastering the realm of 3D animations and renders for Digital Twins products.

- Notably, I led the design of interfaces for a digital twin software, where I innovatively incorporated interactive 3D models within websites. This dynamic feature allowed users to engage with immersive content as they scrolled through the interface, enhancing overall user experiences.

Head Product Designer

HUEMOR®

During my role at "HUEMOR," I led the creation of exceptional website designs for a diverse global clientele. Utilizing my expertise in design principles and cutting-edge technology, I exceeded industry standards in crafting engaging and functional websites.

Some key contributions at "HUEMOR" include:

- Conducting user and competitor research to inform design decisions.
- Creating intuitive user flows and site maps for seamless navigation.
- Engaging in client interviews to capture project vision and goals.
- Facilitating weekly feedback calls to ensure alignment with client preferences.
- Implementing AB testing for real-time refinement of designs based on user interactions.

This chapter in my professional journey was marked by innovation, creativity, and a commitment to exceeding client expectations, leaving a lasting impact on the digital landscape.

Senior Web Designer

SPOT App Mk

I am proud to have founded and led SPOT, a mobile app tech startup that achieved remarkable milestones under my guidance. As the Founder, CEO, and Creative Director, I assumed critical roles that allowed me to showcase my expertise and contribute to the company's immense growth. The following highlights encapsulate my impactful contributions and leadership:

- Leadership: Orchestrated a 20+ member team across design, sales, marketing, and development, fostering collaboration and maximizing productivity.

- Client Servicing: Successfully catered to 100+ clients, forging strong relationships and ensuring satisfaction through exceptional service.

- Investor Partnerships: Cultivated strategic alliances, and managed finances to secure funding and ensure sustainable growth.

- Exec/Admin Management: Oversaw executive and administrative processes, implementing streamlined procedures for optimized efficiency.

- Product/Business Development: Led innovation and business growth, delivering cutting-edge solutions through market insights and consumer feedback.

- Project Management: Utilized agile and waterfall methodologies, coordinating cross-functional teams for timely, high-quality results.

- Strategic Planning/Sales/Marketing: Led comprehensive processes, formulating targeted strategies to drive user acquisition and boost brand visibility.

- Mentoring/Talent Assessment: Implemented rigorous employee assessment, mentoring and testing top talent aligned with company vision.

- Client Relationship Management: Strengthened ties with prominent industry players, establishing SPOT as a trusted partner.

- Innovation/Feature Enhancement: Pioneered groundbreaking features, elevating user experience on mobile apps and web platform.

This journey at SPOT enriched design expertise and honed skills in company and team leadership, setting the stage for future successes.

Founder, CEO & Lead Product Designer

Rotary International

Member

We grow your DTC Shopify Revenue with 'Data First' CRO - Not Guesses || We also create Websites that actually convert for you

Your Shopify store is struggling. 

You think spending more on Ads will fix it. But..

It won’t. 

Your products are great, but your visitors leave without buying

You’re left wondering why your hard work isn’t paying off.

Your checkout is cluttered, your product descriptions don’t hit the mark, and your visitors aren’t finding what they need fast enough.

The constant churn of customers browsing but not buying feels like a never-ending nightmare.

Your sales are stagnant, and it’s frustrating because you know there’s more potential if only the right changes were made.

These are the changes I make for my clients. 

Now picture this:

Your E- Commerce store is running smoothly.

Your visitors are greeted by clear, compelling content that speaks directly to their needs.

Your product pages are optimized, easy to navigate, and guide them seamlessly through their buying journey.

Your checkout process is simple, with no friction, and customers can’t help but hit “buy now.”

Your revenue reflects your vision. 

And your brand is finally getting the recognition it deserves.

Your 0.3 - 2% conversion rate can be lifted up to 5% and beyond. 

The secret lies in “Congruency” 

A store that is built in a congruent manner brings: 

→ Lower Customer Acquisition Cost (CAC),
→ Lower Cart Abandonment,
→ Higher Conversion Rates (CVR),
→ Higher Average Order Value (AOV),
→ Increased ROAS (Return on Ad Spend).

I’ve been doing this for over a decade. 

I help brands just like yours boost their conversions and grow their businesses.

Our approach covers everything from content to design to function.

All of it based on statistically significant user data by A/B testing everything. 

Shopify brand owners love working with us because we help them earn more $$$ 📈

We specialize in:

• Conversion Rate Optimization (CRO)
• Website content writing & optimization
• User experience (UX) design
• Custom Shopify theme development
• Ads Creatives design.
• Shopify plugins management
• Strategies around: pricing, offers, shipping, etc.

As well as:

• Complete Store Migrations from "X" platform → to Shopify

Want a Shopify store that is both beautiful and profitable?  Let's talk.

𝐃𝐌 𝐦𝐞 “𝐂𝐑𝐎” and let’s discuss how we can turn your store into a sales powerhouse.

P.S. We work with both eCom brand owners (to help your Shopify store convert on auto-pilot) and with Ads Agencies (to enable you to offer CRO services to your clients).


˗ˏˋ ✞♡ ˎˊ˗

taplio

The Battle

Jenny Lustig 🎤

Bruno Pankovski

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